Blake Pappas - From Frustration to Success with Content Marketing
1. Presented by Blake Pappas
FROM FRUSTERATION
TO SUCCESS WITH
CONTENT MARKETING
2. @blakepappas22
About Your Presenter...
● Content Marketing Coach at Vertical
Measures, a 50 person PPC, SEO &
Content Marketing agency in Phoenix, AZ
● Sample of our 40+ clients:
10. @blakepappas22
1. Organic
• Links
• Social
• Influencers
• Distribution
2. Paid
• Press releases
• Influencers
• PPC
If you build it, they (might) come
16. @blakepappas22
90%+ of buyers
click on organic
links vs. the
sponsored ads
90%
86% of
searchers
conduct non-
branded queries
86%86%
93% of all
consumers use
search prior to
making a
purchase
93%
17. @blakepappas22
1. Unintentional
duplicate content
2. Slow page-load times
3. Poor HTML
4. Poorly optimized
images/videos
5. Bad backlinks/Not
enough
6. Thin content
7. Not Mobile Friendly
Most Common SEO Problems
34. @blakepappas22
Our own client example
Started publishing content weekly
Since March 2016, organic traffic
is up 240%, leads are up 221%.
35. @blakepappas22
In summary…
1. Your whole company needs to buy-in and truly
understand Content Marketing
2. You need to have a documented, agile strategy
3. You must create content people are actually
searching for!
4. You must not skip the ideation step.