Social Media Plan
Created by: Alyssa Arseneau
Company Overview
• Company overview
• History
• Competition
• Products
Current Market
• Where are we?
• Where do we want to go?
• How are we going to get there?
Key Challenges & Goals
• How can we improve communication with
the public?
• What challenges are being faced?
• How can we...
Target Market
• Who are they?
• How do we reach them?
• What important point do
we want to get across
SEO
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?
Google AdWords
• Which words do we pick?
• How we will use it to increase search
results?
• How it will increase visits to...
Social Media
• What is social media?
• How these increase
communication and
brand identity
relations with the
consumer?
Blog
• How can blog increase awareness?
• How will this result positively?
• Why is a blog a good way to reach our
target ...
Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and
learned?
• How will w...
Budget & Timeline
• Where to begin
• How long will this take to finish?
• What will this cost?
• Summary: What steps we wi...
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Ll beanpowerpoint

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Power Point on New media plan for L L Bean and how to get their company more recognition

Published in: Business, Technology
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Ll beanpowerpoint

  1. 1. Social Media Plan Created by: Alyssa Arseneau
  2. 2. Company Overview • Company overview • History • Competition • Products
  3. 3. Current Market • Where are we? • Where do we want to go? • How are we going to get there?
  4. 4. Key Challenges & Goals • How can we improve communication with the public? • What challenges are being faced? • How can we improve our brand recognition and improve business? • How we can increase our awareness.
  5. 5. Target Market • Who are they? • How do we reach them? • What important point do we want to get across
  6. 6. SEO • What is it? • How will it increase business? • How it will increase search results? • Where do we begin?
  7. 7. Google AdWords • Which words do we pick? • How we will use it to increase search results? • How it will increase visits to the website and blog
  8. 8. Social Media • What is social media? • How these increase communication and brand identity relations with the consumer?
  9. 9. Blog • How can blog increase awareness? • How will this result positively? • Why is a blog a good way to reach our target audience?
  10. 10. Tools to Measure • Google Analytics & Twitter Analytics • Tools available • What can be measured and learned? • How will we use this data and achieve success?
  11. 11. Budget & Timeline • Where to begin • How long will this take to finish? • What will this cost? • Summary: What steps we will take and what order we plan on taking them in.

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