Website 7 lessons
- 2. Ian Thomson RoderickPugh Marketing Specialise in “done for you” marketing solutions built exclusively for local businesses
- 3. The 7 MostCommon Website Problems That Will Stop Your Business From Achieving The Income It Deserves... And How To Fix Them
- 4. Why do youhave a website?
- 6. How can amere website help to achieve that?
- 7. 7 “Lessons” (that welearned the hard way!)
- 9. 633,706,564 December 2012
- 10. Over 80% ofBrits start their search for solutions to their problems online
- 13. 38% of peoplego to the first organic result 22% to the second entry <2% of people go to page 2
- 14. Lesson 1: Get found! Where? Not just Google ...
- 22. What did yousee?
- 23. think they What dopeople see in the first 3 to 5 seconds after they arrive at your website?
- 24. As soon asyou recognise a word ...
- 26. 60% of peoplesee the word “Love” 35% of people see 1 of 3 words “Courage” “Knowledge” “Family” 5% of people will see some other random word!
- 29. Lesson 2: Don’t ignorethe 5 second rule!
- 30. When visitors firstcome to your website, what are they interested in? You? Themselves?
- 32. So why doso many website home pages focus on the business and the business owner?
- 33. Focus on thevisitor: •Their problems •Their needs/wants/desires Tip: count the number of “we”s, “I”s, “me”s, vs the number of “you”s
- 34. Lesson 3: It’s allabout ... who?
- 35. Lesson 3a: Your websitehas to be very easy for you to change!
- 41. Is it reallyyou??????
- 42. Lesson 4: Be you... with a passion!
- 44. 25 links abovethe fold reduced to 5 Conversions increased by 21.1%
- 45.
- 46. Lesson 5: Specialise, organiseand minimise!
- 47. What do mostpeople do when they get to your website?
- 48.
- 49. 99% of yourtraffic simply slips away .........
- 50.
- 52. Lesson 6: Don’t let99% of your traffic slip away ..............
- 53. Who visits yourwebsite? How?
- 55. Maybe 25% to50% of your traffic is “mobile”
- 56. How does yourwebsite work on a mobile?
- 57. Lesson 7: It’s timeto mobilise! Responsive Mobile Website Mobile “Friendly”
- 58. 1: Get found! 2:Don’t ignore the 5 second rule! 3: It’s all about ... who? 3a: Your website has to be very easy for you to change! 4: Be you ... with a passion! 5: Specialise, organise and minimise! 6: Don’t let 99% of your traffic slip away... 7: It’s time to mobilise!
- 59. "Can you say:'Peter Pepper Picked a Pickled Pepper' "Name three previous Nobel and cross-sell a washing machine at the same time?" Prize winners." How many cows are in Canada? "How many quarters would you need to reach "Jeff Bezos walks into your office and says the height of the Empire State building?" you can have a million dollars to launch "If we came to your house for dinner, your best entrepreneurial idea. What is it?" what would you prepare for us?" "What do you think about when you are alone "How would you rate your memory?" in your car?" "How do you make a "How would "What songs best describes your work ethic?" tuna sandwich?" people "Estimate how many communicate in a "My wife and I are going on vacation, where would you recommend?" windows are in New York." perfect world?" "What's your favourite song? Perform it "You are a head chef at a restaurant and your for us now." team has been selected to be on Iron Chef. "Have you How do you prepare your team for the "Calculate the angle of ever stolen a competition and how do you leverage the two clock pointers pen from competition for your restaurant?" when time is 11:50." work?" "Pick two celebrities to be your parents." "A penguin walks through that door right now "What kitchen wearing a sombrero. What does he say and "If you could be anyone utensil would why is he here?" else, who would it be?" you be?"
- 60. What are yougoing to do now? No, I mean based on what you have just heard!
- 61. Ian Thomson RoderickPughMarketing.com 01554 775738 Specialise in “done for you” marketing solutions built exclusively for local businesses Call us now if you want more business from your website