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Ian Thomson

 Roderick Pugh Marketing

Specialise in “done for you”
 marketing solutions built
   exclusively for local
         businesses
The 7 Most Common Website
Problems That Will Stop Your
Business From Achieving The
    Income It Deserves...
    And How To Fix Them
Why do you have a website?
How can a mere website
 help to achieve that?
7 “Lessons”

(that we learned the hard way!)
633,706,564

              December 2012
Over 80% of Brits start their
search for solutions to their
     problems online
38% of people go to the first
       organic result
  22% to the second entry
<2% of people go to page 2
Lesson 1:

Get found!



                       Where?
             Not just Google ...
What did you see?
think they
What do people see in the
 first 3 to 5 seconds after
     they arrive at your
          website?
As soon as you recognise a word ...
60% of people see the word “Love”

 35% of people see 1 of 3 words
“Courage” “Knowledge” “Family”

5% of people will see some other
         random word!
Lesson 2:

Don’t ignore the 5 second rule!
When visitors first come to
your website, what are they
      interested in?

          You?
          Themselves?
So why do so many website
 home pages focus on the
 business and the business
          owner?
Focus on the visitor:
•Their problems
•Their needs/wants/desires




    Tip: count the number of “we”s, “I”s,
          “me”s, vs the number of “you”s
Lesson 3:

It’s all about ... who?
Lesson 3a:

Your website has to be very
easy for you to change!
Is it really you??????
Lesson 4:

Be you ... with a passion!
25 links above the fold
       reduced to 5

Conversions increased by
         21.1%
7
Lesson 5:

Specialise, organise and
minimise!
What do most people do
 when they get to your
       website?
nothing
99% of your traffic simply slips away .........
How can
you catch
more
passing
traffic?
Lesson 6:

Don’t let 99% of your traffic slip
away ..............
Who visits your website?

         How?
Maybe 25% to 50% of
   your traffic is
     “mobile”
How does your website work
on a mobile?
Lesson 7:

It’s time to mobilise!
                             Responsive
                                          Mobile
                                          Website



                 Mobile
                “Friendly”
1: Get found!
2: Don’t ignore the 5 second rule!
3: It’s all about ... who?
3a: Your website has to be very easy for
you to change!
4: Be you ... with a passion!
5: Specialise, organise and minimise!
6: Don’t let 99% of your traffic slip away...
7: It’s time to mobilise!
"Can you say: 'Peter Pepper Picked a Pickled Pepper'          "Name three previous Nobel
and cross-sell a washing machine at the same time?"           Prize winners."

How many cows are in Canada?                   "How many quarters would you need to reach
"Jeff Bezos walks into your office and says    the height of the Empire State building?"
you can have a million dollars to launch            "If we came to your house for dinner,
your best entrepreneurial idea. What is it?"        what would you prepare for us?"
"What do you think about when you are alone       "How would you rate your memory?"
in your car?"
                    "How do you make a
"How would                                 "What songs best describes your work ethic?"
                    tuna sandwich?"
people
                                                              "Estimate how many
communicate in a "My wife and I are going on vacation,
                     where would you recommend?"              windows are in New York."
perfect world?"
"What's your favourite song? Perform it   "You are a head chef at a restaurant and your
for us now."                              team has been selected to be on Iron Chef.
                            "Have you     How do you prepare your team for the
 "Calculate the angle of    ever stolen a competition and how do you leverage the
 two clock pointers         pen from      competition for your restaurant?"
 when time is 11:50."       work?"              "Pick two celebrities to be your parents."
"A penguin walks through that door right now        "What kitchen
wearing a sombrero. What does he say and                            "If you could be anyone
                                                    utensil would
why is he here?"                                                    else, who would it be?"
                                                    you be?"
What are you going
   to do now?
  No, I mean based on what you have just heard!
Ian Thomson
RoderickPughMarketing.com
01554 775 738
Specialise in “done for you” marketing solutions
built exclusively for local businesses
Call us now if you want more
business from your
website

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Website 7 lessons

  • 1.
  • 2. Ian Thomson Roderick Pugh Marketing Specialise in “done for you” marketing solutions built exclusively for local businesses
  • 3. The 7 Most Common Website Problems That Will Stop Your Business From Achieving The Income It Deserves... And How To Fix Them
  • 4. Why do you have a website?
  • 5.
  • 6. How can a mere website help to achieve that?
  • 7. 7 “Lessons” (that we learned the hard way!)
  • 8.
  • 9. 633,706,564 December 2012
  • 10. Over 80% of Brits start their search for solutions to their problems online
  • 11.
  • 12.
  • 13. 38% of people go to the first organic result 22% to the second entry <2% of people go to page 2
  • 14. Lesson 1: Get found! Where? Not just Google ...
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. What did you see?
  • 23. think they What do people see in the first 3 to 5 seconds after they arrive at your website?
  • 24. As soon as you recognise a word ...
  • 25.
  • 26. 60% of people see the word “Love” 35% of people see 1 of 3 words “Courage” “Knowledge” “Family” 5% of people will see some other random word!
  • 27.
  • 28.
  • 29. Lesson 2: Don’t ignore the 5 second rule!
  • 30. When visitors first come to your website, what are they interested in? You? Themselves?
  • 31.
  • 32. So why do so many website home pages focus on the business and the business owner?
  • 33. Focus on the visitor: •Their problems •Their needs/wants/desires Tip: count the number of “we”s, “I”s, “me”s, vs the number of “you”s
  • 34. Lesson 3: It’s all about ... who?
  • 35. Lesson 3a: Your website has to be very easy for you to change!
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Is it really you??????
  • 42. Lesson 4: Be you ... with a passion!
  • 43.
  • 44. 25 links above the fold reduced to 5 Conversions increased by 21.1%
  • 45. 7
  • 47. What do most people do when they get to your website?
  • 49. 99% of your traffic simply slips away .........
  • 51.
  • 52. Lesson 6: Don’t let 99% of your traffic slip away ..............
  • 53. Who visits your website? How?
  • 54.
  • 55. Maybe 25% to 50% of your traffic is “mobile”
  • 56. How does your website work on a mobile?
  • 57. Lesson 7: It’s time to mobilise! Responsive Mobile Website Mobile “Friendly”
  • 58. 1: Get found! 2: Don’t ignore the 5 second rule! 3: It’s all about ... who? 3a: Your website has to be very easy for you to change! 4: Be you ... with a passion! 5: Specialise, organise and minimise! 6: Don’t let 99% of your traffic slip away... 7: It’s time to mobilise!
  • 59. "Can you say: 'Peter Pepper Picked a Pickled Pepper' "Name three previous Nobel and cross-sell a washing machine at the same time?" Prize winners." How many cows are in Canada? "How many quarters would you need to reach "Jeff Bezos walks into your office and says the height of the Empire State building?" you can have a million dollars to launch "If we came to your house for dinner, your best entrepreneurial idea. What is it?" what would you prepare for us?" "What do you think about when you are alone "How would you rate your memory?" in your car?" "How do you make a "How would "What songs best describes your work ethic?" tuna sandwich?" people "Estimate how many communicate in a "My wife and I are going on vacation, where would you recommend?" windows are in New York." perfect world?" "What's your favourite song? Perform it "You are a head chef at a restaurant and your for us now." team has been selected to be on Iron Chef. "Have you How do you prepare your team for the "Calculate the angle of ever stolen a competition and how do you leverage the two clock pointers pen from competition for your restaurant?" when time is 11:50." work?" "Pick two celebrities to be your parents." "A penguin walks through that door right now "What kitchen wearing a sombrero. What does he say and "If you could be anyone utensil would why is he here?" else, who would it be?" you be?"
  • 60. What are you going to do now? No, I mean based on what you have just heard!
  • 61. Ian Thomson RoderickPughMarketing.com 01554 775 738 Specialise in “done for you” marketing solutions built exclusively for local businesses Call us now if you want more business from your website