This document summarizes 7 tricks for using Marketizator to optimize website conversions. They include: 1) negotiating with interested visitors, 2) personalizing the customer experience without alarming visitors, 3) persuading visitors to convert on pricing and cart pages, 4) creating advanced segments without coding, 5) capturing qualified leads, 6) using on-page variables to personalize goodbye messages, and 7) using weather and other criteria for web personalization. Instructions are provided for how to implement each trick using Marketizator's segmentation and personalization tools.

1. 7 CRO tricks to do with Marketizator
[webinar]

2. Valentin Radu
Serial entrepreneur involved in
tech and digital marketing for the
past 12 years.
Founded Marketizator, a SaaS
with 100% focus on conversion
optimization.

3. 1. Negotiate with interested visitors
2. Personalize the customer's experience without freaking anyone out
3. Persuade visitors to convert on the pricing page and on the cart page
4. Create advanced segments without worrying about coding
5. Capture qualified leads
6. Use on-page variables to personalize the good-bye message
7. Use the weather and other criteria in web personalization

4. 1. Negotiate with your visitors

5. How to negotiate through Marketizator?
1. Define the scenarios (if> then go to)
2. Create the segments of visitors you are
addressing
3. Deploy the invitation
4. Monitor the results

6. 2. Personalize the customer's experience
without freaking anyone out

7. Respect by others and human recognition - one of the most
important human needs.

8. Big companies are
using personalization
in their marketing efforts

10. But small ones can do this, also:

11. What you can use to personalize through Marketizator
- traffic source
- keyword
- country
- city
- temperature
- days since first/previous visit

12. A few scenarios

13. 3. Persuade visitors to convert on key pages

14. The most important triggers you can use
- on-exit detection
- on-load (or after x seconds)
- on-scroll ( x% of scroll

15. The most important pages to use
- landing page
- pricing / cart-page / checkout-page
- exit-page

17. 4. Create advanced segments without worrying about coding

18. “Companies whose conversion improved are using 90% more
ways to segment their visitors and customers than companies
whose conversion rates have not improved or have stayed the
same.”
Source: Econsultancy Optimization Report 2012

19. How can you do it?

20. 5. Capture qualified leads

21. How can you do it?

22. 6. Use on-page variables to personalize the good-bye message

23. How can you do it?

24. 7. Use the weather and other
criteria in web personalization

25. “Sixty percent of marketers note they struggle to
personalize content in real time, yet 77 percent believe
real-time personalization is crucial.
Source: CMO.com

26. How can you do it?

28. Thanks!
valentin@marketizator.com
@valentinradu
Resurse utile despre e-commerce:
www.marketizator.ro/resurse