This document discusses how to optimize a sales funnel through personalization. It begins by introducing Laura Moisei and Valentin Radu and their roles at 123ContactForm and Marketizator respectively. It then discusses how to design an effective sales funnel with top, middle, and bottom sections. It emphasizes using personalization at different stages of the funnel based on factors like device, location, behavior, and history to improve conversion rates. Examples are given of personalizing content for time of day, weather, and past purchases. The document concludes by encouraging taking action to drive results and performance.
Qualitative Research in Conversion OptimizationAndra Baragan
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It also contains two case studies where qualitative research has been used to improve conversion rates.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
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6 Most Overlooked Ways to Personalization in B2B E-commercei95Dev
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It also contains two case studies where qualitative research has been used to improve conversion rates.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
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6 Most Overlooked Ways to Personalization in B2B E-commercei95Dev
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In this presentation, Atlas Advertising CEO Ben Wright gives detailed information about the eight components of world class websites, including online brands, website navigation, search engine marketing, gis systems, and more. This webinar can help you enhance your website in very specific and valuable ways.
Presentation by Bob Boucher, Cole Creative, Boston, at the annual meeting of the Digital Solutions Cooperative (Dscoop), February 21, 2009, Orlando, FL
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
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How to use Social Media for Prospecting
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* Christelle Flahaux, Sr. Manager, Field Marketing Programs, Taleo
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Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Presentation by Bob Boucher, Cole Creative, Boston, at the annual meeting of the Digital Solutions Cooperative (Dscoop), February 21, 2009, Orlando, FL
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
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Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
Increase Traffic, Increase Return on InvestmentVQC Designs LLC
A presentation performed for the Lancaster Chamber’s Professional Development series. Focusing on the benefits of increasing traffic to your website, this presentation is intended to provide you with actionable tips that you can implement right away.
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
How to use Social Media for Prospecting
In a world of integrated marketing, there's one area that marketers tend to overlook in net new name acquisition: engagement. That's where the relationships fall down...no engagement early on. Hear how one marketer used social media outlets to cast a wider net into target accounts and increase the prospect:customer attendee ratio at events by 50%.
* Christelle Flahaux, Sr. Manager, Field Marketing Programs, Taleo
Vision Integrated Graphic Solutions is a provider of highly effective marketing communication solutions. This slideshow is a brief overview of PURLs and their applications.
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Put social in your sales process and get to the next levelXeeMe
This is not your typical “you need to do social media” nor the old “10 steps to increase sales” event. We are talking straight:
1) Why sales people are doomed to fail with the old processes
2) The impact of the social customer to the traditional sales organization
3) When sales teams ignore all the rules and thrive
4) What YOU can do to to create a “high speed high reach sales team”.
Join Andy Rudin, Expert in sales strategies for information technology products and services, Managing Principal at Outside Technologies, Inc and Axel Schultze, Founder and CEO of Xeequa, President of the Social Media Academy for an engaging discussion around techniques that help you deal with twice as many people in half the time and increase sales by 20%
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
While attending Magento Live Europe in Barcelona, Valentin Radu interviewed 51 participants on the topic of customer retention and customer-centricity. These are the insights coming out of this survey
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Driving traffic to a website is not enough. E-commerce stores have to meet the customers expectations. If they don’t, they have to grab their interest and retain them in the sales funnel. It’s a difficult task but it can get easier if marketers could figure what are the reasons for this type of behavior. Site abandonment is truly a pain in the ass.
This infographic reveals 8 reasons why your website doesn't retain visitors along with solutions to fix these issues.
12 Practical and Easy to Replicate E-Commerce Testing Ideas [Infographic]marketizator
The e-commerce marketer has to come up with creative ideas to stand out from the crowd. Though, these ideas have to consider the return on investment, the opportunity cost and other aspects regarding the efficiency of a marketing campaign.
This infographic reveal 12 tested and proven ideas that could give a boost to your e-commerce website conversions.
7 Conversion Optimization Tricks for E-Commerce Websitesmarketizator
The e-commerce market is over competitive , but technology will help you to survive. See 7 easy and practical ideas that could drive more conversions and sales for any e-commerce website.
Marketizator - monetize your online business in 3 easy stepsmarketizator
Marketizator is a 3 in 1 conversion tool with 100% focus on conversion rate optimization. Create surveys to analyze the audience, improve your website with A/B testing and make it more interactive with the personalization feature.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- What digital shelf space is and how your content strategy needs to pivot.
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Performance marketing webinar
1.
2. Laura Moisei
“I’m the Marketing & PR
Manager of
123ContactForm, here to
show you how to use the
power of data for your
business success.”
Key Performance Indicators -
what and how to measure
3. Laura Moisei
→ Marketing & PR Manager of 123ContactForm, world’s top user-friendly web
form and survey builder
→ in a complicated relationship with work
→ occasionally a public speaker
4. - Web form and survey builder, interaction and data management tool
- On the market since 2008
- Cloud-based, hosted by Amazon Web Services
- Partners of Unbounce, Salesforce.com, ExactTarget, HootSuite and NationBuilder
- Natively integrated with 40+ business apps, payment gateways and CMS
- Trusted by 600K+ businesses worldwide
5.
6. Valentin Radu
→ Dad of 2, husband for 1 ;)
→ Entrepreneur since 2001, first exit in 2004
→ Co-founder of rca-ieftin.ro (leader in online insurance in .ro)
→ founder and CEO at Marketizator (the first integrated CRO platform in
Romania)
7. - The first integrated CRO platform
- A/B testing, personalization and surveys under the same roof
- 29 types of segments in our own engine
- Amazon Web Services technology
- Dedicated presence in 5 countries (Germany, Poland, Austria, Serbia, Bulgary, Turkey,
Romania)
- >2000 websites test with Marketizator
11. Alert:
low conversion rate on your website
Easy culprit: website design
Real trouble: sales funnel missing
Casualties: 5/5
12. 1. Top of the funnel
Prospects are not yet aware your solution exists
→ you have low traffic on your website
→ build brand awareness
→ search engine referrals, social media, viral campaigns, word of
mouth
13. 2. Middle of the funnel
Prospects know about your existence, but are not aware you can help
→ your average bounce rate is above 50%
→ educate the audience about your solutions, help people
identify their problem and give an answer to it
→ optimize your Features / Products page, create a series of on-
page interactions. Best and simplest of all are pop-up surveys.
14. 3. Bottom of the funnel
Prospects are aware, but haven’t yet converted because they still don’t trust you
→ your conversion rate goes below 1%
→ earn your prospects’ trust
→ showcase success stories, shorten the path to conversion by
strategically placing lead gen forms on your landing pages
16. Sales funnel can be like this:
Searches for a specific keyword → Visits company website → Reads a generic blog
post about your solutions → Downloads a whitepaper → Goes to the
Features/Services page, where a survey asks him about his problem → Sees a
personalized ad on Facebook that reminds of your service → Finds case study
with a similar client → Fills out quote request form → Becomes a lead.
Or, simplified:
Searches for his topic of interest → Visits your website → Gets retargeted via
AdWords > Reads a customer testimonial > Returns on your website > Buys.
21. Research Product Technology
Customer
service
Advertise
Brand
Uniqueness of
products
Functionalities
Quality/price
ratio
Packaging
Web Analytics
Customer insights
The team
The gathered data
The addressed
markets
Look & feel of website
Design
Copywriting
User experience
Page speed
Personalization
Development speed
Technological
innovation
Tools used
Delivery speed
Language
Over-delivery
Post-sale services
Working time
Budget
Channels used
Branding
Positioning
Exposure
Viral growth
23. 1. Small number of products
2. Focus is on clients with high income
3. Priority is the revenue, not the amount of sales
4. Creating demand which leads to reinforcement of the word-
of-mouth
24.
25. Homework:
What are my points of differentiation?
What is it that makes me stand out (of the crowd)?
What is my differentiation strategy in terms of product, people,
communication, technology, client service?
38. 1. Spread/dissemination through recommendation
2. Going viral with content (video, text, etc)
3. Planting habits on the clients that you already have
4. Using leverage
43. How do customers see web personalization?
“73% of the customers in the USA claim that they like to buy from brands
and companies that use data to personalize messages and offers, because
they are more relevant for them.”
Source: eConsultancy
44. Personalization can be done according to:
- Type of device (desktop, tablet, etc)
- Resolution
- Geographical location
- Weather (sunny, cloudy, raining, snowing)
- Previous behaviour (last purchase was over $400)
- Calendar (it is Saint Patrick’s Day)
- Hour (there are 43 minutes left until the product arrives )
- Keyword
- Traffic source
- Visitor history (came over 4 times and didn’t buy anything / bought an item i.e. electric
cooking stove)
- The accessed page (products >$350)
50. | | |
Because you’ve
been awesome,
we have a gift
for you!
51. 3 months FREE subscription
For the $105/month account (30k visits to test)
Use code: 30APR
LIMITED TIME OFFER - AVAILABLE ONLY TODAY - APRIL 30, 2015