According to the document: - Humans now have less than 8 seconds to capture attention online before people stop scanning content. - The human eye can only sharply see a small area at a time, about 200x150 pixels on a laptop screen. - Using attention grabbing techniques at the beginning and limiting choices can increase purchase rates, with 30% of respondents buying when exposed to limited options versus 3% when exposed to many options.

1. You have less than 8 seconds to persuade
somebody online. In 2000, you had 13’’

2. https://www.youtube.com/watch?v=KHm5-TGohOY

4. We don’t read. We scan.
The human eye can sharply see only an area of 1-2 degrees,
corresponding to foveal zone from the retina.
On a laptop, this is around 200 x 150 pixels.

5. You can’t see 2 things at the same time!
Use attention grabbing techniques and be
sure to put the most important thing first.

7. The goldfish: 9 seconds
Humans, in 2000: 13 seconds
Humans, in 2013: 8 seconds
Human attention span
Source: National Center for Biotechnology Information, 2013

8. We are able to see only a zone of ~200px at a time
+
we stay focused for only 8 seconds.

11. | | |
Nowadays, more than 95% of the
visits are not converted

12. Only about 22% of businesses are
satisfied with their conversion rates
Source: eConsultancy

13. e-commerce website:
31,93% of the visits ,10 seconds

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15. VS

16. 30% of the respondents bought
Consumers initially exposed to limited choices proved
considerably more likely to purchase the product than
consumers who had initially encountered a much larger
set of options.

17. Result:
Consumers initially exposed to limited choices proved considerably more likely to
purchase the product than consumers who had initially encountered a much
larger set of options.
30%
of the respondents bought
3%
of the respondents bought

18. Source: Barry Schwartz
Details: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice

19. 18 links

20. 18 links

21. 46 links

22. 6 links

23. From the homepage...
~1-2% clicks are on the main slider/banner
~15% are performing a search
~84% clicks are on the main menu

24. Section Space Clicks Conversions
Menu 10% 70% 50-60%
Slider 80% 1-2% 0-1%
Search bar 3% 10-15% 25-35%
Space vs clicks distribution on homepage

25. What’s the solution?

26. CROConversion rate optimization

28. On-exit intent web personalization
+42.68% more revenue from the
segment of abandoning visitors

29. +27,14% conversion rate

31. > 2500 websites > 200M visits / month > 8 countries

32. | | |
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34. ?

35. Valentin Radu
@valentinradu
valentin@marketizator.com
Thank you!