How to not suck! is a keynote presentation held at the Startupcamp SK #9 in Bratislava by Wolf Becvar on personal lessons learned from running a web startup. This talk delivers 10 DOs and DONTs when entering the webapp business. Please be aware of the fact that this slides are a supplement to the life presentation and therefore by no means complete or self explaining.
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
How do you create a content strategy and then execute content assets throughout the buying cycle? In this session, Curt will show you how his team at MasterControl has developed a process for content creation, and how that content is found and delivered
to prospects and customers. In this session, you’ll learn:
• Where the content marketing strategy starts and getting buy-in
• What types of content works best at different parts of the buying cycle
• The best way to integrate content marketing into the entire marketing strategy
Getting your product out of your heads and into the hands and hearts of users.
The slides from my startup marketing class at General Assembly, November 2012.
Content Commerce + Growth Strategies For Online RetailersRoland Frasier
Content meets Commerce and growth strategies presentation for online retailers. The most successful internet retailers strategies combine compelling content with commerce to reach more customers and achieve sustainable growth.
Metrics. Because everything COUNTS (LeanCamp Madrid 2012)Justo Hidalgo
Keynote presentation at LeanCamp Madrid 2012. Metrics are key for every startup. This presentation shows some basics about metrics and analytics, with specific examples about how they're being used in 24symbols, a publishing-related startup.
Conrad Saam from Avvo talkes about search in terms of competition, content, linkbuilding and technology at the Radius of Influence 2010 Conference in Tampa, Florida. Hosted by the Injury Board and the American Association for Justice.
Driving Profits in the Downturn, Using Data to Improve Website Performance an...Marisa Gallagher
Preso from the 2009 Razorfish Client Summit covers a Top 10 list of things you can do with website data to drive better revenue-driving results (like page views, engagement, and audience.)
Wether we are designers, developers, project managers or copywriters - we are all managing expectations when we are designing for experience. This talk will introduce methods to gather insights and identify touch points throughout the services we create. You will walk away with a better understanding of the magic behind turning a like into love.
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The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
How do you create a content strategy and then execute content assets throughout the buying cycle? In this session, Curt will show you how his team at MasterControl has developed a process for content creation, and how that content is found and delivered
to prospects and customers. In this session, you’ll learn:
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Wether we are designers, developers, project managers or copywriters - we are all managing expectations when we are designing for experience. This talk will introduce methods to gather insights and identify touch points throughout the services we create. You will walk away with a better understanding of the magic behind turning a like into love.
This talk is not about wireframes, although it's not guaranteed you won't have to see some. This talk is about how to identify and create customer touchpoints throughout your service. Wolf will lay out different approaches on how to incorporate your communication concept into your app or website, discuss best-practice examples and provide insights from the latest application redesign he was going through. You should walk away from this talk with a flair for transforming your visitors into customers and a better understanding of the magic behind turning a like into love.
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https://arxiv.org/abs/2306.08302
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Your campaign sent to target colleagues for approval
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And...
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Charlie Greenberg, Host
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UI automation Introduction,
UI automation Sample
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Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
4. •Identify a niche
•Ask a designer or developer to help out
•Tweet about beta (invite only)
•Listen to feedback and tweak
•Launch
•Get TechCrunched
•Live the good life!
(Source: Ryan Carson)
21. Who the f**k are you?
What makes you
special?
Why should I care?
22. #3
Choose your business model
and pricing strategy carfully
• free vs. paid
• what would you pay?
• charge in $ USD
• charge from day 1 (beta?)
• don‘t be innovative - be really boring
• run A/B tests
• re-jig over time
23.
24.
25. #4
Don’t join the feature war!
Does this look like
the killer feature?
Source: http://foolishgadgets.com/files/2009/03/shoot-yourself-gun_tfxnt_6648.jpg
26. “The best software has a vision.
The best software takes sides.
When someone uses software,
they’re not just looking for features,
they’re looking for an approach.
They’re looking for a vision.
- Jason Fried, 37Signals
27. “Listen to your customers,
but then ignore them.
Remember your vision.
- Jason from Mint.com