The document discusses the importance of quality content for search engine optimization (SEO). It explains that content people actually like and engage with performs best. Both authoritative and reputable content are valued by search engines. Authoritative content cites trusted sources while reputable content focuses on quality over errors or duplicate content. The key takeaway is that conversation and engagement through distribution of content is essential for success in search engines.

1. SEO Fundamentals
The Power of the Right Content
Paul Wilson
http://search.cx
paul@search.cx

2. Knowing What Content Ranks

3. What is King in Search
CONVERSATION
Quality
Content
Content

4. The Great SEO Evolution
SEO of Yesterday
Content Search
Engines Liked
SEO of Today
Content People
Actually Liked
Content
Actually Shared

5. Breaking Down
Conversation Content

6. Know Your Content
“Web content is the textual, visual or aural content
that is encountered as part of the user experience
on websites. It may include, among other things:
text, images, sounds, videos and animations.”
source: http://plw.me/16IzzT3

7. The Real Meaning of
Engagement
Distribution

8. What Quality Means to the
Search Engines
“The Panda
Update was all
About Ranking
High Quality
Sites.”
source: http://plw.me/Wmo1R7

9. The Difference Between Being
Authoritative & Reputable
VS
Authoritative
Reputable

10. What Search Engines see
as Authoritative Content
Cites Trusted
Sources
Offers in Depth
Analysis
Published on
Trusted Domain
Sources
Original Views
Brand Domain
Citations are
Positive
Balanced
Prospective
Author Found
on Trusted Sites
Google’s 23 Points of a Quality Site
Provides
Published on a
Cited by Trusted
http://plw.me/Wmo1R7

11. What Search Engines see
as Reputable Content
Not Riddled
with Errors
Stays Focused
and On Topic
Is Fresh
Content
Not Duplicate
Content
Is Reader
Driven
Bounce Rate is
Low
Has Social
Buzz
Ads Are Not
Distractive
A Real
Business

12. What Google Really Wants From You
&

13. 2 Case Studies on
Conversation Content

14. How to Create
the Right Content

15. Key Take Aways
CONVERSATION IS KING
IN THE SEARCH
ENGINES
CONTENT IS NOT JUST
TEXT, BUT ANTHING
THAT ENGAGES
ENGAGEMENT CANNOT
HAPPEN WITHOUT
DISTRIBUTION
AUTHORITY &
REPUTATION EQUALS
QUALITY

16. SEO Fundamentals
The Power of the Right Content
Paul Wilson
http://search.cx
paul@search.cx