Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
NICK ORSMAN
ROI and Social Media -- why are companies investing in social media, how do companies measure their investment and what are some of the best examples of using social media to meet marketing objectives.
The presentation can be seen:
http://www.youtube.com/watch?v=Z9TBeCVjReM
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
The document provides an overview of search engine optimization (SEO) best practices. It discusses keeping up with changes in search algorithms, the importance of optimizing sites for mobile, and ranking factors like fresh content and backlinks. Key recommendations include developing a content management plan with keywords optimized for search, and conducting keyword research to identify opportunities and gaps to improve organic search rankings. Ongoing testing and monitoring of analytics is also advised to refine SEO strategies.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
NICK ORSMAN
ROI and Social Media -- why are companies investing in social media, how do companies measure their investment and what are some of the best examples of using social media to meet marketing objectives.
The presentation can be seen:
http://www.youtube.com/watch?v=Z9TBeCVjReM
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
As the relationship between search and social continues to grow, it’s important for businesses to start taking one integrated approach to online strategy that considers how search and social media can work together to meet overall business objectives. This presentation gives an overview of how search and social media influence one another and also includes a few tactics to consider when taking an integrated approach to online strategy.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
The document provides an overview of search engine optimization (SEO) best practices. It discusses keeping up with changes in search algorithms, the importance of optimizing sites for mobile, and ranking factors like fresh content and backlinks. Key recommendations include developing a content management plan with keywords optimized for search, and conducting keyword research to identify opportunities and gaps to improve organic search rankings. Ongoing testing and monitoring of analytics is also advised to refine SEO strategies.
The document provides information about various Google algorithm updates, including Link Spam, Spam, Page Experience, Product Reviews, Passage Ranking, Core Algorithm, Featured Snippet Deduplication, Mobile-First Indexing, BERT, Medic Core, Speed, Fred, Possum, RankBrain, Mobile geddon, and Pigeon updates. It describes the purpose of each update, potential hazards websites may face, and tips on how to stay safe and optimize websites for each update.
Social Engagement of Content - January 2010WriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
Performics SVP of Communications Planning Jon Wegman brings to light the true meaning behind "performance marketing" in his June presentation at an L2 event. Learn how to harness actions through observing, measuring, analyzing and applying data to drive results.
SEO, Social Media, & Online AdvertisingArman Rousta
The webinar covered the 7 pillars of digital marketing including content, design, SEO, digital media, CRM, social media, and mobile. It discussed strategies and tools for each pillar, provided case studies, and took questions at the end. The presenter was Arman Rousta, CEO of Blueliner, a digital marketing agency based in New York.
The document provides an overview of an online marketing certification program that covers key areas of online marketing including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, analytics, AdSense, online public relations and reputation management, and content marketing. The 9-part program describes strategies and tactics within each of these online marketing channels.
Advanced Strategies for Twitter Tailored AudiencesAdStage
The document discusses advanced Twitter advertising strategies using tailored audiences. It describes how exclusion targeting can limit wasted ad spend. Similar user targeting can help acquire new users by targeting profiles similar to existing customers. Handle targeting can reach influencers by targeting specific Twitter handles. Dynamic retargeting across devices can increase conversions by retargeting users who have previously engaged with ads or content. Automated campaign scheduling based on time of day conversion data can further optimize campaigns.
The document provides an overview of on-page SEO optimization techniques. It discusses important on-page elements like URLs, heading tags, images with ALT text, content, internal and external links, and footers. It emphasizes using the main keyword in the H1 heading tag and URL. Images should include descriptive ALT text for crawlers. Content must be high-quality and follow Google's guidelines. Internal links should link to other relevant pages on the site while external links point to other authoritative sites. The footer is also mentioned as an on-page element.
Galaxy Finishing School provides vocational training to make students market ready for web development jobs. It has successfully trained web developers over 3 years. With hands-on practical work and live projects, students gain real-world experience meeting deadlines. GFS has 4 branches in India and provides quality teaching, materials, and experienced teachers to prepare students as well as a regular academic course would.
The document discusses recent changes in search engines like Google. It explains that Google's Hummingbird update moved search to focus more on natural language and topics rather than keywords alone. It also discusses Google's move to more secure "not provided" search data. While related, Hummingbird is an algorithm change and secure search is a technology decision. The document provides key takeaways for marketers, noting the need to focus on meaningful content, collect analytics data, and understand search is becoming more conversational and focused on intent rather than keywords.
At this year's ad:tech San Francisco, Jeff Pontes, Executive Consultant at Leopard, an Ogilvy Company, shared a unique perspective on how B2B brands can utilized social media to transform businesses. In his presentation, "The Art of Social Content Distribution," Jeff outlined his strategy to turn search into demand.
This document discusses social media as a "search prism" that influences the discovery, participation, and activation phases of a customer's journey. It presents Performic's approach to social search optimization, which involves optimizing a brand's presence on search engines, websites, social networks, and paid media to drive discovery, encouraging participation through engaging content and community management, and activating customers with social signals, analytics and targeted campaigns. The key is asking the right questions to understand how social media influences the customer and optimize the experience across channels.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
The document discusses the future of search and search engine optimization (SEO). It contains perspectives from several experts: 1) Search will be driven more by communities and social sites than direct searching; 2) Search engines will continue evolving to improve relevance and provide more useful results; 3) Visitor behavior data will increasingly influence search engine rankings, making clickthrough rates and visitor retention important optimization factors. The future of search will rely on brands being proactive and providing valuable resources to consumers.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
This document discusses how social media can enhance search engine optimization efforts. It notes that search queries and traffic have increased massively in recent years. It explains that search results are influenced not only by traditional SEO factors like links and content but also by social signals from likes, shares and follows. The document provides tips for optimizing social media properties and content with keywords, increasing social sharing and measuring social metrics to improve search rankings.
It can drive you crazy. You spend and spend and spend on PPC, without harvesting the results you demand for the investment you make. Let the wizard of PPC Soren Ryherd from Working Planet Marketing Group de-mystify the PPC ROI tracking process with some live examples from PPC campaigns and clients, including ideaLaunch.com.
Learn how to track the ROI from your PPC investment with new methodology, tools and tricks of the trade. Learn how content marketing becomes your best asset with PPC strategy in turning more browsers into believers, and believers into buyers.
The document discusses growth hacking using SEO. It begins with an introduction to SEO, covering on-site and off-site optimization techniques like keywords, links, and content creation. Rules for growth hacking with SEO are then presented, such as understanding your audience and competitors, applying technical fixes, analyzing keywords and pages for improvement opportunities, testing and optimizing pages, and creating different types of content to drive traffic. The presentation emphasizes using multiple digital marketing channels along with SEO to drive more customers.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
This document discusses on-page optimization strategies for SEO. It addresses myths and mistakes to avoid, such as keyword-rich navigation, excessive keyword density, and too many minimal content pages. It recommends determining user intent, selecting primary and supporting keywords, and placing keywords naturally in great content. Content should have snackable headlines, short sentences and paragraphs. Internal linking should look natural and not be overused. The key takeaways are to avoid issues from keyword navigation, over-optimization, make content easy for users, and have natural internal linking.
This document discusses strategies for measuring the return on investment (ROI) of search engine optimization (SEO) efforts. It provides examples of calculating estimated savings from organic traffic and assigning monetary values to various micro-conversions like email signups, social shares, and video views. The key goals are to justify SEO as a cost-saving activity, assign value to all user actions, and optimize content and strategies based on keyword-level conversion data.
The document provides information about various Google algorithm updates, including Link Spam, Spam, Page Experience, Product Reviews, Passage Ranking, Core Algorithm, Featured Snippet Deduplication, Mobile-First Indexing, BERT, Medic Core, Speed, Fred, Possum, RankBrain, Mobile geddon, and Pigeon updates. It describes the purpose of each update, potential hazards websites may face, and tips on how to stay safe and optimize websites for each update.
Social Engagement of Content - January 2010WriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
Performics SVP of Communications Planning Jon Wegman brings to light the true meaning behind "performance marketing" in his June presentation at an L2 event. Learn how to harness actions through observing, measuring, analyzing and applying data to drive results.
SEO, Social Media, & Online AdvertisingArman Rousta
The webinar covered the 7 pillars of digital marketing including content, design, SEO, digital media, CRM, social media, and mobile. It discussed strategies and tools for each pillar, provided case studies, and took questions at the end. The presenter was Arman Rousta, CEO of Blueliner, a digital marketing agency based in New York.
The document provides an overview of an online marketing certification program that covers key areas of online marketing including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, analytics, AdSense, online public relations and reputation management, and content marketing. The 9-part program describes strategies and tactics within each of these online marketing channels.
Advanced Strategies for Twitter Tailored AudiencesAdStage
The document discusses advanced Twitter advertising strategies using tailored audiences. It describes how exclusion targeting can limit wasted ad spend. Similar user targeting can help acquire new users by targeting profiles similar to existing customers. Handle targeting can reach influencers by targeting specific Twitter handles. Dynamic retargeting across devices can increase conversions by retargeting users who have previously engaged with ads or content. Automated campaign scheduling based on time of day conversion data can further optimize campaigns.
The document provides an overview of on-page SEO optimization techniques. It discusses important on-page elements like URLs, heading tags, images with ALT text, content, internal and external links, and footers. It emphasizes using the main keyword in the H1 heading tag and URL. Images should include descriptive ALT text for crawlers. Content must be high-quality and follow Google's guidelines. Internal links should link to other relevant pages on the site while external links point to other authoritative sites. The footer is also mentioned as an on-page element.
Galaxy Finishing School provides vocational training to make students market ready for web development jobs. It has successfully trained web developers over 3 years. With hands-on practical work and live projects, students gain real-world experience meeting deadlines. GFS has 4 branches in India and provides quality teaching, materials, and experienced teachers to prepare students as well as a regular academic course would.
The document discusses recent changes in search engines like Google. It explains that Google's Hummingbird update moved search to focus more on natural language and topics rather than keywords alone. It also discusses Google's move to more secure "not provided" search data. While related, Hummingbird is an algorithm change and secure search is a technology decision. The document provides key takeaways for marketers, noting the need to focus on meaningful content, collect analytics data, and understand search is becoming more conversational and focused on intent rather than keywords.
At this year's ad:tech San Francisco, Jeff Pontes, Executive Consultant at Leopard, an Ogilvy Company, shared a unique perspective on how B2B brands can utilized social media to transform businesses. In his presentation, "The Art of Social Content Distribution," Jeff outlined his strategy to turn search into demand.
This document discusses social media as a "search prism" that influences the discovery, participation, and activation phases of a customer's journey. It presents Performic's approach to social search optimization, which involves optimizing a brand's presence on search engines, websites, social networks, and paid media to drive discovery, encouraging participation through engaging content and community management, and activating customers with social signals, analytics and targeted campaigns. The key is asking the right questions to understand how social media influences the customer and optimize the experience across channels.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
The document discusses the future of search and search engine optimization (SEO). It contains perspectives from several experts: 1) Search will be driven more by communities and social sites than direct searching; 2) Search engines will continue evolving to improve relevance and provide more useful results; 3) Visitor behavior data will increasingly influence search engine rankings, making clickthrough rates and visitor retention important optimization factors. The future of search will rely on brands being proactive and providing valuable resources to consumers.
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
This document discusses how social media can enhance search engine optimization efforts. It notes that search queries and traffic have increased massively in recent years. It explains that search results are influenced not only by traditional SEO factors like links and content but also by social signals from likes, shares and follows. The document provides tips for optimizing social media properties and content with keywords, increasing social sharing and measuring social metrics to improve search rankings.
It can drive you crazy. You spend and spend and spend on PPC, without harvesting the results you demand for the investment you make. Let the wizard of PPC Soren Ryherd from Working Planet Marketing Group de-mystify the PPC ROI tracking process with some live examples from PPC campaigns and clients, including ideaLaunch.com.
Learn how to track the ROI from your PPC investment with new methodology, tools and tricks of the trade. Learn how content marketing becomes your best asset with PPC strategy in turning more browsers into believers, and believers into buyers.
The document discusses growth hacking using SEO. It begins with an introduction to SEO, covering on-site and off-site optimization techniques like keywords, links, and content creation. Rules for growth hacking with SEO are then presented, such as understanding your audience and competitors, applying technical fixes, analyzing keywords and pages for improvement opportunities, testing and optimizing pages, and creating different types of content to drive traffic. The presentation emphasizes using multiple digital marketing channels along with SEO to drive more customers.
Multilingual & Multinational Link Building with Multilingual Content MarketingBenj Arriola
International SEO strategies for link building by Benj Arriola, Internet Marketing Inc.presented at
Search Marketing Expo (SMX) Toronto, Ontario, Canada on March 20-21, 2013
This document discusses on-page optimization strategies for SEO. It addresses myths and mistakes to avoid, such as keyword-rich navigation, excessive keyword density, and too many minimal content pages. It recommends determining user intent, selecting primary and supporting keywords, and placing keywords naturally in great content. Content should have snackable headlines, short sentences and paragraphs. Internal linking should look natural and not be overused. The key takeaways are to avoid issues from keyword navigation, over-optimization, make content easy for users, and have natural internal linking.
This document discusses strategies for measuring the return on investment (ROI) of search engine optimization (SEO) efforts. It provides examples of calculating estimated savings from organic traffic and assigning monetary values to various micro-conversions like email signups, social shares, and video views. The key goals are to justify SEO as a cost-saving activity, assign value to all user actions, and optimize content and strategies based on keyword-level conversion data.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
6 seo-fundamentals-the power of the right content-slidesMasterCode.vn
The document discusses the importance of quality content for search engine optimization (SEO). It explains that content people actually like and engage with performs best. Both authoritative and reputable content are valued by search engines. Authoritative content cites trusted sources while reputable content focuses on quality over errors or duplicate content. The key takeaway is that conversation and engagement through distribution of content is essential for success in search engines.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
The document discusses search engine optimization (SEO) and why businesses should care about it. SEO is the process of improving a website to increase its visibility in organic search engine results. It involves optimizing elements like titles, meta descriptions, headings, internal links, and external links from other websites. Regularly updating content and focusing on relevant keywords can help rank higher in search engines over time.
Search engines are the primary source of traffic for most websites. Search engines work by using web crawlers or spiders to scan the internet, index website content, and display search results according to relevance. The top search engines are Google, Yahoo, MSN, AOL, and Myway. Search engine optimization (SEO) involves on-page techniques like optimizing content, keywords, descriptions and page layout, as well as off-page techniques like link building through blog and article submissions, social networking, and directory submissions to improve a website's visibility in search engine results.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Seo tutorial - seo recommendations - seo tips - practical seoNew Web Dimension
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the importance of organic search results, and outlines the typical SEO process. This includes initial keyword research, on-site and off-site optimization, monitoring rankings and traffic. Technical aspects of SEO like keyword analysis, link building, code validation and social media optimization are also reviewed. The document concludes with discussing how to measure SEO success through metrics like increased traffic, rankings and revenue.
This document provides an overview of search engine optimization (SEO) and the key factors that search engines like Google consider when ranking websites. It discusses the importance of SEO for businesses and outlines a 3-phase SEO process involving keyword research, on-page optimization of content and metadata, and off-page link building strategies. The document emphasizes the importance of high-quality, relevant content tailored around targeted keywords and suggests techniques for optimizing page titles, URLs, and other on-page elements.
The document discusses search engine optimization (SEO). It outlines the SEO process, which involves discussing business objectives, conducting keyword analysis, optimizing on-site elements like titles and links, off-site optimization, and ongoing reporting. Technical SEO involves comprehensive analysis and optimization of elements like URLs, code, and links. Social media optimization on platforms like MySpace is also discussed. Metrics for measuring SEO success include increased organic traffic and rankings, revenue, and lower reliance on paid search. A variety of SEO tools can aid optimization efforts.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site and off-site optimization. It also covers measuring SEO success through increased keyword rankings, traffic, and revenue. Additionally, it discusses the importance of organic search results and how the majority of clicks go to organic listings rather than paid search. Social media optimization on MySpace is also mentioned.
Adventure Tours and AdventureTrips in India suneetachauhan
overlander india offer adventure travel in affordable price. India holds the distinction of being geographically rich and full of diverse terrains.You can get so much experience by traveling by us and also have many more facility.
Adventure Tours and AdventureTrips in India suneetachauhan
overlander india offer adventure travel in affordable price. India holds the distinction of being geographically rich and full of diverse terrains.You can get so much experience by traveling by us and also have many more facility.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and factors that influence search engine rankings like internal link structure, link popularity, and content relevance. It also summarizes key findings from industry research showing that organic search results receive over 60% of clicks and that SEO has a high ROI. Technical aspects of SEO like on-page and off-page optimization are explained. The document also discusses measuring SEO success and tools that can be used.
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Google Ranking Factors : Live Webinar by Warren LeeWarren Lee
Here are the slides from an OMI ‘Google Ranking Factors: Live Critique and Demo’ webinar. Warren Lee explains how Adobe used an advanced customer segmentation strategy that aligned with SEO strategy to drive 350% ROI increases. The webinar also included live review of participant websites and review of SEO best practices.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
The document discusses search engine optimization (SEO). It defines SEO as improving web pages to rank higher for targeted keywords. It then outlines the SEO process and discusses technical on-site optimization factors. Industry research shows that the majority of clicks go to organic listings, and that organic SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, traffic, revenue, and other metrics. A variety of SEO tools can be used to optimize websites.
This document provides an overview of search engine optimization (SEO) strategies. It notes that 92% of all search clicks are from natural, non-paid search results. The document discusses the importance of optimizing content, site architecture, external links, and performance metrics to improve natural search rankings. It emphasizes focusing on relevant keywords, organizing content and internal links well, and obtaining a critical mass of external links from high-quality domains. The document also stresses measuring SEO success through metrics like traffic, bookings, ROI, and share of search over time to continually improve performance.
Mark Vozzo shares 5 secrets for search success:
1. Use analytics to measure SEO traffic and keywords.
2. Do keyword research to understand searchers and optimize content.
3. Ensure good crawlability by using sitemaps and avoiding Flash.
4. Optimize pages with unique, high-value content and proper metadata.
5. Build quality links using targeted keywords while avoiding paid links.
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
5. Who is Proximity Search?
ProximitySearchMarketing.com
5th highest number of Fortune 500 headquarters in the U.S.
6. Who is Proximity Search?
ProximitySearchMarketing.com
More Fortune 500 headquarters per resident than NYC, Chicago & LA
7. Proximity Search Capabilities
Organic Paid Domains &
Search Search Naming Strategy
Research, Design & Research, Planning & Name Evaluation
Development Input, Optimization Our team evaluates
Ongoing Optimization When augmenting organic concepts, product/brand
Our team integrates with results with paid names and domain
existing timelines to provide placement, our team opportunities to ensure
strategic SEO feedback at performs keyword they match existing
every step of the process - research, consumer consumer trends and
from IA to QA. We then work behavior research, copy behavior.
to optimize and improve the writing, landing page
site on an ongoing basis. creation and ongoing
optimization
7
10. The Future
Personalization
Unique search engine results pages based on search history,
location, preferences, profile data, friends, etc.
Keyword-less Search
Providing what users want, when they want it, based entirely on
their behavior.
Best Practice vs. Best Content
10
11. The Role of SEO
External /
Public Relations
Ideation &
Naming
SEO
Copywriting
User Experience
Social Media
Design &
Development
11
12. The Role of SEO
Inbound Links 48%
Branding 5% SEO
16%
7% Keyword Use
User Behavior
10%
14%
Social Metrics
Design &
Development
2011 Search Engine Ranking Factors - SEOMoz 12
13. The Role of SEO
Inbound Links 48%
Branding 5% SEO
16%
7% Keyword Use
User Behavior
10%
14%
Social Metrics
Design &
Development
13
14. What is search marketing?
Organic / Natural Paid Ads
(Owned & Earned Media) (Paid Media)
15. Why is it important?
When paid ads are present 15-20% of users click them
80%-85% 15%-20%
16. Why is it important?
Over 85% of organic clicks occur “above the fold”
Percent of Clicks: 40%
25%
12%
4%
4%
18. Organic Search - What is it?
Organic Search Engine Optimization (SEO)
Designing, developing, updating and promoting
online content in ways which increase its ability to
appear in search results.
SEO is a Process, not a Project!
19. Organic Search - Domain & Naming Strategy
Involve search teams early in the
strategy development process Domains For Sale Price Search Volume
Ingredients $1M+ 2M
Hormel recipe sharing site: KitchenSink $500K+ 1M
We examined over 3,000 domain RecipeBook $500K+ 246K
combinations and used keyword/
RecipeNut $2K 74K
consumer research to identify top
domain opportunities in three Easy-Recipe $400 1.2M
categories. Best-Recipes $1K 450K
SaveMyRecipe $10 1.6K
ShareMyRecipe $10 1K
RecipePool $10 590
MyOnlyCookbook $10 150
20. Organic Search - Domain & Naming Strategy
HelpStopHeartworm.org
Very Little Search Volume around ‘Stop Heartworm’
HeartwormPrevention.org
Tons of volume, but extremely competitive (FDA, Wikipedia,
HeartWorm Society, etc.)
PreventHeartworm.org
Larger audience than ‘stop heartworm’ and more likely to
rank than ‘heartworm prevention’
21. Organic Search - Information Architecture
Every section, topic, category, idea, etc. should live on a page uniquely
dedicated to that theme.
22. Organic Search - Information Architecture
Bad - All Products on One Page Good - Separate Pages for each product
23. Organic Search - Information Architecture
Every section, topic, category, idea, etc. should live on a page uniquely
dedicated to that theme.
23
24. Organic Search - Information Architecture
Every FAQ has its own
dedicated page, making it much
more likely to appear in search
results for related question-
based queries
24
25. Organic Search - Information Architecture
URL Structure
Domain, sections, categories, and pages all combine to form your site’s URL structure.
Good - http://www.campbellskitchen.com/quick-easy/creamy-ranch-pork-chops-rice
Bad - http://www.campbellskitchen.com/RecipeDetail.aspx?
recipeId=25085&categoryId=1&ref=%2fRecipeCategory.aspx%3fcategoryId%3d1%26fbid
%3dc1t2rh5HMG8&fbid=c1t2rh5HMG8
Page Titles
One of the most important aspects of optimizing a page for search engines. The keywords
chosen, order of keywords and number of keywords should be carefully and consciously
chosen for every page on a website.
26. Organic Search - Flash Optimization
What humans see... What search engines see...
The page is HTML with a large Flash
component highlighting key customer
segments with simple animation.
The entire page is HTML with legitimate text
descriptions and links to deeper content
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27. Organic Search - Image Optimization
Images should not be
split into multiple files
or have background
elements included
28. Organic Search - Image Optimization
Product images should link out to themselves.
29. Organic Search - Image Optimization
File name: teach-your-kid-to-surf.jpg
Alt tag: Teach Your Kid to Surf
29
31. Organic Search - Video Optimization
Video Hosting
Utilize an existing platform - i.e. YouTube, Vimeo, etc.
Not Flash or other custom video players
Include Real Content
Use transcripts and custom written content to support videos
Allow Videos to be Shared
Include embed code to earn inbound links and broader
distribution
31
37. Organic Search - Internal Linking
Anchor Text
The links you create to other pages on your site should use
relevant keywords.
Good Bad
“This is the first time “This is the first time
finding a job has been finding a job have been
available. It was actually available. It was actually
pretty easy, and required pretty easy, and required
no regulatory hurdles at no regulatory hurdles at
all.” all. Read More.”
39. The Role of SEO
Inbound Links 48%
Branding 5% SEO
16%
7% Keyword Use
User Behavior
10%
14%
Social Metrics
Design &
Development
39
40. Organic Search - Inbound Linking
What matters most?
1. Keyword(s) used in the anchor text
2. Quality & Authority of the linking site
3. Position of the link on the linking site (i.e., Body vs. Footer)
40
45. The Role of SEO
Inbound Links 48%
Branding 5% SEO
16%
7% Keyword Use
User Behavior
10%
14%
Social Metrics
Design &
Development
45
46. What’s Next?
Increased Algorithm Importance:
Social signals at the page/domain level
• Facebook Like, Google+, Tweets, comments
User behavior data
• Click-through from search results pages, search history/
behavior, bounce rate
Design & Development
• Readability/accessibility, ease of navigation, ratio of
advertising to content, page load speed
46
50. Organic Search - FAQ’s
Why bother with Search Engine Optimization?
80% of Internet sessions begin with a search. You need to be there when
consumer is “raising his hand” about your offering and is more receptive to
your content.
When should I do Search Engine Optimization?
Whenever you are producing relevant content for your consumer. Start
planning for SEO during the pitch/estimating process.
My site is live...can we optimize it now?
Not easily. Site architecture, content structure and coding really matter. The
best time to think about SEO is when the project is being scoped for the client.
Is organic search a new first moment of truth?
Yes. Search Engine Results Pages (SERPs) are the new home page. Page
titles and descriptions often determine whether consumers see your content.
51. Organic Search - FAQ’s
Can I guarantee top organic rankings for my client?
No search consultancy can legitimately guarantee #1 rankings and this should
never be promised to a client. Results will vary based on the client’s
commitment to producing stellar content, ongoing optimization efforts, the
actions taken by competitors and other factors.
Can I “launch it and forget it”?
Not if you want great results. While the initial architecture, content structure
and coding set you on a good path toward organic search visibility, they alone
do not ensure success. Ongoing monitoring is required to identify opportunities
and create action plans for seizing these opportunities.
58. Paid Search - Landing Page Best Practices
Testing various landing pages and content areas within landing pages
will help to guide data-driven decisions around how best to convert users.
A/B Testing
Separate Landing Pages
Multivariate Testing
Same Landing Page
Variable Content
60. Final Thoughts
Search engines are constantly changing - It is imperative
for an SEO partner to stay on top of these updates
Pagination Elements - September 15, 2011
To help fix crawl and duplication problems created by pagination, Google introduced the rel="next" and rel="prev" link
attributes. Google also announced that they had improved automatic consolidation and canonicalization for "View All"
pages.
Expanded Sitelinks - August 16, 2011
After experimenting for a while, Google officially rolled out expanded site-links, most often for brand queries. At first, these
were 12-packs, but Google appeared to limit the expanded site-links to 6 shortly after the roll-out.
Panda Goes Global - August 12, 2011
Google rolled Panda out internationally, both for English-language queries globally and non-English queries except for
Chinese, Japanese, and Korean. Google reported that this impacted 6-9% of queries in affected countries.
Panda 2.3 - July 23, 2011
Webmaster chatter suggested that Google rolled out yet another update. It was unclear whether new factors were
introduced, or this was simply an update to the Panda data and ranking factors.
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61. Final Thoughts
Focusing on 16% of the algorithm is still important
There is often work that needs to be done to bring sites up-
to-date on basic keyword usage and SEO best practices.
However, the rest of the algorithm should not be ignored.
48%
5%
7% 16% Keyword Use
10% 14%
61
62. Final Thoughts
The opportunity extends beyond brand terms.
“Almost all of our search traffic comes from brand terms”
This does not mean that all users are searching for brand
terms. It simply means that your site is not appearing for
anything other than brand searches.
Monthly Search Volume - Aleve vs. Arthritis Related Terms
Aleve 135,000
Arthritis Pain/Relief 1,617,000
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63. There’s more to ‘Search’ than PPC ads...
Competitive Research & Strategy Analysis
What are my online and offline competitors doing to attract
my target audience? How can I stay ahead of the
competition?
Content Strategy & Development
What content should live on my site? Will content,
functionality or a mix of both best serve my audience?
User Experience & Engagement Optimization
What happens after a user clicks an ad or organic search
listing? What types of users are more likely to convert? What
pages on my site are attracting/repelling users? Am I taking
advantage of every monetization opportunity available?
63
64. There’s more to ‘Search’ than PPC ads...
Technical Platform & Programming
What platform is the best match for my site? Does my site’s
programming follow best practices? Is my site’s programming
detracting from user experience and hurting my ability to rank
organically?
Local Search Optimization
Can users easily find where to buy our products in-store?
How are users looking for our brand/product related to their
location (e.g. zip code, city name, device GPS, mobile app,
etc.)
Mobile Search & Engagement Optimization
How are mobile users finding out site? What content are they
looking for and engaging with?
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