In this presentation we have explained the A to Z alphabet of search engine optimization.

1. Understand
A-Z of
SEO

2. A motion-blog by

3. Anchor Text, a clickable text in a hyperlink.
Should be keyword rich.

4. Back Links, an incoming link to your website
from another website. It’s always better to
have high quality links.

5. Crawler Friendly, make your site crawler
friendly so that they can scan websites to
provide up to date data to search engines.

6. Deep Linking, is a practice of building links
with inner pages/blog posts as opposed to a
website’s home page.

7. External Links, links that lead to a website on
a different domain. Especially good when it’s
high authority website.

8. Feed, An automatically updated resource that
shows the latest content from a website.

9. Google Search Console, a free tool provided
by Google to monitor overall health of your
website.

10. Heading Tags, there are 6 different types of
heading tags from H1 to H6 used to briefly
describe the content of your website.

11. Impression, The amount of times your web
page appears in search results is called
impressions.

12. JavaScript, JS is a scripting language, that’s
used to add dynamic features if embedded in
HTML.

13. Keyword, a word or phrase that user writes in
search engine, should be mentioned on the
website but not too often.

14. Link Building, process of creating incoming
links to your website to increase its authority
and search rankings.

15. Meta Descriptions, an attribute of Meta tags, is
a concise explanation of the content of a web
page.

16. Niche, is used to specify category or a subset
of market related to your products/services.

17. Organic Search Results, Search results which
are unpaid and organized by relevancy are
organic/natural search results.

18. Penalty, a negative impact on a website’s rank
in search engines for doing spamming or using
manipulating methods.

19. Quality Over Quantity, whether it’s about
building links or writing content quality is
always more important than quantity.

20. Robot.txt, is a file used to tell search engine
spiders that which web page of your website
should be crawled and which should not be.

21. Social Sharing, social media sites have an
indirect but a positive ranking impact on a
website as they drive relevant traffic.

22. Trust Rank, a search relevancy algorithm that
gives more weight to links coming from
relevant and trusted websites.

23. Unique Content, Interesting, up to date and
unique content is important for frequent
indexing of a website.

24. Visitors, Number of users who come to your
website and proceed to browse it.

25. WordPress, easy to use open source CMS
platform with thousands of customizable
themes and plug-in.

26. XML Sitemap, sitemap is a map of your
website that informs search engines as to what
pages on a website are available for crawling.

27. YouTube, The 2nd largest search engine that
can drive massive traffic by doing video SEO
there.

28. Zopim Chat, It’s a chat widget that lets you
monitor and chat with your website visitors in
real time.

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