Sponsez outlines the significant opportunity in B2B event sponsorships, highlighting over 280,500 events annually that can connect sponsors with more than 51 million prospects. The average sponsorship amounts to $12,000, with diverse budget ranges, while 75% of sponsors seek new partnerships, showing a 5.5% expected growth in sponsorships in North America. Key objectives for sponsorship include enhancing brand visibility and loyalty, with major sectors like medical, legal, and finance actively engaging in these sponsorship activities.

1. sponsez presents:
The opportunity in
B2B EVENT SPONSORSHIPS
BY THE NUMBERS
© sponsez 2013
+280,500
Events
takeplaceeveryyear
EXPOSING SPONSORS TO MORE THAN
51Million
Potential clients
$12K
AVERAGE SPONSORSHIP SIZE
WITH PACKAGES RANGING FROM
$500
>$100k
And sponsors of all sizes
75%
OF SPONSORS
ARE CONSTANTLY
LOOKING FOR NEW
PARTNERSHIPS
In-house/outsource?
Will outsource some
part of the activity to agencies
will manage all aspects
of sponsorship completely in-house
77%
23%
SPEND
5.5%
Expected 2013 sponsorships
Growth in north America
Sponsorship
Advertisement
Making the sponsorship slice bigger then ever before
Total advertisement budgetSponsorship Growth
Raising the stakes,
increasing the number of internal
decision-makers involved, and place many
more demands on rightsholders to prove
value and return.
Most popular
sponsorship
objectives*
MORE THAN DOUBLING The total growth in advertisement
Change/Refine Image
Increase Brand Loyalty
Increase Visibility
Show Social Involvement
Drive Business Traffic
Experiential Branding
Showcase a Product
Lead Generation
or Why are brands engaged
in sponsorship?
* Relates to sponsorships targeting both
consumers and businesses
More than
a year
$1B
Most are in:
Medical
Legal
Finance
Followed by Tech, Energy and Agriculture
Sources: IEG (2013 Sponsorship Outlook, 2013 Sponsorship Decision Maker’s Survey), CIC (The Economic Significance of Meetings to the U.S. Economy)
& UPTO
www.sponsez.com sponsez⌂