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B2B event sponsorship by the numbers (infographic)

Sponsez outlines the significant opportunity in B2B event sponsorships, highlighting over 280,500 events annually that can connect sponsors with more than 51 million prospects. The average sponsorship amounts to $12,000, with diverse budget ranges, while 75% of sponsors seek new partnerships, showing a 5.5% expected growth in sponsorships in North America. Key objectives for sponsorship include enhancing brand visibility and loyalty, with major sectors like medical, legal, and finance actively engaging in these sponsorship activities.

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sponsez presents: The opportunity in B2B EVENT SPONSORSHIPS BY THE NUMBERS © sponsez 2013 +280,500 Events takeplaceeveryyear EXPOSING SPONSORS TO MORE THAN 51Million Potential clients $12K AVERAGE SPONSORSHIP SIZE WITH PACKAGES RANGING FROM $500 >$100k And sponsors of all sizes 75% OF SPONSORS ARE CONSTANTLY LOOKING FOR NEW PARTNERSHIPS In-house/outsource? Will outsource some part of the activity to agencies will manage all aspects of sponsorship completely in-house 77% 23% SPEND 5.5% Expected 2013 sponsorships Growth in north America Sponsorship Advertisement Making the sponsorship slice bigger then ever before Total advertisement budgetSponsorship Growth Raising the stakes, increasing the number of internal decision-makers involved, and place many more demands on rightsholders to prove value and return. Most popular sponsorship objectives* MORE THAN DOUBLING The total growth in advertisement Change/Refine Image Increase Brand Loyalty Increase Visibility Show Social Involvement Drive Business Traffic Experiential Branding Showcase a Product Lead Generation or Why are brands engaged in sponsorship? * Relates to sponsorships targeting both consumers and businesses More than a year $1B Most are in: Medical Legal Finance Followed by Tech, Energy and Agriculture Sources: IEG (2013 Sponsorship Outlook, 2013 Sponsorship Decision Maker’s Survey), CIC (The Economic Significance of Meetings to the U.S. Economy) & UPTO www.sponsez.com sponsez⌂