The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
Final Assignment # 3
Presenting a marketing plan for a new Android App launch in India : Eat Street India.
This has been created for a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow
I hope you all like it :)
Learn about mobile consumer behavior and feedback in the annual benchmark produced for the convenience retail industry by Venuelabs, in cooperation with the Location Based Marketing Association.
Marketing Plan for New App : foodi-e-streetOmkar Nawlakhe
This presentation is the final project of Marketing Internship under guidance of Prof. Sameer Mathur, IIM Lucknow. This project is marketing plan for new app, foodi-e-street
The ever-growing demand of food items from every corner has the led food industry to make a successful pace with the technology. To know more about the benefits associated with the online food delivery apps, read this PPT with Techugo- A top mobile app development company.
Final Assignment # 3
Presenting a marketing plan for a new Android App launch in India : Eat Street India.
This has been created for a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow
I hope you all like it :)
Learn about mobile consumer behavior and feedback in the annual benchmark produced for the convenience retail industry by Venuelabs, in cooperation with the Location Based Marketing Association.
Marketing Plan for New App : foodi-e-streetOmkar Nawlakhe
This presentation is the final project of Marketing Internship under guidance of Prof. Sameer Mathur, IIM Lucknow. This project is marketing plan for new app, foodi-e-street
Ceritaperut adalah sebuah komunitas pecinta kuliner Online yang telah hadir sejak tahun 2009. Hingga saat ini Ceritaperut menjadi salah satu referensi para pecinta kuliner terkait berbagai informasi inspirasi yang berhubungan dengan wisata kuliner.
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
Environmentally Driven Food Ordering App - IBM Cloud Computing Practitioner P...Chen Yang Lim
This is a presentation snapshot of an environmentally driven food ordering app. Focused on Cloud Infrastructure, Microservices, Prototyping, Security Framework, and Access Management. Results of a 150-hour intensive course on Cloud Computing.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
A marketing plan for a food-delivery application named Dine-O!, describing its market positioning, free and premium features and the implementation of its strategies and tactics.
Food Panda Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
How to Deepen and Scale an Affiliate BusinessMediaPost
Since launching a Tasty-branded kitchenware line at Walmart, Tasty has deepened its affiliate relationship and extended its partnership with Walmart into new products like Shoppable Recipes, a new feature that enables the Tasty audience to buy recipe ingredients at Walmart stores nationwide. As affiliate channels become a more valuable source of revenue for publishers, Nilla will share the data-driven audience insights that inform BuzzFeed's strategy for scaling an effective and efficient affiliate business that drives value for both the audience and partners.
Ceritaperut adalah sebuah komunitas pecinta kuliner Online yang telah hadir sejak tahun 2009. Hingga saat ini Ceritaperut menjadi salah satu referensi para pecinta kuliner terkait berbagai informasi inspirasi yang berhubungan dengan wisata kuliner.
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
Environmentally Driven Food Ordering App - IBM Cloud Computing Practitioner P...Chen Yang Lim
This is a presentation snapshot of an environmentally driven food ordering app. Focused on Cloud Infrastructure, Microservices, Prototyping, Security Framework, and Access Management. Results of a 150-hour intensive course on Cloud Computing.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Dine-O! Marketing Strategy for a Food Delivery AppAbhinav S
A marketing plan for a food-delivery application named Dine-O!, describing its market positioning, free and premium features and the implementation of its strategies and tactics.
Food Panda Market Analysis keeping Digital Marketing as area of focus. SWOT analysis, company profile, Digital Progress, Marketing analysis, Market growth, competition analysis are all covered under this presentation.
Here is an attempt to make recommendations for Swiggy, so that the brand can re-position itself in the consumer mindset. Currently Swiggy faces a huge challenge to match customer expectations and they have fairly appalling reviews on customer review forums. Perhaps re-positioning might be a helpful idea. I have made an attempt to look at re-positioning their strategy in the attached presentation
How to Deepen and Scale an Affiliate BusinessMediaPost
Since launching a Tasty-branded kitchenware line at Walmart, Tasty has deepened its affiliate relationship and extended its partnership with Walmart into new products like Shoppable Recipes, a new feature that enables the Tasty audience to buy recipe ingredients at Walmart stores nationwide. As affiliate channels become a more valuable source of revenue for publishers, Nilla will share the data-driven audience insights that inform BuzzFeed's strategy for scaling an effective and efficient affiliate business that drives value for both the audience and partners.
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Many retailers consider the holiday season to be the most important time for their business. And with mobile now accounting for 40% of eCommerce and influencing $1.1 trillion of in-store retail sales, marketers are focusing a majority of their 2014 Holiday strategy on using mobile campaigns to maximize ROI.
Learn how to leverage the capabilities of mobile apps – including new Apple iOS 8 features – to help your customers pre-shop, build shopping lists and convert higher in all channels. Specific tactics will be discussed including:
- Valuable features for Holiday shoppers
- Optimal timing of messaging (including push alerts)
- Mobile save the sale tactics
- Messaging and promotional ideas for Mobile Conversion
- Timing tips and more
Start over strategy for tomorrow's future - ThoughtWorks Live China 2014Thoughtworks
What Natural Markets Food Group has done to transform from “omni-channel” to “multi-plex” is to use technology as a necessary means, continually observe and investigate customer needs, optimise the first catch of each channel( Online ordering,In-store pickup,In-store ordering,Smart Digital Menu boards) along the way, in order to provide customers more possibilities of interacting with the brand, as well as serving them with multiple choices and a unique shopping experience.
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Over the years…
•One of the largest chain of fast food
restaurants.
•Headquarter- United States.
•1940- Barbeque restaurant.
•Operates as franchisees.
•Serving around 68 million customers daily in
119 countries across 35,000 outlets.
14-08-20142
4. 5Lac
Customers
@ ROI of
over 100%
Cash Points,
Restaurant
Finder App,
Late Night
Pop-Ups
Shift
Workers,
Travellers
14-08-20144
EXTENDED RESTAURANT HOURS
6. Iced Fruit Smoothie App
• Seasonal Target
• Updates on already
developed App
3D Play Zones
• 150 Happy Meal Playzones in
UK
• Targeting Children
• 87% Children Said they
wanted to come back to the
Play Arena 14-08-20146
7. Little Piccadilly Campaign
• App to Fame
• World’s first Digital interactive
BillBoard
My Macca’s App
• Image Recognition Software
• Food Scanner
• Tells the nutritional value
14-08-20147
9. 14-08-20149
*Power Impact
•70 % increase in revenue- through Little Piccadilly app
• My Macca’s app – 18bn $ from App store (featured)---
•Worlds No.1 App in Food & Drink
• Coin offer – huge increase in turnover -1 Download per minute