Marketing Plan for an Event Management App

3. EventO is an event management
company that provides a one stop
online platform to plan and
organize any event.organize any event.

4. COMPANY OVERVIEWCOMPANY OVERVIEW
• To provide an app that helps user get
everything required to organize an
event
• It collaborates with hotels ,party• It collaborates with hotels ,party
lawns, caterers, decorators to provide
a wide variety of services to its
customers.

6. To provide users a one stop online
platform to plan and organize a
celebration or event and book
venues, caterers , decorationsvenues, caterers , decorations
amongst various choices
available.

8. COURSE IN ACTIONCOURSE IN ACTION
• EventO will start functioning in
metropolitan cities to start with and
will then expand to other cities.will then expand to other cities.
• Free version offers design ideas and
online invitations ; Premium version
offers access to book event venue
online and event planning and
decoration according to their choice.

9. MARKET OVERVIEWMARKET OVERVIEW
• Potential customers include youths ;
middle and upper class families
• Main competition with established• Main competition with established
Event Management companies.
• Opportunity to expand across the
country and become the 1st app of its
kind.

11. TARGET CUSTOMERSTARGET CUSTOMERS
• Youths
• Middle Class Families
• Upper Class Families
• Seeking services for• Seeking services for
wedding, birthday
party, picnics, special day
celebrations

12. • Hotels, Party Lawns.
• Event Planners.• Event Planners.
• Caterers.
• Tourist Agencies
• Decorators.

13. • People celebrate occasions like
Weddings, Birthday
Party, Anniversaries, New Year and inviteParty, Anniversaries, New Year and invite
their relatives and friends in these
occasions.
• They need proper venue to organize the
events with proper planning.
• Planning and managing such events could
be a tough job in today's busy lifestyle.

14. POINTS OF PARITYPOINTS OF PARITY
• Customers can select amongst large
variety of venues for their event.
• They can select the predefined• They can select the predefined
decorations or customise the
decoration.
• Caterer services from different
vendors and menu as per choice.

15. POINTS OF DIFFERENCEPOINTS OF DIFFERENCE
• Customers get all the information
at their mobile phones.
Can check pricings and customise• Can check pricings and customise
accordingly.
• Get special package as per
budget.
• Get special Off-season discounts.

17. App with following features:
• Online Invitation Card creator.• Online Invitation Card creator.
• City wise details of Hotels, Party
Halls.
• Designs for Decoration
• Event Planning Packages
• Customized Organizing Packages

18. • Customers can get free design
ideas from the app.
Can check for pricing among• Can check for pricing among
different places .
• Can generate free online invitation
cards for their relatives and
friends.

19. PREMIUM FEATURESPREMIUM FEATURES
• Can opt for any event package.
• Can customize events accordingly
and pay for the whole event
planning.

20. • Provide customers with full
arrangements to organize any
celebration or event.celebration or event.
• Filtering amongst the various search
results according to customer needs.
• Customers can avail special offers on
selected venues through the app.

21. COMMUNICATIONCOMMUNICATION
• Target customers can be reached by
emails, whatsapp promotional
messages and facebook ads.messages and facebook ads.
• Promotional Events can be organized
at public places to promote and
connect to customers.
• Refer and get offers.

22. • Events organized by EventO will be• Events organized by EventO will be
Eco-friendly.
• To reduce any wastage of food , any
surplus food shall be sent
immediately to Orphanage .

24. Investment
Building
relations
/Collaborations
Marketing
Customer
feedback
Enhancements

25. • Most important interact with general
public, aim for mouth to mouth publicity.
• Launch an ad campaign, distribute
coupons, sponsor gatherings, anything or
PUBLIC RELATIONSPUBLIC RELATIONS
coupons, sponsor gatherings, anything or
everything that catches the eye.
• Contact tech bloggers and reviewers for
their review.
• Try to popularize a news worthy angle.

26. S.No DESIGNATION NUMBERS SALARY(inS.No
.
DESIGNATION NUMBERS SALARY(in
LPA)
1. APP DEVELOPER 3 7
2. ANALYSTS 2 6
3. DESIGNERS 3 5
4. MARKETERS 10 5
5. EVENT ORGANISER 10 5
6. PROMOTERS 5 4
7. JANITORIAL STAFF 5 1

27. • INVESTMENTS• INVESTMENTS
• COMISSIONS ON ORDER
• REVENUE THROUGH
ADVERTISMENTS

28. Sales
collaborators
advertisements
office and infrastructural
rquirements
salaries
profit

30. DISCLAIMERDISCLAIMER
Created By Utkarsh Kumar Sahu , NIT
Raipur,
during a Marketing Internship with Prof.during a Marketing Internship with Prof.
Sameer Mathur , IIM Lucknow.