EventO is an event management company that provides an online platform for planning and organizing events. It collaborates with hotels, party lawns, caterers, and decorators to offer services. The app allows users to create invitation cards, search for venues, view decoration designs, and book event packages. EventO plans to launch in major cities and expand nationwide, offering both free basic features and premium full-service event planning.

3. EventO is an event management
company that provides a one stop
online platform to plan and
organize any event.organize any event.

4. COMPANY OVERVIEWCOMPANY OVERVIEW
• To provide an app that helps user get
everything required to organize an
event
• It collaborates with hotels ,party• It collaborates with hotels ,party
lawns, caterers, decorators to provide
a wide variety of services to its
customers.

6. To provide users a one stop online
platform to plan and organize a
celebration or event and book
venues, caterers , decorationsvenues, caterers , decorations
amongst various choices
available.

8. COURSE IN ACTIONCOURSE IN ACTION
• EventO will start functioning in
metropolitan cities to start with and
will then expand to other cities.will then expand to other cities.
• Free version offers design ideas and
online invitations ; Premium version
offers access to book event venue
online and event planning and
decoration according to their choice.

9. MARKET OVERVIEWMARKET OVERVIEW
• Potential customers include youths ;
middle and upper class families
• Main competition with established• Main competition with established
Event Management companies.
• Opportunity to expand across the
country and become the 1st app of its
kind.

11. TARGET CUSTOMERSTARGET CUSTOMERS
• Youths
• Middle Class Families
• Upper Class Families
• Seeking services for• Seeking services for
wedding, birthday
party, picnics, special day
celebrations

12. • Hotels, Party Lawns.
• Event Planners.• Event Planners.
• Caterers.
• Tourist Agencies
• Decorators.

13. • People celebrate occasions like
Weddings, Birthday
Party, Anniversaries, New Year and inviteParty, Anniversaries, New Year and invite
their relatives and friends in these
occasions.
• They need proper venue to organize the
events with proper planning.
• Planning and managing such events could
be a tough job in today's busy lifestyle.

14. POINTS OF PARITYPOINTS OF PARITY
• Customers can select amongst large
variety of venues for their event.
• They can select the predefined• They can select the predefined
decorations or customise the
decoration.
• Caterer services from different
vendors and menu as per choice.

15. POINTS OF DIFFERENCEPOINTS OF DIFFERENCE
• Customers get all the information
at their mobile phones.
Can check pricings and customise• Can check pricings and customise
accordingly.
• Get special package as per
budget.
• Get special Off-season discounts.

17. App with following features:
• Online Invitation Card creator.• Online Invitation Card creator.
• City wise details of Hotels, Party
Halls.
• Designs for Decoration
• Event Planning Packages
• Customized Organizing Packages

18. • Customers can get free design
ideas from the app.
Can check for pricing among• Can check for pricing among
different places .
• Can generate free online invitation
cards for their relatives and
friends.

19. PREMIUM FEATURESPREMIUM FEATURES
• Can opt for any event package.
• Can customize events accordingly
and pay for the whole event
planning.

20. • Provide customers with full
arrangements to organize any
celebration or event.celebration or event.
• Filtering amongst the various search
results according to customer needs.
• Customers can avail special offers on
selected venues through the app.

21. COMMUNICATIONCOMMUNICATION
• Target customers can be reached by
emails, whatsapp promotional
messages and facebook ads.messages and facebook ads.
• Promotional Events can be organized
at public places to promote and
connect to customers.
• Refer and get offers.

22. • Events organized by EventO will be• Events organized by EventO will be
Eco-friendly.
• To reduce any wastage of food , any
surplus food shall be sent
immediately to Orphanage .

24. Investment
Building
relations
/Collaborations
Marketing
Customer
feedback
Enhancements

25. • Most important interact with general
public, aim for mouth to mouth publicity.
• Launch an ad campaign, distribute
coupons, sponsor gatherings, anything or
PUBLIC RELATIONSPUBLIC RELATIONS
coupons, sponsor gatherings, anything or
everything that catches the eye.
• Contact tech bloggers and reviewers for
their review.
• Try to popularize a news worthy angle.

26. S.No DESIGNATION NUMBERS SALARY(inS.No
.
DESIGNATION NUMBERS SALARY(in
LPA)
1. APP DEVELOPER 3 7
2. ANALYSTS 2 6
3. DESIGNERS 3 5
4. MARKETERS 10 5
5. EVENT ORGANISER 10 5
6. PROMOTERS 5 4
7. JANITORIAL STAFF 5 1

27. • INVESTMENTS• INVESTMENTS
• COMISSIONS ON ORDER
• REVENUE THROUGH
ADVERTISMENTS

28. Sales
collaborators
advertisements
office and infrastructural
rquirements
salaries
profit

30. DISCLAIMERDISCLAIMER
Created By Utkarsh Kumar Sahu , NIT
Raipur,
during a Marketing Internship with Prof.during a Marketing Internship with Prof.
Sameer Mathur , IIM Lucknow.