EventO is an event management
company that provides a one stop
online platform to plan and
organize any event.organize any event.
COMPANY OVERVIEWCOMPANY OVERVIEW
• To provide an app that helps user get
everything required to organize an
event
• It collaborates with hotels ,party• It collaborates with hotels ,party
lawns, caterers, decorators to provide
a wide variety of services to its
customers.
To provide users a one stop online
platform to plan and organize a
celebration or event and book
venues, caterers , decorationsvenues, caterers , decorations
amongst various choices
available.
COURSE IN ACTIONCOURSE IN ACTION
• EventO will start functioning in
metropolitan cities to start with and
will then expand to other cities.will then expand to other cities.
• Free version offers design ideas and
online invitations ; Premium version
offers access to book event venue
online and event planning and
decoration according to their choice.
MARKET OVERVIEWMARKET OVERVIEW
• Potential customers include youths ;
middle and upper class families
• Main competition with established• Main competition with established
Event Management companies.
• Opportunity to expand across the
country and become the 1st app of its
kind.
TARGET CUSTOMERSTARGET CUSTOMERS
• Youths
• Middle Class Families
• Upper Class Families
• Seeking services for• Seeking services for
wedding, birthday
party, picnics, special day
celebrations
• Hotels, Party Lawns.
• Event Planners.• Event Planners.
• Caterers.
• Tourist Agencies
• Decorators.
• People celebrate occasions like
Weddings, Birthday
Party, Anniversaries, New Year and inviteParty, Anniversaries, New Year and invite
their relatives and friends in these
occasions.
• They need proper venue to organize the
events with proper planning.
• Planning and managing such events could
be a tough job in today's busy lifestyle.
POINTS OF PARITYPOINTS OF PARITY
• Customers can select amongst large
variety of venues for their event.
• They can select the predefined• They can select the predefined
decorations or customise the
decoration.
• Caterer services from different
vendors and menu as per choice.
POINTS OF DIFFERENCEPOINTS OF DIFFERENCE
• Customers get all the information
at their mobile phones.
Can check pricings and customise• Can check pricings and customise
accordingly.
• Get special package as per
budget.
• Get special Off-season discounts.
App with following features:
• Online Invitation Card creator.• Online Invitation Card creator.
• City wise details of Hotels, Party
Halls.
• Designs for Decoration
• Event Planning Packages
• Customized Organizing Packages
• Customers can get free design
ideas from the app.
Can check for pricing among• Can check for pricing among
different places .
• Can generate free online invitation
cards for their relatives and
friends.
PREMIUM FEATURESPREMIUM FEATURES
• Can opt for any event package.
• Can customize events accordingly
and pay for the whole event
planning.
• Provide customers with full
arrangements to organize any
celebration or event.celebration or event.
• Filtering amongst the various search
results according to customer needs.
• Customers can avail special offers on
selected venues through the app.
COMMUNICATIONCOMMUNICATION
• Target customers can be reached by
emails, whatsapp promotional
messages and facebook ads.messages and facebook ads.
• Promotional Events can be organized
at public places to promote and
connect to customers.
• Refer and get offers.
• Events organized by EventO will be• Events organized by EventO will be
Eco-friendly.
• To reduce any wastage of food , any
surplus food shall be sent
immediately to Orphanage .
Investment
Building
relations
/Collaborations
Marketing
Customer
feedback
Enhancements
• Most important interact with general
public, aim for mouth to mouth publicity.
• Launch an ad campaign, distribute
coupons, sponsor gatherings, anything or
PUBLIC RELATIONSPUBLIC RELATIONS
coupons, sponsor gatherings, anything or
everything that catches the eye.
• Contact tech bloggers and reviewers for
their review.
• Try to popularize a news worthy angle.
S.No DESIGNATION NUMBERS SALARY(inS.No
.
DESIGNATION NUMBERS SALARY(in
LPA)
1. APP DEVELOPER 3 7
2. ANALYSTS 2 6
3. DESIGNERS 3 5
4. MARKETERS 10 5
5. EVENT ORGANISER 10 5
6. PROMOTERS 5 4
7. JANITORIAL STAFF 5 1
• INVESTMENTS• INVESTMENTS
• COMISSIONS ON ORDER
• REVENUE THROUGH
ADVERTISMENTS
Sales
collaborators
advertisements
office and infrastructural
rquirements
salaries
profit
DISCLAIMERDISCLAIMER
Created By Utkarsh Kumar Sahu , NIT
Raipur,
during a Marketing Internship with Prof.during a Marketing Internship with Prof.
Sameer Mathur , IIM Lucknow.

Evento

  • 3.
    EventO is anevent management company that provides a one stop online platform to plan and organize any event.organize any event.
  • 4.
    COMPANY OVERVIEWCOMPANY OVERVIEW •To provide an app that helps user get everything required to organize an event • It collaborates with hotels ,party• It collaborates with hotels ,party lawns, caterers, decorators to provide a wide variety of services to its customers.
  • 6.
    To provide usersa one stop online platform to plan and organize a celebration or event and book venues, caterers , decorationsvenues, caterers , decorations amongst various choices available.
  • 8.
    COURSE IN ACTIONCOURSEIN ACTION • EventO will start functioning in metropolitan cities to start with and will then expand to other cities.will then expand to other cities. • Free version offers design ideas and online invitations ; Premium version offers access to book event venue online and event planning and decoration according to their choice.
  • 9.
    MARKET OVERVIEWMARKET OVERVIEW •Potential customers include youths ; middle and upper class families • Main competition with established• Main competition with established Event Management companies. • Opportunity to expand across the country and become the 1st app of its kind.
  • 11.
    TARGET CUSTOMERSTARGET CUSTOMERS •Youths • Middle Class Families • Upper Class Families • Seeking services for• Seeking services for wedding, birthday party, picnics, special day celebrations
  • 12.
    • Hotels, PartyLawns. • Event Planners.• Event Planners. • Caterers. • Tourist Agencies • Decorators.
  • 13.
    • People celebrateoccasions like Weddings, Birthday Party, Anniversaries, New Year and inviteParty, Anniversaries, New Year and invite their relatives and friends in these occasions. • They need proper venue to organize the events with proper planning. • Planning and managing such events could be a tough job in today's busy lifestyle.
  • 14.
    POINTS OF PARITYPOINTSOF PARITY • Customers can select amongst large variety of venues for their event. • They can select the predefined• They can select the predefined decorations or customise the decoration. • Caterer services from different vendors and menu as per choice.
  • 15.
    POINTS OF DIFFERENCEPOINTSOF DIFFERENCE • Customers get all the information at their mobile phones. Can check pricings and customise• Can check pricings and customise accordingly. • Get special package as per budget. • Get special Off-season discounts.
  • 17.
    App with followingfeatures: • Online Invitation Card creator.• Online Invitation Card creator. • City wise details of Hotels, Party Halls. • Designs for Decoration • Event Planning Packages • Customized Organizing Packages
  • 18.
    • Customers canget free design ideas from the app. Can check for pricing among• Can check for pricing among different places . • Can generate free online invitation cards for their relatives and friends.
  • 19.
    PREMIUM FEATURESPREMIUM FEATURES •Can opt for any event package. • Can customize events accordingly and pay for the whole event planning.
  • 20.
    • Provide customerswith full arrangements to organize any celebration or event.celebration or event. • Filtering amongst the various search results according to customer needs. • Customers can avail special offers on selected venues through the app.
  • 21.
    COMMUNICATIONCOMMUNICATION • Target customerscan be reached by emails, whatsapp promotional messages and facebook ads.messages and facebook ads. • Promotional Events can be organized at public places to promote and connect to customers. • Refer and get offers.
  • 22.
    • Events organizedby EventO will be• Events organized by EventO will be Eco-friendly. • To reduce any wastage of food , any surplus food shall be sent immediately to Orphanage .
  • 24.
  • 25.
    • Most importantinteract with general public, aim for mouth to mouth publicity. • Launch an ad campaign, distribute coupons, sponsor gatherings, anything or PUBLIC RELATIONSPUBLIC RELATIONS coupons, sponsor gatherings, anything or everything that catches the eye. • Contact tech bloggers and reviewers for their review. • Try to popularize a news worthy angle.
  • 26.
    S.No DESIGNATION NUMBERSSALARY(inS.No . DESIGNATION NUMBERS SALARY(in LPA) 1. APP DEVELOPER 3 7 2. ANALYSTS 2 6 3. DESIGNERS 3 5 4. MARKETERS 10 5 5. EVENT ORGANISER 10 5 6. PROMOTERS 5 4 7. JANITORIAL STAFF 5 1
  • 27.
    • INVESTMENTS• INVESTMENTS •COMISSIONS ON ORDER • REVENUE THROUGH ADVERTISMENTS
  • 28.
  • 30.
    DISCLAIMERDISCLAIMER Created By UtkarshKumar Sahu , NIT Raipur, during a Marketing Internship with Prof.during a Marketing Internship with Prof. Sameer Mathur , IIM Lucknow.