In this presentation we describe 5 important production elements to consider when planning a roadshow event.

1. 5 important production elements to
consider when planning a
roadshow event.

2. Introduction
• The main purpose of roadshows is to take your
company’s message and brand on the road.
• Roadshows are a safe investment if you’re
looking to understand the market, gauge
interest, collect enquiries and establish contacts.
• They are usually done in sequence and carried
out in different cities in order to intensify product
knowledge and brand awareness.

3. 5 important production elements for
Roadshow
• Clearly define your goals for the event
roadshow
• Carefully select the time and locations for
your roadshow
• Team up with an event production partner
• Harness the power of event technology
• Make it creative, engaging and consistent

4. Clearly define your goals for the
event roadshow
• Set clearly defined goals for your event. When
your event production partner understands the
purpose for the event, they can help you create
a solution tailored to your desired outcome and
deliver your message effectively.
• When your goals are clear, each production
decision becomes easier to make. Also ensure
your goals are measurable.
• If getting sales leads is important to you, the
event can be customised to help you capture
relevant details from your attendees.
• You will be far more satisfied with your efforts if
your ROI can be measured.

5. Carefully select the time and
locations for your roadshow
• Who do you want to attend your event, and what
seasonal factors or holidays could affect
attendance? When planning where and when
the road show will happen, you need to ensure
it’s suitable for your audience.
• Additionally, check the region’s weather and
climate conditions.
• If you’re planning to hold your event outdoors,
ensure it’s not during the wet seasons.
• Or, if it’s going to take place during the summer,
ensure there will be adequate shade and
hydration facilities.

6. Team up with an event production
partner
• Your production partner is your single most
important ally in organising your event.
• When choosing a partner, find one that has the
right network, experience and capability to
deliver a quality event.
• Avoid switching partners at the last minute, as
you will run the risk of offering an inconsistent
experience.
• Additionally, you may end up incurring more
costs, and the planning process will be more
disjointed.

7. Harness the power of event
technology
• Event apps.
– Apps are convenient for both organisers and attendees and can
help relay important details about the event.
• Social media.
– Use a dedicated event social media platform to get the word out
about your event. You can also use it to drive up engagement, build
community and amplify your reach.
• Polling.
– Use live audience polling to ask questions, get feedback, encourage
discussion or quiz your audience.
• Live stream.
– A production partner can live stream your event on a website or via
social media to amplify its reach. It's a great way to engage wide
spread audiences as your event travels, and if you record the event
you can use it later for marketing, sales or improving on the next
one!

8. Make it creative, engaging and
consistent
• Creating new, unique and compelling experiences is key
to a successful event, and repeating these experiences
for each event is the challenge for roadshow organisers.
• Making the message creative, engaging and consistent
is the cornerstone of every successful event, regardless
of what kind of event it is.
• People remember experiences where their senses have
been engaged. Research has shown us that the more
senses you engage, the more memorable the event is.
• Lean on your production partner to help you create a
memorable experience for your attendees.
• They will help you find a solution that can be replicated
to ensure attendees will receive the same experience
regardless of where they attend your event.

9. Conclusion
• Roadshow appears to be an important
advertising medium to increase your brand
visibility within a short period of time.
Nowadays there are many roadshow
advertising companies in Madurai, hence
it would be easy to run a successful
campaign if you get assistance from one
of them.

10. Conclusion
• Roadshow appears to be an important
advertising medium to increase your brand
visibility within a short period of time.
Nowadays there are many roadshow
advertising companies in Madurai, hence
it would be easy to run a successful
campaign if you get assistance from one
of them.