Designed UI prototype for restaurant finder mobile app using Persona survey, market analysis and GAP analysis
Maintained app user-friendly, attractive user interface and easy to use
This project is part of Human Computer Interface
SnapDecision is a real-time mobile marketing platform for restaurants and bars to advertise deals, specials and happy hours to a highly targeted user base.
Designed UI prototype for restaurant finder mobile app using Persona survey, market analysis and GAP analysis
Maintained app user-friendly, attractive user interface and easy to use
This project is part of Human Computer Interface
SnapDecision is a real-time mobile marketing platform for restaurants and bars to advertise deals, specials and happy hours to a highly targeted user base.
Your guests can become powerful advocates for the experiences you offer. As brand ambassadors they can help you forge loyalty while building brand equity and revenue.
In a rigorous one week design challenged we look at the different UberEats customers and made suggestions on how they can create a truly blended dining experience.
Competitive Research for Uber Eats- Digital MarketingSbPatan
This is a presentation on the digital strategy of Uber eats and how it can improve it and some suggestions. This is a group presentation made by other two people.
Ajo Africa is a location-based discovery app, which utilises an in-built GPS system to detect a user’s location and allow them to find points of interest and services within their proximity.
This app was demoed at Product Hunt Lagos, Nigeria.
We provide our clients with the ability to improve the productivity and competitiveness of their organization or business, through the implementation and customization of technological solutions and consulting services for the automation, interoperability, and alignment of their processes, data, applications, and infrastructure with organizational goals and objectives. We have expertise in helping our retail business clients in domains like lifestyle, apparels, food & beverages, gift stores, electronics, hardware, footwear, books. We help clients in many ways like building brand value, SEO, AI, Analytics, suggestion which help consumers to shop using these sites and also increase the profit for our clients.
https://fewerclicks.in
View and download the ppt addressing the statistics of the usage of travel apps in the world and the 7 Must-Include Feature In Mobile Apps Taking The Travel Industry By Storm developed by codiant software technologies.
Appytect is a Mobile Application Builder. Appytect will allow hotel's to get their Hotel App on Google Play Store and Apple App Store. Attract clients to all the amenities and services offered by your hotel with your hotel application.
Five simple strategies that can scale your zomato clone among the target audi...BenLuis
These simple yet effective strategies can make all the difference in your food delivery app. If you are about to develop one or approaching companies for clone app solutions, implement these strategies in the Zomato Clone script.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
Your guests can become powerful advocates for the experiences you offer. As brand ambassadors they can help you forge loyalty while building brand equity and revenue.
In a rigorous one week design challenged we look at the different UberEats customers and made suggestions on how they can create a truly blended dining experience.
Competitive Research for Uber Eats- Digital MarketingSbPatan
This is a presentation on the digital strategy of Uber eats and how it can improve it and some suggestions. This is a group presentation made by other two people.
Ajo Africa is a location-based discovery app, which utilises an in-built GPS system to detect a user’s location and allow them to find points of interest and services within their proximity.
This app was demoed at Product Hunt Lagos, Nigeria.
We provide our clients with the ability to improve the productivity and competitiveness of their organization or business, through the implementation and customization of technological solutions and consulting services for the automation, interoperability, and alignment of their processes, data, applications, and infrastructure with organizational goals and objectives. We have expertise in helping our retail business clients in domains like lifestyle, apparels, food & beverages, gift stores, electronics, hardware, footwear, books. We help clients in many ways like building brand value, SEO, AI, Analytics, suggestion which help consumers to shop using these sites and also increase the profit for our clients.
https://fewerclicks.in
View and download the ppt addressing the statistics of the usage of travel apps in the world and the 7 Must-Include Feature In Mobile Apps Taking The Travel Industry By Storm developed by codiant software technologies.
Appytect is a Mobile Application Builder. Appytect will allow hotel's to get their Hotel App on Google Play Store and Apple App Store. Attract clients to all the amenities and services offered by your hotel with your hotel application.
Five simple strategies that can scale your zomato clone among the target audi...BenLuis
These simple yet effective strategies can make all the difference in your food delivery app. If you are about to develop one or approaching companies for clone app solutions, implement these strategies in the Zomato Clone script.
5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby
5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com
Welcome your visitor with our app to give better travel experience.
Your hotel in one app. Hotel plus is a mobile application for guests at your hotel. It gives them access to all of your hotel services on their smart phone or tablet
It's an important business news for all of my friends, who have interest of earning extra income from spending extra time through a smart phone apps based network marketing. If have any further questions please call us. Please visit www.AllinQuest.com
Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000.
The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time.
The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide.
The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5.
Capital will be used in the following manner:
Development of future versions of mobile and wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%
Our app will be a one stop solution for the travellers who face the budget constraint issues, making travel almost free.
This presentation was created by Arnav Das, IIT Kharagpur, during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
StampU is India's first digital loyalty program with a simple visit based reward approach rather than the usual complicated points based reward approach which was the Industry trend. StampU's mission is to make a simple and easy to use loyalty program available to people through which they can earn, visualise and spend their loyalty rewards across multiple merchants.
StampU has created a loyalty ecosystem which is easy and affordable by all categories of merchants. StampU increases customer retention and engagement by 10X.
Available at more than 70+ merchants ( Restaurants, Salons ) in Delhi-NCR.
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
PLISION
1.
2. Nowadays everybody has shortage of time and we want to get work done
as early as possible and we expect that we get multiple facilities under
one roof. Whether we use mobile phones, tablets, or
other mobile devices we have all the information we need. That's why
mobile apps are so much important in today's market. .
4. VISION
We wish to create an
interface that
provides a single tap
solution to all the
woes of a traveler.
5.
6. of any person who travel from
one place to another are proper
and comfortable accommodation
along with health food and a
little enjoyment and fun!!!!!!!
7. All these needs are
satisfied by our company
by a single click on our
app-
PLISION
8. WHAT’S
INSIDE?
PLISION provides the
following services:
▪ Rating and
information about the
hotels in the city you
are visiting.
▪ Rating and
information about the
top food joints and
restaurants nearby the
selected hotel.
▪ Information about the
events going on nearby
the selected hotel (if
any).
9.
10. •Select from the best hotels in the city and
make a booking as per your location
preferences.
•Find the best restaurants around your
location and pre book your order to save
time by just paying 2% the amount of your
bill.
•Let us know your inclinations and we will
make sure that you do not miss out on any
event or exhibition of your interest in your
city
11. •Booking can be done anywhere in the city with no set limit
of set boundaries like 0km-20kim from your location.
•Pre Book unlimited orders at some of the best restaurants
in your city for free.
•Put up multiple hotels in your compare list and get a
descriptive analysis.
•Get personalized support from our customer care
executives for free.
•Get 100% refund on cancellation before 48 hours.
12.
13.
14.
15. • The aim is to integrate features of different applications on a
single platform.
• Our potential users are corporate hotshots, travelers and
students.
• We shall get our revenue from the following sources:
1. Restaurants shall pay us 5% of the total order amount.
2. A 7% cut on Hotel Bookings
3. A 10% cut from event tickets.
4. Premiums from users availing our paid services.
5. Ads on our own platform.
17. In today’s world, everybody is short of time.
However, everyone wants to enjoy a peaceful life.
Our app caters to both the needs of its customers.
For e.g. if there is a person named ‘A’ and he is a
corporate and has to travel to different cities for
meetings, then he needs to book a room for himself,
get a proper meal and enjoy if he gets sometime.
Also he can be curious to explore the culture of
that particular place. There are different factors
affecting any product. They are:
● Economic factors
● Socio-cultural factors
● Technological Factors
18. ● Economic factors: If there is a global
recession going on, this can affect our
revenues largely as the people might be
short of money to use this app.
● Technological factors: In today’s world,
everybody is a gadget freak, may it be
mobile phones or laptops. Everyone spends
most of his time on these. Also everythings is
done online nowadays. This is a great boon
for our app.
● Socio-cultural factors: Our app considers
the needs of diverse groups in the country.
You can book meals according to your own
choice and also book events of your
interest.
19.
20. • We shall be aiming at 5 million downloads
in next 3 years.
• A revenue of around $10 Million may be
accumulated in three years.
• To establish our network in over 100
cities across the country by the end
of FY`20.
21.
22. • We shall be collaborating with corporate houses
across the country by promoting their brand on our
space. However, most of them already have
associations with travel agencies and companies like
Make My Trip and we will have to come up with a deal
lucrative enough for them to make the switch.
•We shall be offering free services to restaurants for first
3 months for promoting our pre order service. We shall
have an edge over competitors like Zomato who do not
offer such a service.
•We shall be engaging students by giving them
promotional cash for personally guiding travelers in their
city.
23.
24. Points of Parity
Hotel ratings and room bookings
Event listing and booking like Cleartrip and
Explara
Points of difference
Multiple services on one platform
Pre booking of food orders
Personalized support for premium
customers
Get notifications about events on your city
as per you interest.
25.
26. STRENGTHS
● USP: You can preorder
your meal.
● Individual guidance from
executives.
● Events can be chosen
according to your own
interests.
27. WEAKNESS
● Initially there is no working
capital.
● There are promotional
difficulties.
● We cannot incur losses in
our initial years.
28. OPPORTUNITIES
● We can expand into the area of
events.
● There are a lot of opportuinities
in home sat scheme.
● We can also merge small eating
outlets like dhabas which provide
authentic food of that region.
29. THREATS
● Global recession is a big threat to
this business.
● Already established competitors can
also pose a problem in entering the
market and sustaining overtime.
30.
31. COLLABORATORS VALUE
•Hotels get to promote themselves on our platform
and save considerably on their marketing costs and
time.
•Students usually have no dearth of time but money.
We may involve them to invest the former in order
for them to receive benefits on our services.
• Our pre order facility shall better position our
collaborator restaurants over conventional ones.
• Usually, cultural events go unnoticed. The app shall
help promote these events in a much better way.
32. Customer Value
• The customer gets to choose from a wide
variety of hotels, restaurants and events on a
single platform.
• Premium customers get to compare different
hotels or restaurants and also receive
personalized guide through a city.
• Customers get to pre book their orders and get
to eat hot and fresh meals without wasting their
time.
33. Company`s
Value
We shall receive:
•10% of the price of the event tickets sold
through our platform.
• 7% of the total booking amount from hotels.
• 5% of the total bill amount from restaurants
and additional 2% from our non paid users.
2. $6.99 per user per year as premium for our
paid users.
34.
35. • Social Media: Social Media shall mark our primary
phase of marketing where we`ll try to rope in
personal contacts.
• Having done our pilot, we shall engage students
and corporate houses and provide them benefits
against every booking made with their reference.
• We shall be giving free 3 months of services to
restaurants for promoting our pre order service.
• We shall provide heavy discounts to event
organisers if they distribute our pamphlets during
their event.
36.
37. Our premium service shall be priced at $6.99 per
user per year which is quite affordable for our
target customers given the benefits they receive
as a part of our premium services including 100%
cash back on cancellations.
38.
39. DISCLAIMER
Created by Dharvi Kharoud, NIT Jalandhar,
during a Marketing Internship under the
guidance of Prof. Sameer Mathur, IIM
Lucknow .