We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
This presentation is from our recent Graduate Webcast which highlights:
- Tips to proactively source student talent
- How to engage students using LinkedIn's free and paid for tools
- Best practice on building a strong employer brand to attract the next generation of professionals
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
This presentation is from our recent Graduate Webcast which highlights:
- Tips to proactively source student talent
- How to engage students using LinkedIn's free and paid for tools
- Best practice on building a strong employer brand to attract the next generation of professionals
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Crossing the Higher Education Chasm - Russell GlassLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Russ Glass , Head of Products, LinkedIn Marketing Solutions discusses how LinkedIn is adapting its platform for higher education.
LinkedIn MENA organized its first staffing event on Sept 17th at The Address Marina Hotel in Dubai. Here is an overview of some of the content that was presented focusing on the role that social media plays in recruiting.
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels.
LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs.
Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased.
Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
Finding the Best and Brightest Students to Build Your Company | Talent Connec...LinkedIn Talent Solutions
Learn about LinkedIn’s fastest growing demographic, students and recent graduates, and how to recruit the future leaders of your organization.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Hong Kong
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Singapore
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
LinkedIn APIs: leverage content and connections from within your site or app
Leverage LinkedIn’s professional audience and platform across your other digital channels with a range of APIs and plug-ins to deepen engagement with your audience and share content across our network.
From inviting members to sign up to your site using their LinkedIn login credentials, through to leveraging select areas of the LinkedIn identity to deliver relevant content, plugging in LinkedIn feeds to your site, and inviting them your users to share updates across the LinkedIn platform: we offer developers powerful options for leveraging our content and connections whilst keeping users on your site.
To add a LinkedIn plugin to your site or app, visit developer.linkedin.com to generate the required code and add it to the source code of your site or app. The LinkedIn Certified Developer Program (CDP) makes it easy to engage developers certified to work with LinkedIn data, who are trained and supported by LinkedIn. And we offer options for working with a broader range of developers as well.
For more information visit: http://developer.linkedin.com/
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Crossing the Higher Education Chasm - Russell GlassLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Russ Glass , Head of Products, LinkedIn Marketing Solutions discusses how LinkedIn is adapting its platform for higher education.
LinkedIn MENA organized its first staffing event on Sept 17th at The Address Marina Hotel in Dubai. Here is an overview of some of the content that was presented focusing on the role that social media plays in recruiting.
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring guru.
Uncover how to:
- Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
- Use the most effective tools to find highly qualified candidates for your open jobs
- Build your own personal brand as a trusted recruiter and hiring manager
- Get these strategies and tools to take your hiring to the next level!
Learn more: https://lnkd.in/gNGGrEW
Advertising opportunities on iPad increase your exposure to the most influential, senior, affluent decision makers in an environment proven to maximise engagement and response levels.
LinkedIn’s iPad audience represents the greatest concentration of senior decision-makers on our network, more than half of which (53%) are managers, and with over a third (34%) in director-level roles. This audience engages with LinkedIn on their iPads throughout the day, with usage peaking in the evening when members are less likely to access LinkedIn on desktop PCs.
Reaching a time-poor audience outside of the conventional working day maximises the potential for engagement with valued content and translates into powerful engagement levels. LinkedIn iPad users are 65% more likely to follow companies on LinkedIn and four times more likely to engage with the display ads that they encounter on their iPad. And since these users have twice as many connections as the average LinkedIn member, their potential to amplify, share and recommend your messages is significantly increased.
Display ad formats for iPad maximise this opportunity through standard 300×250 display ad units and the additional option for full-page ads generating maximum impact. Both ad formats support the full range of LinkedIn targeting technologies.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
Finding the Best and Brightest Students to Build Your Company | Talent Connec...LinkedIn Talent Solutions
Learn about LinkedIn’s fastest growing demographic, students and recent graduates, and how to recruit the future leaders of your organization.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
The Age of Socially Engaged Leadership -- Breakout Session at Talent Connect ...LinkedIn Talent Solutions
The age of socially engaged leadership. Nayomi Alexander, Senior Customer Success Consultant, LinkedIn. Daniel Sanders, Solutions Consultant, Talent Branding (APAC), LinkedIn
Today's high performing leaders are embracing social media to develop connections and build deeper engagement with their customers, employees and peers. Replete with examples of ‘social executives’, you will hear about fundamental changes in the ways that businesses interact with individuals in the social era to unlock organisational benefits. You’ll learn how to educate your executive leadership on all things social, further engaging them in building out their professional brands on LinkedIn, and in turn fueling your organisation’s overall success in attracting and engaging talent.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Hong Kong
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
The 2014 Professional Content Consumption Report (HK & SG)LinkedIn Singapore
Rise of the Content Revolutionaries: A Deep Dive into the Top Content-Consuming Members on LinkedIn and How Marketers can Connect with Them.
Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.
When we say "Professionally relevant content", we are referring to information and resources (i.e., articles, videos, audio broadcasts, etc) that are specifically relevant to your career and may help you grow as a professional.
Take a look at the findings from the 2014 Professional Content Consumption Report.
Announcing The 2014 Professional Content Consumption Report - CanadaLinkedIn Canada
We conducted a survey of LinkedIn members in Canada who actively share and consume content on LinkedIn, which revealed some surprising statistics. On average they spend about one full workday (8 hours) consuming professionally relevant content as a way to educate themselves on industry news and trends. Additionally, we discovered that, on average, they spend more time consuming professionally relevant content than they do news and entertainment; 42% versus 29% respectively.
These LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record numbers. We call these folks “Content Revolutionaries.” They are the audience for whom you want to tailor your content. And there’s good news for marketers. Armed with this knowledge, you can use the insights from this research to better understand how to create content that connects with these content revolutionaries.
Introducing the 2014 Professional Content Consumption Report
This ground-breaking research reveals the secret behind who these revolutionaries are, why and how they are consuming professional content on LinkedIn, and how you as a marketer can tap into their behaviors. It’s a big opportunity for content marketers everywhere, and you will be more effective at reaching the content revolutionaries after reading this report.
2014 Professional Content Consumption ReportColumn Five
We teamed up with our friends at LinkedIn to create this presentation on Professional Content Consumption. Labeled "Content Revolutionaries," these high profile LinkedIn users are consuming and sharing content in record amounts. By engaging with these users your content has a greater chance of being seen, and shared to a broader audience.
David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.
Presented at TechConnect:13 by David Thacker, Vice President Product, Marketing Solutions at LinkedIn
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
Learn all the secrets regarding how to create shareable, engaging content, as well as some compelling stats from our report "The State of Digital Media 2018" and NetLine's 2018 "State of B2B Content Consumption & Demand Report."
A Special Invitation
How Your Content Marketing Can Create Meaningful Connections
Thursday, September 12, 2013
2:00pm – 4:30pm EDT (Followed by Cocktail Reception)
Ottawa, ON
Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and importance.
It’s growing because marketers are responding to the reality that buyers are forming perceptions about brands without those brands having an opportunity to share their perspective.
Please join LinkedIn Marketing Solutions in Ottawa on Thursday, September 12th for "How Your Content Marketing Can Create Meaningful Connections."
Designed especially for marketing leaders, you'll learn how your Content Marketing can create meaningful connections and ultimately, impact your revenue.
Agenda:
2:00 - 2:30pm: Registration
2:30 - 3:30pm: How Your Content Marketing Can Create Meaningful Connections
3:30 - 4:30pm: Getting Started With Content Marketing on LinkedIn
4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Canadian Museum of Nature
240 McLeod St
Ottawa, ON K2P 2R1
Mtg Room: 4th Floor Gallery
8 Ways to Tap into the Power of LinkedIn - Ultimate Linkedin Marketing GuidePOPUPSMART.COM
Why Does Your Business Need LinkedIn?
These days in the business world, relationships matter more than ever.
People tune out irrelevant or promotional messages. But they do want
to engage with companies that focus on sharing useful and relevant
information and content. The companies that inform and engage aren’t
just selling — they’re building relationships.
LinkedIn is where, by far, the largest
number of professionals gather to stay
connected and informed, advance their
careers, and work smarter. More than
467 million professionals are on LinkedIn.
These are the decision makers, influencers,
and leaders of today and tomorrow — the
people you want to target, all in one place.
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
How Tech Professionals Engage with ContentLinkedIn
Check out our Infographic to discover:
- New stats about the technology community’s desire for data-driven, educational content.
- Why technology professionals consume more content on LinkedIn, compared to their peers in other industries.
- Why technology professionals share heavily and show source appreciation in subtle ways.
- The role employers, brands, and peers play in providing tech professionals useful information.
- Tips and strategies to ensure you’re providing the tech audience engaging, relevant content at scale.
Similar to LinkedIn Professional Content Consumption Report 2014 - UK (20)
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Designing for Diversity - Global Recruiter SummitLinkedIn Europe
Presenter: Sophie Mitchell, Global Solutions Consultant, LinkedIn
Building diverse teams is of the utmost importance for today’s businesses.
These businesses aren’t just ticking a box, saying the right thing or trying to burnish their brand with a sense of purpose. They’re responding to hard data and a growing body of evidence that shows diversity to be one of the most vital sources of competitive advantage.
However, the evidence is also growing that no business, large or small, can simply decide to be more diverse. As recruitment businesses seek to hire more diverse teams for their clients and for their own organisations, the reality is these initiatives are hard work. Achieving diversity requires deliberate design – and it requires the right types of actionable insights to drive that design.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
Event: SIA Executive Forum Europe 2018
Speaker: Darren Connolly
As today’s talent landscape is rapidly changing and becoming increasingly complex, we believe the next wave of recruiting lies in the use of data-driven insights to create competitive advantage. This is the idea of talent intelligence.
In this presentation, we dive into the themes shaping the future of work and discuss how staffing firms can harness data and insights to reinvent and improve every step of the recruitment process, to drive business outcomes, and to stay ahead of the competition.
How to use data and insights to become more socially engaged [webcast] LinkedIn Europe
This webcast was run on the 3rd October 2018.
The presentation covers:
- Importance of data and insights in the recruitment industry
- Using insights to create an effective engagement strategy
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
Event: Bullhorn Engage London 2018
Speakers: Phil Edwards & Darren Connolly
Over the last few years, the recruitment industry has been adapting to increasingly complex challenges when it comes to attracting and placing talent. As the market becomes more and more competitive, LinkedIn believes the next wave of recruiting innovation lies in the use of data-driven insights to power talent and strategic business decisions. This is the era of talent intelligence.
Hear about the changes in the recruitment industry, trends in the new era of work, and how recruiters can make data and insights actionable.
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
Event: ReImagine HR London 2018
Speaker : Annmarie McCormack
Talent strategy is getting smarter and faster. The era of Talent Intelligence has begun, driven by the combination of unprecedented market forces, data signals, powerful insights unlocked by AI, and your instincts to make people your competitive advantage has begun.
Hear how talent intelligence is driving LinkedIn’s next wave of product innovation and discover new ways and means of accelerating your business with LinkedIn Talent Insights.
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
Proof that B2B video works best when it targets the eyes rather than the ears. New research from LinkedIn shows that video content works best when it doesn’t rely on sound.
More than half of today’s professionals consider that a break from work isn’t a break from work unless it’s also a break from connected devices. Our data shows digital detox could become a regular part of professional life:
To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
Those cutting-edge, early adopting programmatic cats have developed some pretty confusing lingo for buying and selling ads automatically. Have no fear: we’ve decoded the jive talk so it’s easy to make smart, strategic decisions about programmatic.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
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2. There’s a professional content revolution
brewing, are you going to join in?
At LinkedIn we are witnessing a revolution. Professional
content consumption is dramatically increasing,
especially on LinkedIn where over 1.5 million publishers
actively use the LinkedIn Share button on their sites to
add content to the LinkedIn platform.
LinkedIn members are the forerunners of the revolution
– leading the way by consuming and sharing
professional content in record breaking volumes. We
like to call these people "content pioneers". Your
content needs to be tailored to this audience.
We conducted a survey of 485 LinkedIn members in the
UK who actively share and consume content – and it's
good news for marketing experts. This research reveals
the secrets behind why and how these content
revolutionaries are consuming professional content on
LinkedIn, and how you as a marketing expert can tap
into this. It’s a big opportunity for people marketing
content everywhere. You are sure to be more effective
at reaching the content pioneers after reading this
report.
The choice is yours: watch from the side-lines or get
involved the professional content marketing revolution.
Read on for insider tips to give your content the best
chance of connecting with these content pioneers.
“LinkedIn members are the forerunners of the revolution – leading the
way by consuming and sharing professional content in record breaking
volumes. We like to call these people ‘Content Pioneers.’”
3. 4 Key Attributes of the content pioneers
that marketing experts need to understand
1 3
2 4
Content pioneers spend a 7
hours per week consuming
professionally relevant content.
62% of content pioneers
consider professional content
necessary for success.
LinkedIn is the content pioneers’
go-to source for professional content.
88% of them are using it weekly to
consume professionally relevant
content compared to 55% using
online news sites and only 42% on
Twitter and 19% on Facebook.
Content pioneers are much more likely
to consume and share content that is
geared towards their specific needs.
Below you will find a 6-step checklist,
drawn from this research, that gives your
professional content the best chance of
connecting with your audience.
4. 6 Insider Tips for Connecting
with Content Pioneers
Does it present new
knowledge or help
them to make a
decision?
Will it start a
conversation?
Would sharing
it benefit their
professional network?
Is it formatted
for mobile/tablet
consumption?
Does it feed their
desire for professional
accomplishment?
Would sharing
it enhance their
professional brand?
1 2 3
56
4
6. 0 20 40 60 80 100
Professionally Relevant Content News Entertainment
38%
Professionally Relevant Content News Entertainment
29% 33%
Content Pioneers are voracious
consumers of professional content.
7
On average, they spend about 7 hours per week
consuming professionally relevant content as a
way to educate themselves on their industry news
and trends.
hours
a week
have increased the amount of time spent consuming
professionally relevant content over the past year.
62%
Percentage of total time spent consuming various content, across all platforms, weekly:
7. Content Pioneers rely
on professional content.
62% of Content Pioneers find it
necessary for professional success.
48% find it easier to access
professionally relevant content.
Marketers have to deliver content that helps
them accomplish their professional goals.
Among content pioneers who had increased the amount of time spent consuming professional
content over the past year.
9. Content must be mobile-friendly.
In the first quarter of 2014, an average of 43 percent
of unique visiting LinkedIn members were mobile users.
Mobile traffic is calculated as a percentage of LinkedIn member-only unique visitors; calculated using Q4 average for each year.
Mobile Traffic:
2003
0%
10%
20%
30%
40%
50%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Q1 2014
2%
43%
10. The Array of Benefits
of Consuming Content
on LinkedIn
11. 0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
75%
68%
59%
39%
58%
38%
Marketers must meet Content Pioneers’
3 key needs.
ENHANCES
KNOWLEDGE
STRENGTHENS
NETWORKS
BOOSTS
PERSONAS
Top benefits of consuming professional content on LinkedIn:
Discover new ideas within industry
Keep up with industry news
Spark conversations
Build relationships with colleagues/clients
Improve current job skills
Build professional reputation
12. 63% 37%61%
Content Pioneers share to build their
professional brands.
Members are more likely to share professional content that builds their professional
brands, strengthens their professional networks, or helps them sell to their
networks. Marketing content will be shared more if it fulfills these needs.
Top benefits of sharing professional content on LinkedIn:
Increases
Member Visibility
Enhances Member’s
Professional Reputation
Demonstrates
member is forward
thinking
16. 0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
0 20 40 60 80 100
73%
69%
66%
58%
55%
52%
46%
24%
51%
38%
44%
35%
Popular content types
for gaining knowledge:
Popular content types
for helping decision-making:
New Research
Breaking Industry News
Case Studies
Career Advice
Brief, Concise:
Produced by Business Leader
SHARE
CLICK
Marketers must deliver the type of content
sought most often by Content Pioneers.
17. 0
10
20
30
40
50
60
70
80
36%
46%
62%
36%
12%
8%
Conversation is fueled by sharing.
Sharing with
Commentary
Sharing without
Commentary
Using the “Like”
button
Copying
to Email
Share/Using
LI Mail
Other
Sharing Methods:
Marketers need to create content that sparks a discussion.
Total percentage who selected it as their primary or secondary preferred method; total = 200%.
18. For more information, please visit
emea.marketing.linkedin.com.
Appendix
About Us
LinkedIn has more than 300 million
professional members. That's over a third of
the 600 million professionals in the world, with
15 million members in the UK alone. This
represents the largest single group of
influential, affluent and educated people
anywhere.
Professional Publishing Platform
Our evolution into a professional publishing
platform drives increased engagement on
LinkedIn. Compared with other professional
publishers, content on LinkedIn works
differently. The rich data on our platform
means we can deliver the most relevant
content to our members.
Relationships Matter
With LinkedIn marketing solutions,
brands build relationships with the world’s
professionals by using accurate targeting
to deliver relevant content and
communications.
As today’s connected professionals seek out
ideas and insights from the people and
brands they trust, marketing experts use
LinkedIn to target advertising and publish
relevant content in a professional context.
Brands extend reach through social sharing
which has become a natural part of LinkedIn,
as well as by extending LinkedIn data to their
sites and brand experiences through APIs.