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The Power of Story and 5 Ways to Share it Visually
The document discusses the importance of visual content in social media, highlighting that posts with images receive significantly more engagement than text-only posts. It emphasizes the value of storytelling in branding, using examples of successful companies that have cultivated compelling narratives. Additionally, it suggests various formats for creating shareable content, such as photos, videos, infographics, and slideshows.
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The Power of Story and 5 Ways to Share it Visually
- 1. November 2013 #SMBDC Social MediaBreakfast Door County! November 20, 2014
- 4. It was quiteearly on, that I discovered the value of imagery to provoke a greater interest in learning. I never wanted to put down the dictionary after we had our weekly word-drills in 3rd grade. It was the tiny illustrations that I still fondly remember.
- 5. 5 WAYS tocreate SHAREABLE Visual Content
- 6. Any post inFacebook or Twitter that includes an image will get more response than the same post as text-alone.
- 7. PHOTOS… generate 53% more “Likes” thantext-only posts
- 9. Shareaholic recently reportedthat Pinterest is now the 4th largest traffic driver worldwide.
- 11. Most fans alreadyknow the story of their favorite “local and natural” brands like Ben & Jerry’s, Kashi, Tom’s of Maine and Burt’s Bees. But, not many fans are likely to know that these successful businesses have been bought by major corporations like Unilever, Kellogg’s, Colgate-Palmolive and Clorox.
- 12. In the caseof Wisconsin’s own Alterra Coffee the founders simply sold their “story” to the beverage division of Mars, Inc., a corporate giant with $33 billion in annual sales and 72,000 employees.
- 14. Rick Romell ofthe Journal Sentinel reports: “But in buying the Alterra name, Mars can say, as it does on its Website, that its coffee was born in Milwaukee in 1993 when three friends, ‘working nights while keeping their daytime businesses afloat,’ needed a strong brew. ‘In order to get it,’ the Website declares, next to a thumbnail photo of the popular and historic lakefront cafe Fowler and his partners opened in 2002, ‘they decided that they had to roast their own — and ALTERRA™ was born!’ That’s the sort of yarn you can’t simply invent and feed to consumers.”
- 15. “Fundamentally, we sold theseven letters that make up the name Alterra” …says co-owner Lincoln Fowler.
- 16. Have you everconsidered the value of your own business story? Trader Joe’s started out as a small chain of convenience stores back in the 1950′s. Nowadays, if you visit any of their stores or their Website, that story is displayed prominently in wall murals and as a timeline tale that celebrates their heritage.
- 18. Collect ALL ofyour company’s visual assets in one place.
- 20. Not every IMAGE has tobe a photo.
- 21. What about allthose pictures with text over them? Welcome to the JUNKWEB!
- 23. “Why ‘junk?’ Becausethe original intent of the Internet was that links were gold, that searchability was key, that this ability to find anything and use resources from wherever was magic. And this new web? The web of pictures with text over them? They’re junk. They’re a dead end. The picture is the payload. They don’t lead you elsewhere. They are the stopping point, the cul de sac.” – Chris Brogan
- 25. Local is thewatchword here in Door County. With the exception of gas stations and hardware stores, we present a very low national corporate affiliation, one that vanishes for the most part, north of Sturgeon Bay. This means that almost every business in Door County has a rich tale to tell. These stories are what make us unique and distinctive. They are the reason people from urban areas flock to visit here and partake in that local color.
- 26. VIDEO… from 6-second VINESto 3-minute YOUTUBE films
- 28. Help your audienceabsorb a lot of data points at once with an INFOGRAPHIC
- 29. These long scrollingpages are a way to visually present a great deal of information in a manner that can be more readily absorbed …like a box of chocolates, one bite at a time.
- 30. Here’s a 3-slideexample… only a portion of the full MBooth.com infographic: http://www.mbooth.com/framed/images/Framed-VisualStorytelling.jpg
- 34. 5 Infographics about Infographics- Master Basics in Five Minutes at: www.bethkanter.org/visualmarketing
- 35. SLIDESHOWS… PowerPoint presentations likethis one posted on SlideShare
- 36. Shareable Visual Contentincludes: 1.Photos 2.Images 3.Videos 4.Infographics 5.Slideshows
Editor's Notes
- #4 It was quite early on, that I discovered the value of imagery to provoke a greater interest in learning. I never wanted to put down the dictionary after he had our weekly word-drills in 3rd grade. It was the tiny illustrations that I still fondly remember.
- #7 Any post in Facebook or Twitter that includes an image will get a better response than the same post as text-only.
- #11 Most fans already know the story of their favorite “local and natural” brands like Ben & Jerry’s, Kashi, Tom’s of Maine and Burt’s Bees. But not many fans are likely to know that these successful businesses have been bought by major corporations like Unilevel, Kellogg’s, Colgate-Palmolive and Clorox. In the case of Wisconsin’s own Alterra Coffee the founders simply sold their “story” to the beverage division of Mars, Inc., a corporate giant with $33 billion in annual sales and 72,000 employees.
- #14 Have you ever considered the value of your own business story? Trader Joe’s started out as a small chain of convenience stores back in the 1950′s. Nowadays, if you visit any of their stores or their Website, that story is displayed prominently in wall murals and as a timeline tale that celebrates their heritage.
- #16 “Fundamentally, we sold the seven letters that make up the name Alterra,” says co-owner Lincoln Fowler.
- #18 “Writing is like mining for gold hidden in the hillsides of your mind.” – David Baboulene
- #20 Rick Romell of the Journal Sentinel reports:But in buying the Alterra name, Mars can say, as it does on its Website, that its coffee was born in Milwaukee in 1993 when three friends, “working nights while keeping their daytime businesses afloat,” needed a strong brew. “In order to get it,” the Website declares, next to a thumbnail photo of the popular and historic lakefront cafe Fowler and his partners opened in 2002, “they decided that they had to roast their own — and ALTERRA™ was born!”That’s the sort of yarn you can’t simply invent and feed to consumers.
- #25 Local is the watchword here in Door County. With the exception of gas stations and hardware stores, we present a very low national corporate affiliation, one that vanishes for the most part, north of Sturgeon Bay. That means that almost every business in Door County has a rich tale to tell. These stories are what make us unique and distinctive. They are the reason people from urban areas flock to visit here and partake in that local color.
- #29 Those long scrolling pages are a way to visually present a great deal of information in a manner that can be more readily absorbed… like a box of chocolates, one bite at a time.
- #32 Here’s a 3-slide example… only a portion of the infographic: http://www.mbooth.com/framed/images/Framed-VisualStorytelling.jpg
- #34 5 Infographics About Infographics To Master Basics in Five Minutes at: http://www.bethkanter.org/visualmarketing/