We’re jumping into a Baby Boomer’s point of view and looking at 8 facts that you need to know in order to effectively communicate with them, and get those shoes walking through your front door.

1. 8 FACTS ON
BABY BOOMERS
THAT COULD (AND SHOULD)
CHANGE YOUR BUSINESS.

2. CREATED
BY:

3. YOU’LL NEVER REALLY UNDERSTAND A PERSON UNTIL YOU
CONSIDER HIS POINT OF VIEW. UNTIL YOU CLIMB INTO HIS
SKIN AND WALK AROUND IN IT.
“
”

4. WHAT’S THAT MEAN FOR YOUR
F U N E R A L H O M E
?

5. IT’S ABOUT TIME YOU UNDERSTOOD YOUR
BIGGEST CUSTOMER GROUP:
BABY BOOMERS.

6. HOW ARE BABY
BOOMERS DIFFERENT?
They’re the “ME” generation, and they
want their funeral service to be focused
on them.
They are shopping online to find the
products and services they want.
They spend money on things they want,
not things they need.
So your website needs to be different too. Here’s how...
There’s more Boomers in your
customer group than ever before.
They’re communicating online, through
email and social media.
They’re looking for
information online first.

7. ARE YOU READY FOR THIS?!

8. In less than 5 years,
50% of the U.S.
population will be
over the age of 50.
They will also control 70% of the nation’s
disposable income within the next five
years.
What’s that mean? If you play your cards
right and learn to adapt to the needs of
Baby Boomers, there could be a world of
opportunity coming your way.
Are you ready to welcome them?

9. Baby Boomers are
the “ME” generation.
Self-fulfillment and self-realization are deeply
rooted in their psyche. Simply put, they want
their funerals to be an event that is all about
them.
The crowning performance to a life well-
lived, and sprinkled with personalized
touches that tell the story of their life.
Are you up to the challenge?!

10. Baby Boomers born
between 1946 - 1955 are
spending more money on
things they want, rather
than need.
Trying to sell them on boring caskets,
cremation or the typical doom and gloom
funeral package? Think again.
Baby Boomers are looking for the “dream” -
a meaningful way to celebrate their life
that will give them value for their money.

11. 80% of Baby
Boomer
purchasing
decisions are
driven by
practicality.
They want the cold, hard facts and
value-driven reasons why they should
choose your funeral home. Not the age-
old cheesy sales pitch you gave their
grandparents.
How effectively can you communicate
the value of your service to them?

12. Baby Boomers
represent one third
of social media
users.
So if your business isn’t already online and
reaching out to families in a digital way, you’re
missing out on your target market.
Email families about community events you’re
hosting, share articles on Facebook about exciting
ways to celebrate life, and create social memorial
pages so families can always leave memories and
feel connected to their loved ones.
Whatever you do, be sure to establish an online
connection with them so they trust you.

13. One third of Baby
Boomers shop
online for products
and services.
And the 50-year-old and up segment spends
almost $7 billion on online shopping. Is your
funeral home’s website making families’ lives
easier with an e-commerce store?
Not only is an online Sympathy Store an added
convenience to your families, but it’s another
source of revenue for you.
A win-win for everyone.

14. NOW YOU’VE LEARNED.
YOU’VE WALKED IN THEIR SHOES.
IT’S TIME TO ACT.

15. ONE STOP RESOURCE
WANT TO LEARN HOW YOUR FUNERAL HOME
CAN TURN THESE TIPS INTO ACTION AND BECOME THE
FOR BABY BOOMERS?

16. SCHEDULE A DEMO FOR F1CONNECT AT
FUNERALONE.COM/SWITCH