The document provides details of several advertising campaigns created by different video editing companies, including spots edited by Arcade for clients like AT&T, Gap, and Aflac. It describes the concepts behind the campaigns and credits the creative teams involved in production. The press releases are intended to promote the work of the editing companies and generate publicity for their recent work.
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
A behavioural breakdown of 8 Clio Awards winnersCanvas8
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
Storytelling and Storydoing: Regenerating True Connection and Lasting EngagementSustainable Brands
Join two world-class experts for an introduction to the basics of storytelling and storydoing as holistic approaches to brand strategy and communications. Looking through the unique lens of each, while also comparing and contrasting their methodologies, attendees will walk out with priceless practical knowledge critical for success in today's complex customer landscape. Learn how to frame key components of a brand's journey, how to tell motivating stories, how and when to involve actions in the sequence, and how to iterate with minimum downside going forward.
The document discusses how to create content that people will engage with by focusing on meeting core human needs of survival, laughter, relationships, growth, and contribution to something bigger. It argues that successful platforms like soap operas, Instagram, and Spotify provided valuable integrated content that people wanted rather than just interrupting them. The key is to find what people are passionate about, frame products around that passion, create content platforms as a conduit to that passion, and nurture the platform over time as movements take years to develop.
If you want to fail, assume there is an audienceHonza Marcinek
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
The Most Memorable Advertisements Madison Avenue Ever SoldAyman Sarhan
The document summarizes a panel of New York ad executives' ranking of the top 20 most memorable advertisements since 1968. It provides descriptions and background for the top 5 ads, which include famous campaigns for Federal Express, Wendy's, Alka-Seltzer, and Volkswagen. It then lists descriptions of ads that made the rest of the top 20, including campaigns for Absolut vodka, Maxell tapes, I ♥ NY, American Tourister luggage, and Life cereal's "Mikey" ad.
The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
This document discusses communication trends observed at the 2017 Cannes Lions advertising festival related to pharma and health. It identifies several key trends, including using data creatively to engage consumers, employing innovative technologies like VR and AI to improve patient lives, embracing local culture to build relevance, and featuring authentic real patient stories. The document provides examples of award-winning campaigns that exemplified these trends and suggests they can inspire pharma brands to communicate beyond just promoting products.
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
A behavioural breakdown of 8 Clio Awards winnersCanvas8
This document analyzes the behaviors and insights behind eight winning advertising campaigns from the 2017 Clio Awards. It summarizes each campaign in 1-2 paragraphs, highlighting the key insight. The campaigns tackle issues such as periods, masculinity, patriotism, online trolling, polarization, family structures, stress, and community investment. Overall, the document examines how top ads are reflecting societal trends and behaviors to deliver resonant messaging.
Storytelling and Storydoing: Regenerating True Connection and Lasting EngagementSustainable Brands
Join two world-class experts for an introduction to the basics of storytelling and storydoing as holistic approaches to brand strategy and communications. Looking through the unique lens of each, while also comparing and contrasting their methodologies, attendees will walk out with priceless practical knowledge critical for success in today's complex customer landscape. Learn how to frame key components of a brand's journey, how to tell motivating stories, how and when to involve actions in the sequence, and how to iterate with minimum downside going forward.
The document discusses how to create content that people will engage with by focusing on meeting core human needs of survival, laughter, relationships, growth, and contribution to something bigger. It argues that successful platforms like soap operas, Instagram, and Spotify provided valuable integrated content that people wanted rather than just interrupting them. The key is to find what people are passionate about, frame products around that passion, create content platforms as a conduit to that passion, and nurture the platform over time as movements take years to develop.
If you want to fail, assume there is an audienceHonza Marcinek
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
The Most Memorable Advertisements Madison Avenue Ever SoldAyman Sarhan
The document summarizes a panel of New York ad executives' ranking of the top 20 most memorable advertisements since 1968. It provides descriptions and background for the top 5 ads, which include famous campaigns for Federal Express, Wendy's, Alka-Seltzer, and Volkswagen. It then lists descriptions of ads that made the rest of the top 20, including campaigns for Absolut vodka, Maxell tapes, I ♥ NY, American Tourister luggage, and Life cereal's "Mikey" ad.
The document contains summaries of advertisements for the Nook Color e-reader, Victoria's Secret and Ann Taylor clothing featuring supermodel Heidi Klum, and Apple's iPad. The summaries criticize the ads for omitting important details about technical limitations and unrealistic body standards in order to entice consumers to purchase the products.
This document discusses communication trends observed at the 2017 Cannes Lions advertising festival related to pharma and health. It identifies several key trends, including using data creatively to engage consumers, employing innovative technologies like VR and AI to improve patient lives, embracing local culture to build relevance, and featuring authentic real patient stories. The document provides examples of award-winning campaigns that exemplified these trends and suggests they can inspire pharma brands to communicate beyond just promoting products.
The document discusses various examples of advertising and public relations campaigns that aimed to influence public opinion through emotional appeals and sometimes controversial imagery:
- Advertisements have long used sex to sell products, though some campaigns like the 2004 Brook Shields ad were condemned as "soft porn" and irresponsible.
- Benetton's ads in the 1980s-90s featured disturbing images related to social issues like racism and AIDS, generating controversy but also increased sales.
- Propaganda techniques developed during wartime have been adopted by advertisers, as imagery can change attitudes according to communication theorists cited in the document.
- New forms of digital marketing now allow brands to place products ubiquitously in media through techniques like product placement
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Viral video cinema vol.23:content is king in video marketingKantar Media CIC
This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.
Day 2 Recap from #CannesLions #OgilvyCannes Ogilvy
1. The document recaps day 2 of the 2015 Cannes Lions festival. It discusses the lack of diversity in Hollywood and initiatives to support more female filmmakers.
2. It also discusses the need for diversity beyond just gender, including ethnic and cultural diversity. Companies were urged to develop diverse teams and understand different cultural contexts.
3. The future of marketing was also discussed, with the perspective that consumers will have more information and seek more personal relationships with brands. Legacy brands will need to translate their power into these personal relationships.
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
The Super Bowl LIII took place on February 3rd and was won by the New England Patriots over the Los Angeles Rams. Viewership was the lowest since 2009 with 98 million viewers tuning in. Despite this, 30-second advertising spots were sold for $5 million each due to the widespread marketing campaigns surrounding the event. Many advertisers focused on humor, entertainment, championing women, and invoking nostalgia to appeal to viewers. A number of ads addressed contemporary issues like the future of artificial intelligence. Expensify's ad featuring 2 Chainz and Adam Scott that promoted the brand's message was considered the most original and memorable by some analyses.
The document summarizes key highlights from Super Bowl LIII advertising. It discusses how the game itself had lower viewership and scoring than previous years. It outlines how companies created wider marketing campaigns around the event through social media and digital content. It describes how some top ads championed women, celebrated nostalgia, or promoted new products through humor and self-deprecation. Expensify's ad featuring 2 Chainz was found to be the most original, culturally relevant, and memorable by some metrics.
The document outlines several promotional programs for Diet Pepsi in 2009 focused on engaging different target audiences through partnerships and sweepstakes prizes. The programs include partnerships with travel, entertainment, fashion and music brands to offer experiences and prizes related to those themes when codes are found on Diet Pepsi packaging. Grand prizes include international trips, celebrity meet-and-greets, and luxury items, with smaller prizes also available. The campaigns aim to drive Diet Pepsi trial, purchase and loyalty through compelling sweepstakes promotions.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
This document provides summaries of 5 marketing campaigns:
1) An interactive vending machine that gave out free snacks in exchange for completing tasks
2) A clothing brand created animated mosaics on Pinterest to promote their dry mesh t-shirts
3) An interactive donation box that showed how donations could help aid projects come to life
4) A car company used Twitter to showcase how electric taxis were cheaper than gas vehicles
5) A travel agency launched a user-generated content campaign called "Find Yours" to make booking more inspirational.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannesOgilvy
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.
Carlos III llegó a España con la intención de reformar la nación e iluminar Madrid. Campomanes fue nombrado fiscal del consejo de Castilla en 1762 y defendió las reformas ilustradas de Carlos III, incluyendo el control de las actividades económicas del clero y frenar abusos de la Inquisición. Además, impulsó la educación, agricultura e industrias y fundó bancos e instituciones económicas. Aunque fue destituido en 1791, fue nombrado miembro honorario del consejo de Estado bajo el rein
Implementing Expert Systems - A Management PerspectiveBob DePree
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
The document discusses various examples of advertising and public relations campaigns that aimed to influence public opinion through emotional appeals and sometimes controversial imagery:
- Advertisements have long used sex to sell products, though some campaigns like the 2004 Brook Shields ad were condemned as "soft porn" and irresponsible.
- Benetton's ads in the 1980s-90s featured disturbing images related to social issues like racism and AIDS, generating controversy but also increased sales.
- Propaganda techniques developed during wartime have been adopted by advertisers, as imagery can change attitudes according to communication theorists cited in the document.
- New forms of digital marketing now allow brands to place products ubiquitously in media through techniques like product placement
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Viral video cinema vol.23:content is king in video marketingKantar Media CIC
This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.
Day 2 Recap from #CannesLions #OgilvyCannes Ogilvy
1. The document recaps day 2 of the 2015 Cannes Lions festival. It discusses the lack of diversity in Hollywood and initiatives to support more female filmmakers.
2. It also discusses the need for diversity beyond just gender, including ethnic and cultural diversity. Companies were urged to develop diverse teams and understand different cultural contexts.
3. The future of marketing was also discussed, with the perspective that consumers will have more information and seek more personal relationships with brands. Legacy brands will need to translate their power into these personal relationships.
This document provides summaries of 7 marketing campaigns:
1) Stubhub's #OnlyGoodSurprises campaign uses hidden cameras to prank sports fans and give away prizes to raise awareness of their ticket marketplace.
2) McDonald's Fruit Match game in Sweden synced an app to TV ads to engage viewers by having them pick fruits for a chance to win free smoothies.
3) Carling Black Label's "Be the Coach" campaign in South Africa allows fans to act as virtual coaches for soccer teams through beer packaging.
4) Childline Helpline's "Free Our Voices" campaign uses an online petition with voice recognition technology to raise awareness of unanswered child help calls.
5) Puma
Super Bowl 2019 / The insights behind the adsCanvas8
The document summarizes key insights from notable Super Bowl 2019 ad campaigns. It discusses how brands used self-deprecating humor to boost perceptions by poking fun at competitors or potential mispronunciations. It also analyzes how brands promoted inclusion by featuring underrepresented groups or disabilities. Finally, it examines how brands reassured consumers that they won't be replaced by emphasizing human abilities that AI lacks, like tasting food or enjoying human experiences.
This document provides a summary of cultural trends and creative marketing strategies from December 2011. It features summaries and links to various projects including an app that turns travel photos into passport movies, billboards made of tears to recruit employees, and augmented reality chocolate messages. It also discusses interactive installations, viral videos, and unconventional advertising campaigns from brands like Coca-Cola, Corona, and Heineken around the 2011 holiday season. The document provides inspiration for creatives and insights into hot trends and target audiences.
The Super Bowl LIII took place on February 3rd and was won by the New England Patriots over the Los Angeles Rams. Viewership was the lowest since 2009 with 98 million viewers tuning in. Despite this, 30-second advertising spots were sold for $5 million each due to the widespread marketing campaigns surrounding the event. Many advertisers focused on humor, entertainment, championing women, and invoking nostalgia to appeal to viewers. A number of ads addressed contemporary issues like the future of artificial intelligence. Expensify's ad featuring 2 Chainz and Adam Scott that promoted the brand's message was considered the most original and memorable by some analyses.
The document summarizes key highlights from Super Bowl LIII advertising. It discusses how the game itself had lower viewership and scoring than previous years. It outlines how companies created wider marketing campaigns around the event through social media and digital content. It describes how some top ads championed women, celebrated nostalgia, or promoted new products through humor and self-deprecation. Expensify's ad featuring 2 Chainz was found to be the most original, culturally relevant, and memorable by some metrics.
The document outlines several promotional programs for Diet Pepsi in 2009 focused on engaging different target audiences through partnerships and sweepstakes prizes. The programs include partnerships with travel, entertainment, fashion and music brands to offer experiences and prizes related to those themes when codes are found on Diet Pepsi packaging. Grand prizes include international trips, celebrity meet-and-greets, and luxury items, with smaller prizes also available. The campaigns aim to drive Diet Pepsi trial, purchase and loyalty through compelling sweepstakes promotions.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
This document provides summaries of 5 marketing campaigns:
1) An interactive vending machine that gave out free snacks in exchange for completing tasks
2) A clothing brand created animated mosaics on Pinterest to promote their dry mesh t-shirts
3) An interactive donation box that showed how donations could help aid projects come to life
4) A car company used Twitter to showcase how electric taxis were cheaper than gas vehicles
5) A travel agency launched a user-generated content campaign called "Find Yours" to make booking more inspirational.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannesOgilvy
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
Mobile Vehicle Tours have many advantages over traditional marketing tactics. Not least of these is the “wow” factor…the part that’s best shown in images and videos. It’s about design and user experience.
It’s not a metric, but you can see its effects in the faces and reactions of participants and passersby.
Here, you’ll find some of my favorite examples of the “wow” factor in Mobile Vehicle Tours.
Carlos III llegó a España con la intención de reformar la nación e iluminar Madrid. Campomanes fue nombrado fiscal del consejo de Castilla en 1762 y defendió las reformas ilustradas de Carlos III, incluyendo el control de las actividades económicas del clero y frenar abusos de la Inquisición. Además, impulsó la educación, agricultura e industrias y fundó bancos e instituciones económicas. Aunque fue destituido en 1791, fue nombrado miembro honorario del consejo de Estado bajo el rein
Implementing Expert Systems - A Management PerspectiveBob DePree
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Este documento presenta información sobre el escenario de práctica de los estudiantes, el Hospital Buen Samaritano en Aguadilla. Incluye detalles sobre la ubicación, organización, misión, historia, servicios y roles del trabajador social en el hospital. El hospital ofrece una variedad de servicios médicos y de apoyo a la comunidad noroeste de Puerto Rico con el objetivo de mejorar la calidad de vida de los pacientes. Los estudiantes han tenido una experiencia enriquecedora en el hospital y esperan continuar aprendiendo para brindar los me
Este documento presenta los resultados del concurso de fotografía de la segunda edición del libro fotográfico 2013 de la biblioteca A Esperela del IES O Mosteirón en Sada. Se enumeran los títulos y autores de las fotografías participantes, así como los resultados de la votación del público que otorgó el primer premio a la fotografía "Ler é/e compartir" de Rita Vázquez Martínez, el segundo premio a "El recorrido del tiempo" de Sofía Pérez Riesgo, y el tercer premio
This document provides information about Venmo including its history, products, place, promotion, price, target consumer, competitive landscape, and analysis of competitor creative strategies. It was created by a group for a secondary research project on Venmo. The document summarizes Venmo's origins from two college roommates' idea to transfer money instantly via phone. It also outlines Venmo's growing popularity among millennials for splitting costs and its plans for a marketing campaign to promote awareness and usage.
La pandemia de COVID-19 ha tenido un impacto significativo en la economía mundial. Muchos países experimentaron fuertes caídas en el PIB y aumentos en el desempleo debido a los cierres generalizados y las restricciones a los viajes. Aunque las vacunas han permitido la reapertura de muchas economías, los efectos a largo plazo de la pandemia en sectores como el turismo y los viajes aún no están claros.
España está organizada en diversas comunidades autónomas, cada una con sus propias características económicas, paisajes y cultura. Las comunidades del norte se centran en la ganadería, la pesca y la industria, mientras que las del este y sur se especializan en la agricultura, el turismo y la industria ligera. Las comunidades del interior dependen más de la agricultura y la ganadería, pero también tienen una rica historia que atrae al turismo cultural.
El documento presenta el informe anual de 2008 de la Confederación Empresarial de la Provincia de Alicante (COEPA). En menos de 3 oraciones:
El informe describe las actividades y servicios de COEPA durante el año 2008, su 30 aniversario, incluyendo información sobre su comité ejecutivo, junta directiva, representación institucional y discurso del presidente. COEPA busca mejorar la economía y bienestar de Alicante representando los intereses empresariales en momentos de recesión económica.
An expungement clinic will be held on July 25th by Trident United Way and Palmetto Goodwill to assist hundreds in expunging criminal charges from their records. Expungement essentially erases
This document provides an overview of Holler, a creative digital agency, through a series of case studies and projects they have worked on. It highlights how Holler creates innovative digital experiences and marketing campaigns across multiple platforms for clients in industries such as television, music, and travel. Examples include developing interactive games, websites, videos, and applications to engage audiences for shows, brands, and social issues. The document demonstrates Holler's expertise in blurring the line between content and marketing to immerse users and build communities.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
The document discusses how to win Lions at Cannes by understanding and tapping into digital culture. It analyzes digital culture as being playful, spontaneous, authentic, tailor-made, social, alienable, experiential, and empowering. It provides examples of award-winning campaigns that embodied these traits by letting people play, doing things live, making things real, personalizing experiences, connecting people, letting people own things, enabling people to try things out, and empowering people. The key lessons are that digital culture is a pervasive culture that serves as a new creative canvas, and that campaigns should embrace the traits of digital culture in order to be successful.
The document provides information about Little Printer, a compact, wireless thermal printer that delivers news, puzzles, and messages from friends to your home. It has a zero-configuration wireless connection and prints mini-newspapers on high-gloss paper from a brushed steel faceplate. Users can set up subscriptions on their smartphone to receive personalized printed content from Little Printer.
The document provides descriptions of various case studies of marketing campaigns including BMW films, Audi's "Art of the Heist", Hyundai's "Assurance" campaign during the Super Bowl, Volkswagen's campaign for the Routan minivan called "Babymaker 3000", Mini's "Carfun Footprint" campaign, OnStar's partnership with Batman, Nintendo Wii's grassroots marketing efforts, viral campaigns by Whopper Sacrifice and Sprint Now, Orange's "Balloon Race" game, Sega's campaigns for "MadWorld" and an ESPN football game, Xbox's launch of "Halo 3", Dove's "Campaign for Real Beauty", Cadbury's "Gorilla"
This document provides a summary of trends seen in advertising and marketing in February 2013. It discusses interactive digital sightseeing on Google Maps of the Grand Canyon, the viral Harlem Shake video trend, and a new electric motorcycle called the Lit Motors C-1 that balances like a car. It also summarizes an advertising campaign that tracked package deliveries to show consumers what really happened to their packages.
This document provides a summary of trends observed at Cannes Lions 2011, including the rise of social TV, digital storytelling using HTML5, collaboration and co-creation, real-time engagement, social business, designing for networks, seamless cross-device integration, socially connected objects, and continued growth of the tablet market. Specific examples are given showcasing brands like Old Spice, Arcade Fire/Google, ASOS, Mercedes-Benz, Heineken, and Blackberry that have successfully adopted these new trends.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
rown Bag Design Studio is a full service boutique graphic design agency dedicated to innovative and stimulating approaches for visual communications. Founded by Principal & Creative Director Jeremy Katz, we are located in New York City.
Here at Brown Bag Design Studio, we offer our clients affordable, sophisticated graphic design solutions. We can help you cut through the clutter to deliver your message no matter how big or small your business. We bring to the table fresh, innovative ideas to transform your needs into reality! We think outside the bag and encourage you to do the same!
This document contains planning materials for an infographic and advertising campaign for Irn-Bru, a Scottish soft drink. It includes research notes on Irn-Bru's branding, audience research on typical consumers, and market research on competitor campaigns. Ideas were generated for three linked products and advertisements. Planning documents were included for a television advert to showcase the concept agreed on by the group.
TPS Creative is a creative agency and production company that specializes in creating compelling multimedia content. They have two divisions - TPS Corporate, which produces high-quality corporate videos, and TPS Creative, which focuses on creative storytelling. TPS Creative has won numerous awards for its work and has produced viral videos and digital campaigns for global brands like Nike, Jaguar, Porsche, and Snoop Dogg. Their document highlights many successful case studies and examples of the types of services they provide to clients.
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
The document discusses challenges facing traditional advertising methods and the rise of interactive branded experiences and social media. It notes that consumers are overwhelmed by too many advertising channels and messages and are starting to ignore ads. However, social media has created new ways for brands to engage consumers and build trust through recommendations from friends online. The document then presents several case studies of brands that created augmented reality games and interactive experiences to engage consumers and create buzz in an innovative way.
A MONTH OF IDEAS - JANUARY 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Staying Ahead of Your Napster: Kellogg School of Management, November 2017John Greene
The document discusses how innovations in the music industry in response to Napster can inspire new approaches to marketing strategy. It argues that industries should focus on selling experiences rather than products, have a broader view of competitors, and approach new product launches as ongoing creations rather than finished goods. The music industry transitioned from selling albums to promoting concert experiences. It also faced new experiential and perceptual competitors. Kanye West's approach to album launches as unfinished works updated for the attention economy is given as an example of iterative creation over confidential product development.
October 2010 Partnership Activation 2.0 NewsletterBrian Gainor
This document summarizes and discusses various sports marketing topics and initiatives. It includes:
1) An article about sports teams adopting "Fist Pump Cams" inspired by Jersey Shore to boost fan excitement.
2) A list of the top global brands for 2010 according to Interbrand, encouraging sports organizations to consider global partnerships.
3) A piece on an Irish bookmaker driving buzz around the Pope's visit to London by creating a "Pope Mobile" stunt. This is presented as an idea for other brands to leverage celebrity relationships.
3) A newsletter welcoming readers and encouraging them to think globally about growing brands and business models like the New Jersey Nets have done. It also provides a submission
The document provides training tips and techniques for developing creative advertising ideas, including using metaphors and symbols, flipping or switching elements, and making the product or medium part of the message. Some examples described are ads that use a bent visual with a straight headline, focus on the problem or solution, or transform one thing into another to create new ideas.
The document discusses various aspects of the video game industry, including different roles within game development, events where games are promoted, notable games released in 2017 with varying reviews, esports tournaments, and debates around downloadable content (DLC). It provides statistics on game developer salaries and discusses how DLC has become standard but remains controversial.
The second document is an infographic bibliography citing sources used to gather information for the first infographic. These include websites listing game developer job roles, details on industry events like E3 and Insomnia, average game programmer salaries, and commentary on DLC complaints.
1. Hype Written Portfolio
Press Releases
1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
CUT + RUN EDITOR ADAM BAZADONA SHOWS US HOW TO FLOW ON AND
TURN LONGEWEAR INTO ACTIVEWEAR IN LATEST CAMPAIGN FOR GAP
Santa Monica, CA & New York, NY – (November 22, 2016) – Cut + Run Editor Adam Bazadona
shows us how to jump from the bed to the streets and “Flow On” all in the name of comfort for
Gap’s latest cozy campaign. Bazadona channels minimalism and dreamy music to showcase
how to move freely and live comfortably. Loungewear transforms into active wear for when
reading inspires roller-skating routines, dates shift from lounging to long boarding, and when
your BMX fantasy dreams become a bike free styling reality.
Click here to view the spot: https://wdrv.it/a57f1000d
Credits:
Client: Gap
Spot Title: Cozy Campaign
“Bed”
“Longboard”
“Roller Skate”
Agency: United Worldwide
Creative Director/Art Director: Kevin Li
Producer: Joyce Lee
Creative Director: Piper Hickman
Production Company: AllDayEveryDay
Director: Matt Baron
Head of Production: Nicole Westermann
Executive Producer: Arrow Kruse
Executive Producer: Oscar Thomas
Producer: Sloane Skala
Editorial Company: Cut + Run
Editor: Adam Bazadona
Assistant Editor: Natalie Kasling
Executive Producer: Lauren Hertzberg
Producer: Ashley Bartell
Color Correct: The Mill
Colorist: Nick Sanders
Online: Jogger
Editor: Joseph Grosso
2. 1st Draft For Review 12/02/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
TWIST STRIKES GOLD WITH HELUVAGOOD! CHEESE
Santa Monica, CA & New York, NY – (December 2, 2016) – Twist’s newest campaign for
HeluvaGood! Cheese reminds viewers that during fireside chats or intense bidding wars, flavor
is always worth enjoying. Twist (Editor/Director) (editors name)’s kitschy and humorous two-
spot campaign highlights how whether you’re venturing into the great outdoors or frequenting
yard sales, hunger strikes and flavor is always calling. The new campaign encourages viewers to
strike gold with nachos, a grilled cheese or cheese fondue and use fantastically flavored
HeluvaGood! Cheese.
Click here to view the spots:
http://heluvagoodcheese.com/
Credits:
Client: HeluvaGood! Cheese
Spot Title: “Camping”
“Garage Sale”
Agency:
Creative Director:
Producer:
Production Company:
Director:
Producer:
Editorial Company: Twist
Editor:
Assistant Editor:
Assistant Editor:
Senior Producer:
Partner/EP:
3. 1st Draft For Review 12/5/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDITOR GEOFF HOUNSELL SHOWS US HOW TO BE UNLIMITED THIS CHRISTMAS
Santa Monica, CA & New York, NY – (December 5, 2016) – This Christmas, Arcade Editor, Geoff
Hounsell reminds viewers not to let bad data plans get in the way of their holiday traditions or
streaming their favorite Holiday classics. Hounsell’s latest spot for AT&T introduces the
“Unlimited Effect,” where you can answer all those tough movie questions, remind your family
to never stick their tongue on a frozen flagpole, or that it was actually the Ghost of Christmas
Past. Don't’ be a scrooge this Christmas, with the gift of AT&T unlimited data and streaming
from DirecTV, you too can be unlimited.
Click here to view the spot: http://ftp.nyc.arcadeedit.com/22047_ATT_Unlimited/
Credits:
Client: AT&T Unlimited
Spot Title: “Holiday”
“Holiday Offer”
Agency: BBDO Atlanta
EVP/ECD: Matt McDonald
SVP/SCD: Stephen McMennamy
CD: Taylor Crawford
CD: Patrick Lindsay
Senior Producer: Jessica Coccaro
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Producer: Cindy Becker
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Chris Angel
Partner/EP: Sila Soyer
Senior Post Producer: Gavin Carroll
Color: Tim Masick at Company 3
Mix: Keith Reynauld at Heard City
Online: Method Studios
4. 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDITOR REMINDS US WHY SPORTS MATTER IN INSPIRING NEW SPOT FOR DICK’S
SPORTING GOODS
Santa Monica, CA & New York, NY – (November 22, 2016) – In a Houston community where
parents send their children to school not knowing if they will come home for dinner, the Fifth
Ward Saints youth football team created a safe haven for at-risk young boys to grow into
responsible young men. Arcade Editor (XXXXX) latest spot for Dick’s Sporting Goods tells the
heartbreaking story of one inspiring team whose gear had been stolen, but continued to
persevere in an effort to save their team. Arcade’s spot highlights the importance of saving
underprivileged youth sports and reminds viewers why sports matter and how they can give
back with the purchase of the Sports Matter green shoelaces. $2 of every sale goes directly to
underfunded youth sports programs like the Fifth Ward Saints.
Click here to view the spot:
https://www.youtube.com/watch?list=PLHLL_rZ931zYsdUpZyl3mEPyI-
h7jNGN1&v=1G2ETwMBiow
5. 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDIT’S LATEST CAMPAIGN FOR AFLAC REMINDS US THE IMPORTANCE OF KEEPING
YOUR LIFETSYLE HEALTHY
Santa Monica, CA & New York, NY – (November 22, 2016) – For most young adults, when they
move out of their parents house, they hope it's the last time—but Arcade Editor, Jeff Ferruzzo’s
latest campaign for Aflac reminds millennial viewers the perils of not being financially prepared
for accidents. Arcade’s latest humorous spot breaks down how a broken leg can become a “full-
blown move back into Mom and Dad’s basement and spend all of your savings nightmare,”
especially if your aren’t prepared or take a wrong turn at the top of the ski slope. With Aflac’s
new supplemental insurance programs, your health can change, but your lifestyle doesn’t have
to.
Click here to view the spot: https://www.youtube.com/watch?v=-Sf2IErxEjc
Credits:
Client: Aflac
Spot Title: Ski Patrol
Agency: Publicis Seattle
Chief Creative Officer: Andrew Cristou
President: Melissa Nelson
Director of Integrated Production: Corey Bartha
Group Creative Director: Steve Williams
Head of Production: Adam Oliver
Broadcast Producer: Ryan Shanholtzer
Art Director: Adam Deer
Copywriter: Trevor Houser
Account Director: Garth Knutson
Account Executive: Pat Hutchinson
Director of Business Affairs: Deb Groth
Strategy Director: JP Martin
Strategist: Marie MacWhorter
Production Company: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz
6. 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDITOR JEFF FERRUZZO SHOWS US HOW TO LOUNGE LIKE ROBIN WRIGHT, SHOP FOR
THE HOLIDAYS AND FIGHT AIDS AT THE SAME TIME
Santa Monica, CA & New York, NY – (November 22, 2016) – Sometimes the holidays can be
stressful and you just need to take a play out of Robin Wright’s playbook and lounge on a faux
bear skin rug in front of a roaring fire or on a cold kitchen counter. When that gets too
uncomfortable, the next best thing is to do all of your Christmas shopping online and help fight
AIDS at the same time. Arcade Editor, Jeff Ferruzzo’s amusing spot for Red highlights how you
can support the fight against AIDS while enjoying your favorite Belvedere martini, stir a savory
soup, clean up lingering crumbs on the bear skin rug, and complete all of your holiday shopping
without ever having to get out of bed. Throughout the month of December, you can do all of
your Christmas shopping guilt free by shopping with Red online and help save lives.
Click here to view the spot: (insert link here)
Credits:
Client: Red
Spot Title: Lying Down With Robin Wright
Agency: VICE
Creative Director: Trent Rohner
Producer: Volney Guzman
Production Company: Moxie Pictures
Director: Martin Granger
Producer: Katie Connell
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Jeff Lupus
Assistant Editor: Samuel Barden
Partner/EP: Sila Soyer
Senior Producer: Gavin Carroll
Color: Sofie Borup at Co3
Mix: Stephen Rosen at Sonic Union
Online: Tristan Wake at Arcade Edit
7. FOR IMMEDIATE RELEASE
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
Arcade’s latest spot, “Work Thing” by Editors Geoff Hounsell and jeff Ferruzzo
allows for you to take your TV with you
Santa Monica, CA & New York, NY – (October 11, 2016) – Direct TV and AT&T’s new spot edited
by Arcade’s Jeff Ferruzzo and Geoff Hounsell; “Work Thing” gives viewers insight into the their
new promotional deal that allows for users to take their TV with them and watch all of their live
channels via the Direct TV App, completely data free. Don't let work events get in the way of
catching up on all your favorite shows. Now, with AT&T, you can have access to all of Direct TV
right in the palm of your hand, without worrying about going over your data usage. The spot
reminds viewers that they don't have to let their schedules get in the way of their viewing
pleasures or break the bank with extra data charges.
Click here to view the spot:
http://ftp.nyc.arcadeedit.com/wiredrive_staging/22042/?login=vault:nyarcade
8. Social Media Copy
Indulge yourself for a memorable weekend, Sept. 16-18, at Kaboo Del Mar. With nearly 40
hours of world-class entertainment; a stellar lineup of incredible contemporary artists and
musicians, and delicious cuisine, Kaboo Del Mar will not disappoint!
http://www.juxtapoz.com/news/street-art/countdown-to-kaaboo-del-mar-2/:
Channel your 90’s grunge nostalgia with never-before-seen photos of Nirvana’s “Nevermind”
Pool Party. Rolling Stone takes you behind the scenes of the infamous album, 25 years later.
http://www.rollingstone.com/music/pictures/inside-nirvanas-nevermind-pool-party-25-years-
later-w439840/meeting-the-band-w439846:
Fall down the rabbit hole through the surrealist eyes of Salvador Dalí. See your favorite
whimsical characters in the timeless story “Alice in Wonderland,” re-imagined in rare 1969 Dalí
illustrations in the 150th Anniversary Edition.
http://www.thisiscolossal.com/2016/09/salvador-dali-alice-in-wonderland-illustrations/:
Much-needed Harley Quinn spinoff filmis greenlit, following devastating Suicide Squad reviews
and complaints of lack of female diversity in Hollywood.
http://www.refinery29.com/2016/09/123337/margot-robbie-harley-quinn-spinoff-female-
superheroes
Artists Marcel Dzama and Raymond Pettibon created their new collaborative show for David
Zwirner’s London outpost, drawing inspiration from artistic tablecloth doodles at boring art
dinners and listening to punk rock Neil Young and Leonard Cohen in the midst of the sweltering
NYC Summer heat.
http://i-d.vice.com/en_us/article/marcel-dzama-on-making-art-and-listening-to-mexican-
garage-bands-with-raymond-pettibon
Got a case of the Mondays? Become mesmerized with this fun claymation short by Swedish
animator, Alexander Unger.
http://www.thisiscolossal.com/2016/11/a-fun-experimental-claymation-short-by-alexander-
unger/
Chuck Sperry catapults psychedelic rock posters to new fine art status with his iconic screen-
printing aesthetic.
http://www.juxtapoz.com/news/painting/poster-art-legend-chuck-sperry-rocks-spoke-art-nyc/
Step inside a kaleidoscope with Japanese artist, Asae Soya’s newest art installations.
http://www.mymodernmet.com/profiles/blogs/asae-soya-light-installations
Slow down and rewind with OK Go’s colorful new music video shot in 4.2 seconds.
http://digg.com/video/ok-go-new-music-video-one-moment
9. Rock N’Roll all night and into Sunday morning at The Great Rock’N’Roll Flea Market, starting
this Sunday at The Regent Theatre in DTLA.
http://www.welikela.com/event/great-rock-and-roll-flea-market-2016/2016-12-04/
Transport yourself to a different world via the creative genius of Artist Dustin Yellin’s 3D layered
glass blocks.
http://www.thisiscolossal.com/2016/12/ten-parts-dustin-yellin/
Take your obsession with denim to a new level with Ian Berry’s textured urban scenes created
from the urban fabric.
http://www.juxtapoz.com/news/textiles/ian-berry-s-denim-details/
Beyond Basel in Miami—art week shows us the most uncanny installations.
http://thecreatorsproject.vice.com/blog/uncanny-installations-miami-art-week
Tom Westerlin, Creative Director of Nice Shoes Creative Studio, ponders the inspiration behind
Nice Shoes debut into the virtual reality world with new immersive and interactive meditative
experience, "Mio Garden."
http://www.vrdevelopernet.com/articles/viewarticle.jsp?id=4726318&type=Top
Childish Gambino - Donald Glover pushes all the right buttons with his new funk-filled album,
‘Awaken, My Love!’.
http://i-d.vice.com/en_us/article/childish-gambino-drops-a-brilliant-funk-filled-album
Stay Classy Los Angeles at the Will Ferrell themed bar stay classy’s pop-up. Calling all elves,
mugatus and news teams to assemble and check it out at TCL Chinese 6 Theaters.
http://www.welikela.com/will-ferrell-themed-pop-up-hollywood-2016/
Supermodel Kate Moss channels her inner King of Rock’n’Roll with Elvis Presley’s posthumous
hit, “The Wonder of You.”
http://www.rollingstone.com/music/news/watch-kate-moss-croon-elvis-presleys-the-wonder-
of-you-w454836