We're giving away our FULL 96-page 2nd edition of the South African Trend-Spotting report over the next few days. (The one here is a sample of the report).
We had overwhelming demand for the 1st edition and used the feedback to improve our offering across the board.
Each month, we tap into our community of 180,000 advertising agency pros to find South Africa's top 20-50 minds that are working with the best brands on thousands of campaigns.
Our monthly report gives you insights into brand and agency activity across South Africa, as well as hyper-localized trends rising and falling. Going beyond big data, we tap into the deep wisdom of the experienced agency eye - ranging from brand strategists, heads of social media to copywriters and creative directors with 5-20 years experience.
Please drop me a request on this post and I will send you the link for free. Would love your feedback.
This is the sample of our South African trend spotting report worth $400-$3000... and we're giving the full 80 page version for free!
Please leave a comment below, connect with me and we will share the link with you.
Sourced from 50 of South Africa's leading ad agency creative and strategy professionals each month, who are working on hundreds of campaigns.
We produce these every month for our paid subscribers as well as custom ones for different markets and industries.
At the heart of Springleap is a community of 180,000 ad agency creatives and strategists across the globe, providing localized insights as an expert panel.
We're giving out a full edition here to get feedback and give you a feeling of the value for you and your team of what we do over here at Springleap in trend reports and market research across the globe.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
This is the sample of our South African trend spotting report worth $400-$3000... and we're giving the full 80 page version for free!
Please leave a comment below, connect with me and we will share the link with you.
Sourced from 50 of South Africa's leading ad agency creative and strategy professionals each month, who are working on hundreds of campaigns.
We produce these every month for our paid subscribers as well as custom ones for different markets and industries.
At the heart of Springleap is a community of 180,000 ad agency creatives and strategists across the globe, providing localized insights as an expert panel.
We're giving out a full edition here to get feedback and give you a feeling of the value for you and your team of what we do over here at Springleap in trend reports and market research across the globe.
Super Bowl 2020 / The insights behind the ads Canvas8
Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.
To access the full report, visit: https://resources.canvas8.com/superbowl2020
How can brands celebrate culture? // Five behavioural shifts underpinning the...Canvas8
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to identify the five key behavioural shifts underpinning this year’s Grand Prix winners and the opportunities they present for brands.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
This presentation is an analysis of the elements of coolness in three ad campaigns made by the director Dante Airola and the possibility of their future growth.
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
Ari Merkin is a disruptive thinker whose time at the likes of Crispin Porter + Bogusky, Fallon, and Cliff Freeman & Partners has led to some of the most groundbreaking work that the industry has seen. A member of the AAF Advertising Hall of Achievement, Merkin sits down with Simon Wakelin to discuss his tenure in adland and what it takes to deliver meaningful ads in the modern age...
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
This presentation is an analysis of the elements of coolness in three ad campaigns made by the director Dante Airola and the possibility of their future growth.
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
Ari Merkin is a disruptive thinker whose time at the likes of Crispin Porter + Bogusky, Fallon, and Cliff Freeman & Partners has led to some of the most groundbreaking work that the industry has seen. A member of the AAF Advertising Hall of Achievement, Merkin sits down with Simon Wakelin to discuss his tenure in adland and what it takes to deliver meaningful ads in the modern age...
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
If you attend a Fringe Festival, you’ll be delighted to a hodge-podge of artistic
expression- an endless performance buffet, with too many options to choose from. Despite the
variety, nevertheless, it’s likely they’ll all share one thing in common: at the end of the show,
the performer(s) will take their bow
Though marketing and advertising has existed for hundreds of years, one marketing strategy has recently become a front-runner in major companies like Coca- Cola, Pepsi, and Febreze. Experiential marketing, a type of guerilla marketing, invites consumers to use all senses to experience a brand, ultimately facilitating a deeper connection between the audience and the company
The latest social update from iris NYC - how beverage brands are reaching Millennials Males by betting big on exclusive branded entertainment, plus the latest changes from Facebook, LinkedIn, Pinterest and more.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
Got 5 mins to kill and want to understand where you should be focussing your social media marketing skills?
LOOK NO FURTHER!
Get the kettle on, get your feet up on the desk and impress your colleagues when you recite 2015's biggest social media marketing related trends.
Enjoy. Love from us!
Since 2014 is still fresh, we’d like to present our report on some of the most relevant cultural and marketing trends for the year ahead. We hope this report will provide you with rich context to better understand our industry, our audiences and where the world is heading.
http://zambezi-la.com/culture/2014-bites-special-edition-trend-forecast/
Enjoy & feel free to share with your peers.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
4. - Page 4-
If this is your first edition, welcome. Each edition of the trend report since inception has been an inspired journey and the learning
has certainly created a fertile platform for us to expand upon. In addition to the 80 pages filled with trends from around the
country, our early subscribers have given us valuable insight and tasked us to curate more, and provide deeper commentary
from the creatives. We will be commenting when trends are connected to each other, or are a result of another trend that
happened in the recent past.
For the month of February, our voyages went from The Metro awards which were hosted by the prominent Maps who too was
featured on the cover of GQ magazine. Our very own “Queen B” has not just secured deals with prominent brands, she has been
further recognised on an international arena. On the topic of game changing #UMswenko has made its mark in the fashion and
lifestyle scene. You see this trend featured in music videos and has been leveraged by brands.
South Africa is a dynamic country, packed with its share of drama, not to mention the SONA’s which could have its own television
series. We will take you through the impact of February trends and how it had you talking about it. The uniqueness of our country
is showcased in this exciting and unique trend report, which can be used for any creative and strategic planning.
Here we are...Round Two
6. - Page 6-
Puma Select ZA - Alife Launch
What they did:
The PumaSelect store in Braamfontein hosted a free event for people to come and check out their new
launch. They provided food relating to the background of the range, free beer as well as djs for the
afternoon. Puma managed to gain a lot of interest in the new range as well as just the store itself, as
they were able to have the dj playing outside the store. This meant that they were able to attract a lot
more attention and get feet into the store.
Why did it work (the good)?
The campaign successfully brought awareness and interest to not only the new range, but the store as
well. It probably could have been marketed slightly better. Had they done this, more people probably
would have actively come to the store to view the new products. Puma is a young and funky brand
hence positioning themselves at a student hub, they should have used more engaging digital mediums
to communicate their target audience.
Who were they aiming this at?
LSM 7 and upwards, predominantly male, people that are interested in fashion and street culture.
Creative critique:
The copywriting was done very well, they
generally kept most of the information on
Facebook. The message was accompanied
by beautiful eye catching imagery and
captured the consumers interest. The
execution was not very creative for a funky
brand like Puma. Audio and visuals were
done very well considering they had djs to
help attract attention, with a nice inner city
vibe and a beautiful store setting
What should they have done to make
this better and/or more impactful?
More marketing around the event and little
bit more effort in the digital media space
could have great marketing into the event
itself. The event was not even marketed
on social media, it would have been great
to see a print advert for such an event or
unless if it was a private event.
Image source: pumaselect.co.za, allthingsjabu.co.za, puma facebook
Click here >> www.pumaselect.co.za/blog/puma-x-alife
8. - Page 8-
Iziko Museum Night - Cape Town
What they did:
From the guys who started First Thursdays, the first ever Museum Night
was held in Cape Town during Feb. With over 12 834 visitors! Museums
in the Company Gardens area were open from 5 - 9pm and entrance
was FREE. The event created renewed interest in Museums.
What was the impact?
Amazing attendance and revival of a museum going culture in the
city. There were also lots of children, so educational and a memorable
experience for them.
Creative critique:
The CI developed for this initiative is very simple and impactful. The
illustrations of the museums. The logo for the Museum night is fresh and
simple. Best kind of design really.
What was not working (the bad)?
The organisers didn’t anticipate such large crowds.
The queues to get in where a bit of a disappointment.
Perhaps more activities outside the museums would
be a good idea next time round
Who were they aiming this at?
Capetonians in general. Perhaps more specifically
the arty crowd and their children. It is nice to have an
event after-hours that is family oriented.
What should they have done to make this better
and/or more impactful?
Metropolitan Health was a sponsor, there wasn’t any
visible branding at the event. They could be less subtle
with this next time. It would perhaps encourage more
big corporates to sponsor events like these. The event
fits in with their lifestyle and exposes them to new and
old art that they can Instagram.
Click here >> http://www.museum-night.co.za
10. - Page 10-
“Unwrap The (Very Sweet) Story” of
the new Cadbury P.S. Milk Commercial
What they did
Cadbury P.S. Milk Chocolate centres their brand campaign around the ups and
downs of friendships. The TV commercial sensitively illustrated the story of two
friends and viewers were urged to further “Unwrap The Story” that lies behind
the friend’s (Lindi and Khanyi) friendship through the extension of the campaign
on Facebook.
What was the impact?
This creative execution was impactful because the topic resonates with the
target audience- teenage girls, the dramatic and highly emotional commercial
also resonates with emotionally unstable/volatile teenage girls. It is refreshing to
watch a love story between friends for a change and giving the viewer more to
follow up on social media made it interactive and further engaged the audience.
Why did it work (the good)?
What made it work was the good cast, they have casted two talented actresses who acted out
the emotional blow up very well in the opening of the commercial. They have also managed
to authentically capture an emotional story and while making sure that the advertised brand
provides a resolution to the final scene/ the end of the story.
Who were they aiming this at?
Black females between the ages of 12-20 in the LSM 5-10. High school or university students,
highly active on social media, computer literate, influenced by media – print, tv, living at home
with parents or sharing with friends or student residents.
Click here >> https://www.youtube.com/watch?v=_2jmOJ9ag5M&spfreload=10
11. - Page 11-
Creative critique:
The copywriting is good, it leaves the viewer intrigued by the story behind the friendship. It
reads as sincere and indeed captures what Cadbury P.S. is all about, real human connections.
Brand recall would be achieved very well because it’s not another love story which is usually
what chocolate brands focus on- this was brave of Cadbury P.S. They did a very good job in
creating the story from concept, to production and delivery of the product. It is well directed,
strong cast and they did a very good job of acting out their roles.
The soft music in the commercial gives the sense of peace and gives a good antithesis to the
aggressive and dramatic performances that follow. This use of audio ads to the action on screen
makes the viewer engage more in the story. The visual aspects were seamless, the viewer can
sense that the actors really personalised their characters as the performances seemed real, the
captured living dynamic appears authentic and the colours and scenery add to the moodiness
and heaviness of the commercial.
What should they have done to make this better and/or more impactful?
They did a good job, there’s nothing they should have done to make it better and more impactful.
The fact that they thought of doing a follow up on social media by unravelling daily clues on
the girls’ identities, the reason for their fight and their final reconciliation, participants stand a
chance to win a shopping experience for themselves and 3 best friends
13. - Page 13-
Mugabe takes a tumble down stairs
Why is it trendy?
There is a trend where we as consumers take to the humiliation of public figures. This trend is
especially popular when the public figure in question is known for saying and doing things that
have sparked some previous controversy.
Why did it have this impact?
The video went viral overnight. Unfortunately for Robert Mugabe he fell in such a way that
the public took screen shots of his collapse and included that into a whole host of hilarious
online content (Brands like Nando’s would have an opportunity to play along the falling of the
President for their print ad. Mybroadband claim the ad to be fake.
Who would be following this trend?
LSM: 4-10 Age: 15-60 Gender: Mixed Race: Mixed
Why would they be following this trend?
People will be following this trend because it makes fun of somebody that has been riddled
with controversy’s misfortune. Sad but true, we as consumers find it amusing when a celebrity
is involved in something unfortunate. This also brings a lighter side to the heavy daily political
features that cloud our news. It reassures us that politicians are fallible human beings.
photo credits:
submitted by springleap creative
mybroadband.co.za; thesouthafrican.com
Click here >> http://www.timeslive.co.za/thetimes/2015/02/05/mugabe-takes-a-tumble-down-stairs
14. - Page 14-
CAPE TOWN | FEBRUARY 2015
MEDIA INFLUENCES
springleap
15. - Page 15-
Derick Watts & The Sunday Blues
This is a YouTube channel run by a pair of Capetonians. During the month of
February, Derick Watts & The Sunday Blues earned themselves a lot of talk here
in Durban – this, all thanks to their ‘#StopTheKnot’ video that went viral:
Click here >> https://www.youtube.com/watch?v=a8YgTaMyZRk
Followed by their appology video:
Click here >> https://www.youtube.com/watch?v=NaN1Bgo-A1c&spfreload=10
What makes them trendy?
Derick Watts & The Sunday Blues are ‘trendy’ because they are running a YouTube
channel, they employ sarcasm, and they are ‘indie’. Since their #StopTheKnot video, they
have become trendier, but to call them ‘trendy’ doesn’t feel right – they are gaining at-
tention and their #StopTheKnot video was a viral sensation. This has even reached Time
magazine online content Click here >> http://time.com/3730515/jared-leto-man-bun-top-knot/
What are they doing right?
Before admitting that their #StopTheKnot video was completely staged, it seemed that they
were finally doing what they do, right. What they are doing right is being committed to their
project – they have an idea and they are acting on it.
What do they need to do more of?
They need to keep pushing the boundaries and making videos. They should do more
unstaged stunts/pranks. They need to keep plugging into trends and addressing them in
their videos. They need to stay relevant and they need to do more and do it better and
better.
What impact is this site having?
Their #StopTheKnot video was watched by more than 6.7million people and it seemed like
it was being discussed everywhere (by LSM-A, white, mostly guys, ages 18 - 30)
Click here >> https://www.youtube.com/user/wearethesundayblues
17. - Page 17-
What are they doing right?
He is interacting with the public’s eye by means of dressing
the space where musicians perform. This is a smart
marketing tactic because he is gaining recognition from
people that might not have noticed his art if it wasn’t the
backdrop to a local band/musician.
He is using another art form to promote his art and sharing
it on his social account on Instagram.
What do they need to do more of?
It is easier said than done, however he needs to be making more art. Inspiration plays a big role in
how much art you can produce, but he were making more art and Instagramming his progress on
each piece, he would probably be getting recognized by more people, because he would be finding
more intimate spaces to share his
What impact is this site having?
His account/tumblr inspires both local
(and international) viewers and artists.
It adds to the graffiti subculture
which is progressively growing.
Click here >> http://instagram.com/blackkoki/
BLACK KOKI
18. - Page 18-
WE HOPE YOU ENJOYED
THE RIDE
Cape Town
4th Floor Earlgo Building
42 Kloof St (Entrance on Park)
Gardens, Cape Town 8001
+27.21.426.2444
capetown@springleap.com
Johannensburg
1st Floor (Inside Clearwater)
Media Mill Building
7 Quince Street, Millpark
Johannesburg 2192
+27.11.718.2820
jozi@springleap.com
New York
192 North 9th St, 2nd floor
Brooklyn, New York, 11211
United States
+1.646.789.1243
hq@Springleap.com
www.springleap.com