5 Social Campaigns that made an impact.

1.
Social Movement Campaigns
Maddy Payne
ADVE 709-A01 Creative strategies
Professor Gauri Misra-Deshpande

3.
Yoplait
CAMPAIGN: “Mom on” (2017)
AGENCY: 72andSunny
A little about the campaign:
General Mill’s Yoplait wanted to empower moms all around the US by promoting the idea of
not putting moms down for decisions they make throughout the day. Moms already juggle
so much on their plates, the outside mom-shaming for breastfeeding in public, going back
to work, or drinking alcohol is not needed or deserved.
The aftermath?
The campaign proved largely successful and according to According to Google ads there
was a 1,461% increase in brand interest.
Source:https://econsultancy.com/five-brand-campaigns-that-took-a-stand-on-social-issues/

6.
Airbnb
A little about the campaign:
The #WeAccept campaign aims to drive the conversation around acceptance and inspire
real action. The video addresses Airbnb’s values and commitment to treating and accepting
people regardless of race, religion, national origin, ethnicity, disability, sex, gender identity,
sexual orientation or age.
The aftermath?
This campaign was Airbnb’s 3rd largest of all time and accumulated over 87 million
impressions. On Twitter, the #weaccept hashtag was the #1 used advertiser hashtag during
the Super Bowl and Airbnb generated over 33k tweets during the first half of the game.
Reactions were 85% positive.
Source: https://shortyawards.com/2nd-socialgood/weaccept
CAMPAIGN: “We Accept” (2017)
AGENCY: Airbnb

9.
Barbie
A little about the campaign:
The Barbie Role Models campaign was launched on International Women’s Day in 2018, and it
sought to ignite conversation and recognition of important female role models. The
campaign featured a total of 17 historical and modern day women from different
backgrounds and cultures — all of whom have fought to break down barriers for women
and inspire future, younger generations of girls.
The aftermath?
The More Role Models campaign generated 3.9 Billion global impressions, 3.3k stories
secured and the campaign video alone received 8.49M impressions across social platforms
(FB and IG).
Source: https://shortyawards.com/3rd-socialgood/morerolemodels
CAMPAIGN: “More Role Models” (2018)
AGENCY: Mattel/Barbie

12.
Sustain Natural
A little about the campaign:
Sustain Natural decided to create a multi-faceted campaign to promote sexual wellness. The
campaign was aimed towards women and encouraged women to take control of their sexual
and reproductive health. It was launched in March during National Women’s Health Week
and has expanded into a social movement.
The aftermath?
Meika Hollender the Founder and CEO of Sustain Natural has been named one of the Fast
Company's 2017 Most Creative People in Business (2017), Forbes' 30 Under 30 (2017), Inc's 30
Under 30 (2017), and InStyle's Badass 50 (2018) — all for her work fighting for women's
reproductive and sexual health. Sustain has also donated over $150,000 to women’s
reproductive health organizations, over 1 million condoms to Planned Parenthood and
received over 10,000 pledges during 2016’s National Women’s Health Week.
Source: https://shortyawards.com/3rd-socialgood/director-of-communications-2
CAMPAIGN: “#Getontop” (2016)
AGENCY: Sustain Natural

15. Be My Neighbor
A little about the campaign:
The “Won’t You Be My Neighbor?” Digital campaign was released in honor of Mister Roger as
well as the goal to encourage everyone to spread kindness across the world. To try and
combat the negativity found on the internet and social platforms, #BeMyNeighbor was
released through multi-platforms and real world activations.
The aftermath?
The #BeMyNeighbor campaign took the internet by storm and the message resonated with
everyone: fans, influencers and even celebrities. The campaign resulted in more than 50
millions views of the trailer for the movie and 242 million impressions.
Source: https://shortyawards.com/3rd-socialgood/bemyneighbor-wont-you-be-my-neighbor
CAMPAIGN: “Won’t you be my campaign” (2018)
AGENCY: Focus Features