Flipbook Assignment for FILM240 ---- Image source for Slide 23 & 24 : https://www.pexels.com/photo/water-blue-ocean-5412/

1. CLICKTIVISM: ACTION
PAST A CLICK

2. WHAT IS CLICKTIVISM?”[Clicktivism] is the use of digital media for
facilitating social change and activism.
More often than not this takes the form of
supporting and promoting a cause on
social media, but it can include a whole
range of activities…"[1]
- Clicktivist.org

3. We cannot expect
likes, sharing, and
hashtags to create
change. We need
to pair action with
this online
promotion to make
a difference, and
this can start from
our phones.

4. 70% of Americans use digital media to
learn global issues, but only 25%
actually make changes. [2]

5. 9 in 10 North
Americans
have a mobile
phone.[3]

6. Why not begin to take
action on social issues
with our phones?

7. "DON’T JUST DO GOOD DESIGN,
DO GOOD." [4]
Viral campaigns and social media
can empower society, but it must be
recognized that these methods are a
call to action.

8. #BringBackOurGirls
shows that simply
tweeting a
hashtag is not
enough because
they have such a
short life span.

9. #BringBackOurGirls was used
to educate people about the
abduction of Nigerian
schoolgirls by Boko Haram, a
Nigerian radical Islamic
militia.[2]

10. It dominated the
news for a few
months, but was
soon replaced
by new viral
causes. [2]

11. 57
213
Escaped
Unknown
Action past
tweeting a
hashtag is required
to ensure the girls
were not
forgotten. Only 57
girls had escaped
after 1 year.

12. With an evident
increase in
technology use,
organizations are
realizing that
technology to
create change is a
great strategy! [5]

13. 90% of time
on our
mobiles is
spent on
apps.[6]

14. The UNICEF Tap Project used the
technology trend of apps and
games to make a difference.

15. The Tap Project mobile
app tracks how much
time a person takes a
break from their
smartphone, and in
return, sponsors
contribute money to
safe water for
children.[7]

16. 15 minutes of digital
detox = 1 day supply
of clean water for a
child [7]

17. In 2014, there were 2.6 million
participants worldwide, and
over $1 million raised. [8]

18. Another method is to pair
the viral nature of videos
with donations.

19. ALS Ice Bucket Challenge combined a
trending hashtag with a video challenge
to raise awareness and funding, and it
was the "single largest episode of giving
outside of a disaster or emergency"[9].

20. 2.5 million people
donated $115
million to the ALS
Association
during the
challenge[9].

21. Funds were used for
research that has led to
the discovery of new
genes linked to ALS[10].

22. As demonstrated by the
UNICEF Tap Project and ALS
Ice Bucket Challenge, we can
definitely use technology to
make change!

23. IMAGE REFERENCES1. https://www.pexels.com/photo/access-adult-blur-business-261628/
2. https://www.pexels.com/photo/people-gathering-during-sunset-88680/
3. https://www.pexels.com/photo/business-identity-blank-stationery-set-on-wood-background-6372/
4. https://www.pexels.com/photo/person-man-guy-beach-88654/
5. https://www.pexels.com/photo/people-taking-pictures-during-daytime-186452/
6. https://www.pexels.com/photo/black-iphone-5-beside-paper-147408/
7. https://www.pexels.com/photo/laptop-technology-ipad-tablet-35550/
8. https://www.pexels.com/photo/person-holding-black-smartphone-on-near-brown-wooden-round-table-inside-coffee-shop-59087/
9. https://unsplash.com/search/poverty?photo=Hg0tWFKNAkE
10. https://www.pexels.com/photo/macbook-pro-94654/
11. https://www.pexels.com/photo/stairs-building-bricks-fire-escape-1974/
12. https://www.pexels.com/photo/mobile-phone-samsung-edge-samsung-galaxy-s6-edge-plus-50614/
13. https://www.pexels.com/photo/samsung-samsung-galaxy-s6-edge-plus-edge-plus-s6-edge-47261/
14. https://www.pexels.com/photo/water-drops-from-stainless-steel-faucet-67184/
15. https://www.pexels.com/photo/children-happy-water-splash-27559/
16. https://unsplash.com/collections/304688/all-nations?photo=zf9_yiAekJs
17. https://www.pexels.com/photo/water-reflection-surface-macro-45229/
18. https://www.pexels.com/photo/stack-white-business-market-41301/
19. http://www.stockvault.net/photo/136996/-ice-cubes
20. https://www.pexels.com/photo/cold-person-woman-water-2874/
21. http://www.stockvault.net/photo/234715/dna
22. https://www.pexels.com/photo/flight-mountains-sky-flying-6675/

24. INFORMATION CITATIONS
1. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved May 10, 2017, from
http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
2. Kielburger, M., & Kielburger, C. (2015, April 12). Global Voices: 'Liking' must be followed up with real-world action.
Retrieved May 10, 2017, from http://www.timescolonist.com/life/global-voices-liking-must-be-followed-up-with-real-
world-action-1.1820728
3. Matrix, Sidneyeve. Module 01 slides. Slide 20. onQ. Web. Retrieved May 10, 2017 from
https://onq.queensu.ca/d2l/le/content/117252/viewContent/934060/View
4. Bresciani, S., & Schmeil, A. (n.d.). Social media platforms for social good. Retrieved May 10, 2017, from
http://ieeexplore.ieee.org.proxy.queensu.ca/document/6227944/?arnumber=6227944&tag=1
5. 16 Must-Know Stats About Online Fundraising and Social Media. (2016, May 20). Retrieved May 10, 2017, from
http://www.nptechforgood.com/2016/05/13/16-must-know-stats-about-online-fundraising-and-social-media/
6. Matrix, Sidneyeve. Module 01 slides. Slide 22. onQ. Web. Retrieved May 10, 2017 from
https://onq.queensu.ca/d2l/le/content/117252/viewContent/934060/View
7. The UNICEF Tap Project Is Back! (2015, March 01). Retrieved May 11, 2017, from
https://www.unicefusa.org/stories/unicef-tap-project-back/22471
8. Stern, C. M. (2015, March 31). In Praise of Clicktivism. Retrieved May 11, 2017, from
http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html
9. Bonifield, J. (2015, July 15). One year later, your ALS Ice Bucket money goes to ... Retrieved May 11, 2017, from
http://www.cnn.com/2015/07/15/health/one-summer-after-the-als-ice-bucket-challenge/
10. Sharpe, J. (2016, August 1). Ice-bucket challenge funds ALS gene discoveries. Retrieved May 11, 2017, from
http://www.bionews.org.uk/page_682518.asp