What Hath Social Media Wrought
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Where bloggers and new media producers like podcasters fit in the media landscape and how they can make themselves more attractive to brands for partnerships an sponsorships.
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What Hath Social Media Wrought
- 1. What hath social media wrought Jason Falls April 16, 2015 | Las Vegas, Nevada
- 2. Social Media is Wonderful ELASTICITY + HOLY SMOKES! Fonzales
- 3. 1960 ELASTICITY + HOLY SMOKES! Imgarcade.com
- 4. 1990 ELASTICITY + HOLY SMOKES! Dejungelin.se
- 5. Today ELASTICITY + HOLY SMOKES! Miguel Angel Aparicio
- 6. … and then there’s this … ELASTICITY + HOLY SMOKES!
- 7. What does it all produce? ELASTICITY + HOLY SMOKES!
- 8. Unfortunately, it’s the better train wreck ELASTICITY + HOLY SMOKES!
- 10. The winners produce the signal ELASTICITY + HOLY SMOKES!
- 11. And this is where we’re headed ELASTICITY + HOLY SMOKES!
- 12. What hath social media wrought? “The news is nothing more than outrage porn. Or fear porn. Or literal porn. Completely ignore it and spend your mental energy focusing instead on being healthy, being creative and improving one percent each day” -- James Altucher
- 13. So what do you do? Mike Baldwin
- 14. Ask what makes your audience say, “That is awesome!?” Do THAT. A lot. - Me. Just now. (Tweet that!)
- 15. My latest experiment … • Weekly podcast • Not about marketing • Exploring the rebels, deviants, outsiders and outliers that make life bigger, bolder and badass • www.100proofshow.com
- 16. Traditional media still kicks your ass Drazen Vukelich
- 17. New Media vs. Traditional Media (online) News 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000 Newsweek Huffington Post Daily Banter 2010 2015
- 18. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 People/TMZ PopSugar College Candy 2010 2015 New Media vs. Traditional Media (online) Entertainment
- 19. 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 Techcrunch Wired Louis Gray/Android Guys 2010 2015 New Media vs. Traditional Media (online) Tech
- 20. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 BHG HomeMadeSimple/ Remodelista Lil'Sugar/ Tamera Mowry 2010 2015 New Media vs. Traditional Media (online) Home
- 21. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 Car & Driver Jalopnik The Weekly Driver 2010 2015 New Media vs. Traditional Media (online) Automotive
- 22. And then there’s this … • Lifestyle blogger • 60,000 monthly uniques*** • 250,000 PV/Month • 2,000 people per day X 5 • 10,000 @ $750 per post • $13.33 per impression
- 23. And then there’s this … • Parenting.com • 2.1 MM monthly uniques • $15 per 1,000 impressions for an ad • Even if impression in post is worth 10X more? • $6.33 per impression
- 24. So what do you do? Mike Baldwin
- 25. Develop a Media Kit • Page or PDF easily accessible • Outline the types of sponsorships you offer • Consider sponsored posts, guest posts, AND social sharing/activation • Link to examples/proof
- 26. Show us your audience • Illustrate who your audience is • Traffic numbers, demographics, social behaviors, interest graph • Quantcast, Compete, Cision data • The better = more relevant
- 27. Be transparent & honest RESULTS • 256 million total impressions; • 91 major national media hits; • 43,700 visits to the Facebook app; • 157,000 separate points of engagement; • Most tax returns filed in a single year; • Competitor Intuit acknowledged HRB’s aggressive outreach to a younger demographic in their earnings call.
- 28. Understand PR • Good ones wish to be relevant and reliable • Looking for organic and paid placements • But don’t always have paid budget but have content worth considering (to share) • Do you like people always looking for $$?iStockPhoto.com
- 29. Food for Thought David Schrader
- 30. Another way of seeing it … Agnieszka Guzowska
- 31. Yes, there are bad PR people. But the good ones can make your blog or podcast more powerful and lucrative. - Me. Just now. (TWEET THAT!)
- 32. Jason Falls Elasticity @JasonFalls goelastic.com 100proofshow.com jasonfalls.com Get the slides! www.slideshare.net/elasticity Contact Info
Editor's Notes
- 4 TV, 1-2 papers, 1-2 radio, 1-2 magazines, movies, events.
- 100 different networks. No sattelite. National newspapers emerged. VHS and early DVDs.
- 1000 different cable channels (US), Netflix and Amazon Prime, 387 Sirius/XM channels, FCC – 21 radio in Louisville. Probably 45. Magazine rack at Barnes and Noble.
- Brian Solis and Jess3
- Every person is 3-4 channels alone.
- We’re all building the better train wreck - Our job is to get attention - The world has become tabloid-ized - To stand out, we have to create Holy Smokes - It’s an emotional connection
- IT MAKES PEOPLE SAY HOLY SMOKES!
- Every person is 3-4 channels alone.
- a dystopian society where advertising, commercialism, and cultural anti-intellectualism have run rampant and that is devoid of intellectual curiosity, social responsibility, and coherent notions of justice and human rights.
- IT MAKES PEOPLE SAY HOLY SMOKES!
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- IT MAKES PEOPLE SAY HOLY SMOKES!
- IT MAKES PEOPLE SAY HOLY SMOKES!
- Huffpo 17,500,000 - Newsweek – 612,000, Daily Banter has 65,000
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
- Props to Jeni Elliott – The Blog Maven – GlamHungryMom.com – Andrea Bai
- Props to Jeni Elliott – The Blog Maven; She Eats – Kristy Gardner – SheEats.ca
- This is what you’re up against. Share your metrics. If you can’t drive the engagement for the brand, you’re just stealing their money. If you can, then you will get more of it and earn it.
- This is what you’re up against. Share your metrics. If you can’t drive the engagement for the brand, you’re just stealing their money. If you can, then you will get more of it and earn it.
- PR people are just paid flacks, trying to push someone’s message for a buck But if all you ever write about brands, etc., is sponsored You are just a paid flack, trying to push someone’s message for a buck
- Let’s say you called Rick, Deb or whomever your track leader is for this year and said, “I want to speak!” And they said, “That will be $2,500 per session, $500 per panel.” It’s the same thing. You’re benefiting from their audience.