The document discusses the positive impact of clicktivism and social media on fundraising for causes and charities. It notes that through social media, organizations can now reach more people with their messages and campaigns at low costs. While some criticize clicktivism as lazy activism, research shows people who engage in clicktivism on social media are more likely to donate money and time to causes. The document provides several examples of successful social media campaigns that raised millions for causes. It concludes that every click or share on social media still helps spread awareness, which is important for organizations.