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Thesis	
  :	
  Clicktivism and	
  social	
  media	
  are	
  
positive	
  tools	
  in	
  funding	
  causes
Over	
  the	
  past	
  decade,	
  with	
  the	
  expontnetial increase	
  in	
  social	
  media	
  
use,	
  the	
  term	
  clicktivisim has	
  been	
  formed.	
  Through	
  social	
  media,	
  many	
  
____,	
  both	
  big	
  and	
  small,	
  are	
  able	
  to	
  reach	
  the	
  same	
  audience	
  online.	
  
One	
  click	
  can	
  make	
  a	
  big	
  change	
  in	
  the	
  life	
  of	
  some.	
  
CLICK ON THIS
A flipbook on the effects of clicktivism and social
media on fundraising and charitable organizations.
Damian Zaleski
Thesis: The use of social media and clicktivism can aid
in positive outcomes for causes and charitable
organizations.
As social media use has continued to grow rapidly, organizations are maximizing
on the increased time the general population is spending behind a screen. With
people checking their phones 150 times a day (14), clicktivism has been
introduced as a way for people to support causes through likes and shares.
Markus Spiske
Time Line
1) What is clicktivism?
2) Positive impact of clicktivism
3) Why don’t some people like it?
4) Benefits of clicktivism
5) How can we take a ‘like’ farther?
Anthony Delanoix
What is Clicktivism?
Thomas Lefebvre
Clicktivism |Click-­‐tuh-­‐viz-­‐uhm|
(n)“the	
  use	
  of	
  social	
  media	
  and	
  other	
  online	
  methods	
  to	
  promote	
  a	
  
cause.”
Rayi Christian Wicaksono
A
52% use social media as a
platform to talk about
issues they care about (1)
64% of Americans say that
after “liking” or “following” a
nonprofit or corporate social
responsibility program (CSR)
online, they are more inclined
to support a cause by
volunteering, donating and
sharing information. (1)
Andrew Illarionov
Clicktivisim’s positive
influence on major topics
#KONY2012 video had more than 100
million views in less than a week (4).
#KONY2012 raised $32 million
during 2012 towards ending child
soldiers (4).
As a result of KONY 2012, millions of people learned about Joseph Kony and
the LRA. International leaders and young people alike committed to doing
anything they could to end the war. (3)
Flickr user JoelAnthonyValdez (16)
ALS Foundation Ice Bucket Challenge
ALS Ice bucket was a monumental
success, raising $115 million towards
fighting ALS (5).
ALS had a 800% increase in
donations from the same period the
time before (6) .
Jaelynn Castillo
#BringBackOurGirls
“Most of the media…and the world became
aware of the abduction through the online
campaign. It created awareness to the plight
of the schoolgirls and people of the
northeast Nigeria in the hands of Boko
Haram”(7).
More than 4 million tweets
have been sent using that
hashtag [bringbackourgirls]
since the girls went missing
(7). Seth Doyle
“Hashtag activism is a gateway between politics and popular culture, a platform
to educate the ignorant and draw attention to the operation of power in the
world. And when it shines a spotlight on a burning crisis in Africa that has been
raging for years, that matters”(8).
Roman Mager
Haters Gonna Hate
“My hunch is that people often affiliate with causes online for selfish and
narcissistic purposes,” he said. “Sometimes, it may be as simple as trying to
impress their online friends, and once you have fashioned that identity, there is
very little reason to actually do anything else” (8).
Critics will insist that such efforts [Clicktivism] are worthless, meaningless, and
lazy form of activism (11).
Jonathan Velasquez
But…
In the 2010 national survey, people who frequently engaged
in promotional social activity were:
• As likely as non-social media promoters to donate
• Twice as likely to volunteer their time
• Twice as likely to take part in events like charity walks
• Three times as likely to solicit donations on behalf of their
cause
• More than four times as likely to encourage others to sign a
petition or contact political representatives (2)
Andrew Illarionov
Simon Hattinga Verschure
Top Three Benefits of Clicktivism
Rayi Christian Wicaksono
It takes seven to eight exposures, on average, to motivate someone to take action.
So any help with awareness is a boon (6).
Increased Exposure To Issues
Josh Felise
Even though YOU don’t act doesn't mean
someone else won’t
If all you can do is share or like a page on Facebook that can cause someone else
to be influenced to donate! Through tweeting a hashtag or liking a post on
Facebook you are bringing awareness to a cause.
freestocks.org
Reach More People
Before social media and the use of clicktivism it was immensely harder to get
word out about a cause and ways to support it. Now through social media, one
man in India was able to raise 500,000 online signatures for a petition in 36
hours (9).
John-Mark Kuznietsov
“So we appreciate all those clicks and finger taps to view our
webpages and follow our Twitter feeds, because they’re more than
just gestures. They keep our concerns and our objectives part of the
conversation. And they help us make sure that the world’s most
vulnerable children and their families are not forgotten” (12).
Tina Floersch
How can we take a ‘like’ farther?
Gilles Lambert
The UNICEFTap Project is an example of how a campaign might play off a popular
technology trend … The longer they stay unplugged, the more GiorgioArmani Fragrances,
S’well and other sponsors pump funds into UNICEF’s clean water programs. Fifteen minutes
of “digital detox” translates into a day’s supply of safe, clean water for one child. (12)
Patrick Tomasso
What can we do to follow through?
Take it off the screen: Organize a way to create awareness like a walk in your community:
“On April 14, volunteers around the world are organizing a Global School Girl March, trying
again to ensure these girls are not forgotten. You can find the march on Facebook. If there
isn’t one in your area, why not organize one?” (13).
Give Here: Even $5 can make a major difference
Sign Here: Signing petitions can create a major awareness for causes and stimulate change
Ian Schneider
Conclusion
Social media has become a boiling pot
of innovation and social good. Through
cliciktivism, causes and charities, both
big and small are able to reach a
demographic unparalleled to that of pre-
social media. Although there are some
critics who view clicktivism as a lazy and
passive way out of activism, every click
counts. Organizations and the general
population can do many things to
ensure that a like or a share goes as far
as it can in bettering the planet.
Damian Zaleski
“The goal of clicktivism isn’t to solve problems; it’s to bring
awareness to a cause that we otherwise wouldn’t know about.” (6)
Naphtali Marshall
Sources
1.	
  "2014	
  Cone	
  Communications	
  Digital	
  Activism	
  Study." Cone	
  Communications.	
  N.p.,	
  n.d. Web.	
  01	
  June	
  2016.	
  http://www.conecomm.com/research-­‐
blog/2014-­‐cone-­‐communications-­‐digital-­‐activism-­‐study.
2.	
  Andresen,	
  Katya.	
  "Why	
  Slacktivism Is	
  Underrated." Mashable.	
  N.p.,	
  24	
  Oct.	
  2011.	
  Web.	
  01	
  June	
  2016.	
  http://mashable.com/2011/10/24/slactivism-­‐
cause-­‐engagement/#t_BE22mvDgq3).
3.	
  "KONY	
  2012	
  |	
  Invisible	
  Children." Invisible	
  Children	
  KONY	
  2012	
  Comments.	
  N.p.,	
  n.d. Web.	
  01	
  June	
  2016.	
  http://invisiblechildren.com/kony-­‐2012/.
4.	
  "Remember	
  Kony2012?	
  Well,	
  It's	
  2013.	
  What	
  Happened?" NewsComAu.	
  N.p.,	
  11	
  Jan.	
  2013.	
  Web.	
  01	
  June	
  2016.	
  
http://www.news.com.au/world/remember-­‐kony-­‐2012-­‐well-­‐its-­‐2013-­‐what-­‐happened/story-­‐fndir2ev-­‐1226550575923.
5.	
  "Putting	
  Your	
  Dollars	
  to	
  Work." ALS	
  Association.	
  N.p.,	
  n.d.Web.	
  01	
  June	
  2016.	
  http://www.alsa.org/fight-­‐als/ibc-­‐progress.html.
6.	
  Sharma,	
  Ritu.	
  "Stop	
  Pouring	
  Ice	
  on	
  Clicktivism." The	
  Huffington	
  Post.	
  TheHuffingtonPost.com,	
  20	
  Oct.	
  2014.	
  Web.	
  03	
  June	
  2016.	
  
http://www.huffingtonpost.com/ritusharma/stop-­‐pouring-­‐ice-­‐on-­‐click_b_5692555.html.	
  *
7.	
  Kirkland,	
  Pamela.	
  "Can	
  Twitter	
  Activism	
  #BringBackOurGirls?" Washington	
  Post.	
  The	
  Washington	
  Post,	
  23	
  July	
  2014.	
  Web.	
  02	
  June	
  2016.	
  
https://www.washingtonpost.com/blogs/she-­‐the-­‐people/wp/2014/07/23/can-­‐twitter-­‐activism-­‐bringbackourgirls/.
8.	
  Carr,	
  David.	
  "Hashtag	
  Activism,	
  and	
  Its	
  Limits." The	
  New	
  York	
  Times.	
  The	
  New	
  York	
  Times,	
  25	
  Mar.	
  2012.	
  Web.	
  01	
  June	
  2016.	
  
http://www.nytimes.com/2012/03/26/business/media/hashtag-­‐activism-­‐and-­‐its-­‐limits.html?_r=0.
9.	
  Sherratt,	
  Brenden.	
  "The	
  Rise	
  of	
  the	
  Slacktivist." Sortable.	
  N.p.,	
  3	
  Apr.	
  2012.	
  Web.	
  02	
  June	
  2016.	
  http://sortable.com/blog/rise-­‐of-­‐the-­‐slacktivist/.
10.	
  Owen,	
  Bethan.	
  "Is	
  Hashtag	
  Activism	
  Helping	
  or	
  Hurting?" DeseretNews.com.	
  N.p.,	
  13	
  May	
  2014.	
  Web.	
  03	
  June	
  2016.	
  
http://www.deseretnews.com/article/865603059/Is-­‐hashtag-­‐activism-­‐helping-­‐or-­‐hurting.html?pg=all.
11.	
  Matrix,	
  Sidneyeve.	
  “Module	
  4	
  Social	
  Good”	
  Kingston.	
  Vimeo video.	
  *
12.	
  Stern,	
  Caryl M.	
  "In	
  Praise	
  of	
  Clicktivism." The	
  Huffington	
  Post.	
  TheHuffingtonPost.com,	
  31	
  May	
  2015.	
  Web.	
  03	
  June	
  2016.	
  
http://www.huffingtonpost.com/caryl-­‐m-­‐stern/in-­‐praise-­‐of-­‐clicktivism_b_6978314.html.	
  *
13.	
  Kielburger,	
  Craig,	
  and	
  Mark	
  Kielburger.	
  "A	
  Click	
  Is	
  Not	
  Enough	
  to	
  Have	
  Impact	
  on	
  World." Canoe.com.	
  N.p.,	
  10	
  Apr.	
  2015.	
  Web.	
  03	
  June	
  2016.	
  
http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html.	
  *
14.	
  Margalit,	
  Liraz.	
  "Why	
  We're	
   Addicted	
  To	
  Our	
  Smartphones,	
  But	
  Not	
  Our	
  Tablets	
  – Smashing	
  Magazine." Smashing	
  Magazine.	
  N.p.,	
  04	
  Nov.	
  2015.	
  Web.	
  
01	
  June	
  2016.	
  <https://www.smashingmagazine.com/2015/11/why-­‐addicted-­‐smartphones-­‐not-­‐tablets/>.	
  *
15.	
  Petru,	
  Alexis.	
  "Turning	
  Slacktivism to	
  Clicktivism." Triple	
  Pundit	
  People	
  Planet	
  Profit.	
  N.p.,	
  01	
  Dec.	
  2014.	
  Web.	
  01	
  June	
  2016.	
  
<http://www.triplepundit.com/2014/12/report-­‐organizations-­‐can-­‐turn-­‐slacktivism-­‐clicktivism/#)>.
All	
  photos	
  are	
  from	
  www.UnSplash.comunless	
  stated	
  otherwise,	
  the	
  individual	
  photographers	
  are	
  credited	
  on	
  each	
  photo.	
  
Luis	
  Llerena

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Film 260 Flipbook

  • 1. Thesis  :  Clicktivism and  social  media  are   positive  tools  in  funding  causes Over  the  past  decade,  with  the  expontnetial increase  in  social  media   use,  the  term  clicktivisim has  been  formed.  Through  social  media,  many   ____,  both  big  and  small,  are  able  to  reach  the  same  audience  online.   One  click  can  make  a  big  change  in  the  life  of  some.   CLICK ON THIS A flipbook on the effects of clicktivism and social media on fundraising and charitable organizations. Damian Zaleski
  • 2. Thesis: The use of social media and clicktivism can aid in positive outcomes for causes and charitable organizations. As social media use has continued to grow rapidly, organizations are maximizing on the increased time the general population is spending behind a screen. With people checking their phones 150 times a day (14), clicktivism has been introduced as a way for people to support causes through likes and shares. Markus Spiske
  • 3. Time Line 1) What is clicktivism? 2) Positive impact of clicktivism 3) Why don’t some people like it? 4) Benefits of clicktivism 5) How can we take a ‘like’ farther? Anthony Delanoix
  • 5. Clicktivism |Click-­‐tuh-­‐viz-­‐uhm| (n)“the  use  of  social  media  and  other  online  methods  to  promote  a   cause.” Rayi Christian Wicaksono
  • 6. A 52% use social media as a platform to talk about issues they care about (1) 64% of Americans say that after “liking” or “following” a nonprofit or corporate social responsibility program (CSR) online, they are more inclined to support a cause by volunteering, donating and sharing information. (1) Andrew Illarionov
  • 8. #KONY2012 video had more than 100 million views in less than a week (4). #KONY2012 raised $32 million during 2012 towards ending child soldiers (4). As a result of KONY 2012, millions of people learned about Joseph Kony and the LRA. International leaders and young people alike committed to doing anything they could to end the war. (3) Flickr user JoelAnthonyValdez (16)
  • 9. ALS Foundation Ice Bucket Challenge ALS Ice bucket was a monumental success, raising $115 million towards fighting ALS (5). ALS had a 800% increase in donations from the same period the time before (6) . Jaelynn Castillo
  • 10. #BringBackOurGirls “Most of the media…and the world became aware of the abduction through the online campaign. It created awareness to the plight of the schoolgirls and people of the northeast Nigeria in the hands of Boko Haram”(7). More than 4 million tweets have been sent using that hashtag [bringbackourgirls] since the girls went missing (7). Seth Doyle
  • 11. “Hashtag activism is a gateway between politics and popular culture, a platform to educate the ignorant and draw attention to the operation of power in the world. And when it shines a spotlight on a burning crisis in Africa that has been raging for years, that matters”(8). Roman Mager
  • 12. Haters Gonna Hate “My hunch is that people often affiliate with causes online for selfish and narcissistic purposes,” he said. “Sometimes, it may be as simple as trying to impress their online friends, and once you have fashioned that identity, there is very little reason to actually do anything else” (8). Critics will insist that such efforts [Clicktivism] are worthless, meaningless, and lazy form of activism (11). Jonathan Velasquez
  • 13. But… In the 2010 national survey, people who frequently engaged in promotional social activity were: • As likely as non-social media promoters to donate • Twice as likely to volunteer their time • Twice as likely to take part in events like charity walks • Three times as likely to solicit donations on behalf of their cause • More than four times as likely to encourage others to sign a petition or contact political representatives (2) Andrew Illarionov
  • 15. Top Three Benefits of Clicktivism Rayi Christian Wicaksono
  • 16. It takes seven to eight exposures, on average, to motivate someone to take action. So any help with awareness is a boon (6). Increased Exposure To Issues Josh Felise
  • 17. Even though YOU don’t act doesn't mean someone else won’t If all you can do is share or like a page on Facebook that can cause someone else to be influenced to donate! Through tweeting a hashtag or liking a post on Facebook you are bringing awareness to a cause. freestocks.org
  • 18. Reach More People Before social media and the use of clicktivism it was immensely harder to get word out about a cause and ways to support it. Now through social media, one man in India was able to raise 500,000 online signatures for a petition in 36 hours (9). John-Mark Kuznietsov
  • 19. “So we appreciate all those clicks and finger taps to view our webpages and follow our Twitter feeds, because they’re more than just gestures. They keep our concerns and our objectives part of the conversation. And they help us make sure that the world’s most vulnerable children and their families are not forgotten” (12). Tina Floersch
  • 20. How can we take a ‘like’ farther? Gilles Lambert
  • 21. The UNICEFTap Project is an example of how a campaign might play off a popular technology trend … The longer they stay unplugged, the more GiorgioArmani Fragrances, S’well and other sponsors pump funds into UNICEF’s clean water programs. Fifteen minutes of “digital detox” translates into a day’s supply of safe, clean water for one child. (12) Patrick Tomasso
  • 22. What can we do to follow through? Take it off the screen: Organize a way to create awareness like a walk in your community: “On April 14, volunteers around the world are organizing a Global School Girl March, trying again to ensure these girls are not forgotten. You can find the march on Facebook. If there isn’t one in your area, why not organize one?” (13). Give Here: Even $5 can make a major difference Sign Here: Signing petitions can create a major awareness for causes and stimulate change Ian Schneider
  • 23. Conclusion Social media has become a boiling pot of innovation and social good. Through cliciktivism, causes and charities, both big and small are able to reach a demographic unparalleled to that of pre- social media. Although there are some critics who view clicktivism as a lazy and passive way out of activism, every click counts. Organizations and the general population can do many things to ensure that a like or a share goes as far as it can in bettering the planet. Damian Zaleski
  • 24. “The goal of clicktivism isn’t to solve problems; it’s to bring awareness to a cause that we otherwise wouldn’t know about.” (6) Naphtali Marshall
  • 25. Sources 1.  "2014  Cone  Communications  Digital  Activism  Study." Cone  Communications.  N.p.,  n.d. Web.  01  June  2016.  http://www.conecomm.com/research-­‐ blog/2014-­‐cone-­‐communications-­‐digital-­‐activism-­‐study. 2.  Andresen,  Katya.  "Why  Slacktivism Is  Underrated." Mashable.  N.p.,  24  Oct.  2011.  Web.  01  June  2016.  http://mashable.com/2011/10/24/slactivism-­‐ cause-­‐engagement/#t_BE22mvDgq3). 3.  "KONY  2012  |  Invisible  Children." Invisible  Children  KONY  2012  Comments.  N.p.,  n.d. Web.  01  June  2016.  http://invisiblechildren.com/kony-­‐2012/. 4.  "Remember  Kony2012?  Well,  It's  2013.  What  Happened?" NewsComAu.  N.p.,  11  Jan.  2013.  Web.  01  June  2016.   http://www.news.com.au/world/remember-­‐kony-­‐2012-­‐well-­‐its-­‐2013-­‐what-­‐happened/story-­‐fndir2ev-­‐1226550575923. 5.  "Putting  Your  Dollars  to  Work." ALS  Association.  N.p.,  n.d.Web.  01  June  2016.  http://www.alsa.org/fight-­‐als/ibc-­‐progress.html. 6.  Sharma,  Ritu.  "Stop  Pouring  Ice  on  Clicktivism." The  Huffington  Post.  TheHuffingtonPost.com,  20  Oct.  2014.  Web.  03  June  2016.   http://www.huffingtonpost.com/ritusharma/stop-­‐pouring-­‐ice-­‐on-­‐click_b_5692555.html.  * 7.  Kirkland,  Pamela.  "Can  Twitter  Activism  #BringBackOurGirls?" Washington  Post.  The  Washington  Post,  23  July  2014.  Web.  02  June  2016.   https://www.washingtonpost.com/blogs/she-­‐the-­‐people/wp/2014/07/23/can-­‐twitter-­‐activism-­‐bringbackourgirls/. 8.  Carr,  David.  "Hashtag  Activism,  and  Its  Limits." The  New  York  Times.  The  New  York  Times,  25  Mar.  2012.  Web.  01  June  2016.   http://www.nytimes.com/2012/03/26/business/media/hashtag-­‐activism-­‐and-­‐its-­‐limits.html?_r=0. 9.  Sherratt,  Brenden.  "The  Rise  of  the  Slacktivist." Sortable.  N.p.,  3  Apr.  2012.  Web.  02  June  2016.  http://sortable.com/blog/rise-­‐of-­‐the-­‐slacktivist/. 10.  Owen,  Bethan.  "Is  Hashtag  Activism  Helping  or  Hurting?" DeseretNews.com.  N.p.,  13  May  2014.  Web.  03  June  2016.   http://www.deseretnews.com/article/865603059/Is-­‐hashtag-­‐activism-­‐helping-­‐or-­‐hurting.html?pg=all. 11.  Matrix,  Sidneyeve.  “Module  4  Social  Good”  Kingston.  Vimeo video.  * 12.  Stern,  Caryl M.  "In  Praise  of  Clicktivism." The  Huffington  Post.  TheHuffingtonPost.com,  31  May  2015.  Web.  03  June  2016.   http://www.huffingtonpost.com/caryl-­‐m-­‐stern/in-­‐praise-­‐of-­‐clicktivism_b_6978314.html.  * 13.  Kielburger,  Craig,  and  Mark  Kielburger.  "A  Click  Is  Not  Enough  to  Have  Impact  on  World." Canoe.com.  N.p.,  10  Apr.  2015.  Web.  03  June  2016.   http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html.  * 14.  Margalit,  Liraz.  "Why  We're   Addicted  To  Our  Smartphones,  But  Not  Our  Tablets  – Smashing  Magazine." Smashing  Magazine.  N.p.,  04  Nov.  2015.  Web.   01  June  2016.  <https://www.smashingmagazine.com/2015/11/why-­‐addicted-­‐smartphones-­‐not-­‐tablets/>.  * 15.  Petru,  Alexis.  "Turning  Slacktivism to  Clicktivism." Triple  Pundit  People  Planet  Profit.  N.p.,  01  Dec.  2014.  Web.  01  June  2016.   <http://www.triplepundit.com/2014/12/report-­‐organizations-­‐can-­‐turn-­‐slacktivism-­‐clicktivism/#)>. All  photos  are  from  www.UnSplash.comunless  stated  otherwise,  the  individual  photographers  are  credited  on  each  photo.   Luis  Llerena