This document outlines 5 trends that will transform the health club industry: 1) Customers are behaving differently than before and demographic roles are changing. 2) Natural interactions using technology like voice, gesture, touch and augmented reality are emerging. 3) Good behavior should be rewarded with currencies. 4) New thinking around "human pricing" that is more sympathetic to customers. 5) Service is about creating feelings through personalized experiences. The health club industry must adapt to these trends to succeed in a changing marketplace.

1. 5 TRENDS
(YOU MIGHT NEVER HEARD OF)
THAT WILL TRANSFORM
THE HEALTH CLUB
INDUSTRY
@BRYANKOROURKE | INTEGERUS.COM | 9.2015

2. 2
Globalism
THREE KEY MEGA DRIVERS OF CHANGE
Consumers
CHANGE
Technology

3. TREND #1
CUSTOMERS JUST AREN’T ACTING LIKE THEY USED TO

5. TREND #1

6. MANY ROLES ARE CHANGING DRAMATICALLY

11. TREND #1
POST DEMOGRAPHIC

12. TREND #2
NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH

13. MOBILE CHANGED EVERYTHING AND NOTHING
TREND #2

14. CREATING PROBLEMS FOR US ALL

15. ALTERNATIVE INTERFACES EMERGING

16. BIG TREND - VOICE

17. BIG TREND - GESTURE

18. BIG TREND - TOUCH

19. BIG TREND - AUGMENTED REALITY

20. TREND #2 NO INTERFACE

21. TREND #3
GOOD BEHAVIOR SHOULD MEAN REWARDS

22. TREND #3

27. TREND #3 CURRENCIES OF CHANGE

28. TREND #3 CURRENCIES OF CHANGE

29. TREND #4
NEW THINKING ON “HUMAN PRICING”

30. CUSTOMERS DON’T THINK WE CARE

31. TREND #4

35. TREND #4 SYMPATHETIC PRICING (IDEAS)

36. TREND #4 SYMPATHETIC PRICING (IDEAS)

37. TREND #4 SYMPATHETIC PRICING

38. TREND #5
SERVICE IS ABOUT CREATING A FEELING

44. TREND #5 - FUTURE OF SERVICE ENTHRIVE

45. TREND #5 - FUTURE OF SERVICE FITHERO

46. 46
Globalism
SIGNIFICANT CHANGE
Consumers
CHANGE
Technology

47. http://trendwatching.com/trends/no-interface/
@BRYANKOROURKE USE TOOLS TO EVALUATE

48. 48
BUSINESS MODEL INNOVATIONS
WHEN THE GAME GETS TOUGH CHANGE THE GAME
@BRYANKOROURKE USE TOOLS TO EVALUATE

49. 5 TRENDS
(YOU MIGHT NEVER HEARD OF)
THAT WILL TRANSFORM
THE HEALTH CLUB
INDUSTRY
@BRYANKOROURKE | BRYANKOROURKE.COM