This webinar content was created through a collaboration between Netpulse and the Fitness Industry Technology Council. It explores apps for fitness tracking, health and health clubs.

1. Brought to you by:
Welcome to the webinar! We will begin the presentation shortly.

2. Speaker: Bryan O’Rourke
President of Fitness Industry Technology Council
Moderator: Greg Skloot
VP Growth at Netpulse

3. 3 Key Takeaways for Today
1. Overview of the mobile revolution
2. The 6 types of mobile apps for clubs
3. Putting together a mobile action plan

4. Apps are everywhere.

5. 80% 140
billion
62%
Members that
have a
smartphone.
Apps
downloaded in
2014.
Customers will
go to the
competition if
they can’t
engage on
mobile.

6. 6 Types of Apps for the Fitness Industry
Fitness
Tracking
Scheduling &
Productivity
Next
Generation
Fitness
Mobile
Payments
Point
Solutions
Integrators &
Connectors

7. 1) Fitness Tracking Apps
32% of all mobile
device owners use
a fitness tracking app.

8. 53
million
75
million
US Club
Members MyFitnessPal Users

9. 2) Scheduling & Productivity
● Extension of Member
Management System
or Lead System
Example:

10. 3) Next Generation Fitness, like ClassPass

11. 4) Mobile Payments

12. 5) Point Solutions
Many apps for different uses in a fitness club.
Wearable Cardio Console Audio Supplement Programs

13. Problem: Members don’t want to download 5
different apps.

14. Clubs need one app to represent their brand.
Clubs need one app to connect it all together.
This is the Club Mobile App.

15. Members
download
one app
Club gets a
complete member
profile.

16. Engage Members
Drive Revenue
Complete Club Experience
3 Things the Club Mobile App does

17. What is your club’s
mobile strategy?
Launch a Club Mobile App
Integrate your technology
Complete your club experience

18. bryankorourke@gmail.com
@bryankorourke
Free Demo
netpulse.com
877-NETPULSE
Join FITC Today!
fittechcouncil.org
gskloot@netpulse.com
@gregskloot