The latest information on e-commerce trends in Europe. An important consideration for fitness sector businesses evaluating a push into digital transformation.
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Central European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Central Europe
Facts, Figures & Trends of 2012 and Forecast 2013 of the Eastern European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Eastern Europe
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...Wijnand Jongen
Keynote presentation at the Global Ecommerce Summit 2015 in Barcelona: The End of Online Shopping in 2020. What's the status of online global retailing in the latest facts and figures? A quick scan across the globe on the impact of online and omnichannel retailing. But what does this mean for the future of online global retailing? Can online and omnichannel companies keep up with the rapid pace of the changing behavior of the online consumer? What will be some of the most disruptive scenarios for the near future? Wijnand Jongen will present 6 key trends in global online retailing that will lead to 'the end of online shopping' in 2020 and beyond.
Presentation of Martijn Hos, director of advocacy at Ecommerce Europe, at the Bejing Ecommerce Association on exporting to Europe, The import from Europe and building a Global eCommerce Community. With some great insights on ecommerce in Europe and global customer trends.
Le marché européen B2C e-commerce poursuit sa croissance
Le marché européen B2C e-commerce a poursuivi sa croissance à deux chiffres en 2015. Avec un taux de 13,3% (2014: 13,6%) de croissance, les ventes B2C en ligne en Europe ont atteint 455,3 milliards € en 2015.
Pour 2016, il est prévu que le taux de croissance va diminuer un peu plus, à 12,0%. En conséquence, le chiffre d'affaires européen B2C e-commerce devrait atteindre la marque de 500 milliards € en 2016 (509,9 milliards €). Ces chiffres proviennent du rapport européen B2C E-commerce, qui a été commandé par Ecommerce Europe et créé par la Fondation E-commerce. Ce rapport donne un aperçu des chiffres de e-commerce européens, y compris les ventes en ligne, le nombre de clients Internet et la part du commerce électronique dans le PIB européen. En outre, le rapport européen B2C E-commerce 2016 offre les principaux chiffres de 25 principaux marchés européens en termes de e-commerce.
Facts, Figures & Trends of 2012 and Forecast 2013 of the Central European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Central Europe
Facts, Figures & Trends of 2012 and Forecast 2013 of the Eastern European B2C E-commerce Market
Including Infographics and Country Profiles of Leading and Emerging E-commerce Markets in Eastern Europe
Keynote presentation global ecommerce summit Wijnand Jongen: The End of Onlin...Wijnand Jongen
Keynote presentation at the Global Ecommerce Summit 2015 in Barcelona: The End of Online Shopping in 2020. What's the status of online global retailing in the latest facts and figures? A quick scan across the globe on the impact of online and omnichannel retailing. But what does this mean for the future of online global retailing? Can online and omnichannel companies keep up with the rapid pace of the changing behavior of the online consumer? What will be some of the most disruptive scenarios for the near future? Wijnand Jongen will present 6 key trends in global online retailing that will lead to 'the end of online shopping' in 2020 and beyond.
Product Brochure: Western Europe B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/western-europe-b2c-e-commerce-market-2015-2/
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
E-commerce Berlin Expo - Oliver Prothmann - Bundesverband OnlinehandelE-Commerce Berlin EXPO
"European online marketplaces – manifold opportunities for trade"
Oliver Prothmann (President of Bundesverband Onlinehandel e.V. BVOH) – is a recognized expert on European online marketplaces. Get an in-depth understanding of how important marketplaces now are for consumer technology channels and how vendors, distributors and retailers should engage with the online giants running these trading platforms. Find out which sales channel could be your next one.
Product Brochure: Europe B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-b2c-e_commerce-market-2016/
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
E-commerce Berlin Expo 2017 - Trends and digital advertising opportunities in...E-Commerce Berlin EXPO
Dominik Johnson Director Key Account Development Yandex
Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organization wishing to reach a Russian audience. Dominik Johnson will cover key topics including successful strategies in Russia and rules to follow. Dominik will share insights and he will show you trends in several important segments which will help you to define your cross boarder strategy to grow.
Hamburg based secondary research company yStats.com has released a new report on business to consumer commerce conducted electronically. The “Middle East B2C E-Commerce Report 2014” indicates that E-Commerce in the region has grown significantly in recent years, and is prepared for a boom, as internet connections spread and the population becomes more familiar with online shopping. Growth rates of around 20% per year are expected for the next few years.
E-commerce Berlin Expo 2018 - Cross-border eCommerce via marketplace managementE-Commerce Berlin EXPO
Christian Meierhoff Head of Business Development & Sales FIEGE Logistik
One of the eCommerce biggest advantages is the 24/7 availabilty. One more advantage, that companies often neglect, is the potential to grow internationally. Online marketplaces are booming and they are bringing an easy entry to new markets. FIEGE helps you sell your products in Asia and Europe without opening a local company or even working with an importer. Using the example of the check-out-2-China solution you will know after this presentation how using marketplaces can help you grow internationally without leaving your home.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
Ecommerce, social business, digital economy reportNiall Devitt
The Ahain Group has researched and explored the e-commerce landscape for retailers, analysing the trends from mobile commerce to augmented reality and click & collect.
43% of Irish consumers are saying they have made an online purchase within the previous 12 months. This represents an increase from 36% in 2010. The use of e-commerce for purchases has grown from 44% in 2010 to 49% in 2011. While in the UK, online sales recorded a 17% jump from July 2011 to August 2011. For the year, that’s £6.5 billion spent online with each person spending an average of £128. Total growth in 2012 is approximately 13%
Moving on-line to ‘e-commerce’ is very attractive to the retail sector especially, allowing vendors to sell to the global market. However, setting up an e-commerce store-front requires much more than pretty web pages to greet prospective buyers.
Turning ‘lookers into bookers’ requires:
- An in-depth understanding of target customer needs
- Competitive analysis to enable formulation of a competitive advantage strategy
- Optimisation of the online store for searches
- Development of all traffic streams to entice people to the trading platform
- Research and continued optimisation of all transaction flows
- A listening post to monitor public perception, awareness and sentiment
Big name brands like Burberry, Next, Amazon and John Lewis use their status to optimum advantage in the online environment. With substantial financial budgets, these brands could dominate. However, the ease of entry, low maintenance costs and the ability to reach a wide (global) audience without huge investment, afforded by the Internet, level the playing field somewhat.
This report includes:
- Insights into how consumers shop online – what they buy, why they buy
- Four case studies on the ‘masters’ of e-commerce – Amazon, Burberry, Littlewoods Ireland and John Lewis
- Factors contributing to the creation of a successful e-commerce store
- A deep analysis with innovation examples on mobile marketing campaigns and mobile commerce
This report seeks to analyse some key insights into e-commerce practice, to provide case studies of some of the leading e-commerce websites and to uncover ways that Social Business empowers e-commerce strategies by addressing areas where retailers can evolve within the digital dynasty.
Christina Giliberti, Associate at The Ahain Group and report co-author, said “The era of digital in retail has exploded globally. Fuelled by technological advancements such as augmented reality, wireless and mobile, the direction of e-commerce is very much of the flexible, multi-platform variety. It’s an exciting time for retailers to utilise this technology and provide a customer-centric experience in-line with the trends of ‘explore, interact, socialise, blend, mobile and integrate”.
For more information, contact The Ahain Group:
Email: info@ahaingroup.com
Oorjit ‘The Perfect Platform to Engage Customers & Merchants’. We provide total solution for all kinds of e-commerce businesses. If your business idea is still nascent, we help you develop it and convert it into a successful business in the right sense.
The article analyzes trends of retail trade development in Lithuania. It is noted that there is intense competition in retail trade. The big supermarket chains are preparing for the arrival of a competitor not only by opening new and returning old shops, but also by trying to please the client with more attractive design and a larger amount of self service counters. Margarita Isoraite | Neringa Miniotiene "Lithuanian Retail Development Trends" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28034.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/28034/lithuanian-retail-development-trends/margarita-isoraite
Product Brochure: Europe Clothing B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe Clothing B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-clothing-b2c-e-commerce-market-2016/
arvato accompagne les entreprises dans leur expansion en Europearvato France
L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Product Brochure: Europe B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2017/
Product Brochure: Western Europe B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/western-europe-b2c-e-commerce-market-2015-2/
E-commerce Berlin Expo 2017 - The German E-Commerce Market: How the Consumer ...E-Commerce Berlin EXPO
Nadine Litchfield SM Consumer Markets & E-Commerce Germany Trade & Invest
Germany’s E-Commerce Market: Current data, developments and trends, and the significance of the Consumer: How does the German consumer shop and pay? Is he as demanding and unloyal as generally perceived? Setting up your own subsidiary in Germany: Your way to sustainability in Europe’s largest market
E-commerce Berlin Expo - Oliver Prothmann - Bundesverband OnlinehandelE-Commerce Berlin EXPO
"European online marketplaces – manifold opportunities for trade"
Oliver Prothmann (President of Bundesverband Onlinehandel e.V. BVOH) – is a recognized expert on European online marketplaces. Get an in-depth understanding of how important marketplaces now are for consumer technology channels and how vendors, distributors and retailers should engage with the online giants running these trading platforms. Find out which sales channel could be your next one.
Product Brochure: Europe B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-b2c-e_commerce-market-2016/
E-commerce Berlin Expo 2018 - The Opportunity and How to Optimize Payments in...E-Commerce Berlin EXPO
Sven Gruhl Director Global Sales PayU
The e-commerce market is booming, with sales worldwide predicted to amount 4.48 trillion US dollars by 2021. As an e-commerce business, you surely want to ride this wave too! In this presentation, Sven Gruhl from PayU paints a complete landscape of online payments both in Europe and worldwide for you to consider before selling internationally or planning your future expansions. If you want even more details, you cannot miss this talk.
E-commerce Berlin Expo 2017 - Trends and digital advertising opportunities in...E-Commerce Berlin EXPO
Dominik Johnson Director Key Account Development Yandex
Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organization wishing to reach a Russian audience. Dominik Johnson will cover key topics including successful strategies in Russia and rules to follow. Dominik will share insights and he will show you trends in several important segments which will help you to define your cross boarder strategy to grow.
Hamburg based secondary research company yStats.com has released a new report on business to consumer commerce conducted electronically. The “Middle East B2C E-Commerce Report 2014” indicates that E-Commerce in the region has grown significantly in recent years, and is prepared for a boom, as internet connections spread and the population becomes more familiar with online shopping. Growth rates of around 20% per year are expected for the next few years.
E-commerce Berlin Expo 2018 - Cross-border eCommerce via marketplace managementE-Commerce Berlin EXPO
Christian Meierhoff Head of Business Development & Sales FIEGE Logistik
One of the eCommerce biggest advantages is the 24/7 availabilty. One more advantage, that companies often neglect, is the potential to grow internationally. Online marketplaces are booming and they are bringing an easy entry to new markets. FIEGE helps you sell your products in Asia and Europe without opening a local company or even working with an importer. Using the example of the check-out-2-China solution you will know after this presentation how using marketplaces can help you grow internationally without leaving your home.
The Fevad Research Department performs, in-house or with different partners (official national and sectoral statistics institutes, survey and opinion institutes, professional federations…) permanent oversight of the economic performance of e-commerce markets. Each year it publishes a summary of the main data.
Ecommerce, social business, digital economy reportNiall Devitt
The Ahain Group has researched and explored the e-commerce landscape for retailers, analysing the trends from mobile commerce to augmented reality and click & collect.
43% of Irish consumers are saying they have made an online purchase within the previous 12 months. This represents an increase from 36% in 2010. The use of e-commerce for purchases has grown from 44% in 2010 to 49% in 2011. While in the UK, online sales recorded a 17% jump from July 2011 to August 2011. For the year, that’s £6.5 billion spent online with each person spending an average of £128. Total growth in 2012 is approximately 13%
Moving on-line to ‘e-commerce’ is very attractive to the retail sector especially, allowing vendors to sell to the global market. However, setting up an e-commerce store-front requires much more than pretty web pages to greet prospective buyers.
Turning ‘lookers into bookers’ requires:
- An in-depth understanding of target customer needs
- Competitive analysis to enable formulation of a competitive advantage strategy
- Optimisation of the online store for searches
- Development of all traffic streams to entice people to the trading platform
- Research and continued optimisation of all transaction flows
- A listening post to monitor public perception, awareness and sentiment
Big name brands like Burberry, Next, Amazon and John Lewis use their status to optimum advantage in the online environment. With substantial financial budgets, these brands could dominate. However, the ease of entry, low maintenance costs and the ability to reach a wide (global) audience without huge investment, afforded by the Internet, level the playing field somewhat.
This report includes:
- Insights into how consumers shop online – what they buy, why they buy
- Four case studies on the ‘masters’ of e-commerce – Amazon, Burberry, Littlewoods Ireland and John Lewis
- Factors contributing to the creation of a successful e-commerce store
- A deep analysis with innovation examples on mobile marketing campaigns and mobile commerce
This report seeks to analyse some key insights into e-commerce practice, to provide case studies of some of the leading e-commerce websites and to uncover ways that Social Business empowers e-commerce strategies by addressing areas where retailers can evolve within the digital dynasty.
Christina Giliberti, Associate at The Ahain Group and report co-author, said “The era of digital in retail has exploded globally. Fuelled by technological advancements such as augmented reality, wireless and mobile, the direction of e-commerce is very much of the flexible, multi-platform variety. It’s an exciting time for retailers to utilise this technology and provide a customer-centric experience in-line with the trends of ‘explore, interact, socialise, blend, mobile and integrate”.
For more information, contact The Ahain Group:
Email: info@ahaingroup.com
Oorjit ‘The Perfect Platform to Engage Customers & Merchants’. We provide total solution for all kinds of e-commerce businesses. If your business idea is still nascent, we help you develop it and convert it into a successful business in the right sense.
The article analyzes trends of retail trade development in Lithuania. It is noted that there is intense competition in retail trade. The big supermarket chains are preparing for the arrival of a competitor not only by opening new and returning old shops, but also by trying to please the client with more attractive design and a larger amount of self service counters. Margarita Isoraite | Neringa Miniotiene "Lithuanian Retail Development Trends" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28034.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/28034/lithuanian-retail-development-trends/margarita-isoraite
Product Brochure: Europe Clothing B2C E-Commerce Market 2016yStats.com
Product Brochure with summarized information of our publication "Europe Clothing B2C E-Commerce Market 2016".
Find more here: https://www.ystats.com/product/europe-clothing-b2c-e-commerce-market-2016/
arvato accompagne les entreprises dans leur expansion en Europearvato France
L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Product Brochure: Europe B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2017/
Product Brochure: Western Europe B2C E-Commerce Market 2017yStats.com
Product Brochure with summarized information of our publication " Western Europe B2C E-Commerce Market 2017".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2017-2/
Product Brochure: Europe Cross-Border B2C E-Commerce 2018yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2018".
Find more here: https://www.ystats.com/market-reports/europe-cross-border-b2c-e-commerce-market-2018/
Product Brochure: Europe Cross-Border B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2017".
Find more here: https://www.ystats.com/product/europe-cross-border-b2c-e-commerce-2017-2/
Product Brochure: Europe Online Payment Methods: Second Half 2016yStats.com
Product Brochure with summarized information of our publication "Europe Online Payment Methods: Second Half 2016".
Find more here: https://www.ystats.com/product/europe-online-payment-methods-second-half-2016-2/
Product Brochure: Europe Cross-Border B2C E-Commerce 2015yStats.com
Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2015" .
Find more here:https://www.ystats.com/product/europe-cross-border-b2c-e-commerce-report-2015/
The Future of eCommerce en FMCG (Fast Moving Consumer Goods) 2017Marcos Pueyrredon
In 2025, online FMCG will have grown from 4.6% to 10%. The fourth edition of the Kantar Worldpanel e-commerce report con rms that online grocery remains the hottest topic in FMCG retail. It is no longer a question of whether it is here to stay; the digital world is now so ubiquitous that it has become a normal part of consumer shopping behaviour.
Product Brochure: Western Europe B2C E-Commerce Market 2019yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2019".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2019/
Product Brochure: Western Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/western-europe-e-commerce-market-2018/
Product Brochure: Europe M-Commerce Snapshot 2015yStats.com
Product Brochure with summarized information of our publication " Europe M-Commerce Snapshot 2015".
Find more here: https://www.ystats.com/product/europe-m-commerce-2015/
#IBMRetailMcr - Today's Digital Customer, Martin Butler, IBM UKTony Whitelaw
Martin Butler, Vice President, Retail Industry Leader, IBM UK shares the latest trends with today's digital customers at the IBM Driving the Best in Retail Innovation event - 23rd Sept 2014, The Lowry, Manchester
SEND WEBINAR | Stili di acquisto e comportamenti online del consumatore di oggiContactlab
Il webinar che presenta i dati del nuovo European+ Digital Behaviour Study 2016, la storica ricerca firmata Contactlab che indaga il comportamento digitale della popolazione internet.
Product Brochure: Western Europe B2C E-Commerce and Online Payment Market 2019yStats.com
Product Brochure with summarized information of our publication "Western Europe B2C E-Commerce and Online Payment Market 2019".
Find more here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-and-online-payment-market-2019/
Product Brochure: Europe B2C E-Commerce Market 2018yStats.com
Product Brochure with summarized information of our publication "Europe B2C E-Commerce Market 2018".
Find more here: https://www.ystats.com/market-reports/europe-b2c-e-commerce-market-2018/
AI And User Experience In Fitness FITC Webinar 2023Bryan K. O'Rourke
Bryan O'Rourke and Ian Houghton from Shosabi share insights on the impact of AI on User Experience in the Fitness space. The presentation recording can be found on Bryan's Fitness + Technology Podcast as well and addresses examples of AI tools and the impact this is having on UX for the fitness industry. From Netflix to Wexer and from Uber to Amazon, AI is already impacting our user experience. In health clubs, gyms and other fitness facilities this impact will continue to evolve in the years ahead as AI serves to address the keys to great UX including hyper-personalization as well as addressing the means to execute great UX.
Bryan O'Rourke outlines what is next for the future of fitness at the 2023 IHRSA Convention. From trends in consumers and technology to AI and demographics. Bryan O'Rourke touches on the key drivers of the future of fitness and health.
FUTURE OF FITNESS - PORTO PORTUGAL 2022 - BRYAN O'ROURKE KEYNOTEBryan K. O'Rourke
In his Keynote address, Bryan O'Rourke shares the future of fitness with the team from SC Fitness in Porto Portugal in 2022. His trend overview for health and fitness includes digital health trends, technology trends and strategies for health clubs, and consumer and prosumer trends for health and fitness. Included in this presentation are references to research from Nielsen, Deloitte, Europe Active, IHRSA, and the Fitness Industry Technology Council. His exploration of the merging of the physical and digital worlds and the implications of associated technologies including recent buzz words like the Metaverse, Web 3.0, and others are included. Bryan is an author, Chairman of the private equity firm Vedere Ventures, and Keynote speaker and business executive with a track record of identifying trends before they become mainstream.
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness ConnectedBryan K. O'Rourke
From the Jack LaLane to the met-averse; fitness has been accelerated by the convergence of trends. The future looks bright for the industry of health and fitness as technology, demography, economics, and sustainability will continue to fuel an acceleration in new and different ways.
Technology Trends Will Continue To Impact Health And Fitness POST COVID19. Bryan O'Rourke covers the key technology trend drivers and the implications for health and fitness business models and user experience.
The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation.
The Future Of Personal Training and Health Coaching In Europe In 2021 And BeyondBryan K. O'Rourke
COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead.
The Impact Of Big Technology Companies On The Health And Fitness Industry 2020Bryan K. O'Rourke
Bryan O'Rourke shares his thoughts on the impact of big technology companies on the health and fitness industry. He shares strategies to deal with digitization and competition from big technology companies for health clubs and gym brands.
The Apple Impact On Health And Fitness In 2020 And BeyondBryan K. O'Rourke
Bryan O'Rourke outlines Apple's impact on health and fitness . Apple along with other BIG TECHNOLOGY companies like Google, Samsung, and Amazon, are all entering the health and fitness industry category as one of the remaining huge growth markets for their services business. How can the fitness industry like health club and gyms react and survive through this change ? The market will grow overall as a result of the entry of big technology into this industry space.
2020 Fitness Industry Technology Council Trend ReportBryan K. O'Rourke
The Fitness Industry Technology Council and its board of directors share their views about the impact of technology on the fitness industry in 2020 and for the next decade.
Bryan O'Rourke offered this keynote to the Legend Club Management Software team at their October 2019 event in Birmingham, UK. The keynote touched on 2020 beyond and key trends impacting the leisure industry.
Virtuagym Fitnation 2019 Keynote : Fitness Wellbeing 2020 and Beyond Bryan OR...Bryan K. O'Rourke
Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry
2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019Bryan K. O'Rourke
Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq
5 Drivers Of Competitive Advantage IHRSA 2019 Bryan K. O'RourkeBryan K. O'Rourke
The world is changing fast and competing in the fitness, gym, and health club business requires better strategy and thoughtful awareness of the marketplace. Bryan O'Rourke addresses 5 key elements of competitive advantage in the industry today at IHRSA 2019.
Forum Club 2019 Bologna Italy 2019 Go Digital Stay HumanBryan K. O'Rourke
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
Human Capital In The Fitness and Active Leisure Sector : The Future is Alread...Bryan K. O'Rourke
Bryan O'Rourke presented his vision of the future of Human Capital in the Fitness and Active Leisure Industry at the 6th Annual Congresso da Fitness Tribe in Lisbon Portugal in January of 2019 before almost 2,000 fitness professionals. You can locate video content at this link http://bit.ly/ORourkeVideoLisbon2019 .
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
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Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
2. 2 | E-commerce in Europe 2016
E-commerce in Europe 2016
Following the success of our E-commerce in Europe 2015 study last year, Twenga Solutions
has analysed the latest online retail trends to anticipate what e-retailers can expect from
the industry in 2016. What do European consumers buy? Who are the top European
retailers? What are some of the challenges retailers face? We reveal all…
Contents
1. An overview of e-commerce in Europe
1.1 Great online potential for the European market
1.2 Continual and regular growth in Europe
1.3 Top European e-retailers
1.4 The effect of online on bricks and mortar
2. Online retailers and their e-commerce strategies
2.1 The omnichannel experience in Europe
2.2 Multi-channel strategies in Europe
2.3 Europe and cross-border trade
3. Consumer behaviour and expectations per European market
3.1 What are Europeans buying online?
3.2 Delivery preferences in Europe
3.3 The importance of easy returns
3.4 Payment preferences in Europe
4. Online advertising and m-commerce in Europe
4.1 M-commerce in Europe
4.2 Online video – the advertising format of the future
4.3 Social media and e-commerce in Europe
4.4 Digital advertising spend per European market
4.5 Advertising channel distribution
5. Conclusion
5.1 What challenges are e-retailers to face in 2016?
3. 3 | E-commerce in Europe 2016
An overview of e-commerce in Europe
Great online potential for
the European market
With a population of over 821 million of which
73.5% use the Internet1
, the potential for e-
commerce in Europe is huge. What’s more,
these users are certainly fans of the online
shopping scene: it is estimated that nearly
two thirds made purchases over the Internet
in 2015, with clothes and sports-related
products being the most popular type of
goods and services².
Within Europe, we find that Internet use and
purchases online vary significantly amongst
the different countries. The United Kingdom
leads the way with 81% of individuals buying
online in 2015, followed by Denmark and
Luxembourg with 79% and 78% respectively.
In terms of Twenga’s main markets, Germany
and France come in 6th
and 10th
place with
73% and 65% of individuals shopping online.
Spain, Poland and Italy on the other hand
actually rank lower than the European
average of 53% with 42%, 37% and 26%
respectively.
0% 20% 40% 60% 80% 100%
United Kingdom
Denmark
Luxembourg
Norway
Germany
Netherlands
Finland
Sweden
France
Estonia
Austria
Belgium
Europe
Ireland
Malta
Slovakia
Czech Republic
Spain
Slovenia
Latvia
Poland
Hungary
Greece
Lithuania
Croatia
Portugal
Italy
Cyprus
Bulgaria
Turkey
Romania
Macedonia
81%
79%
78%
76%
73%
71%
71%
71%
65%
59%
58%
55%
53%
51%
51%
50%
45%
42%
39%
38%
37%
36%
32%
32%
31%
31%
26%
23%
18%
15%
11%
11%
Proportion of individuals who
purchased online within the last 12
months
Source: Eurostat
4. 4 | E-commerce in Europe 2016
Continual and regular growth in Europe
The online retail sector is the main driver of growth in European retailing. While e-
commerce growth rates hit 18.4% in 2014 and 18.6% in 2015, growth is not expected to
cease in the coming years with Retail Research predicting 16.7% growth in 2016 and 15.7%
in 2017³.
The UK, Germany and France dominate the online market in Europe: They do not only hold
the largest online share of retail trade in their respective markets, but are also together
responsible for 81.5% of European sales.
Online Share of Retail Trade
United Kingdom Germany France Europe
14%
10%
7% 7%
15%
12%
8%
8%
17%
14%
9% 9%
2014 2015 2016
Source: Retail research
5. 5 | E-commerce in Europe 2016
Top European e-retailers
As well as being responsible for a large majority of sales in Europe, 70% of the top 10
retailers with the most sales in Europe are also originate from these 3 mature markets,
while the remaining 3 are actually US-owned businesses. According to Internet Retailing’s
Top 500 2015⁴, the US-owned Amazon tops the list for the most online sales, followed by
German Otto Group and the UK giant, Tesco Stores. The fastest growing company in the
top 10 is Zalando SE, founded in Germany and present in 14 European countries, which saw
a 25.7% growth. However the honorary title for fastest growing company overall goes to
the Turkish clothing and accessories retailer Morhipo, whose sales increased by an
impressive 116.7% over a one-year period!
Top European e-commerce retailers (web sales)
Retailer Growth Country Category
20% US Mass Merchant
8.3% DE Apparel/Accessories
11.1% UK Mass Merchant
-2.2% US Office Supplies
7.9% US Computers/Electronics
5.3% UK Housewares
22.8% FR Mass Merchant
25.7% DE Apparel/Accessories
22.7% UK Food/Drug
9% UK Mass Merchant
Source : Internet Retailing
6. 6 | E-commerce in Europe 2016
The effect of online on bricks and mortar
Online sales growth is evidently having its effect on store-based retailers. Europe in
general saw a 1.4% decrease in sales for brick and mortar stores in 2015, and a similar
trend is expected in 2016 with the forecast of a 1.5% decrease.
Change in sales of brick and mortar retailers
2015
sales
2016
forecast
United Kingdom -2% -3.4%
Germany -1.8% -1.7%
France -1.7% -1.2%
Spain -0.6% 0.4%
Italy -1% 0.04%
Netherlands -1.4% 0.2%
Sweden -1.2% -0.4%
Poland -0.6% -1.1%
Europe -1.4% -1.5%
Source: Retail Research
The UK has been affected the most by online sales thus far, with a 2% decrease in 2015,
which is expected to reach -3.4% in 2016³.
7. 7 | E-commerce in Europe 2016
Online retailers and their e-commerce
strategies
The omnichannel experience in Europe
Despite a decrease in sales for physical
stores, it appears that e-retailers still
place a significant amount of importance
on them. According to a study by Pierre
Audoin Consultants⁵, European retailers
expect digital channels to become more
strategically important by 2020, but not
at the expense of the physical store.
According to Twenga’s Q2 Merchant
Survey, 40% of e-retailers in Europe have
a physical store⁶.
Providing an omnichannel experience is a
clear priority for European retailers and
with more and more sales now taking
place online, physical stores are taking a
on a role similar to a ‘showroom’. When
asked if their company has already or
planned on linking their online sales
channel to their store-based one in the
next 2 years (through click-and-collect or
in-store online shopping for example), a
huge 78% of European retailers replied
‘yes’.
Ninety percent of Spanish and 80% of
Dutch retailers have already linked their
online-to-store channels.
Multi-channel strategies in Europe
With consumers moving to alternative channels for their purchases, retailers are being
forced to adopt a multi-channel strategy. According to Twenga Solutions’ merchant survey,
29% of European retailers sell through 2 or 3 acquisition channels, while half are selling
through more than 3 channels⁷.
Number of customer acquisition channels per online retailer in Europe
50%
29%
21% More than 3 different acquisition channels
2-3 acquisition channels
Only 1 acquisition channel
Source: Twenga Solutions
8. 8 | E-commerce in Europe 2016
Europe and cross-border trade
Although 3 percentage points down from 2012, the large majority (88%) of purchases were
national in Europe in 2015. A growing trend on the other hand, is purchases from other EU
member states, which increased from 25% in 2012 to 30% in 2015. This can be an indicator
of the smooth functioning of the single market for e-commerce and the fact that retailers
are successfully providing a wider choice and lower prices, as demanded by the European
market.
Although less popular, purchases from countries outside of the EU are also on the rise,
increasing from 13% to 18%².
National and cross-border online purchases by EU shoppers
2012 vs. 2015
When purchasing within Europe, statistics from Postnord⁷ show that the UK, Germany and
the Nordics are the most popular markets to buy from.
National sellers Sellers from other EU
countries
Sellers from outside the
EU
91%
25%
13%
88%
30%
18%
2012
2015
Source: Eurostat
9. 9 | E-commerce in Europe 2016
Consumer behaviour and expectations
per European market
What are Europeans buying online?
The same study from Postnord⁷ also goes
into the different types of products
European consumers are buying online.
Due to their strong tradition of being sold
by mail order, clothing and footwear is
generally the most popular product
category, followed by home electronics
and books. The Italian market is the only
exception, where home electronics are on
the top of the list.
Of the markets in the study, the British
and Germans were those that bought
clothes and/or footwear online the most.
Delivery preferences in Europe
In terms of e-commerce deliveries, the Dutch have the highest expectations hoping to
receive their purchase within 1-2 days⁷. The Spanish market on the other hand proves to be
slightly more patient, with one in four willing to wait up to six working days. These
expectations are more than likely also linked to the standard delivery times established by
local postal services, which can vary significantly from country to country depending on
their organisation.
Proportion of respondents who expect deliveries in 1-2 days
Netherlands
Poland
United Kingdom
Germany
France
Spain
Italy
32%
20%
15%
14%
12%
12%
9%
Source: Postnord
10. 10 | E-commerce in Europe 2016
The importance of easy returns
Trouble-free returns are considered as an important factor for online shopping, however
the Spaniards and Italians rate this as the most important, despite returning purchases less
frequently than their European counterparts.
Germany, the Netherlands and the UK have the highest proportion of consumers who
returned an item in the past year.
Proportion of consumers who returned an item in the past year
Germany
Netherlands
United Kingdom
France
Spain
Italy
Poland
41%
36%
32%
24%
18%
13%
11%
Source: Postnord
11. 11 | E-commerce in Europe 2016
Payment preferences in Europe
While paying with a debit or credit card is a popular option in most of the markets, the
Germans would rather use PayPal or similar services and the Polish have a preference for
direct payments through their banks⁷ using services such as DotPay and PayU.
PayPal is the second most popular choice in the UK, France, the Netherlands, Spain and
Italy, while the second choice for Germans is to pay for their purchases by invoice in
arrears. Payment with cash on delivery (COD) is the second most popular choice for the
Polish, and the third most popular for the Spanish and Italian markets.
Source: Postnord
12. 12 | E-commerce in Europe 2016
Online advertising and m-commerce in
Europe
M-commerce in Europe
Besides consumer expectations regarding services, the way to reach new clients also varies
significantly per country. In our most recent m-commerce study, we studied the
importance of mobile and found that while 31.1% of e-commerce traffic is on mobile in the
UK, this rate stood at just 8.3% for Poland⁸.
Mobile traffic share per country
Furthermore, while the majority of countries in the study choose smartphones as their
preferred mobile device for online shopping, the Netherlands is the only country that
prefers to shop on tablet. With the reoccurring trend of larger screens over the past year,
we can expect smartphones to continue to be a device of choice for most European
consumers.
UK DE ES NL IT FR PL
31.1%
29.7% 29.1% 28.5%
27.8%
22.1%
8.3%
Source: Twenga Solutions
13. 13 | E-commerce in Europe 2016
Online video – the advertising format of the future
The rise of mobile is also facilitating the growth of more advanced formats such as online
video advertising. With mobile devices being the perfect size to view videos on-the-go and
social media platforms providing the necessary tools to both upload videos quickly and
effectively modify their size to different screens, we can expect this format to increase in
popularity in 2016. So much so that Carat⁹ predicts that online video will see a huge
growth of 34.7% in 2016, which will further increase by 31.2% in 2017.
Online video year-on-year % growth within digital
Social media and e-commerce in Europe
The number of active social media users is increasing year on year with current
penetration rates standing at 59% in the UK and 56% in the Netherlands¹⁰. It comes as no
surprise therefore, that social networks such as Facebook, Twitter, Instagram and
Pinterest are constantly looking for new ways to turn their sites and applications into true
e-commerce platforms.
The launch of buy buttons on Instagram and Pinterest as well as dedicated mobile shopping
platforms such as Canvas for Facebook, will only facilitate the move to social in 2016. In
fact, Carat predicts social media to experience a 29.8% global growth in 2016 and a further
25.5% growth in 2017⁸. However, some countries still have a fair way to go on this channel:
social media penetration stands at a comparably low 36% in both Poland and Germany.
Nonetheless, optimising sales on social media is the most important project to optimise for
European online retailers in 2016⁶.
Social media penetration
2015 2016 2017
+35%
+34.7%
+31.2%
Source: Carat
United Kingdom
Netherlands
France
Spain
Italy
Germany
Poland
59%
56%
50%
48%
47%
36%
36%
Source: We Are Social
14. 14 | E-commerce in Europe 2016
Digital advertising spend per European market
Social media is just one of the many platforms online retailers are choosing to advertise
their products on and the amount they are choosing to spend on such advertising is
increasing year on year. As a percentage of total media ad spending, Western Europe is
expected to increase its digital advertising spend from 31.6% in 2015 to 33.3% in 2016. A
similar trend is expected in Central and Eastern Europe, where digital ad spending is
expected to rise from 29.3% to 31.6%¹¹.
Of the different countries in Europe, the UK has the largest digital ad spend share at
49.6%, which is expected to increase to 51.9% in 2016.
Digital Ad Spending Share of Total Media Ad Spending
United Kingdom
Denmark
Norway
Netherlands
Sweden
Germany
Finland
France
Spain
Italy
49.6%
44.6%
42.6%
36.6%
33.3%
27.8%
25.6%
23.9%
21.8%
18%
51.9%
47%
45.6%
38.4%
34.8%
29%
27.6%
25%
22.6%
19.3%
2015 2016
Source: eMarketer
15. 15 | E-commerce in Europe 2016
Advertising channel distribution
According to Twenga’s Q1 online advertising study, SEM is the biggest online advertising
channel with a 57% share. What’s more, the average basket size for SEM retailers is 20%
higher than the overall average and 35% higher when compared with retailers using
Display⁶.
This trend is reflected in the rise of e-commerce solutions for Google Shopping and
services to optimise Google AdWords campaigns, both of which are significant platforms for
e-commerce digital advertising. Their rise in popularity is also apparent in terms of
consumer usage: the latest Digital Advertising Report from Adobe¹² shows that although
CPCs declined by 3% on Google between Q4 2014 and Q4 2015, CTR increased by 15% YoY,
indicating that consumers are responding to the ads they are seeing.
CPC & CTR growth YoY
Google remains the dominant search engine and the first choice for the vast majority of
users. This, along with improved click-through rates and decreasing CPCs makes Google’s
advertising solutions an evident choice for online retailers in 2016.
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015
CPC CTR
Source: Adobe
16. 16 | E-commerce in Europe 2016
Conclusion
There is absolutely no doubt that Europe is a key market in terms of e-commerce. With
significant year-on-year growth, yet much potential still to come, online retailers should
not dismiss the opportunities Europe holds.
While France, Germany and the UK can be attractive markets due to their size and
success, emerging markets such as Spain and Poland should not be forgotten about, both of
which are expected to see significant sales growth in 2016, with 18.8% and 17.8% growth
respectively according to Retail Research³.
What challenges are e-retailers to face in 2016?
However, no matter the market all e-retailers are set to face a range of challenges in the
coming year. Twenga’s 2016 merchant survey recently revealed that European online
retailers consider customer acquisition, business profitability and competition with other
e-commerce sites as their top challenges⁶.
Main challenges as an online retailer
Acquiring customers
Profitability of my business
Competition with other e-commerce site
Brand visibility
Customer support
Technical development and problems on my site
Understanding my online performance with the right
reporting
Logistics
Difficult economic environment
27%
23%
13%
13%
7%
6%
5%
3%
2%
Source: Twenga Solutions
17. 17 | E-commerce in Europe 2016
In terms of customer acquisition in particular, Search Engine Marketing is the most popular
channel for acquisition, yet e-retailers are still faced with an array of issues. Bid
management, profitability and keyword management are the top 3 challenges in SEM⁶.
Main challenges in managing Search Marketing campaigns
Thankfully the rise of advanced technologies such as real-time bidding are set to tackle
such issues. What’s more, the power of SEM is also set to help tackle underlying issues such
as basket abandonment and repeat buyer rates.
Want to learn more about e-commerce in Europe? Check out our range of guides and
infographics to get a head start on this market!
Bidding at the right cost-per-click (CPC) level
Search campaigns are too expensive or not
profitable
Keyword management for search ads
Feed management: setting up and updating my
product feed for Google Shopping
Time spent on campaign management
Efficient reporting and performance analysis
I do not manage search marketing campaigns
myself
Writing and testing new ad creatives
User segmentation and targeting
18%
15%
12%
12%
11%
10%
9%
8%
7%
Source: Twenga Solutions
18. 18 | E-commerce in Europe 2016
Sources
¹ Internet World Stats: Usage and population statistics
² Eurostat: E-commerce statistics for individuals
³ Retail research: Online retailing in Briatain, Europe, US and Canada 2016
⁴ eCommerce News: Top 500 European e-retailers generated sales of €124 billion
⁵ PAC – Omnichannel retail in Europe
⁶ Twenga Solutions: Customer acquisition survey 2016
⁷ Postnord: E-commerce in Europe 2015
⁸ Twenga Solutions: M-commerce in Europe 2015
⁹ Carat: Ad Spend Report March 2016
¹⁰ We Are Social: 2016 Digital Yearbook
¹¹ eMarketer: How does global digital ad spending vary by region and industry?
¹² Adobe – Digital Advertising Report Q4 2015
About Twenga
Twenga Solutions commercialises advanced audience acquisition solutions on main online advertising
marketplaces, and in particular on AdWords and Google Shopping. These solutions drastically improve the
ROI of online retailers’ advertising budgets.
Established in 2006, Twenga Solutions employs over 150 people in France, Germany, England, Spain and
Italy and has over 4000 clients in 15 different countries.
Twenga Solutions is a Google AdWords Premier SMB Partner, facilitating retailers’ access to this key
advertising platform.