How technology and business model innovation will revolutionize the health club and fitness industry. Presented by Bryan O'Rourke at Club Industry 2015.

1. THE FUTURE OF THE HEALTH CLUB INDUSTRY
HOW TECHNOLOGY AND BUSINESS MODEL INNOVATION WILL REVOLUTIONIZE THE MARKET
10.08.2015 | @bryankorourke

2. 9.22.2015 | @bryankorourke
WE’VE NOT SEEN ANYTHING YET

3. 3
Globalism
60 YEARS OF HISTORICAL CHANGE
Consumers
CHANGE
Technology

4. 1965

5. SIXTIES BOOMERS

6. SIXTIES

7. PHARMA - CHANGING ROLES

8. INTERNET BORN ARPANET 1969

9. VIDEO GAMES

10. VIDEO TAPE SEVENTIES

11. LIFECYCLE 1970S

14. 50 Years Of History &
50 Years Into The Future
WOMEN

15. 1982

16. 1983

17. 1990

18. 19911992

19. COMMERCIAL INTERNET - 1995

20. 1991 ELIPTICAL 1995

21. 1998

22. 2001

23. 2006 IPO

24. 2007

25. 25

27. 27
Globalism
DIGITAL CULTURE
Consumers
CHANGE
Technology

28. 28
DIGITIZATION
6 D’S EXPONENTIAL
IMPACTING INDUSTRIES

29. 29
CHRIS ANDERSON’S
LONG TAIL UNTEATHERS RIGID DISTRIBUTION

30. 30
DIGITAL MUSIC
LESSONS LEARNED

31. 31
LIVE CONCERTS
TRIPLED 2000-2010

32. 32
VINYL
MAKING A COMEBACK

33. MEMBERSHIP MODEL S CURVE - REINVENTION
33
New Era :
Boutique
Low Cost
Digital
Medically Integrated
Luxury
BRICKS AND MORTAR DELIVERY
CHANGE DRIVING

34. 34
US CLUB GROWTH 2010-2014
KIOSK, LOW COST & STUDIOS LEAD GROWTH

35. 35
ALGAR’S BOUTIQUE REPORT
LOW COST & STUDIO LEAD GROWTH IN UK

36. 36
BRANDS CANNOT BE ALL THINGS
TECH IS AN ACCELERATOR
DEEPLY PASSIONATE ABOUT
BEST IN THE WORLD AT
DRIVES ECONOMIC ENGINE
COLLINS HEDGEHOG

37. 37
NAVIGATING

38. 38
MACRO LODGING TREND

39. 39
MICRO - FOOD TRUCK TREND

40. 40
CONSUMERS

41. TREND
CUSTOMERS JUST AREN’T ACTING LIKE THEY USED TO

42. ROLES ARE CHANGING DRAMATICALLY
TREND

43. BRANDS ARE CHANGING AS WELL

44. BRANDS ARE CHANGING AS WELL

45. 45
REPOSITIONING
“Evolve From Health Club To Healthy Way Of Life Solution - $20B To $300B Market”

46. 46
AFFLUENCE
@bryankorourke
BIFURCATION

47. 47
WELLTHY STATUS
EXANE

48. 48
AND THE
CONNECTED CONSUMERMILLENIALS

49. 49
TECHNOLOGY
USER EXPERIENCE

50. SERVICE IS ABOUT CREATING A FEELING
TREND

52. NEW SERVICE MODELS - IE VIDEO VALETS

53. 53
CONTEXT
RETAIL
EXTENDING CONSUMER EXPERIENCE
FROM PHYSICAL TO DIGITAL

54. 54
ROLLING OUT APP STRATEGY
6.1M Users

55. 55
MICROS
9K LOCATIONS IN US
2.6M Users

56. 56
CONVENIENCE
2.5M USERS 18 COUNTRIES

57. 57
LUXURY | HOTELS
1M USERS LEAVING THE MEMBERSHIP BUSINESS

58. 58
MOBILE BOOKING
APPARELL

59. 59
UNDERARMOUR
15 MONTHS 120M USERS $700M

60. 60
MOBILE ADOPTION

61. 61

62. 62
#MOBILETRENDS
@bryankorourke

63. 63

64. 64
MOBILE TRENDS
@bryankorourke

65. 65
@bryankorourke
MOBILE TRENDS

66. 66
HEALTH & FITNESS APPS
DOUBLED SINCE 2013 - 86% OF TIME APPS

67. 67
MOBILE 3.0
APPS AS A SERVICE

68. TREND - FUTURE OF SERVICE FITHERO

69. TREND
NEW THINKING ON “PRICING”

70. CUSTOMERS DON’T THINK WE CARE

71. 71
2,600 Clubs
INTEGRATORS

72. 72
21M Device Sold Since Start
9.5M Active Users 85% US
FITNESS SENSORS

73. 73
@bryankorourke | @Kellihatton
SENSORS

74. 74
SENSORS
160M ANNUAL
2019

75. NIKE EXITS
NOT HARDWARE AS MUCH AS
SOFTWARE | INTEGRATION

76. 76
PURE DIGITAL
1B Users

77. 77
PURE DIGITAL
1.4B Users

78. 78
DIGITAL/RETAIL
470M Users

79. 79
PURE PLAY DIGITAL
277M Users

80. 80
Scott Galloway
“A Common Thread Among Retailers Who
Outperform Their Peers Is Deft Integration
Of Online and Offline Channels”.

81. 81
BRICKS & MORTAR
NEW HYBRID OPPORTUNITIES
15 Fit-Hubs India

82. ENABLES BETTER USER EXPERIENCE
AND GROWS THE MARKET
82
DIGITAL

83. 83
PERSONALIZATION

84. 84
ENGAGE & EXTEND AUDIENCE

85. 85
IMPROVED USER EXPERIENCE
MONETIZATION

86. 86
VIRTUAL TRAINING - COACHING

87. 87
VIRTUAL TRAINING

88. 88
VIRTUAL TRAINING - GAMIFICATION - IN & OUT

89. 89
CLOUD BASED INFORMATION SYSTEMS

90. 90
PLATFORMS FOR MEMBERS AND CLUBS

91. CREATING PROBLEMS FOR US ALL

92. TREND
NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH

93. ALTERNATIVE INTERFACES EMERGING

94. 94
WATSON HEALTH

95. 95
WATSON AI

96. 96
BUSINESS MODEL INNOVATIONS
WHEN THE GAME GETS TOUGH CHANGE THE GAME

97. ENTREPRENEURS CLASSPASS

98. 98
Globalism
SIGNIFICANT CHANGE
Consumers
CHANGE
Technology

99. 99
TRIPLE IN DECADE
1B GLOBAL FITNESS CONSUMERS BY 2024

100. S CURVE - REINVENTION
100
@bryankorourke
New Era :
Boutique
Low Cost
Digital
Medically Integrated
Luxury
HEALTH CLUB - FITNESS INDUSTRY
CHANGE DRIVING

101. 101
CHALLENGE: BRANDS CANNOT BE ALL THINGS
DEEPLY PASSIONATE ABOUT
BEST IN THE WORLD AT
DRIVES ECONOMIC ENGINE
COLLINS HEDGEHOG

102. 102
CONSUMERS CHANGED

103. 103
TECHNOLOGY
KEY DRIVING CHANGE VIA UX ENHANCED SERVICE

104. 104
Scott Galloway
“A Common Thread Among Retailers Who
Outperform Their Peers Is Deft Integration
Of Online and Offline Channels”.

105. ENABLES BETTER USER EXPERIENCE
AND GROWS THE MARKET
105
DIGITAL

106. 106
BUSINESS MODEL INNOVATIONS
WHEN THE GAME GETS TOUGH CHANGE THE GAME

107. 9.22.2015 | @bryankorourke
WE’VE NOT SEEN ANYTHING YET