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5 Tips for More Profitable Content, Chris Moody, Oracle - Social Fresh EAST 2014
1.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY A 12 MINUTE PRESENTATION: CHRIS MOODY / ORACLE MARKETING CLOUD SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014 - 1 - 2 - 3 - 4 - 5
2.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
3.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
4.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
5.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
6.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
7.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | WHAT IS PROFITABLE CONTENT?
8.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | TYPES OF CONTENT3 High Effort Medium Effort Low Effort TRADITIONAL BLOG AND PAID CONTENT Q&A CONTENT USER CONTENT (UGC)
9.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT HIGH CUSTOMERS 1% OF ALL INBOUND TRAFFIC
10.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT MEDIUM CUSTOMERS 1% OF ALL INBOUND TRAFFIC
11.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Social Traffic EFFORT CONTENT LOW CUSTOMERS 21% OF ALL INBOUND TRAFFIC
12.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT HIGH LEADS CUSTOMERS 3.7% CONVERSIONS
13.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT MEDIUM LEADS CUSTOMERSCONVERSIONS 5.6%
14.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Conversion Rate EFFORT CONTENT LOW LEADS CUSTOMERS 13.5% CONVERSIONS
15.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | “YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.” SOME JAY BAER GUY
16.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Exhibit A.
17.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY - 1 - 2 - 3 - 4 - 5
18.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Brainstorm with entire staff on questions they hear every day “They Ask, You Answer” 1 - 1 - 2 - 3 - 4 - 5
19.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Des Williams | Lighting & Landscaping
20.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Interview your colleagues and partners 2 - 1 - 2 - 3 - 4 - 5
21.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
22.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Eliminate the fear of the blinking cursor
23.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Host your first company Blogathon3 - 1 - 2 - 3 - 4 - 5
24.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | 1. Brainstorm every question 2. Assign to employees + 90 mins/day 3. 4.5 hours each over 3 days = 100+ blog posts – Kirk Drake, CEO, Ongoing Operations
25.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Three steps to $500k to $1m impact in year one. – Kirk Drake, CEO, Ongoing Operations
26.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | “Work” an event 4 - 1 - 2 - 3 - 4 - 5
27.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. |
28.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Turn your email into content 5 - 1 - 2 - 3 - 4 - 5
29.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | EMAIL IS A SOURCE OF CONTENT.
30.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | BLOG POST VS. EMAIL INBOX
31.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | RECAP: Five ways to create more profitable content today 1. Brainstorm with staff 2. Interview your colleagues 3. Have a Blogathon 4. “Work” an event 5. Turn your email into content
32.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | Content + Social + Demand bit.ly/demandgencook
33.
Copyright © 2014
Oracle and/or its affiliates. All rights reserved. | STUCK AND NEED HELP? YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK. EMAIL: HELPMECHRISMOODY @GMAIL.COM
Editor's Notes
FOR MOST, THIS IS CONTENT THAT CONVERTS AND CREATES REVENUE.
Just focus on leads to customers (eliminate visits) – make the numbers bigger
Just focus on leads to customers (eliminate visits) – make the numbers bigger
Just focus on leads to customers (eliminate visits) – make the numbers bigger
Just focus on leads to customers (eliminate visits) – make the numbers bigger
Just focus on leads to customers (eliminate visits) – make the numbers bigger
Just focus on leads to customers (eliminate visits) – make the numbers bigger
Refer to the fact that Jay will talk about this
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