How important is Big Data for the University world? This was the main discussion topic during Universitat Publica de Barcelona’s TIC session we celebrated last November 10th (https://jornadatic2015.splashthat.com/) Here is my deck for the session

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Jesús
María
Guerra
@OracleJMGuerra
Digital
Disrup@on:
Cómo
y
Para
qué
están
u@lizando
las
empresas
de
éxito
los
Datos

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The
World
has
changed
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The World has Changed!

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“Nothing is never finished”
Mark Zuckerberg
“The common question that gets asked in business is,
'why?' That's a good question, but an equally valid
question is, 'why not?’”
Jeff Bezos
“If you are not embarrassed by
the first version of your product,
you’ve launched too late”
Reid Hoffman

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The
use
of
any
digital
technology
to
promote,
sell
and
enable
innova@ve
products,
services
and
experiences
What
is
Digital
Business?

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Big Data Cloud IOTSocialMobile
How
are
Enterprises
Using
Digital
Business?
Money
Customer Experience New Business ModelOperational Improvement
Time
Attention
Affection
Money
Market Maker
Revenue Builder
Customer Finder
Shareholder Value
Efficient
Effective
Happy
Reduce Costs

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Characteris@cs
of
Digital
Leaders
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looking
at
them
from
new
perspec;ves
and
mul;ple
angles
They
‘Reframe’
Challenges

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They
work
at
pace
-­‐
researching,
tes;ng
and
evalua;ng
current
ideas
while
genera;ng
new
ones
They
Sprint

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They
Appreciate
That
Failure
Can
Be
Good
and
are
not
afraid
of
new
ideas

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They
invest
heavily
in
analyzing
their
own
data
and
data
from
external
sources
to
establish
paMerns
and
un-­‐no;ced
opportuni;es
They
Convert
Data
Into
Value

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Digital
Disrup@on
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The
change
that
occurs
when
new
digital
technologies
and/or
business
models
affect
the
value
proposi@on
of
exis@ng
goods
and
services
Digital
Disrup@on

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Meat
Pack
Time-­‐Sensi@ve
Discount
§ Innova@ve
Discount
Model
§ Tracks
‘Meat
Pack’
customers
using
Mobile
loca@on
App
§ Time-­‐
sensi@ve
Based
Promo@on
§ Hijack’s
customer
out
of
Compe@tor
Stores....Quickly!

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Verizon:
Digital
Plalorm
@
Work:
Connected
Car,
Health,
Home...

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Nike
–
Make
Shoes
Don’t
They?

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Issues
§ Losing market share
§ Product differentiation is hard
§ Customer loyalty is low
Action Taken
§ Launch mobile loyalty programme
§ eWallet
§ Social connections
§ Partnerships on high street
§ Targeted promotions
Real-time Loyalty & eWallet

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• Data
Sensors
in
Streets
Data
Sensors
in
the
Streets
Measure
air
quality,
light
intensity,
sound
volume,
heat,
precipita@on,
and
wind.
The
sensors
will
also
count
people
by
observing
cell
phone
traffic
Chicago
The
City
of
Big
Data

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Digital
Business
Plalorms
(Iden@fy,
Design
&
Build)
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Digital
Business
Plalorm
(DBP)
-­‐
Defini@on
"A
'Digital
Business
Plalorm'
is
a
collec@on
of
enterprise
technology
capabili@es
...that
are
accessible
to
Digital
Technologies
(smart
phones,
sensors,
websites,
cloud
services,
social
networks...)”

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Produced by: Ian Broughton, The Digital Team, Oracle EMEA
connecting value, choice & service

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BP
Digital
Retail
Vision
(StoryBoard)
•
Mobile
•
Telema@cs
•
iBeacons
•
Up-­‐Sell
•
Geo-­‐loca@on
data
•
Mobile
Payments

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Digital
Storyboard
-­‐
Scenes
1
to
7
Architecture
Capabili;es-­‐
Scenes
1
to
7
BP
Digital
Retail
Vision
•
Mobile
•
Telema@cs
•
iBeacons
•
Up-­‐Sell
•
Geo-­‐loca@on
data
•
Mobile
Payments

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Digital
Business
Plalorm
(DBP)
Manage,
Reuse
and
Assemble
Capabili4es
for
Future
Ini4a4ves
Market, Sell & Service
End-to-end Visibility
Marketing
Applications
Commerce
Applications
Sales
Applications
Service
Applications
Real Time Data & Analytics
Social Things Mobile Web
Choice Of Deployment
Cloud / On Premise
Learn&Adapt
Multi-Channel
Digital Product
Development
Security
Digital
Content
Analytics
Integration
Dev
Framework
Platform Access APIsConsume & Access
Protect & Secure
Real Time Data & Analytics
Platform Access APIs
Digital
Content
Integration
AnalyticsDev’
Framework
Security
Cloud / On Premise
Service
Applications
Marketing
Applications
UPC’s
API
Bus
UPC
is
going
DIGITAL!!!

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Recap
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