Nonprofit Data: What to Visualize

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Your organization has lots of data, but what makes sense to visualize? What data is going to have the most impact? What are your goals - are you trying to increase awareness, motivate donations or other actions? We'll explore the many different types of data that your organization likely consumes and produces - from financial data to program data to issue research data. We'll learn how different types of data are, can, and should be used to support your organizational goals. This session will give you the solid grounding to help you think strategically about visualizing your data.

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Nonprofit Data: What to Visualize

  1. 1. NONPROFITS AND DATA: WORTH 1,000 WORDS WHAT TO VISUALIZE Kurt  Voelker,  CTO,  Forum  One  Communica5ons @kvoelker2
  2. 2. HI! IT’S NICE TO MEET YOU.
  3. 3. TODAY’S TALK•Why  Data?     The  Data  Impera5ve•What  Data?     3  Data  Pillars  You  Should  Visualize•How  Data?     3  Ways  Put  That  Data  to  Work•Get  Started!     Steps  to  Get  You  on  Your  Way
  4. 4. WHY DATA?THE DATA IMPERATIVE
  5. 5. YOU HAVE LOTS OF DATA
  6. 6. TODAY, DATA MATTERS Accountability Transparency Collabora5on Policy  Decisions Public  Opinion Media  AMen5on
  7. 7. None  of  us  will  solve  the  problems  we  are  working  on  by  ourselves.Increased  distribu5on  of  your  data  accelerates  the  pace  of  change.
  8. 8. WHAT DATA?3 DATA PILLARS TO VISUALIZE
  9. 9. FINANCIAL DATA
  10. 10. We  can  make  smarter  business  decisions  with  our  financial  data.
  11. 11. PROJECT & OUTCOME DATA
  12. 12. We  can  use  project  &  outcome  data  to  understand  our  own  work  beMer.
  13. 13. We  can  use  project  &  outcome  data  to  inform  our  sector.
  14. 14. We  can  use  project  &  outcome  data  inspire  ac5on.
  15. 15. RESEARCH & ANALYSIS DATA
  16. 16. We  can  make  an  impact  with  our  research  &  analysis  data.
  17. 17. So,  what’s  the  tweetable  version?
  18. 18. Despite  financial  and  demographic  challenges,  some  school  districts  are   succeeding.
  19. 19. We  can  produce  smarter  decisions  with  our  research  data.
  20. 20. http://www.countyhealthrankings.org/
  21. 21. We  can  solve  problems  with  our  research  data.
  22. 22. HOW DATA?3 WAYS TO PUT THAT DATA TO WORK
  23. 23. 1. TELL A STORY
  24. 24. 2. ENRICH IT WITH INTERACTION
  25. 25. 3. DISTRIBUTE IT, OPENLY
  26. 26. 9 PRINCIPLES FOR OPEN DATA1.Complete 6.Non-­‐discriminatory2.Primary 7.Non-­‐proprietary3.Timely 8.License-­‐free4.Accessible 9.Permanent5.Machine  processable
  27. 27. GET STARTED!STEPS TO GET YOU ON YOUR WAY
  28. 28. 1. IDENTIFY YOUR AUDIENCES
  29. 29. 2. IDENTIFY WHAT MOTIVATES THEM
  30. 30. 3. INSPIRE YOUR TEAM
  31. 31. Inspiration Selector This week the web team will inspire which department? research communications!Get!your!! program development folks!inspired.! all
  32. 32. 4. PUT THE RIGHT PLAYERS TOGETHER
  33. 33. story&teller & + &visual&designer& + engineer&Compelling&Online&Data&Story&
  34. 34. A CHALLENGE TO YOU:THE /DATA STARTER KIT
  35. 35. www.mywebsite.org/aboutwww.mywebsite.org/publicationswww.mywebsite.org/programswww.mywebsite.org/blog
  36. 36. www.mywebsite.org/aboutwww.mywebsite.org/publicationswww.mywebsite.org/programswww.mywebsite.org/blogwww.mywebsite.org/data
  37. 37. SO WHAT DOES MY /DATA HAVE IN IT?
  38. 38. SIMPLE USAGE INSTRUCTIONS Encouraging Words Restrictions & Terms
  39. 39. A CATALOGUEConsolidated List of Available Data Sets Searchable & Filterable HINT: Start small
  40. 40. SELECT HIGH VALUE DATAFeatured data sets, viz, charts, or apps
  41. 41. DEVELOPER/RESEARCHER INSTRUCTIONS How to access Words of Encouragement Available tools Links to what others have doneHINT: Don’t worry if you don’t have a big rich API, get the enouraging words up there.
  42. 42. SUMMING UP•Why  Data?     The  Data  Impera5ve•What  Data?     3  Data  Pillars  You  Should  Visualize•How  Data?     3  Ways  Put  That  Data  to  Work•Get  Started!     Steps  to  Get  You  on  Your  Way
  43. 43. THANKS!@KVOELKER@FORUMONE

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