Analytics HubSpot May2009

This document discusses how marketing analytics can help businesses make better marketing decisions. It outlines how analytics can be used to understand which marketing activities generate the most leads and sales, where visitors and leads are coming from, and which forms are most effective at converting visitors to leads. Analytics also allow businesses to track leads through their website and call the best leads in a timely manner to improve conversion rates. The document promotes the benefits of marketing analytics for optimizing efforts and resources.