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You Heard it Here First:
The Exclusive Gmail Ad
Updates for 2017
HOSTED BY:
Presenters
• Tarresha Poindexter
– Global Product Lead at Google
– @TarreshaP
• Diane Anselmo
– Associate Director of Services at Hanapin Marketing
– PPC Hero Blogger
– @diane_anselmo
– Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?
Our Clients
Join the conversation
• Include the hashtag #thinkppc in
your Twitter tweets.
Or use the webinar question box to
send us questions.
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years
Improve
targeting
Streamline
campaign development
Enhance
measurement
2017 goals for Gmail ads
Streamlined
campaign development
Streamlined
campaign development
Streamlined
campaign development
Improved
targeting
- Remarket to existing site visitors
- Reach customers based on shopping
habits (located under ‘Affinity Audiences’)
- Reach customers in key life moments
(located under ‘Life Events’)
- Target customers based on their
household income
Enhanced
measurement
- See how Gmail ads impressions influence the
conversion path (View Through Conversions)
- Understand your campaign’s impact on store
visitation (requires a Google account team)
Offers!
A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!
Live Q&A Time!
#thinkppc
Thank you for attending our webinar!
#thinkppc
Contact Hanapin Directly: marketing@hanapinmarketing.com
Contact Google Directly: tarreshap@google.com
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf

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