Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016Huy Tran Nguyen Anh
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016
Case này mình cùng Team làm, các bạn có thể áp dụng case này cho các thẩm mỹ viện cũng được. Case này dựa trên phân tích tâm lý phụ nữ chung:
1. Lo lắng về sắc đẹp, nhất là lứa tuổi 30 trở đi.
2. Phụ nữ thích được khen, ngưỡng mộ, được làm hình mẫu của nhiều phụ nữ khác.
3. Luôn cảm thấy vui khi ngoại hình trẻ hơn so với tuổi thực.
Tương tự case dược khác các bạn nhấn mạnh vào đặc điểm lý tính của sp. Xây dựng lòng tin với cộng đồng bằng hình thức KOL trên tất cả các kênh truyền thông: PR Online, Viral Clip, Contest, Forum Seeding, Hot fanpage, Hot profile.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016Huy Tran Nguyen Anh
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016
Case này mình cùng Team làm, các bạn có thể áp dụng case này cho các thẩm mỹ viện cũng được. Case này dựa trên phân tích tâm lý phụ nữ chung:
1. Lo lắng về sắc đẹp, nhất là lứa tuổi 30 trở đi.
2. Phụ nữ thích được khen, ngưỡng mộ, được làm hình mẫu của nhiều phụ nữ khác.
3. Luôn cảm thấy vui khi ngoại hình trẻ hơn so với tuổi thực.
Tương tự case dược khác các bạn nhấn mạnh vào đặc điểm lý tính của sp. Xây dựng lòng tin với cộng đồng bằng hình thức KOL trên tất cả các kênh truyền thông: PR Online, Viral Clip, Contest, Forum Seeding, Hot fanpage, Hot profile.
A presentation on the much confusing area of insight development specifically in relation to the area of marketing communications.
What is an insight, why useful and how can they be created
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
City branding requires taylor made branding and positioning tools, since cities demands a more integrative thinking including extensives fields of interest. Fmcg models tend to discriminate while places requiere a more integrative thinking
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
How i judge advertising - CLB củ khoai tây Thanh Lâm Trần
Chúng tôi mời 3 khách mời: 2 Planners- Lâm Trần và Cường Nguyễn và 1 Creative- Thành Ngô đến chia sẻ quan điểm: "Tôi đánh giá quảng cáo như thế nào?" Một buổi offline thành công với rất nhiều bài học hữu ích.
We invited 2 Planners- Lam Tran & Cuong Nguyen, and 1 Creative- Thanh Ngo to come and share how they judge/ evaluate advertising work. Brilliant offline event with so much to learn!
...
bởi CLB những chiến lược gia củ khoai tây
https://www.facebook.com/groups/chienluocgiacukhoaitay
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social Summit 2017 | 2020 Your Tomorrow | Rod FavaronSpredfast
Spredfast CEO Rod Favaron kicks off Smart Social Summit 2017 with a deeper look on the complex social landscape we've built today and how tomorrow's innovation is right around the corner. We discuss here the key insights that will allow today's marketers to pioneer social innovation tomorrow by leveraging the social tools of today.
Video link: https://www.spredfast.com/summit/videos/2020-your-tomorrow
City branding requires taylor made branding and positioning tools, since cities demands a more integrative thinking including extensives fields of interest. Fmcg models tend to discriminate while places requiere a more integrative thinking
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
How i judge advertising - CLB củ khoai tây Thanh Lâm Trần
Chúng tôi mời 3 khách mời: 2 Planners- Lâm Trần và Cường Nguyễn và 1 Creative- Thành Ngô đến chia sẻ quan điểm: "Tôi đánh giá quảng cáo như thế nào?" Một buổi offline thành công với rất nhiều bài học hữu ích.
We invited 2 Planners- Lam Tran & Cuong Nguyen, and 1 Creative- Thanh Ngo to come and share how they judge/ evaluate advertising work. Brilliant offline event with so much to learn!
...
bởi CLB những chiến lược gia củ khoai tây
https://www.facebook.com/groups/chienluocgiacukhoaitay
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
Smart Social Summit 2017 | Value Now | Virginia MiracleSpredfast
Spredfast's newest product releases are revolutionizing the social media landscape. Spredfast's Chief Customer Officer, Virginia Miracle, takes us through several recently released breakthroughs in Spredfast's social media platform that have the power to accelerate your business, increase your ROI, and let you truly make the most of social media marketing.
Video link: https://www.spredfast.com/summit/videos/value-now
Smart Social Summit 2017 | 2020 Your Tomorrow | Rod FavaronSpredfast
Spredfast CEO Rod Favaron kicks off Smart Social Summit 2017 with a deeper look on the complex social landscape we've built today and how tomorrow's innovation is right around the corner. We discuss here the key insights that will allow today's marketers to pioneer social innovation tomorrow by leveraging the social tools of today.
Video link: https://www.spredfast.com/summit/videos/2020-your-tomorrow
Smart Social Summit 2017 | The Short Attention Span Antidote: Mastering & Mon...Spredfast
Content marketing is king and a majority of marketers—52%—worldwide agree that video content boasts the most ROI. That makes video, whether 360, live, vertical, or traditional, the most in-demand form of consumer engagement. So how do you unlock this ROI and monetize video? From creative considerations to the consumer experience, this session will explore what it takes to connect with your audience via this content powerhouse.
Smart Social Summit 2017 | Buying on Belief: Brands that Do Good, Do WellSpredfast
Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business.
Smart Social Summit 2017 | Follow Me Back: How to Drive Lasting Customer Loya...Spredfast
It costs less to keep your current customers than it does to gain new ones. But loyal customers no longer buy into brands based solely on product love. Hear from these brands as they share how—through rewards programs, solid social customer care experiences, and more—they’ve cultivated lasting relationships with their customers on social and used it to build true customer loyalty.
Smart Social Summit 2017 | Maven | Julia SteynSpredfast
Julia Steyn, VP, Urban Mobility & Maven at General Motors, discusses disruption in our fast-moving social media world, while always keeping customer empathy in mind.
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
Smart Social Summit 2017 | Can data solve the world water crisis? We think so...Spredfast
Charity Water has raised $250 million and become one of America's most trusted nonprofit brands by using social media to create a deep sense of connection between donors and beneficiaries. Chief Global Water Officer, Christoph Gorder, shares a fascinating view into a grassroots movement built on transforming abstract data into meaningful human experiences.
Video link: https://www.spredfast.com/summit/videos/charity-water-keynote
Smart Social Summit 2017 | When Social Insights Drive Strategy Shifts: Making...Spredfast
Numbers are just numbers until we put them to action. As marketers, we’re tasked with not only delivering messages that connect with our customers, but showing bottom-line value while doing so. How do you transform a social media data point into a tangible marketing ROI for your business? These social media experts will share how they’ve taken their deepest social insights and converted them into game-changing decisions for their business strategy.
Smart Social Summit 2017 | Johnson & Johnson | Carrie SloanSpredfast
Spreading social love moments, Carrie Sloan from Johnson & Johnson walks us through engaging your loyal customers and elevating them through recognition, amplification, surprise, and digital outreach. Through social media, our abilities to connect with our consumers have dramatically improved and marketers have a duty to be a force for good in the digital landscape.
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
Smart Social Summit 2017 | Agents, Bots & Where They Meet: The Next Iteration...Spredfast
One of the hottest social marketing topics of 2017? Automation. But automation isn’t the only path to social customer care. Join us as we explore the full range of care—from automation to human--and discuss the various strategies, technologies, and stories that are driving greater efficiency, faster response times, and better organizational resourcing.
Ten Steps to Building a Brand Publishing Center of ExcellenceComBlu, Inc.
In conjunction with the Forbes CMO research, the Brand Publishing Institute (BPI) has just released an additional report that examines the 10 best practices required to effectively build a publishing center of excellence.
This report is designed to provide marketing executives a holistic methodology for organizing, optimizing, and systematizing enterprise-wide publishing processes.
In addition, this framework provides an objective lens to help marketing executives evaluate the many technologies, skills sets, organizational changes, and process redesigns they will need to consider as they build a publishing competency.
The Brand Publishing Institute offers best practices research, executive education workshops, and practitioner certification programs designed to teach marketing leaders – and their direct reports – how to successfully manage the rising cost and complexity of content operations, and sustainably fuel content-intensive sales and marketing programs. www.brandpublishinginstitute.com
Our annual content marketing research, providing new information and insights on the state of B2C content marketing in 2020. This report focuses on business-to-consumer (B2C) marketers and their content marketing benchmarks, budgets, and trends.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
Organizing for Content: Models to Incorporate Content Strategy and Content Ma...Rebecca Lieb
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Marketing automation delivers great promise for BtoB marketing, but it also carries a significant burden: The requirement for a deep well of content to drive the targeted communications critical to lead nurturing and engagement.
This white paper defines best practices for a content strategy that ensures organizations can leverage the full power of their marketing automation platform to attract, engage and convert more prospects to closed deals.
Report content marketing performanceContent Marketing Performance: A Framewor...Rebecca Lieb
Despite a surge in adoption of content marketing and of organizational content strategy, measuring the impact of content on the business is complex and fraught with strategic, organizational and tool challenges. Because the content and analytics markets are still fairly nascent, there are few to no standards that adequately capture the impact of content on the business, whether from a reputation, revenue, operational or brand perspective.
Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available.
This report lays out a framework for measuring the impact of content across the business, and includes a set of case studies and recommended metrics to enable content strategists to approach measurement at the outset, rather than at the conclusion, of their content development initiatives.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
B2B Technology Content Marketing Benchmarks Budgets and Trends North AmericaRajkumar Seo
This report presents the findings fr om the 420
respondents who said they were B2B technology
marketers in North America.
Many of the B2B companies are using content marketing as a lead generation.
Similar to [Report] Content: The New Marketing Equation, by Rebecca Lieb (20)
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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[Report] Content: The New Marketing Equation, by Rebecca Lieb
1. Content:
The New Marketing Equation
Why Organizations Must Rebalance
February 16, 2012
By Rebecca Lieb
with Zak Kirchner and Jaimy Szymanski
Includes input from 56 ecosystem contributors
2. Table of Contents
Executive Summary .................................................................................................................... 3
Methodology ............................................................................................................................... 4
Ecosystem Input ......................................................................................................................... 4
Corporate Practitioners ................................................................................................................. 4
Content Marketing Services .......................................................................................................... 5
Domain Experts ............................................................................................................................ 5
Acknowledgements ....................................................................................................................... 5
Marketers Are Unbalanced as They Shift from ‘Push’ to ‘Pull’ .............................................. 6
Organizations Must Rebalance ..................................................................................................... 6
Four Fundamental Steps Toward Content Marketing Maturity .............................................. 7
1. Understanding That Content Marketing Is Not Free ................................................................. 7
2. Implementing Broad Cultural Integration Around Content Marketing ....................................... 7
3. Integrating Content Marketing with Advertising ........................................................................ 7
4. Avoiding Bright, Shiny Objects.................................................................................................. 7
Gauging Progress Toward Rebalancing ................................................................................... 8
Key Components of Rebalancing ................................................................................................. 8
Altimeter’s Content Marketing Maturity Model ....................................................................... 9
1. Stand......................................................................................................................................... 9
2. Stretch: Taking the First Steps While Scanning the Horizon .................................................. 10
3. Walk: Ambition and Forward Momentum ................................................................................ 10
4. Jog: Sustainable, Meaningful, and Scalable Content Initiatives ............................................. 11
5. Run: Inspired and Inspirational ............................................................................................... 12
Content Marketing Maturity Model Self-Audit ....................................................................... 13
The Content Marketing Channel Roadmap ............................................................................ 15
Channels and Tactics ................................................................................................................. 15
Content Channel Insights............................................................................................................ 16
Recommendations .................................................................................................................... 17
Build Content Around the Brand/Product/Service, Not About It .................................................. 17
Drive Organizational Change and Transformation...................................................................... 17
Educate and Train....................................................................................................................... 17
Design Recombinant Content ..................................................................................................... 17
Open Research .......................................................................................................................... 18
Permissions............................................................................................................................... 18
Disclosures................................................................................................................................ 18
About Us .................................................................................................................................... 19
20. Contact Us Advisory Opportunities
Altimeter Group E-mail: sales@altimetergroup.com
1875 S. Grant Street, Suite 680
San Mateo, CA 94402-2667
info@altimetergroup.com
www.altimetergroup.com