Wouldn’t it be nice to have hundreds or thousands of your customers eager to give you feedback, refer potential customers, answer each other’s questions about your products and services, and learn more about your business? Many companies are experiencing these real benefits of online communities. The rise of the Internet is responsible for enabling these communities as well as creating the tech-savvy customer who expects comprehensive service.
All of these benefits are regularly touted as the reasons why online communities are a top priority at customer-centric enterprises. Yet, there’s one sizable and seldom talked about benefit that can be spread on top of them. Online communities also offer an endless source of compelling and engaging content for marketers. By nurturing online customer communities, companies can reap marketing rewards of customer storytelling.
If you’re hungry to transform your company’s customer service and marketing, join our panelists and us on this webinar to learn:
-How marketers can benefit most from online communities.
-Gathering customer insight through online customer communities.
-Creating a link between the customer's voice and practical marketing programs.
-Identifying, recognizing, and incentivizing your brand champions, while connecting them to prospects.
This document outlines a presentation given by Amol Waishampayan of Maiden Media Group about building a social ecosystem. The presentation discusses defining objectives for a social media strategy, understanding audiences on different social networks, connecting platforms for social synergy, creating engaging content, using influencers and contests to engage audiences, and integrating online and offline experiences. It also discusses using applications to listen to conversations and going beyond traditional social media approaches through gamification, social incentives, and recognizing top users.
This document summarizes a presentation on digital marketing and social media marketing. It discusses how the rules of marketing have changed in the digital age, with a focus on engaging customers through conversations rather than one-way messages. It also outlines new customer expectations around transparency, accessibility, and living company values online. The presentation emphasizes developing a digital mindset of listening to customers, responding quickly, and focusing on building relationships through social media.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
This document outlines a presentation given by Amol Waishampayan of Maiden Media Group about building a social ecosystem. The presentation discusses defining objectives for a social media strategy, understanding audiences on different social networks, connecting platforms for social synergy, creating engaging content, using influencers and contests to engage audiences, and integrating online and offline experiences. It also discusses using applications to listen to conversations and going beyond traditional social media approaches through gamification, social incentives, and recognizing top users.
This document summarizes a presentation on digital marketing and social media marketing. It discusses how the rules of marketing have changed in the digital age, with a focus on engaging customers through conversations rather than one-way messages. It also outlines new customer expectations around transparency, accessibility, and living company values online. The presentation emphasizes developing a digital mindset of listening to customers, responding quickly, and focusing on building relationships through social media.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Presentation on Traditional Marketing in a Digital World given in 2014. Featuring content on marketing strategies and tactics including; word of mouth, referrals, LinkedIn, public relations, editorial calendars, content calendars, by-lined articles, press releases, trade shows, thought leadership and authority. Content provided by Veracity (formerly Rosenberg Marketing).
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
Web 2.0 And The Rise Of Social Marketingjontranaes
Web 2.0 and social media have led to a shift from push marketing to a mix of push and pull strategies. Customers are more active content creators and influencers through word-of-mouth. This presents opportunities for businesses to better understand customers, increase brand loyalty, and generate leads through social tools like blogs, forums, reviews and social networks. However, companies must consider how their target audience wants to interact and engage before developing a social media strategy.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
The document discusses strategies for brands to engage customers through advocacy and community marketing on social media. It provides examples of how StarHub in Singapore has succeeded in these areas by identifying and mobilizing online brand advocates, forming communities through social campaigns, and managing influencers. Some key tips discussed include earning advocacy through authentic engagement, building personal connections, respecting and rewarding advocates, and highlighting advocate stories. The challenges of managing influencers without proper support and incentives are also addressed.
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
The document discusses key aspects of digital media that distributors should understand to strengthen relationships with operator customers. It identifies the top 5 digital media platforms as Facebook, Twitter, blogs, LinkedIn, and YouTube. Digital media allows distributors to strengthen relationships with operators, create two-way communication, and develop a competitive edge over other foodservice distributors. Best practices for distributors include providing digital media expertise, content, and guidance to operators on setting up and monitoring accounts.
HandUp's Meghan Murphy (formerly of Twilio and Twilio.org) talks about how community can be leveraged for marketing and how all of marketing is turning toward a community focus. She shares stats about how community can be leveraged toward marketing's goals. This talk is from CMX Summit West 2015.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
Presentation for a project about social media and how it can be used to increase brand community through photo and video sharing, consumer inspired development and consumer generated content, and customer service management.
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
The document discusses key challenges and trends in marketing today based on a study commissioned by Creative Integrated Marketing Solutions. The top 5 trends are social media strategies, online video, mobile marketing, promotional marketing, and events. Social media engagement and online video are growing rapidly. The benefits of social media and online video for businesses include increased traffic, exposure, sales and engagement.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
This document proposes solutions to foster stronger relationships and knowledge sharing among employees through a social intranet. It identifies problems with current tools like lack of awareness, interest and motivation. The strategy involves 1) tracking individual and project progress with rewards and incentives, 2) using business analytics for effective search and recommendations, and 3) an intelligent user interface with gamification. The implementation plan is for a big bang rollout over 10-12 months. Risks include lack of analytics support and system issues, which will be mitigated through dedicated experts, consistent data updates, testing and training.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Social Roles in the Enterprise - PRSA CenTexAmy Tennison
Presentation prepared for the 2013 Central Texas PRSA Professional Development Conference: “Advancing Your Brand in a Digital Age.” Discuss what I do and how I got there, social roles at Dell and tips for building your social persona. #Iwork4Dell
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Web 2.0 And The Rise Of Social Marketingjontranaes
Web 2.0 and social media have led to a shift from push marketing to a mix of push and pull strategies. Customers are more active content creators and influencers through word-of-mouth. This presents opportunities for businesses to better understand customers, increase brand loyalty, and generate leads through social tools like blogs, forums, reviews and social networks. However, companies must consider how their target audience wants to interact and engage before developing a social media strategy.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
The document discusses strategies for brands to engage customers through advocacy and community marketing on social media. It provides examples of how StarHub in Singapore has succeeded in these areas by identifying and mobilizing online brand advocates, forming communities through social campaigns, and managing influencers. Some key tips discussed include earning advocacy through authentic engagement, building personal connections, respecting and rewarding advocates, and highlighting advocate stories. The challenges of managing influencers without proper support and incentives are also addressed.
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
The document discusses key aspects of digital media that distributors should understand to strengthen relationships with operator customers. It identifies the top 5 digital media platforms as Facebook, Twitter, blogs, LinkedIn, and YouTube. Digital media allows distributors to strengthen relationships with operators, create two-way communication, and develop a competitive edge over other foodservice distributors. Best practices for distributors include providing digital media expertise, content, and guidance to operators on setting up and monitoring accounts.
HandUp's Meghan Murphy (formerly of Twilio and Twilio.org) talks about how community can be leveraged for marketing and how all of marketing is turning toward a community focus. She shares stats about how community can be leveraged toward marketing's goals. This talk is from CMX Summit West 2015.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
Presentation for a project about social media and how it can be used to increase brand community through photo and video sharing, consumer inspired development and consumer generated content, and customer service management.
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
The document discusses key challenges and trends in marketing today based on a study commissioned by Creative Integrated Marketing Solutions. The top 5 trends are social media strategies, online video, mobile marketing, promotional marketing, and events. Social media engagement and online video are growing rapidly. The benefits of social media and online video for businesses include increased traffic, exposure, sales and engagement.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
This document provides an introduction to social media marketing. It defines social media and lists major social media platforms. It discusses how social media has changed communication and marketing strategies from being product-focused to being customer-focused. It outlines the major activities in social media marketing like listening, community management, advertising, and sales/lead generation. It also provides frameworks for planning a social media marketing strategy, including setting goals and key performance indicators and measuring the results of social media activities. Examples of successful social media campaigns from brands like KFC, Lipton, Metro, Evian and Dove are also summarized.
This document proposes solutions to foster stronger relationships and knowledge sharing among employees through a social intranet. It identifies problems with current tools like lack of awareness, interest and motivation. The strategy involves 1) tracking individual and project progress with rewards and incentives, 2) using business analytics for effective search and recommendations, and 3) an intelligent user interface with gamification. The implementation plan is for a big bang rollout over 10-12 months. Risks include lack of analytics support and system issues, which will be mitigated through dedicated experts, consistent data updates, testing and training.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Social Roles in the Enterprise - PRSA CenTexAmy Tennison
Presentation prepared for the 2013 Central Texas PRSA Professional Development Conference: “Advancing Your Brand in a Digital Age.” Discuss what I do and how I got there, social roles at Dell and tips for building your social persona. #Iwork4Dell
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Social Media in the Finance Industry 15th MayLisa Harris
Social media is now important for businesses to engage with customers, provide customer service, and learn about trends. It allows cheaper and less formal interactions than traditional offline communications. While it presents new challenges around controlling messaging, companies that adapt stand to build trust, reputation and gain insights through social interactions.
Building Online Communities for RealtorsAlbert Qian
Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.
Maz @ SoAmpli social media crash course Mishel Cordes
1) Influencers are becoming a new form of currency as social media usage increases rapidly. Anyone with an online presence can now influence brands.
2) This document discusses how to effectively use social media for businesses. It covers the landscape of social media, characteristics like collaboration and community, and why businesses should use social media.
3) The document provides advice on developing a social media strategy including listening to customers, engaging authentically, and establishing measurable objectives. It also suggests tools for listening and participating in online conversations.
The document provides guidance on using social media successfully for business. It discusses that social media can increase market exposure, sales, and trust from customers when used effectively. The key social media platforms are identified as Facebook, Google, YouTube, LinkedIn, and Twitter. Engagement with customers on social media and sharing quality content regularly are emphasized as important for building authority and influencing the marketplace. A six step approach is presented for leveraging social media including choosing the right platforms, monitoring competitors, broadcasting your business, participating in discussions, nurturing followers, and pursuing collaborations.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
This document provides an overview of social media marketing for businesses. It defines social media as online communications channels used for community input, interaction and sharing content. Popular social media platforms include Facebook, Twitter, WeChat and Instagram. The document discusses why businesses should engage in social media marketing, including direct access to target audiences and the ability to gain customer insights. It also covers how to plan a successful social media strategy, including researching the online environment, setting objectives, defining a value proposition and creating tactical plans.
Desarrollo de social media en los canales de ventaEmpresas 2.0
This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
The document discusses KINSHIP's social media monitoring services for Bunnings Warehouse. It provides an overview of KINSHIP's solutions and values, then details a 10 day social media analysis of Bunnings, identifying key conversations, influencers, sentiment, and comparisons to competitors. The analysis found opportunities for Bunnings to improve customer service and gain insights through social listening and developing owned online communities.
This document discusses social media marketing and e-commerce. It defines e-commerce as business transactions conducted online and describes how various companies have adopted different online business models. Social media marketing is defined as using social media platforms to promote products and services. The document outlines the importance of social media for businesses and provides strategies for social media marketing, including creating business profiles, increasing brand awareness, social engagement, and viral marketing techniques.
Evolving Customer Experience Management through SocialRob Howard
This document discusses customer experience management and the role of social media. It provides three key points:
1. Customer experience management is a business strategy focused on optimizing interactions with customers. Social media allows companies to better engage with and understand customers.
2. Research shows customers are more informed before purchases and expect better online support. Social media can help acquire, engage, and retain customers through conversations and two-way dialogue.
3. The document outlines a framework for social media community planning including defining goals, strategies, and solutions for different audience types like prospects, customers, and communities. It also provides metrics for measuring community value like questions answered and community engagement.
This document outlines Sean Moffitt's presentation on building brand communities. It discusses what brand communities are, the benefits of creating one, different types of brand communities, and how to plan, build, and maintain a community. The presentation provides examples of successful brand communities and argues that brands should play the role of "host" rather than "master" by empowering customers to participate and collaborate. Building brand communities can strengthen customer relationships, drive marketing efficiencies, and improve business operations.
This document provides an overview of using social media to engage customers. It discusses listening to social media conversations, sharing relevant content to build relationships, and creating high-quality content to establish thought leadership. Examples are given of analyzing social media success and best practices for platforms like Twitter and Facebook. The goal is to help businesses make the most of social media engagement and superfast broadband connectivity.
This document discusses digital marketing and marketing 4.0. It defines key concepts like digital convergence, digital media spaces, and the connected customer. It explains how marketing is shifting from traditional models to more collaborative approaches. Power is moving from companies to online communities. Customers are informed by social networks more than advertising. The future involves seamless online and offline experiences across the customer journey. Marketing 4.0 focuses on co-creation, dynamic pricing, communal activation, and conversation instead of the traditional 4Ps.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
Omni-Channel Marketing: Creating the Right Mix for Your BrandSocial Media Today
There is a fine line between an omni-channel marketing strategy and a messy social media presence, and it’s crucial that brands stay squarely on one side of that line. Now that social media has declared its power and is here to stay, there is no need to push your content and message on all channels at once. Good omni-channel marketing tailors content to specific channels and personalizes it for the buyer persona appropriate for that channel. You don’t have to be everywhere at once, but you do have to be several places authentically. In this webinar, you’ll discover that omni-channel is more than a marketing buzzword--that it’s an opportunity to personalize your brand story for more customer loyalty and trust.
Join us as our marketing experts discuss:
The balance between shouting your message across channels and tailoring your content for specific channels;
Tools to help you manage omni-channel marketing campaigns;
How to use customer journey mapping to better understand where and how your customers are active;
And how omni-channel can work not just in sales but also in listening, customer care, and analytics.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?Social Media Today
The document discusses a webinar on the future of mobility and whether personal car ownership will become obsolete. It introduces the panelists which include the Chief Scientist for Mobility at Shell, an Assistant Professor studying electric vehicles and shared transportation, and a Program Manager at Frost & Sullivan covering urban mobility trends. The webinar will examine how mobility may change by 2030 with alternative fuels, rapid urbanization, new generations, and autonomous vehicles potentially making personal car ownership obsolete.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
This document discusses how analyzing customer behavior and profiles can help shape a company's marketing strategy. It contains details about an upcoming webinar on behavioral analytics, including presentations from speakers from IBM, Zignal Labs, Social Media Today, and BuzzSumo. The webinar will cover topics like understanding audiences, creating buyer personas, tracking content engagement, and using analytics to improve the customer experience across channels.
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
Enterprise social media data can be segmented to provide the best customer experience. Successful segmentation involves defining customer segments, identifying their unique value, and engaging each segment based on their relationship with the company. It is important that segments are identifiable, substantial, accessible, responsive, stable, and can be acted upon. Social media data provides opportunities for segmentation across industries like retail and higher education. Segmentation allows companies to tailor their messaging, products, and services to meet different customer needs.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift.
But where should you begin with all of this?
In this webinar, we’ll discuss:
-Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts;
-Ways to create narratives for your campaigns that move seamlessly from online to offline and back again;
-How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it;
-How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
3. #SMTLive
Our Speakers
Tamera Rousseau-Vesta, Digital and Community Marketing Manager-Extreme Networks, is responsible for coordinating efforts to
increase web traffic and brand awareness by managing the Extreme Networks award-winning community, The HUB. With over 20
years’ experience in sales and marketing, she brings a unique perspective to the community management role. @Tamerarv
Nathan Roth, leads Digital & Social Marketing at Koodo, Canada's fastest growing telecom. Fueled by an insatiable appetite for
marketing and technology, he has created award-winning campaigns and outstanding business results. Nathan has helped define how
brands connect in the digital age by empowering conversation between employees and consumers. @NathanCRoth
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations succeed in social
business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+ years experience in leadership
positions, she has founded and run numerous online communities, and has developed award-winning social strategies for the largest and
most influential companies in the world. Her work is covered by leading publications such as the New York Times, the Wall Street
Journal and CIO Magazine. She is former Executive-In-Residence at Babson College, and holds a B.A. and M.A. from Boston College.
@vdimauro
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of
five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley
Custom Publishing 2010), Facebook Advertising for Dummies(Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley
2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
4. "Online Community: The New Secret Sauce
for Customer Centric Enterprises“
A Discussion with Vanessa DiMauro, CEO Leader Networks
@vdimauro
5. What Are Online Customer Communities?
What we mean by online customer community
- An interactive, often gated website that a
company sets up for customers to collaborate on
topics of mutual interest.
What we’re not talking about
- E-commerce sites where goods and services are
bought and sold
- Online customer panels that focus on customer
research
- Online publications that let readers comment on
articles
- Blogs, Twitter and general use of social media
broadcast tools
6. There Is A Growing Trend Towards Using Online Communities
To Support Customer Relationships
69% of businesses 67% of consumers have used a company's
social media site for servicing [J.D. Power, Social Media
Benchmarking study, 2013]
36% said they use a private external online community
[Oracle, Leader Networks & Social Media Today, The Socially
Enabled Enterprise study, 2013]
22% of organizations own & run an online community to engage
with current and prospective customers. [Leader
Networks, Social Business Benchmarking study, 2013]
7. From Research and Experience, We See Six Reasons Why Firms
Launch Online Customer Communities
7
Product
Groups
Product
DevelopmentSales
Customer
Service
Marketing
To help customers
get more value from
their products and
services
To improve the
way they
enhance
products and
services
To develop better
new products and
services
Customer-Facing
Business Functions
To market and
sell more
effectively
To reduce the cost of
post-sale service
Online
Customer
Community
To get control of the
social media
conversations
about their firm
8. Online Customer Communities: 3 Models
Information Dissemination
• Goal: Keeping customers informed on
your products/services and how to use
them
• Methods: Company-written blogs with
comments; using Twitter and other social
media tools to broadcast information
• Typical community hosts: Regulated
industries, topics where engagement is
unlikely to be high
Shop Talk
• Goal: Helping customers troubleshoot
transactional problems with your
products/services
• Methods: Organized discussion forums
that allow viewers to share knowledge
• Typical community hosts: IT
companies whose customers help other
customers solve technical problems
Professional Collaboration
• Goal: Helping customers solve longer-
term issues that involve your
products/services
• Methods: Participation in studies;
providing white papers and other articles;
holding webinars; etc.
• Typical community hosts: Firms whose
customers are professionals who need to
share information to stay current in their
fields
9. Which Companies Need Online Customer Communities the Most?
Common Characteristics of the Early Community Builders
9
• Willing to share information with other customers
• Have purchased a platform product and need to communicate with each other about
how to capitalize on it
• Willing to participate in off-line user groups or in person customer summits
Customers
• Critical, ongoing and ever-changing
• Knowledge for solving problems becomes obsolete quickly
• Customers gain major value by learning from the experiences of other customers
• Urgent need to share experiences
Customer problems
(which their products or services addresses)
• Company’s offerings solve important problems for its customers
• Company must supply continual product enhancements to meet customer needs
• Company revenues depend on product / service upgrade decisions by customers
Products/services
24. Support
24
• Most active and visited community within industry
• 99.9% of answers from customers
• <6 minutes response time
• 44% YOY increase in call deflections
26. Loyalty
26
Crowdsourcing
• Customers have shared 1371 ideas
• We review 100% and are considering 176
• We have 26 planned and 14 launched
Listening Tools
• Impromptu focus groups
• Reports custom to individual roles
Results
• Customer-first culture
• Best customer experience
• Canada’s favourite mobile brand
— Winner of JD Powers 3 years running
27. #SMTLive
Our Speakers
Tamera Rousseau-Vesta, Digital and Community Marketing Manager-Extreme Networks, is responsible for coordinating
efforts to increase web traffic and brand awareness by managing the Extreme Networks award-winning community, The
HUB. With over 20 years’ experience in sales and marketing, she brings a unique perspective to the community
management role. @Tamerarv
Nathan Roth, leads Digital & Social Marketing at Koodo, Canada's fastest growing telecom. Fueled by an insatiable
appetite for marketing and technology, he has created award-winning campaigns and outstanding business results. Nathan
has helped define how brands connect in the digital age by empowering conversation between employees and
consumers. @NathanCRoth
Vanessa DiMauro is CEO of Leader Networks, a research and strategy consulting company that helps organizations
succeed in social business and B2B online community. DiMauro is a popular speaker, researcher and author. With 15+
years experience in leadership positions, she has founded and run numerous online communities, and has developed
award-winning social strategies for the largest and most influential companies in the world. Her work is covered by leading
publications such as the New York Times, the Wall Street Journal and CIO Magazine. She is former Executive-In-Residence
at Babson College, and holds a B.A. and M.A. from Boston College. @vdimauro
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating
demand and creating buzz for leading technology, consumer products, financial services and professional services
organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and
the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley
2012). @PaulDunay
28. #SMTLive
Tweet Now For Your Chance to Win a
Free Ticket to The Social Shake-Up!
#SMTlive Audience: Tell us why you want to go
to The Social Shake-Up 2014 to be entered for a
chance to win. Tweet:
“I want to go to #socialshakeup because…”
http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccan WE are unique in our reach
Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships. This cultural shift creates an avenue for you to take part in global conversations related to the work we are doing and the things we care about. A strong brand community will help your customers and partners obtain rich and relevant Information about your company on their terms, connecting the functions of your company as well as their peers in a way they can control. Extreme Networks has fully embraced the way social media and communities are changing the way we communicate with customers, partners and even each of us within the company by establishing our brand community as the hub of our interactions with customers in social media.So, what exactly is a community? It is an open window into your culture, your company, and your resources for your customers. This is a place where your customer can go where they can interact with your brand on their terms, where their voice is #1. Traditionally, we have always reached out to our customers and given them information we THINK is what they need. This forum is for them to come to us, when they want, and how they want. Communities allow for an inside>out engagement where the customer interacts with our brand the way they want to.
MarketingStreamline case study and testimonial processIncrease customer advocacyIdentify product roadmap items for Product MarketingFacilitate connections with our customers, development and each otherIncrease “self-service” and develop a healthy, active forumShorten sales cycle for new as well as existing opportunitiesSupportTo foster customer “Champions”Enabling an easy way to share technical or Enterasys specific information with our customers and partnersCreating a more complete user experience with better online ‘self help’ service for customers / partners – becoming more self sufficient.Deeper insight into our customer/partner base and their issues/concernsStronger bonds through company transparencyProduct DevelopmentCompetitive informationA better understanding of buyer persona (how they used our product, etc.)Collaborating on value/benefit discussions of our productsIdentifying collateral and tools that customers/prospects needThought leadership and awarenessSME influence
It was with great enthusiasm that we launched our new online community called “The HUB” early last fall. The HUB if a fast growing portal providing direct access to our support, product development, and marketing teams and allows our customers to have a voice in our future. It also allows our customers to interact with their peers to discuss issues, concerns, or just get to know each other. Together they become part of a bigger story and no longer feel like an island. The HUB is to…Share ideasAsk questionsPraise our products and servicesSuggest innovationNetwork and connectBecome a part of something bigger!
This was a pivotal time for us as an organization. As a 30 year old company, we asked ourselves how we could make our customers’ experience the best it could be. Our support organization has won many awards for their commitment to our customers, but we felt this was a one-way engagement. They came to use with a problem, we solved the problem and the engagement ended there. How could be take this model of one to one support and bring this to the logical path of one to many; effectively solving problems for all customers. Allowing the engagement to live and mature, truly developing a relationship with our customers instead of just being a place they come when something is wrong. With this question, our brand community journey began. As we started to plan the community alignment with our support organization, we realized that many of our business units could benefit from this form of engagement and relationship building. So we approached the other customer-facing streams to align this strategy to their goals as well. The desire to become a part of this program was fueled because we approached stakeholders early in the planning stage which is VITAL to the adoption of this program. In order to bring the community culture to our entire company, we really needed to assess our overall readiness as an organization. We identified 4 keys points to assuring our community readiness: Business Strategy AlignmentCommunity Business ModelCommunity ArchitectureCritical Success Factors
This is where is it critical to establish your champions, both customer and internal advocates. This stage is where you can really establish your community as an active part of your business goals. At this stage it is also important to establish community KPI’s for reporting to stakeholders on a regular basis. When these metrics align with the purpose of their business streams, adoption will be much easier. This is also where if you have not developed a global content calendar, you will see difficulty. Providing a regular cadence of events, programs and company updates gives the community the sense they are truly engaged with your company and your goals.
This is the stage we are currently. We are beginning to see wide-scale engagement and starting to feel the momentum of our community adoption. This is a great time to review the original goals of our stakeholder and see if we are still finding those relevant now that we have experience what our community wants. Again, we embarked on this to give our customers a better experience. Have we done that or are we once again telling them what WE think they want to hear.
1.
Expecting scale from social media will lead to being disappointed by a small number of participants. Effective social media:· Focuses on the end of the marketing funnel — not the front. While marketers spend most of their time worrying about driving awareness, they really need to spend more time thinking about preference and loyalty — especially when soft economic times mean fewer people entering the purchase funnel at all. Social media gives brands the opportunity to reach involved customers and connect them to the brand in a unique emotive way.
“Build relationships by providing the tools for meaningful experiences and interactions”Build relationships through honest and open communications and create value that results in meaningful experiences and interactions.Why Sales?Greatest direct impact to the businessAdopted measurement by leadership (scorecard metrics)Direct impact from Social Media is measurableLogical placement – At the end of the sales funnel– Dependent on Brand Advocacy
Advocacy93.1% fan LTR (4.6% higher than base)More engagement than new entrants and value brands combined Larger CDN fan base than all carriers except for RogersOver 70% of Koodo Customers on Facebook are fans of KoodoBuild relationships through honest and open communications and create value that results in meaningful experiences and interactions.Why Sales?Greatest direct impact to the businessAdopted measurement by leadership (scorecard metrics)Direct impact from Social Media is measurableLogical placement – At the end of the sales funnel– Dependent on Brand Advocacy
“Build relationships by providing the tools for meaningful experiences and interactions”Build relationships through honest and open communications and create value that results in meaningful experiences and interactions.Why Sales?Greatest direct impact to the businessAdopted measurement by leadership (scorecard metrics)Direct impact from Social Media is measurableLogical placement – At the end of the sales funnel– Dependent on Brand Advocacy