SlideShare a Scribd company logo
HOW TO TURN
SOCIAL MEDIA INTO SALES
@CamillaMaryRose @CultLDN
#CULTFollowing
IMPORTANCE OF SOCIAL 

HOW YOUR CUSTOMER BEHAVES

HOW TO DRIVE SALES
@CamillaMaryRose @CultLDN
#CULTFollowing
#CultFollowing, Driving Sales Through Social Media
SO…HOW IMPORTANT
IS SOCIAL MEDIA?
@CamillaMaryRose @CultLDN
#CULTFollowing
93% OF ONLINE ADULTS HAVE A
SOCIAL MEDIA ACCOUNT
@CamillaMaryRose @CultLDN
#CULTFollowing
source: gwi, global web index
THE AVERAGE PERSON HAS
6.5 SOCIAL MEDIA ACCOUNTS
@CamillaMaryRose @CultLDN
#CULTFollowing
source: gwi, global web index
SO, WHAT ABOUT THE
PURCHASE JOURNEY?
@CamillaMaryRose @CultLDN
#CULTFollowing
23% OF SOCIAL MEDIA USE IS
TO RESEARCH OR FIND A NEW PRODUCT
@CamillaMaryRose @CultLDN
#CULTFollowing
source: gwi, global web index
SO WHO/WHAT/WHERE YOUR BRAND IS
ONLINE IS SUPER IMPORTANT!
@CamillaMaryRose @CultLDN
#CULTFollowing
source: gwi, global web index
HOW ARE CONSUMERS PURCHASING ONLINE?
@CamillaMaryRose @CultLDN
#CULTFollowing
46%
SEARCH ENGINE
43%
CUSTOMER REVIEWS
28%
SOCIAL MEDIA
source: gwi, global web index
HOW ARE CONSUMERS PURCHASING ONLINE?
@CamillaMaryRose @CultLDN
#CULTFollowing
46%
SEARCH ENGINE
43%
CUSTOMER REVIEWS
28%
SOCIAL MEDIA
OWNED EARNED ENGAGE
source: gwi, global web index
OWNED SOCIAL CONTENT
DRIVING SALES
@CamillaMaryRose @CultLDN
#CULTFollowing
CALL TO
ACTION
BUTTONS!
TARGETED
POSTS & ADS
SHOP NOW
LEARN MORE
SIGN UP
BOOK NOW
DOWNLOAD
DARK POSTS
DEMOGRAPHIC
GEOGRAPHIC
COMPETITORS
PLATFORMS WITH SALE DRIVING TOOLS
@CamillaMaryRose @CultLDN
#CULTFollowing
SHOPPABLE ADS
@CamillaMaryRose @CultLDN
#CULTFollowing
USER GENERATED CONTENT
@CamillaMaryRose @CultLDN
#CULTFollowing
USER GENERATED CONTENT
@CamillaMaryRose @CultLDN
#CULTFollowing
AN INDIVIDUAL WHO ACTS AS BRAND
ADVOCATE BY CREATING UNIQUE
CONTENT TO DRIVE SOCIAL ENGAGEMENT
‘INFLUENCER’
52% OF ONLINE CONSUMERS TRUST THE
OPINION OF A MID-RANGE INFLUENCER
@CamillaMaryRose @CultLDN
#CULTFollowing
source: sheknows media report 2015
CASE STUDY
BARBOUR HERITAGE OF ADVENTURE


A CINEMATIC MASTERPIECE THAT EXPANDED TO ALLOW
USERS TO SHOP THE COLLECTION IN AN IMMERSIVE AND
ENGAGING INTERFACE
DRIVE AWARENESS AND SALES OF THE HERITAGE OF ADVENTURE COLLECTION
BARBOUR
Heritage of Adventure
WHAT WE DID
INFLUENCER PARTNERSHIP WITH ADVENTURER OF THE YEAR, SEAN CONWAY
BRAND AWARENESS VIDEO
ENGAGING, SHOPPABLE MICROSITE
INSTAGRAM TAKEOVER BY SEAN CONWAY
THE BRIEF


TRIPLE THE POSITIVE SENTIMENT
BARBOUR USUALLY RECEIVES
10 X HIGHER SALES
THAN OTHER A/W COLLECTIONS
BUT DON’T FORGET YOUR
EVERYDAY CUSTOMERS!
@CamillaMaryRose @CultLDN
#CULTFollowing
43% OF CUSTOMERS MAKE THEIR
PURCHASING DECISION FROM AN
ONLINE CUSTOMER REVIEW
@CamillaMaryRose @CultLDN
#CULTFollowing
#CultFollowing, Driving Sales Through Social Media
#CultFollowing, Driving Sales Through Social Media
#CultFollowing, Driving Sales Through Social Media
ANASTASIA HAS REACHED THIS LEVEL BY
INCREASING THEIR POSTING VOLUME AND
CHANNELS.
HOW DID THEY DO IT? BY TRAINING THEIR
AUDIENCES ON HOW TO CREATE BRANDED USER
GENERATED CONTENT.
@CamillaMaryRose @CultLDN
#CULTFollowing
#CultFollowing, Driving Sales Through Social Media
#CultFollowing, Driving Sales Through Social Media
#CultFollowing, Driving Sales Through Social Media
1. CONNECT WITH A COMMUNITY 

2. BE OPEN TO TRIAL AND FEEDBACK 

3. REWARD THOSE WHO ENGAGE
@CamillaMaryRose @CultLDN
#CULTFollowing
HOW TO DRIVE UGC WITH INFLUENCERS
BRAND ENGAGEMENTS RISE BY 28%
WHEN CONSUMERS ARE EXPOSED
TO BOTH PROFESSIONAL CONTENT AND
USER-GENERATED PRODUCT VIDEO
@CamillaMaryRose @CultLDN
#CULTFollowing
source: comscore
THANK YOU!
@CamillaMaryRose @CultLDN
#CULTFollowing

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