1) Burger King is the world's second largest fast food hamburger restaurant chain with over 11,500 locations globally. 2) In fiscal year 2008, Burger King generated $2.45 billion in revenue. 3) The document proposes a PR campaign to increase awareness of the Burger King brand by having the mascot "The King" interact with customers through in-person appearances and social media promotions on Twitter and Facebook. The goal is to position The King as a fun, friendly brand representative.