Charles Farina gave a presentation on cross device measurement using Google Analytics. He discussed the challenges of cross device tracking, including barriers like privacy regulations. He demonstrated how to set up cross device measurement by configuring user-IDs and session stitching in Google Analytics. Farina also provided advice for getting started with cross device tracking, such as starting small and having a roadmap.

1. All Things DATA
Cross Device Measurement
w/ Google Analytics
@CharlesFarina #ATDconf

2. About Me – Charles Farina
 Certified Web Analyst from Digital Analytics Association
 5+ Years of Google Analytics Experience
 Over 100 Enterprise Implementations of Google Analytics
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

3. (C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf
 Where are we as an industry
 Example and how to
 Successes and hard learning's
Agenda

4. What I’ve Tracked with Google Analytics
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5. What is
Cross Device
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

6. Cross Device
Demo
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

8. Goals
@CharlesFarina #ATDconf

10. Setup
 Bocce Court
 Microsoft Kinect w/ Custom App
 C#
 App Engine (Python)
 D3.js
 Microsite w/ Hubspot
 Measurement Protocol for Universal Analytics
 V1 – C Library
 V2 – Python Library
@CharlesFarina #ATDconf

12. (C) 2015 Analytics Pros, Inc. - CONFIDENTIAL

13. (C) 2015 Analytics Pros, Inc. - CONFIDENTIAL

14. Live Leaderboards
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15. The Data in Google Analytics
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16. Tracking Movement
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17. Tracking Scores and Leaders
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18. Tracking Teams
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19. Tracking Firmographics
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20. Sign Up
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

21. Results
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

22. Why Cross Device
Is Challenging
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

23. Barriers
@CharlesFarina #ATDconf

24. (C) 2015 Analytics Pros, Inc. - CONFIDENTIAL
How Would You Track This?
@CharlesFarina #ATDconf

25. How Would You Track This?

26. How To:
Effective Cross Device
Measurement
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

27. Start With a Plan
@CharlesFarina #ATDconf

28. Specifics to Setup
In Google Analytics
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

29. The Code – Measurement Protocol
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL
AP Code Libraries: analyticspros.com/tools/code/
 Python, C PHP (Universal)
 Future: Your project
Roku: https://github.com/thyngster/roku-universal-analytics
Windows 8: https://googleanalyticssdk.codeplex.com/
iOS & Android:
https://developers.google.com/analytics/devguides/collecti
on/mobile/Image Source: Flickr (Mack Male + Torkild Retvedt)

30. Account Configuration: Two Options
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL
 Option 1: Unified views within one property
 Option 2: Roll-Up Reporting (Premium Only)
@CharlesFarina #ATDconf

31. User-ID
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

32. Turn on User-ID Override
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

33. Actually Read the TOS
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

34. Are You Currently Violating TOS?
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

35. The Musts
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL
 You HAVE to Inform Users
 No PII or Device Identifiers
 Only Stitch Unauthenticated Sessions with Consent or when
Legal
@CharlesFarina #ATDconf

36. Session Stitching?
(C) 2015 Analytics Pros, Inc. - CONFIDENTIALImage Source: Google Analytics Developer Site

37. Sending UserId to GTM
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL
dataLayer.push({
'event': ’user-authentication',
’userId': ‘123-wDa3',
’join-date': ’20141203',
’purchase-total': ’11',
’lead-status': ’5’
});
Simo Tutorial - http://goo.gl/6nsKR3
@CharlesFarina #ATDconf

38. Using an Existing Cookie – Preferred Option
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

39. Sending it to Google Analytics
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40. Default Cross Device Reports
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41. Adhoc Reports are Everything
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

42. No Planning
=
No Value
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

43. Advice for
Getting Started
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

44. Advice for Getting Started
 Do Not Ignore The P Word
 Start Small
 Roadmap is Critical
 Google Analytics Can Not Do Everything
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL

45. What The Future Holds
Digital Platforms
Customer Data
Physical
Digital Analytics
Analysis & Insights
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

46. (C) 2015 Analytics Pros, Inc. - CONFIDENTIAL
Thank You!
@CharlesFarina
#ATDconf
@AnalyticsPros

47. Read This: http://goo.gl/d5qAWz
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf

48. Manage with Filters
(C) 2015 Analytics Pros, Inc. - CONFIDENTIAL@CharlesFarina #ATDconf