Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Testing is usually associated with expensive pilot projects at the end of the product
development process when it’s usually too late to make major modifications or change course.
In the following pages we outline a number of testing techniques that you can already apply
during the search and design phase of your business ideas. These techniques enable you to
generate market facts rapidly and cheaply while you are still seeking to understand your
customers and design your value proposition and business model.
As outlined earlier, testing goes beyond interviewing or market observations, and gets
potential customers to perform certain actions that prove their interest.
This type of testing can be applied as early as the instance you have an idea. The facts you
gather in the process should continuously inform your search for great value propositions
and business models.
We identified three categories of testing techniques:
• Testing interest & relevance
• Testing willingness & ability to pay
• Testing preferences & priorities
Now get out there and start testing!
Testing Your
Business Model
A Reference Guide
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
What you measure:
Do potential customers show interest in your ideas? Are your ideas relevant to
them? Are they interested enough to perform an action?
You can start testing the interest and relevance of your ideas with customers before even
having a concrete value proposition in mind. By testing jobs, pains, and gains you can figure
out if customers even care about the issues you intend to address.
The following techniques allow you to get started on testing your customers’ interest:
• Ad Tracking / “Fake” Ads
• Landing Pages
Ad tracking / “Fake” Ads /
Ad tracking is an established technique that is used by advertisers to measure the effective-
ness of ad spending. The same technique can be used in a powerful way to track the interest
or lack of interest of potential customers for a new value proposition that doesn’t even exist
yet. If few or no potential customers respond to your ad campaign they either don’t have the
job, pain, or gain you are planning to address or they don’t see fit in your advertised value
proposition.
Tear-off ads or flyers are a low-cost and low-tech way to learn from a local
advertising campaign.
Testing Interest
& Relevance
Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer strategyzer.com
Google ads are a very scalable way to test potential customers’ reactions to
certain search terms. With a small budget you can run a campaign on Google
AdWords and you only pay if people click on your ads and visit your landing page.
Billboard, magazine, or online banner ads
are a very rich, but usually more expensive
way to tes.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
How Consumer Insights & Surveys Help Businesses Large & SmallPollfish
Make the most of your consumer insights at any stage. With Pollfish, you can survey over 600 million potential consumers inside mobile apps. See how businesses at different stages use Pollfish with these survey examples and more.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Stra...QuekelsBaro
How do you know if your product-led expansion strategy is working? Learn how to apply product acquisition, adoption, retention, and expansion metrics in PLG.
How Consumer Insights & Surveys Help Businesses Large & SmallPollfish
Make the most of your consumer insights at any stage. With Pollfish, you can survey over 600 million potential consumers inside mobile apps. See how businesses at different stages use Pollfish with these survey examples and more.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
What makes a new business venture successful? This paper outlines the key questions every entrepreneur should ask and have answers for before they launch a new venture.
Digital Marketing Strategy Template .pptxmohitpnp989
Digital Marketing Company In Panipat
A leading digital marketing company in Panipat, offering expert services like SEO, Social Media management, and website development.
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
A few definitions that everyone who wants to build a startup should know before they change their idea into a product. Basics for every stage of building and growing your business.
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...Lviv Startup Club
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не забивати собі голову “геніальними” ідеями (UA)
P2H x LemBS. Онлайн-вебінар "Test fast, die cheap" [18.05]
Website - https://lembs.com/p2honeonline
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
A simple guide and how-to on digital age for your marketing purpose. Advice and practice to implement many interesting framework such as HOOK Model, Bullseye framework, and many others.
Learn how shopping analytics can help answer these four questions:
• Is this a valuable ad moment?
• What is the value of the ad moment?
• What is my buyer’s context at this moment?
• How do I maximize the moment?
InstructionsYou are to create YOUR OWN example of each of t.docxvanesaburnand
Instructions:
You are to create YOUR OWN example of each of the devices. One example per device. Please underline your example in each sentence.
Example:
1. The girl ran
as
fast
as
a cheetah in the relay race. (Simile)
2.
Ouch!
I hurt my hand moving the chair away from the desk. (Onomatopoeia)
.
InstructionsYou are a research group from BSocialMarketing, LLC.docxvanesaburnand
Instructions:
You are a research group from BSocialMarketing, LLC. -a marketing consulting company that evaluates the effectiveness of clients’ social media activities/ websites.
As a group, you will
select a publicly-traded company
and
analyze the social media
aspects of that company.
Overview:
Over the last several years, more companies have begun to use social media as part of their overall communication and marketing strategies, and you have been asked to investigate…
how successful is their social media campaign,
what are the current trends,
how companies have changed the way they do business,
and what the future looks like in the context of social media use.
Objective of research:
Investigate how your selected company is using social media to enhance communications and business interactions within the company (internal communication: Employee) and externally with partners, vendors, customers, and the community. Social media includes but not limit to: Twitter, LinkedIn, Facebook, YouTube, etc.…
Investigate the individual company by asking…
What specific examples and details is the company using social media?
How are they being implemented? Is there a strategy?
What are their objectives?
Are they successful?
What results have they seen that can specifically be tied to social media? Increase in revenue or customer satisfaction?
What improvements could they make?
.
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What makes a new business venture successful? This paper outlines the key questions every entrepreneur should ask and have answers for before they launch a new venture.
Digital Marketing Strategy Template .pptxmohitpnp989
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A leading digital marketing company in Panipat, offering expert services like SEO, Social Media management, and website development.
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
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Website - https://lembs.com/p2honeonline
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
A simple guide and how-to on digital age for your marketing purpose. Advice and practice to implement many interesting framework such as HOOK Model, Bullseye framework, and many others.
Learn how shopping analytics can help answer these four questions:
• Is this a valuable ad moment?
• What is the value of the ad moment?
• What is my buyer’s context at this moment?
• How do I maximize the moment?
InstructionsYou are to create YOUR OWN example of each of t.docxvanesaburnand
Instructions:
You are to create YOUR OWN example of each of the devices. One example per device. Please underline your example in each sentence.
Example:
1. The girl ran
as
fast
as
a cheetah in the relay race. (Simile)
2.
Ouch!
I hurt my hand moving the chair away from the desk. (Onomatopoeia)
.
InstructionsYou are a research group from BSocialMarketing, LLC.docxvanesaburnand
Instructions:
You are a research group from BSocialMarketing, LLC. -a marketing consulting company that evaluates the effectiveness of clients’ social media activities/ websites.
As a group, you will
select a publicly-traded company
and
analyze the social media
aspects of that company.
Overview:
Over the last several years, more companies have begun to use social media as part of their overall communication and marketing strategies, and you have been asked to investigate…
how successful is their social media campaign,
what are the current trends,
how companies have changed the way they do business,
and what the future looks like in the context of social media use.
Objective of research:
Investigate how your selected company is using social media to enhance communications and business interactions within the company (internal communication: Employee) and externally with partners, vendors, customers, and the community. Social media includes but not limit to: Twitter, LinkedIn, Facebook, YouTube, etc.…
Investigate the individual company by asking…
What specific examples and details is the company using social media?
How are they being implemented? Is there a strategy?
What are their objectives?
Are they successful?
What results have they seen that can specifically be tied to social media? Increase in revenue or customer satisfaction?
What improvements could they make?
.
InstructionsYou are attending an international journalist event.docxvanesaburnand
Instructions:
You are attending an international journalist event and have been chosen to give a presentation of the roles of the media in influencing government and its citizens. Identify and describe the possible roles of the media in influencing government and its citizens using specific descriptive examples.
Please create a PowerPoint presentation to assist you in your presentation. As you complete your presentation, be sure to: Use speaker's notes to expand upon the bullet point main ideas on your slides, making references to research and theory with citation. Proof your work Use visuals (pictures, video, narration, graphs, etc.) to compliment the text in your presentation and to reinforce your content.
Do not just write a paper and copy chunks of it into each slide. Treat this as if you were going to give this presentation live.
Presentation Requirements:
(APA format) Length: 8-10 substantive slides (excluding cover and references slides)
Font should not be smaller than size 16-point Parenthetical in-text citations included and formatted in APA style
References slide (a minimum of 2 outside scholarly sources plus the textbook and/or the weekly lesson for each course outcome)
Title and introduction slide required
.
InstructionsWrite the Organizational section of your project pap.docxvanesaburnand
Instructions
Write the Organizational section of your project paper. This section should be 4 page and include at least 5 APA formatted references one of which may be the company or SBA website depending on your type of project.
This section should include the following:
The organization’s mission and vision (business plan – write a mission statement)
The organization's structure - How does this compare to competitors? Based on the organization's structure - how receptive to change will the organization be?
The management chart showing levels and responsibility. What type of organization is it (matrix, hierarchical or something else?)
A description of employees and/or headcount in the organization:
For the company analysis: How diverse is the company’s workforce? Leadership? Is diversity company-wide or are certain levels or positions more or less diverse than others?
For the business plan: how will you incorporate diversity into your organization?
Discussion of concepts such as leadership, management, and role theories - how they are reflected in the organization?
.
InstructionsWrite a two-page (double spaced, Times New Roman S.docxvanesaburnand
Instructions
Write
a two-page (double spaced, Times New Roman Size 12) response to
one
of the following questions. Cite the week’s readings at least
twice
in your answer from
The Human Condition by
Hannah, Arendt. The University of Chicago Press; 2nd edition
Questions:
Define Labor, Work, and Action from the perspective of Arendt.
Where does politics fall for Arendt; the public or the private?
How are necessity and Action related to one another for Arendt?
.
InstructionsWrite a thesis statement in response to the topi.docxvanesaburnand
Instructions
Write a thesis statement in response to the topic:
Should world leaders use a pandemic crisis brought about by a killer virus to boost their own popularity?
To help you organize your paper, compose a topic sentence for each point in the thesis.
.
InstructionsWhat You will choose a current issue of social.docxvanesaburnand
Instructions:
What:
You will choose a current issue of social justice, research it, and write an analysis of the topic, using support from your research, and including knowledge gained and referenced from your textbook.
How:
should be 4-6 pages in length, double spaced, Times New Roman, 12 point font. Should include a title page and a reference page (these two pages are not included in the required 5-6 pages).
Some questions to consider while researching and writing about your topic:
• Why is this topic controversial?
• What are some of the causes?
• What are some of the effects?
• Who does it affect? (who = social class, race/ethnicity, age range)
• Is it happening all over the U.S., or are there regions where it is more of (or less of) an issue?
• What needs to happen for it to change?
• What is being done about it? What is NOT being done about it?
• Who (person, group or organization) might have the power to improve or fix it?
The Textbook is:
Making a Difference: Using Sociology to Create a Better World, 1st ed.
By: Michael Schwalbe
Please let me know if it is needed and I will try and upload the textbook
.
InstructionsWrite a paper about the International Monetary Syste.docxvanesaburnand
Instructions
Write a paper about the International Monetary System that addresses each of the following issues:
· Define the International Monetary System and outline the history of the system.
· Describe and provide examples of what is meant by “currency regimes,” and define selected types of regimes and form an argument for selecting fixed exchange rate and arguments for selecting flexible exchange rates.
· Describe and define the creation of the Euro and discuss the benefits as well as the problems associated with the creation of this currency.
Support your paper with at least five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
Length: 5-7 pages (not including title and reference pages).
Eiteman, D., Stonehill, M., & Moffett, M. (2016). Multinational business finance. Boston, MA: Prentice-Hall.
Read Chapters 1, 2
This is a major resource, however, I think the assignment can be accomplished without it. I can’t seem to be able to download the book.
The global company's challenge.
Authors:
Dewhurst, Martin1
Harris, Jonathan2
Heywood, Suzanne
Aquila, Kate
Source:
McKinsey Quarterly. 2012, Issue 3, p76-80. 5p.
Document Type:
Article
Subject Terms:
*International business enterprises
*Emerging markets
*Economies of scale
*Contracting out
*Risk management in business
*Business models
*Executives
*Financial leverage
*Globalization
*Research & development
Developing countries
Company/Entity:
International Monetary Fund DUNS Number: 069275188
Aditya Birla Management Corp. Pvt. Ltd.
International Business Machines Corp. DUNS Number: 001368083 Ticker: IBM
NAICS/Industry Codes:
919110 International and other extra-territorial public administration
928120 International Affairs
541712 Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology)
541711 Research and Development in Biotechnology
Abstract:
The article focuses on the management of risks, costs, and strategies by international businesses in emerging markets. It states that the International Monetary Fund reported that the ten fastest-growing economies after 2012 will all be in developing countries. It mentions that technology company International Business Machines expects by 2015 to earn 30 percent of revenues in emerging markets compared to 17 percent in 2009, while Indian multinational conglomerate Aditya Birla Group earns over half of its revenue outside India and has operations in 40 nations. It talks about the benefit of economies of scale in shared services enjoyed by large global companies and comments that the ability to outsource business services and manufacturing is benefiting local busine.
InstructionsWrite a comprehensive medical report on a disease we.docxvanesaburnand
Instructions
Write a comprehensive medical report on a disease we have studied up to this point ( Gastroesophageal Reflux Disease, Appendicitis, Hepatitis, Cholecystitis and Pancreatitis , Myocardial Infarction, Digitalis or Hypertension)
Be sure to include all relevant medical history, testing/diagnostics, treatment options, and recommended plan of action. Paper should be in APA format and 4–6 pages submitted to the
Submissions Area.
By the end of the week, place your project as a Microsoft Word document in the
Submissions Area.
Submit your document to the
Submissions Area
by
the due date assigned.
.
InstructionsWhether you believe” in evolution or not, why is it.docxvanesaburnand
Instructions
Whether you “believe” in evolution or not, why is it important to be knowledgeable about Darwin's theory? How might genetics and evolution apply to our modern society when we consider the differences between people? Should we stratify people based on intelligence or other specific qualities? Have you observed traits in your parents that you do not like and see them in yourself? (You do not have to be specific about personal issues but can write about issues in a general sense.)Your journal entry must be at least 200 words in length. No references or citations are necessary.
.
InstructionsWe have been looking at different psychological .docxvanesaburnand
Instructions
We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment use Michelle Obama . Spend some time looking through her social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:
A good introduction including who your subject is and a good overview of them and their social media use
Examples and discussion of schema/script theory in your subject
Examples and discussion of cultivation theory in your subject
Examples and discussion of agenda-setting theory in your subject
Examples and discussion of social learning in your subject
Examples and discussion of uses and gratifications theory in your subject
Conclusions
.
InstructionsThis written assignment requires the student to inve.docxvanesaburnand
Instructions
This written assignment requires the student to investigate his/her local, state and federal legislators and explore their assigned committees and legislative commitments. The student is expected to investigate current and actual legislative initiatives that have either passed or pending approval by the house, senate or Governor’s office. The student will draft a letter to a specific legislator and offer support or constructive argument against pending policy or legislation. The letter must be supported with a minimum of 3 evidence based primary citations. (See Rubric)
.
InstructionsThe Art Form Most Meaningful to MePick the form .docxvanesaburnand
Instructions
The Art Form Most Meaningful to Me
Pick the form of cultural expression most important to you. It could be music, theater, dance, visual arts—whatever excites and/or inspires you most. Describe:
Its most significant characteristics (e.g., visual, audio, etc.)
Your favorite artists in this art, and why.
The one example of this art that inspires you most.
500 words
.
InstructionsThink of a specific topic and two specific kin.docxvanesaburnand
Instructions
Think of a specific topic and two specific kinds of audiences.
Then write a short example (150–200 words) of how this topic might be presented to each of the two audiences.
How does the intended audience influence the choice of words and use of language in a document?
.
InstructionsThere are different approaches to gathering risk da.docxvanesaburnand
Instructions:
There are different approaches to gathering risk data which include qualitative and quantitative data collection.
Select three limitations to traditional cost risk analysis. Explain in 250 words how qualitative and quantitative data collection are different. Also, discuss how the risk driver approach can be useful in minimizing the limitation to traditional cost risk analysis.
Please be sure to validate your opinions and ideas with citations and references in APA format.
.
InstructionsThe Public Archaeology Presentation invites you.docxvanesaburnand
Instructions
The Public Archaeology Presentation invites you to evaluate the public archaeology outreach of a site such as an archaeological excavation that is open to the public, an outdoor museum that is hosting or has hosted archaeological excavations, a museum with archaeological collections, etc.* Using the insight you have gained in this course about important topics in archaeology such as archaeological method and theory, subsistence, cultural patterns in prehistory, and environmental interaction, evaluate the ways in which, at the site you have chosen, the knowledge gained from archaeological excavations is being used, or is not being used, to highlight and address issues in the local, regional, or global communities. For example, current issues often addressed in public archaeology include historic preservation, economic growth, environmental degradation, looting, STEM (Science, Technology, Engineering, Math) education, volunteer opportunities, and more. You will present your findings to your classmates in the Week 8 Public Archaeology discussion in the form of a multimedia presentation.
Any of the sites listed above are ideal for this project. If you are considering a site and are unsure whether it would be suitable for the Public Archaeology Presentation, discuss the site with your instructor. If you are having trouble locating archaeological excavations or museums in your area, check with your local Chamber of Commerce or Tourism Bureau or the Anthropology department/professor at the nearest college or university. Some small sites have limited funding and are not able to advertise extensively.
Guidelines
Your assignment will take the form of a multimedia presentation, such as a YouTube video, blog, PowerPoint presentation, etc. Ideally, your presentation will include audio, but if this is not possible, your presentation must include sufficient text to explain your findings and conclusions.
By Wednesday of Week 8, you will submit a short introduction and a link to your presentation in a designated discussion area AND in the Assignments Folder (this allows me to provide you with private feedback and a grade). Your presentation must be shared online, but you may choose how to do so. There are many free tools out there. Check out the following website for some ideas:
http://blog.crazyegg.com/2013/05/28/online-presentation-tools/
.
Speak and/or write professionally using standard English. If speaking, pay attention to correct grammar and enunciation. If writing, check your spelling and grammar carefully. Poor grammar, spelling, and/or enunciation may affect your grade.
Your presentation must include a written References section in proper citation format detailing the sources you used.
Initial Research
Once you have chosen a site and your instructor has approved it, conduct research using the UMUC Library databases, the internet, and other sources (nearby public librarie.
InstructionsThe tools of formal analysis are the starting point .docxvanesaburnand
Instructions
The tools of formal analysis are the starting point for understanding any work of art; these tools help you realize how a work of art was made and develop a deeper appreciation of it.
Step 1: Examine
Choose a work of art (1.3.6 (Caravaggio p. 79);
or
2.2.27 (Baca p. 224);
or
4.1.13 (Rivera p. 576)).
Start your formal analysis by taking a long look at the artwork using Part I of this book, the elements and principles of art as they relate to your chosen work.
Step 2: Write
Work of Art information:
State the title, artist, date, dimensions, and medium (what it is made of).
State the name of the exhibition in which the work was displayed/ where the artwork is located
Draft a thorough, detailed description of the work of art you chose.
Be sure to:
Write your
formal analysis
. Visually analyze and describe the contents of the work of art. Apply a minimum of 5 elements
and
5 principles of art vocabulary words as you discuss the art.
Include an additional
method of analysis
that is discussed in chapter 1.10 (Learning Module 2.5) to guide your research in order to understand why the artwork was made and what its message is.
Investigate the artist’s life when the work was created. Delve into the time and place in which he or she lived.
What symbols did the artist use, and what was his or her state of mind? Recognize that some artworks are meant to convey distinct messages, which were clear to their contemporary audiences.
Step 3:
Organize your findings into a combined analysis paper
using MLA format
. Your analysis should be a minimum of 800 words.
Use reliable sources. Include your research, as well as your own opinions, to form your interpretation of the artwork.
Before you submit... make sure that you have the following:
Formal analysis of the work of art selected
Identify and discuss one additional mode of analysis
The analysis length should be 3 - 5 pages
Use MLA format (Times New Roman 12 point size font, double-spaced, appropriate in-text citations, Works Cited page, etc...)
Cite external sources
Similarity Report must within 0-10%
.
InstructionsThe Homeland Security (DHS) agency is intended t.docxvanesaburnand
Instructions
The Homeland Security (DHS) agency is intended to be the stronger line of defense against terrorism in the U.S. Write a 10-12-page paper answering the following questions:
1. How is the DHS structured, and what are its current anti-terror and counter-terror capabilities? Given those capabilities, what does this indicate about what the DHS considers the most likely type of attack and by whom/what (Individuals? Organizations? Domestic militias? Radicalized residents? Foreign nationals?...)
2. What have you identified as DHS areas in need of improvement? What are its strong points?
3. Are there indications of how the DHS works with national intelligence agencies? Comment on this point, examining what may need improving regarding inter-agency relations and cooperation.
4. Summarize your findings and recommendations as an 'executive brief' (no more than 2 pages long). Your recommendations should be realistic, soundly based in current structures and capabilities (this includes strengthening those capabilities as identified). It should take into account potential restrictions of human rights, too. It should also reflect the current state of knowledge regarding homeland security and counter- / anti- terrorism. Include a statement that reflects your findings on what types of terror-related incidents are considered most likely to occur inside the U.S. (all 50 states, not just the 48 continental ones).
Thesis Statement
Write a thesis statement summarizing the main argument you will be making in your final paper. This may change as you move forward, but it will be your general road map.
THE TOPIC IS ---- Increasingly, Cyberspace
.
InstructionsThe student should describe how learning abou.docxvanesaburnand
Instructions:
The student should describe how learning about entrepreneurship would help them (a) know more about themselves, (b) identify their purpose in life, and (c) identify how they could positively transform the world.
To answer, the student must:
to. Use a maximum of 150 words
b. Choose font size 12 points Times New Roman or Arial
c. Separate lines to space and a half (1.5)
d. Validate your answer using at least two references
and. Include bibliography of references at the end of the forum
.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Testing is usually associated with expensive pilot projects at the
end of the product
development process when it’s usually too late to make major
modifications or change course.
In the following pages we outline a number of testing
techniques that you can already apply
during the search and design phase of your business ideas.
These techniques enable you to
generate market facts rapidly and cheaply while you are still
seeking to understand your
customers and design your value proposition and business
model.
As outlined earlier, testing goes beyond interviewing or market
observations, and gets
potential customers to perform certain actions that prove their
interest.
This type of testing can be applied as early as the instance you
have an idea. The facts you
gather in the process should continuously inform your search
2. for great value propositions
and business models.
We identified three categories of testing techniques:
• Testing interest & relevance
• Testing willingness & ability to pay
• Testing preferences & priorities
Now get out there and start testing!
Testing Your
Business Model
A Reference Guide
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What you measure:
Do potential customers show interest in your ideas? Are your
ideas relevant to
them? Are they interested enough to perform an action?
You can start testing the interest and relevance of your ideas
with customers before even
having a concrete value proposition in mind. By testing jobs,
pains, and gains you can figure
3. out if customers even care about the issues you intend to
address.
The following techniques allow you to get started on testing
your customers’ interest:
• Ad Tracking / “Fake” Ads
• Landing Pages
Ad tracking / “Fake” Ads /
Ad tracking is an established technique that is used by
advertisers to measure the effective-
ness of ad spending. The same technique can be used in a
powerful way to track the interest
or lack of interest of potential customers for a new value
proposition that doesn’t even exist
yet. If few or no potential customers respond to your ad
campaign they either don’t have the
job, pain, or gain you are planning to address or they don’t see
fit in your advertised value
proposition.
Tear-off ads or flyers are a low-cost and low-tech way to learn
from a local
advertising campaign.
Testing Interest
4. & Relevance
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Google ads are a very scalable way to test potential customers’
reactions to
certain search terms. With a small budget you can run a
campaign on Google
AdWords and you only pay if people click on your ads and visit
your landing page.
Billboard, magazine, or online banner ads
are a very rich, but usually more expensive
way to test ideas, if the ad features a call to
action that allows you to measure potential
customers’ interest.
Link tracking in general is a great way to
track people’s interest. For example, when
you send people a URL to your offer in an
email, make sure you track if they click on it
or not. This can easily be done with services
5. like goo.gl. If people don’t click on the link you
sent them they are not interested or have
more pressing issues.
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Landing Pages
Setting up so-called landing pages on the Internet is a very
quick and low-cost approach to
testing people’s interest in an idea. While this technique
originates from online services it can
be applied to physical products just as easily. The goal of a
landing page is to attract traffic
and then test several calls to action with potential customers
such as the ones outlined below.
Asking people to sign-up with their email to
be notified about the launch of a product is
a simple way to ask potential customers for
a small “investment” (e.g. taking the time to
sign up and handing over their email address)
6. that proves their interest.
Getting people to fill out a survey is another
action that can provide valuable information
about people’s interest. However, as outlined
previously for interviews, surveys are a great
source for information, but not a reliable
source of facts. The main fact resulting from
people filling out a survey is that they are
willing to invest their time.
Measuring click activity on your landing page
is another source of interesting learning. If
you have several elements on your landing
page visitors will click on those. So-called
heat maps will show you where visitors click
most and you’ll often be in for a surprise.
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7. What you measure:
Are potential customers interested enough in the features of
your value
proposition to buy? Will they put their money where there
mouth is?
Validating your customers’ interest and gathering facts that
prove you are addressing issues
that are relevant to them is not sufficient. You also want to
prove that they are willing to pay
you for addressing those issues.
The following techniques allow you to get started on testing
your customers’ willingness
to pay:
• “Fake” Sales
• Pre-Sales
• Minimum Viable Products
“Fake” Sales
There is a big difference between people telling you they are
interested in your value proposition
and them pulling out their wallet, credit card, or unlocking a
budget in a business to business
8. environment. It’s the difference between information and facts.
Simulating a “fake” sales for an
unfinished or even non-existing value proposition is a great way
to get to those facts. Of course
you need to manage what happens once the “customer” has
completed the “fake” purchase,
since the value proposition doesn’t yet exist. Being transparent,
explaining them that it was a
test and then offering them a future discount for the value
proposition you are testing or giving
them another goodie is usually a powerful way to turn them into
great advocates for your
cause. There are several techniques to simulate a purchase.
The simplest technique to simulate a purchase is to put a buy
now button on your website
or landing page. You can go as far as collecting credit card
information (but then destroying
them immediately) or simply measure the number of clicks on
the button. You can easily do
this for digital as well as physical products.
Testing willingness
& ability to pay
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An established technique in fast moving consumer goods
(FMCGs) is the “fake” sales of a
product in only one retail location for a very limited amount of
time. Don’t confound this with
a pilot sales, which is usually more extensive and more
expensive and often covers an entire
market. Traditional pilot sales usually come much later in the
testing process.
Pre-Sales
Pre-selling before a value proposition or prod-
uct fully exists has become an increasingly
popular method to test market interest. Sev-
eral internet platforms have made pre-sell-
ing a very easy process. While pre-sales is
relatively standard process in large industrial
investment goods it is now also very common
in mass market consumer goods.
Kickstarter is one of the most popular
10. platforms for pre-selling. You can advertise
a project on the platform and people can
pledge money to make it happen if they like it.
Projects only receive the money if they reach
their funding goals.
Collecting credit card information on your
own platform, but charging them later is
more complicated than using an off-the-
shelf platform, but perfectly possible. The
advantage is that you retain the full control
over the legal and commercial aspects.
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letter of intent
Pledges, letters of intent, and signatures under non-legally
binding documents are a
powerful technique to test potential customers’ willingness to
buy even if they are not
11. a binding pre-sales.
Minimum Viable Products (aka prototyping)
The so-called Minimum Viable Product (MVP) is a strategy
used for fast and quantitative
market testing of a value proposition, product, service, or
feature. It was initially used for web
applications and popularized by Eric Ries. An MVP is not
always a smaller or cheaper version
of your final product. Often a cheaper proxy allows you to test
the assumptions underlying
your value proposition more quickly and more cost effectively.
Ask yourself what you really
want to learn and what the cheapest hack possible is to test that
assumption.
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What you measure:
Which features of your value proposition do potential customers
prefer?
What do they really value? What do they prioritize?
When you are designing a value proposition you will often be
12. confronted with the question of
which issues are more relevant to customers or which features
they value more. Generating
facts on your customers’ preferences and priorities is a much
better approach to design than
prioritizing solely based on your assumptions. The techniques
outlined in this section also
allow you to learn more about your customers’ take on
alternative prices.
The following techniques allow you to get started on testing
your customers’ preferences:
• Split Testing
• Innovation Games®
Split Testing
Split testing, also known as so-called A/B testing is a powerful
technique to test the
performance of two or more options. You compare two or more
identical versions of a value
proposition, minimum viable product or landing page with one
variation per version that you
want to test. Even marginal changes can sometimes have a
major impact on behavior. In
e-commerce, for example, the location of a purchasing button,
13. the color of a website, etc.
can all have major impacts on purchasing behavior. The goal of
split testing is to identify
changes that increase or maximize an outcome of interest.
Landing pages are the most common technique used to perform
split tests for new value
propositions. For this book, for example, we tested several book
titles by performing split tests.
Testing Preferences
& Priorities
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Split tests can also be applied to physical products or services
by using split groups. For
example, in fast moving consumer goods, retailers often test the
best location of goods in
their shelves and aisles. Nothing prevents you from testing
services with slightly different
features with customer and measuring the behavior.
Innovation Games®
Innovation Games® are a powerful technique popularized by
14. Luke Hohmann that help you
unearth, describe, and prioritize value propositions and features
by using collaborative play
with your customers. These games can be played by customers
online or in person.
Below you find three of several Innovation
Games® that help you in your undertaking to
design stuff people want.
Prune the Product Tree uses the metaphor
of a gardener pruning a tree to map out how
customers would like to see the features of a
value proposition grow over time. In this game
customers place index cards with features
on the drawing of a tree to shape its growth.
Cards on the outer edges of the tree are con-
sidered longer term features and represent
the future. Cards placed closest represent
features to add in the near term.
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The Buy a Feature game gets customers to
prioritize features, rather than just debat-
ing which features customers find most
important. In this game you give customers
a list of potential features and provide each
with a price. Just like for a real product, the
price can be based on development costs,
customer value, or something else. Custom-
ers buy features that they want in the next
release of your product using play money
you give them.
In the Product Box game customers are asked to imagine that
they’re selling your product at a
trade show, retail outlet, or public market. They are given a few
cardboard boxes and asked to
literally design a product box that they would buy. The box
should have the key marketing slogans
that they find interesting. Ask your customer to use their box to
16. sell you your product. You will
learn what they appreciate most about your product and what
they find most important.
Module 3 Problem SetsPrinciples of EconomicsName:Date:
Question #1Question #1: Draw a perfectly inelastic supply
curve.Answer:
Question #2Question #2: If elasticity of demand is 0.5 and price
is lowered from $20 to $19, by what percentage will quantity
demanded rise?Answer:
Question #3Question #3: (a) Illustrate a tax increase. (b) State
what happens to equilibrium price and quantity.Answers:
Question #4Question #4: If the price of eye surgery falls by 50-
percent and the quantity of contact lenses demanded falls by 25-
percent, find the cross-price elasticity of demand for theses two
goods.Answer:
Question #5Question #5: A perfect competitor would never
charge more than market price because ________________; the
perfect competitor would never charge less than market price
because ________________________. Answers:
Question #6Question #6: How much is the firm's most efficient
output?Answer:
Question #7Question #7: At an output of 9, MC = 20 and AVC =
$25. At an output of 10, MC = $32 and AVC = $26. What is the
lowest price the firm will accept in the short-run?Answer:
Question #8
Question #9
Question #10
Question #11Question #11: There are basically only two
justifications for monopolies:Answers:12
Question #12Question #12: The main economic criticism of
monopolies and big business in general is that they are
________________________________.Answer:
Question #13Question #13: Price discrimination occurs when a
17. seller charges _________________________ for the same good
or service.Answer:
Question #14Question #14: The monopolistic competitor's
demand curve slopes
________________________________________.Answer:
Question #15Question #15: U.S. Steel and a few cigarette
companies were all engage in _________________________ to
attain their economic ends.Answer:
Question #16Question #16: The oligopolist
________________________ at the minimum point of his or her
ATC curve.Answer:
Question #17Question #17: The most important cartel in the
world today is
__________________________________________.Answer:
Module 4 Problem SetsPrinciples of EconomicsName:Date:
Question #1Net Exports = _________________ -
_________________________.Answers:
Question #2The three members of NAFTA are
_______________, __________________,
and__________________________.Answers:
Question #3Our exports of goods and services are about
____________ percent of our GDP in 2016.Answer:
Question #4The only trading bloc that has eliminated all its
international tariffs is ___________________________.Answer:
Question #5The main concern of the labor union members who
were protesting against the WTO, the IMF, and the World Bank
was ___________________.Answer:
Question #6______________________________ measures total
production in one year.Answer:
Question #7Per capita real GDP is found by dividing
_______________________ by
______________________.Answers:
Question #8Given the following information, calculate NDP:
GDP = $5 trillion and Depreciation = $500 billion.Answer:
Question #9If depreciation is $400 billion and NDP is $6
18. trillion, how much is GDP?Answer:
Question #10Find per capita GDP when population is 100
million and GDP is $2 trillion.Answer:
Question #11Find per capita GDP when GDP is $1.5 trillion and
population is 300 million.Answer:
Question #12If real GDP goes up by 3.7-percent and the GDP
deflator goes up by 1.6-percent, find the percentage change in
GDP.Answer:
Question #13If consumption spending is $3 trillion, investment
is $800 billion, government spending is $1 trillion, imports are
$1.2 trillion, and exports are $900 billion, how much is
GDP?Answer:
Question #14Over time, per capita real GDP comparisons
become _____________valid.Answer:
Question #15GDP includes only payments for
____________________________________.Answer:
