The evaluator gave the P&G website (www.pg.com) an excellent rating of 5/5. The site has a clean and attractive design with clear navigation. It is intended for both consumers of P&G products and investors. It provides information about company brands, sustainability efforts, and financial news. The content appears accurate and the site loads quickly without issues across browsers. Navigation is stable at the top and bottom of pages and search functionality is available. No improvements were suggested by the evaluator.

1. Web Site EVALUATION WORKSHEET
Information
Site name: P&G (Procter & Gamble)
URL: http://www.pg.com/en_US/index.shtml
Evaluated by: Aaron Laird
First Impression: [1 poor --- 5 excellent]: 5
Initial Impact of Page:
_X_Simple ___Overwhelming ______Underwhelming
___Chaotic __X___Attractive _____Ugly
General Comments:
The site looks clean, uses complementary colors, and navigation options are clear.
Identity:
Based solely on information presented, identify site owner and describe general type of
site:
Procter & Gamble is the site owner and it seems to be a site geared toward consumers
as well as investors.
Purpose
Based upon quick inspection, identify the basic points of the site. What basic functions
would it likely provide?
Information about the company, brands, sustainability, and “news and views” is located
across the top of the site and subgroups for each of these sections are accessible via a
drop down menu. There is a search menu located at the top right corner of the site.
Links to various articles about the company’s financial operations as well as articles
about its products are listed near the bottom of the page.

2. Web Site Evaluation Worksheet Page 2
Audience
Based upon quick inspection, consider who the audience for the site would be:
Consumers of Procter & Gamble products, and people who invest or are interested in
investing in the company.
GENERAL SITE CHARACTERISTICS
Site Structure
Is a site map provided?
X__ Yes
__ No
Are there any broken links to external sites or internal pages?
___ Yes
__X_ No
If yes, are they broken links
___ Yes
__X_ No
___ Both
What is the maximum page depth in the site (clicks from the home page)?
3
Are there clear entrance and exit pages to the site?
__X_ Yes
___ No
___ describe if so: The navigation bar appears no matter which page you click on and
there is always the option of clicking on the P&G icon at the top left corner of the
pages, which brings you back to the home page.

3. Web Site Evaluation Worksheet Page 3
Visuals and Layout
Describe the visuals used in the site:
Do you like the visuals?
_X__ Yes
___ No
Why or why not?
The visuals are not flashy or overly large, and they correlate to the text. The home page
provides thumbnails that you can click on to view other pages in the site.
How is the screen contrast [(poor) 1–5 (excellent)]? 5
If poor, describe why:
Describe text size
__ Too small
_X_ Just right
__ Too large
Resize the browser very large or very small.
Does the layout still work?
_X_ Yes
__ No
Do the text or images scale with the window size?
_X_ Yes
__ No
Is the layout width static (stays the same size) or does it grow with the screen size?
__ Static
_X_ Stretchable

4. Web Site Evaluation Worksheet Page 4
If the site has a static width, does the page fit or is there rightward scrolling at:
800 x 600?
__ Fits
__ Scrolls right
1024 x 768 and greater?
__ Fits
__ Scrolls right
With respect to vertical screen size, does the primary navigation fit on screen at:
800 x 600?
__ Fits
__ Scrolls off
1024 x 768 and greater?
__ Fits
__ Scrolls off
Do pages print correctly as is, or is a special print feature provided?
_X_ Prints correctly without special print page
__ Prints correctly with special print page
__ Doesn’t print correctly
What kinds of images are used in the site?
__ GIF
_X_ JPEG
_X_ PNG
__ Other
Are the images optimized properly? (e.g., small file size, safe colors)?
_X_ Yes
__ No
Are there image execution problems (e.g., color matching, seems showing in
background tiles, etc.)?

5. Web Site Evaluation Worksheet Page 5
__ Yes
_X_ No
Describe: ____________________________________
Is ALT text used for images?
_X_ Yes
__ No
__ Partially
Is the site usable without images on?
_X_ Yes
__ No
__ Partially
General Content
Does content appear accurate and truthful?
_X_ Yes
__ No
If no, describe what suggests this belief:
_______________________________________________________________________
Are there obvious misspellings in the site?
__ Yes
_X_ No
Are there obvious grammar or usage errors in the site?
__ Yes
_X_ No
If yes, describe these errors: (e.g., fragments, run-ons, heavy use of acronyms without
explanation)
_______________________________________________________________________
Describe the tone of content in the site (e.g., playful, business like, serious, humorous)
Serious, very user-oriented.

6. Web Site Evaluation Worksheet Page 6
Is content updated on the site?
_X_ Yes
__ No
How do you know the content is updated? There are recent articles regarding the
company’s stock and the products the company sells.
TECHNOLOGY USAGE
Browser Support
Does the site work in different browsers? List the browsers you use to test and its
versions:
Yes. Google Chrome and IE 8.
Page loading time
__ slow (over 20 seconds)
_X_ fast
Navigation
Primary Navigation (select one or more):
_X_ Top
_X_ Bottom
_X_ Left
__ Right
Does the site use assistance links (breadcrumbs)?
_X_ Yes
__ No
Consistency of navigation placement: [ 1 (random)–5 (very stable) ]
5
Comments on navigation placement:
Very user-friendly, easy to find.
Does navigation in the site rely on the back button?
__ Yes
_X_ No

7. Web Site Evaluation Worksheet Page 7
Is a “back-to-top” button used on longer pages which require the user to scroll?
__ Yes
_X_ No
Search
Does site have an internal search system?
_X_ Yes
__ No
If no, should one be included?
__ Yes
__ No
Why?
_______________________________________________________________________
Use of multimedia elements on the page:
THE FINAL SCORE
Final Score—[ (Dislike) 1–5 (Like a lot) ]:
5
Evaluation Summary:
The site is clean, easy to use and understand. From the home page you are only a few
clicks away from a plethora of information ranging from cosmetic and household items,
to how the company is handling environmental issues, to financial reports. All links work
and there is even a link to follow the company on Twitter. There are RSS feeds for 15
topics that you can subscribe to if you wish.

8. Web Site Evaluation Worksheet Page 8
Suggestions for Improvement:
None. The site is very user-friendly and the layout works well with the company’s overall
goals, which seem to be consumer satisfaction and, of course, presenting their company
in a positive light.