Workshop: Location matters – GIS in financial inclusion, Johannesburg, South Africa. Katy Bariamis, Nedbank.

1. USE OF GEOGRAPHICAL DATA WITHIN
NEDBANK
The importance of using geographic data in making better strategic business decisions
By Katy Bariamis

2. Image business people have of
GIS
NEDBANK
ATM FOOTPRINT
NEDBANK
BRANCH FOOTPRINT
It’s important to get the business
to understand that GIS is not just
points on the map

3. BUT GIS is so much more
Data mining makes
up 70 - 80% of the
total time
A good GIS team
needs 4 things.
• Well trained GIS
champions
• Access to data
• Access to GIS
software tools
• Input into the
business strategy

4. How do we answer a business question?
(A practical example)
We need to
Gather the data
We need to
Analyse the
data
We need to
Combine the
data
We need to
Display the
results
Sales per
Branch
Branch
Locations
Customer
Locations
Branch to Customer
Route Distance

5. How do we answer a business question?
(A practical example)
Is the customer catchment area
the same as what we initially
thought?
Notice the hotspots of how far
customers travel to use the
branch
What impact does this have on
both the branch and the
customers?

6. Additional Geographical
Analysis
Nedbank
Site Selection
Staff Resource
Allocation
Staff Impact
Analysis

7. Site Selection
We also provide
business areas with a
geographical area
reports electronically
This allows them to
understand the
dynamics of an area
where they want to go
into as well as the
various influencing
factors unique to that
geographical area

8. Staff Resource Allocation
Do we have enough Sales
people on the ground??
Do these
branches have to
right people
selling the right
products?
Clients
Vs
Branch Head Counts

9. Staff Impact Analysis
Geocoding our staff
members residential
locations helps us to:
1) Identify the
potential impact
on staff members
through office
movements and
consolidations
2) Understand high
density areas for
potential
transportation
initiatives.