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Yellowfin Location Intelligence Best Practices Webinar
Location intelligence uses mapping and geospatial technology to analyze data that has a location element. This allows organizations to visualize where data is located and identify patterns and correlations spatially. Some key benefits are being able to see where data is not located, analyze changes over time, and gain insights beyond traditional analysis methods. Best practices for location intelligence include geocoding data, using multiple data layers, selecting appropriate background maps, thinking beyond traditional maps, combining maps with other visualizations, drilling down into location data, and identifying opportunities where no data currently exists.
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Yellowfin Location Intelligence Best Practices Webinar
- 1. Location Intelligence BestPractices
- 2.
- 3. Your presenters Year | Last Yellowfin CEO, Glen Rabie Yellowfin Strategic Alliances Manager, Daniel Shaw-Dennis
- 4. What is LocationYear | Last Intelligence?
- 5. | Functional Delivery TechnicalJargon 11% Only 11% of IT managers are familiar with the term “Location intelligence” Tech Target Survey 2012
- 6. It all starts|with data Delivery Functional 80% Of all data has a location element
- 7. What does| thisinclude? Last Year Being able to map your data is important • •90% of marketing managers from across the transport, finance, retail and public Customers Address sectors plan on implementing enterprise mapping and geospatial technology in 2012 (Vanson Bourne) • Store Address •Organizations like yours listed “geographic-intelligence functions” as the standout new analytics product requirement for 2012 (Gartner’s 2012 BI Magic Quadrant survey) • Supplier Location • Events • Government Regions • Sales Territories
- 8. Spatial dataLast Yeardetermine: | is used to • How big is my market area? • What is my share of the market area? • Which market areas offer the greatest potential for growth? • What is the spending potential for my product in this market? • How many stores can this market support?
- 9. Benefits of| Mappingin BI Last Year • Used where traditional tables/grids, graphs and other analysis tools fall short • Shows where data is NOT located in addition to where it is located • Set you maps in motion to see changes over time
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- 11. | Last Year CholeraMap of 1854
- 12. More recentLast Year | examples
- 13. Visualization Styles How toput your data on the map
- 14. Rasta MapsMobile devicev PC |
- 15. Polygons | SmartPhone Conversion
- 16. HeatMaps | InternetAccess Growth • Heat maps should only be used for high density data
- 17. Point Data| Tablets& PCs
- 18. Time Animations &PCs | Tablets
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- 20. Best Practice #1 Geocode your data (mapify it!)
- 21. | What dothey do? Getting the spatial level right Geocoding is linking your data to a geographic / spatial place •Point •Zip Code •County •State What’s the right level for your data
- 22. Where can|IWhat dothey do? get it • Map Providers • Govt. Web Sites • Manually… from Google
- 23. Best Practice #2 Use multiple layers for better insight
- 24. Why Stack| iton Mobile BI for consumers Layers provide the ability to mix and match various metrics to find correlations and patterns
- 25. Best Practice #3 Background maps provide context to your spatial data points or polygons
- 26. Services | MobileBI for consumers Google Maps, WMS Layers – see terrain, cities, streets, population in the context of your data
- 27. Best Practice #4 Think beyond traditional maps and geography
- 28. Location is| notjust BI for consumers Mobile traditional maps Use images to provide alternative mapping options: •Campus map and student numbers •Human body for injury analytics •Warehouse floor plan for stock levels
- 29. Best Practice #5 Combine mapping with other visualizations for a deeper understanding
- 30. Greater level ofanalysis consumers | Mobile BI for Combine Location analysis with traditional data analysis & visualization: •Filtering •Analytic Dashboards
- 31. Best Practice #6 Let your location data drive you to the information you need.
- 32. Drill down tothe depths consumers | Mobile BI for Slice and Dice, Drill through and Drill down to see the why behind the where
- 33. Best Practice #7 Look for opportunities where no data exists
- 34. Where thing’s aren’tfor consumers | Mobile BI Seeing what’s not there is the big opportunity: •Where could I put new stores •Should I change my marketing target areas and channels •What is my target demographic
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- 36. More InformationYear | Last Yellowfin www.yellowfinbi.com Feedback & Questions pr@yellowfin.bi @YellowfinBI Yellowfin LinkedIn User Group
Editor's Notes
- #5 Location Intelligence is the capacity to organize and understand complex events through the use of geographic relationships inherent in all information. Yellowfin’s Location Intelligence combines traditional Business Intelligence with the addition of a spatial element to let you easily visualize your spatial and business data simultaneously.
- #13 “ Yellowfin gives us the ability to use GIS data to determine where our sales and customers are coming from to detect new opportunities.” (Cosmetics Cubed IT Manager, Lloyd Shanks)
- #22 DEMO Example Athlete Geo Point Agency Polygon Invoiced Amounts Change Colour Add GIS background
- #25 Show Example 1 from dashboard. I can see sales Where are my athletes I can drill into the layers do see France has no-one.
- #27 If I’m a skier where are my ski fields If I’m look after fishing supplies, where are the lakes and rivers.
- #33 Drill Through in analysis tab Drill Through on Google Map.