This document discusses how location intelligence and GIS technologies can help retailers make strategic decisions. It explains that location intelligence derives insights from location data to answer spatial questions. It then outlines several retail industry strategies that can benefit from location intelligence, including customer engagement, site suitability analysis, market research and planning, and supply chain and logistics optimization. The document argues that understanding location is important for businesses to improve return on investment, increase sales, control costs, and build customer loyalty.
Derive meaningful insights from interactive geospatial visualizations to gain strategic advantage. Get actionable insights using location data of consumer demographics, competition, warehouses and more. Make better forecasts and predictions with real-time view of evolving geospatial conditions.
A successful online/catalog retailer analyzed location data to inform its brick-and-mortar expansion strategy. It used demographic and customer data to identify areas with high concentrations of its target customers. This helped the retailer choose a profitable location to open a new store in Austin, Texas. After launching the store, sales increased and the retailer continued using location analytics to optimize marketing, merchandise, and evaluate store performance.
Location analytics provides retailers with insights into customer behavior, store performance, and market trends through mapping and spatial analysis of business data. It enables retailers to improve ROI by identifying underperforming areas, increase sales by better targeting marketing, and control costs by revealing inefficiencies. Additional benefits include boosting customer satisfaction by addressing service issues and building customer loyalty through more personalized loyalty programs. The document advocates for retailers to use location analytics tools to gain these strategic advantages.
This document discusses location intelligence and its benefits for businesses. Location intelligence involves analyzing business data in relation to location to gain insights. It can help answer questions like where assets, sales and target markets are located. The document provides case studies of how companies have used location intelligence to improve distribution, marketing and recruitment. It also outlines the steps to implement location intelligence, including enhancing data with location and demographics, visualizing on maps, and integrating it into business intelligence systems. Attendees are encouraged to download an evaluation copy to get started with location intelligence.
An Introduction to Axis Business InsightCosine Group
Axis is the Business Insights consultancy division of the Cosine Group, a unique group of brand activation agencies owned by Omnicom that deliver connected consumer experiences from Insight to Implementation.
In a data rich, low growth world, commercial leaders are increasingly prioritising insight to influence their strategic direction. Axis helps commercial leaders maximise ROI by sourcing the right data and then applying industry leading expertise to produce highly actionable insights.
How retail analytics help monitor big box stores performanceCARTO
In this webinar, we show how Retail Analytics is helping stores identify best business practices through geospatial to strengthen performance.
Watch the recorded webinar at https://go.carto.com/webinars/retail-analytics-recorded
This document discusses the need to rethink traditional marketing analytics approaches and leverage big data solutions. It notes that while many firms want to be data-driven, few are good at taking action on data. Traditional approaches have limitations in scaling and real-time processing across new data sources like mobile and apps. A big data approach allows for a 360-degree customer view, real-time campaign adjustments, accurate customer value scoring, and understanding customer behavior patterns. It presents architectures for ingesting diverse customer data, building customer profiles, modeling to gain insights, and optimizing marketing based on those insights.
Derive meaningful insights from interactive geospatial visualizations to gain strategic advantage. Get actionable insights using location data of consumer demographics, competition, warehouses and more. Make better forecasts and predictions with real-time view of evolving geospatial conditions.
A successful online/catalog retailer analyzed location data to inform its brick-and-mortar expansion strategy. It used demographic and customer data to identify areas with high concentrations of its target customers. This helped the retailer choose a profitable location to open a new store in Austin, Texas. After launching the store, sales increased and the retailer continued using location analytics to optimize marketing, merchandise, and evaluate store performance.
Location analytics provides retailers with insights into customer behavior, store performance, and market trends through mapping and spatial analysis of business data. It enables retailers to improve ROI by identifying underperforming areas, increase sales by better targeting marketing, and control costs by revealing inefficiencies. Additional benefits include boosting customer satisfaction by addressing service issues and building customer loyalty through more personalized loyalty programs. The document advocates for retailers to use location analytics tools to gain these strategic advantages.
This document discusses location intelligence and its benefits for businesses. Location intelligence involves analyzing business data in relation to location to gain insights. It can help answer questions like where assets, sales and target markets are located. The document provides case studies of how companies have used location intelligence to improve distribution, marketing and recruitment. It also outlines the steps to implement location intelligence, including enhancing data with location and demographics, visualizing on maps, and integrating it into business intelligence systems. Attendees are encouraged to download an evaluation copy to get started with location intelligence.
An Introduction to Axis Business InsightCosine Group
Axis is the Business Insights consultancy division of the Cosine Group, a unique group of brand activation agencies owned by Omnicom that deliver connected consumer experiences from Insight to Implementation.
In a data rich, low growth world, commercial leaders are increasingly prioritising insight to influence their strategic direction. Axis helps commercial leaders maximise ROI by sourcing the right data and then applying industry leading expertise to produce highly actionable insights.
How retail analytics help monitor big box stores performanceCARTO
In this webinar, we show how Retail Analytics is helping stores identify best business practices through geospatial to strengthen performance.
Watch the recorded webinar at https://go.carto.com/webinars/retail-analytics-recorded
This document discusses the need to rethink traditional marketing analytics approaches and leverage big data solutions. It notes that while many firms want to be data-driven, few are good at taking action on data. Traditional approaches have limitations in scaling and real-time processing across new data sources like mobile and apps. A big data approach allows for a 360-degree customer view, real-time campaign adjustments, accurate customer value scoring, and understanding customer behavior patterns. It presents architectures for ingesting diverse customer data, building customer profiles, modeling to gain insights, and optimizing marketing based on those insights.
The document discusses best practices for using location-based technologies like beacons in retail. It describes how Point Inside helps retailers implement these solutions by providing tools to digitize floor plans, deploy beacons, and monitor their performance. It also presents a case study of how Nebraska Furniture Mart used Point Inside's platform to implement beacons and mobile wayfinding across their large Texas stores, resulting in increased traffic, revenue, and sales.
Loyalytics is a boutique analytics consulting company helping businesses improve their customer loyalty across industries through the use of data and analytics. We help businesses convert data into an enterprise asset and leverage it to shape their customer strategy. Our mission is to be the “Voice of customers” for all our business partners.
Our capabilities span across the entire gamut of Analytics service offerings from Enterprise BI solutions for tracking and monitoring KPI’s to advanced data science solutions like Price optimization, Customer segmentations etc. Our Solutions can be clubbed into the following 5 verticals:
• Business Dashboards
• Customer Analytics
• Digital Analytics
• Merchandising Analytics
• Market Research
Our engagement model is very flexible and can be customized to the specific needs of the organization. From pure consulting assignment (Analytics Maturity assessment for business) to E2E deployment of specific analytics solutions, we do it all. For more information regarding our solutions/offerings please visit our website at www.loyalytics.in
Supercharging Site Planning in Retail & Real Estate [CARTO Reveal]CARTO
In this webinar, our speakers, Flo Broderick, Javier Pérez Trufero and Iñigo Medina discuss how Retailers and Real Estate companies can speed up their geospatial journey with third party data.
Watch it now at: https://go.carto.com/supercharging-site-planning-monitoring-retail-real-estate-recorded
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
This document outlines a proposed in-store shopping helper solution called SHOPPR. SHOPPR would provide precise indoor navigation, shopping assistance, and personalized promotions to customers in large retailers. It aims to increase customer engagement and sales for clients. The business strategy involves patenting location tracking technology, increasing customer loyalty through data, and offering flexible product customization. The go-to-market plan is to partner with Safeway to rollout a customized SHOPPR mobile app to their 6 million existing users. Financial projections show raising $11.5 million in funding over three rounds and achieving profitability after completing major retail partner rollouts.
Winstep marketing research and analytics 1.2Vinay Darp
Winstep provides integrated marketing solutions including marketing research, branding & events, and analytics services. It has 17 years of experience working with clients across diverse industries in India. The company collects and analyzes data to provide insights and recommendations to help clients make better business decisions. It offers various marketing research services including surveys, qualitative research, and data collection & management. Winstep also handles branding and event planning needs. Additionally, the company provides analytics solutions including market intelligence reports, marketing campaign analysis, and social media sentiment analysis using technologies like machine learning.
Merchandise Planning Software - Get ARC
Merchandise Analytics Brochure
You’ll see that ARC consists of a large range of role-based reports,dashboards and analyses that help you with strategic,
tactical as well as
day-to-day decisions.
Outreach Enterprise is a leading IT Solution offering world class Salesforce automation & Retail Analytics Solutions to streamline your operations.
Location data is found in 80% of organizational data but is often overlooked. Location analytics maps this location-specific data to provide insights across business areas like operations, marketing, and risk management. It offers dynamic mapping, spatial analysis, and access to complementary data. This goes beyond simple visualization to reveal patterns and relationships not evident in other formats. An effective solution is compatible with existing tools, supports various analyses and platforms, and is provided by an experienced vendor with user support. Location analytics can help organizations better understand and leverage their data.
The document discusses how geographic information systems (GIS) and location analytics can drive business value across various industries. It provides examples of companies like Esri, Arby's, Ascena Retail Group, and Werner Enterprises that have used GIS solutions to improve site selection, optimize supply chains, and enhance marketing and decision making. The document advocates that location is fundamental to business and GIS allows organizations to gain new insights into their data by understanding geographic context.
This presentation by Dickinson + Associates consultant Cameron Spath will demonstrate geospatial analytics, geospatial logistics, the ability to use BusinessObjects without SAP as the core and the value that high-end executive geospatial dashboards can bring to corporations and their customers. Specifically, this webinar will include BusinessObjects integrated with Google Maps add-on tool (CMaps) that uses a non-SAP data source (SQL). It will conclude with a Dashboard Demo, illustrating how a global leader in fertilizer uses the tool to decrease delivery time, increase profit, organize shipments, allocate shipments to plants and so much more.
Retail Analytics: Creating Location-Driven Performance Reports in Power BIGaligeo
In today's data-driven BI landscape, Microsoft Power BI has proven to be the preffered go-to solution with it comes to create meaningful reports, to help business users find the insights they seek and make the most informed decisions.
However, even if harnessing the potential of Power BI is now essential for staying ahead, all these reports are still too often failing to truly answer to retail-challenges, because they do not the "where" dimension into account.
Finding the best store locations, optimizing territorial coverage for a network of stores or products, understanding how e-commerce or drive-to-store affect stores performance, analyzing key-success factors to truly understand store or product performance, ... all of these core use-cases can only be apprehend using a location-driven approach.
This is why we are inviting you to join us on our exclusive webinar designed for Retail and FMCG professionals, where we delve into the world of Location Intelligence in Power BI, in order for you to get insights to supercharge your retail analytics.
In this webinar, you will find new insights on how you can supercharge your Power BI reports with strong Location Intelligence capabilities, such as :
- Seamlessly integrate diverse geospatial data into Power BI to uncover location-driven insights
- Explore advanced geodata visualization techniques and best practices tailored to the Retail & FMCG industries, like catchment areas calculation
- Step through the process of designing interactive and visually compelling location-driven performance reports within Power BI to answer to your business needs.
These capabilities will be illustrated with real-world examples and case studies, showcasing how Power BI boosted with Location Intelligence can transform analytical processes for Retail and FCMG businesses.
And of course as usual, you will be welcome to ask your own questions!
Take care, and see you there.
- Galigeo Team
eCommerce Managed Analytics companies.pptxKavika Roy
The Indian and global retail / eCommerce industry is rapidly changing to adopt the latest technologies. Many sellers and store owners can benefit from eCommerce analytics. Here, we’ll discuss the top five managed analytics companies in the eCommerce industry and their offerings.
Literature Review Basics and Understanding Reference Management.pptxDr Ramhari Poudyal
Three-day training on academic research focuses on analytical tools at United Technical College, supported by the University Grant Commission, Nepal. 24-26 May 2024
The document discusses best practices for using location-based technologies like beacons in retail. It describes how Point Inside helps retailers implement these solutions by providing tools to digitize floor plans, deploy beacons, and monitor their performance. It also presents a case study of how Nebraska Furniture Mart used Point Inside's platform to implement beacons and mobile wayfinding across their large Texas stores, resulting in increased traffic, revenue, and sales.
Loyalytics is a boutique analytics consulting company helping businesses improve their customer loyalty across industries through the use of data and analytics. We help businesses convert data into an enterprise asset and leverage it to shape their customer strategy. Our mission is to be the “Voice of customers” for all our business partners.
Our capabilities span across the entire gamut of Analytics service offerings from Enterprise BI solutions for tracking and monitoring KPI’s to advanced data science solutions like Price optimization, Customer segmentations etc. Our Solutions can be clubbed into the following 5 verticals:
• Business Dashboards
• Customer Analytics
• Digital Analytics
• Merchandising Analytics
• Market Research
Our engagement model is very flexible and can be customized to the specific needs of the organization. From pure consulting assignment (Analytics Maturity assessment for business) to E2E deployment of specific analytics solutions, we do it all. For more information regarding our solutions/offerings please visit our website at www.loyalytics.in
Supercharging Site Planning in Retail & Real Estate [CARTO Reveal]CARTO
In this webinar, our speakers, Flo Broderick, Javier Pérez Trufero and Iñigo Medina discuss how Retailers and Real Estate companies can speed up their geospatial journey with third party data.
Watch it now at: https://go.carto.com/supercharging-site-planning-monitoring-retail-real-estate-recorded
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
This document outlines a proposed in-store shopping helper solution called SHOPPR. SHOPPR would provide precise indoor navigation, shopping assistance, and personalized promotions to customers in large retailers. It aims to increase customer engagement and sales for clients. The business strategy involves patenting location tracking technology, increasing customer loyalty through data, and offering flexible product customization. The go-to-market plan is to partner with Safeway to rollout a customized SHOPPR mobile app to their 6 million existing users. Financial projections show raising $11.5 million in funding over three rounds and achieving profitability after completing major retail partner rollouts.
Winstep marketing research and analytics 1.2Vinay Darp
Winstep provides integrated marketing solutions including marketing research, branding & events, and analytics services. It has 17 years of experience working with clients across diverse industries in India. The company collects and analyzes data to provide insights and recommendations to help clients make better business decisions. It offers various marketing research services including surveys, qualitative research, and data collection & management. Winstep also handles branding and event planning needs. Additionally, the company provides analytics solutions including market intelligence reports, marketing campaign analysis, and social media sentiment analysis using technologies like machine learning.
Merchandise Planning Software - Get ARC
Merchandise Analytics Brochure
You’ll see that ARC consists of a large range of role-based reports,dashboards and analyses that help you with strategic,
tactical as well as
day-to-day decisions.
Outreach Enterprise is a leading IT Solution offering world class Salesforce automation & Retail Analytics Solutions to streamline your operations.
Location data is found in 80% of organizational data but is often overlooked. Location analytics maps this location-specific data to provide insights across business areas like operations, marketing, and risk management. It offers dynamic mapping, spatial analysis, and access to complementary data. This goes beyond simple visualization to reveal patterns and relationships not evident in other formats. An effective solution is compatible with existing tools, supports various analyses and platforms, and is provided by an experienced vendor with user support. Location analytics can help organizations better understand and leverage their data.
The document discusses how geographic information systems (GIS) and location analytics can drive business value across various industries. It provides examples of companies like Esri, Arby's, Ascena Retail Group, and Werner Enterprises that have used GIS solutions to improve site selection, optimize supply chains, and enhance marketing and decision making. The document advocates that location is fundamental to business and GIS allows organizations to gain new insights into their data by understanding geographic context.
This presentation by Dickinson + Associates consultant Cameron Spath will demonstrate geospatial analytics, geospatial logistics, the ability to use BusinessObjects without SAP as the core and the value that high-end executive geospatial dashboards can bring to corporations and their customers. Specifically, this webinar will include BusinessObjects integrated with Google Maps add-on tool (CMaps) that uses a non-SAP data source (SQL). It will conclude with a Dashboard Demo, illustrating how a global leader in fertilizer uses the tool to decrease delivery time, increase profit, organize shipments, allocate shipments to plants and so much more.
Retail Analytics: Creating Location-Driven Performance Reports in Power BIGaligeo
In today's data-driven BI landscape, Microsoft Power BI has proven to be the preffered go-to solution with it comes to create meaningful reports, to help business users find the insights they seek and make the most informed decisions.
However, even if harnessing the potential of Power BI is now essential for staying ahead, all these reports are still too often failing to truly answer to retail-challenges, because they do not the "where" dimension into account.
Finding the best store locations, optimizing territorial coverage for a network of stores or products, understanding how e-commerce or drive-to-store affect stores performance, analyzing key-success factors to truly understand store or product performance, ... all of these core use-cases can only be apprehend using a location-driven approach.
This is why we are inviting you to join us on our exclusive webinar designed for Retail and FMCG professionals, where we delve into the world of Location Intelligence in Power BI, in order for you to get insights to supercharge your retail analytics.
In this webinar, you will find new insights on how you can supercharge your Power BI reports with strong Location Intelligence capabilities, such as :
- Seamlessly integrate diverse geospatial data into Power BI to uncover location-driven insights
- Explore advanced geodata visualization techniques and best practices tailored to the Retail & FMCG industries, like catchment areas calculation
- Step through the process of designing interactive and visually compelling location-driven performance reports within Power BI to answer to your business needs.
These capabilities will be illustrated with real-world examples and case studies, showcasing how Power BI boosted with Location Intelligence can transform analytical processes for Retail and FCMG businesses.
And of course as usual, you will be welcome to ask your own questions!
Take care, and see you there.
- Galigeo Team
eCommerce Managed Analytics companies.pptxKavika Roy
The Indian and global retail / eCommerce industry is rapidly changing to adopt the latest technologies. Many sellers and store owners can benefit from eCommerce analytics. Here, we’ll discuss the top five managed analytics companies in the eCommerce industry and their offerings.
Literature Review Basics and Understanding Reference Management.pptxDr Ramhari Poudyal
Three-day training on academic research focuses on analytical tools at United Technical College, supported by the University Grant Commission, Nepal. 24-26 May 2024
International Conference on NLP, Artificial Intelligence, Machine Learning an...gerogepatton
International Conference on NLP, Artificial Intelligence, Machine Learning and Applications (NLAIM 2024) offers a premier global platform for exchanging insights and findings in the theory, methodology, and applications of NLP, Artificial Intelligence, Machine Learning, and their applications. The conference seeks substantial contributions across all key domains of NLP, Artificial Intelligence, Machine Learning, and their practical applications, aiming to foster both theoretical advancements and real-world implementations. With a focus on facilitating collaboration between researchers and practitioners from academia and industry, the conference serves as a nexus for sharing the latest developments in the field.
Batteries -Introduction – Types of Batteries – discharging and charging of battery - characteristics of battery –battery rating- various tests on battery- – Primary battery: silver button cell- Secondary battery :Ni-Cd battery-modern battery: lithium ion battery-maintenance of batteries-choices of batteries for electric vehicle applications.
Fuel Cells: Introduction- importance and classification of fuel cells - description, principle, components, applications of fuel cells: H2-O2 fuel cell, alkaline fuel cell, molten carbonate fuel cell and direct methanol fuel cells.
CHINA’S GEO-ECONOMIC OUTREACH IN CENTRAL ASIAN COUNTRIES AND FUTURE PROSPECTjpsjournal1
The rivalry between prominent international actors for dominance over Central Asia's hydrocarbon
reserves and the ancient silk trade route, along with China's diplomatic endeavours in the area, has been
referred to as the "New Great Game." This research centres on the power struggle, considering
geopolitical, geostrategic, and geoeconomic variables. Topics including trade, political hegemony, oil
politics, and conventional and nontraditional security are all explored and explained by the researcher.
Using Mackinder's Heartland, Spykman Rimland, and Hegemonic Stability theories, examines China's role
in Central Asia. This study adheres to the empirical epistemological method and has taken care of
objectivity. This study analyze primary and secondary research documents critically to elaborate role of
china’s geo economic outreach in central Asian countries and its future prospect. China is thriving in trade,
pipeline politics, and winning states, according to this study, thanks to important instruments like the
Shanghai Cooperation Organisation and the Belt and Road Economic Initiative. According to this study,
China is seeing significant success in commerce, pipeline politics, and gaining influence on other
governments. This success may be attributed to the effective utilisation of key tools such as the Shanghai
Cooperation Organisation and the Belt and Road Economic Initiative.
Introduction- e - waste – definition - sources of e-waste– hazardous substances in e-waste - effects of e-waste on environment and human health- need for e-waste management– e-waste handling rules - waste minimization techniques for managing e-waste – recycling of e-waste - disposal treatment methods of e- waste – mechanism of extraction of precious metal from leaching solution-global Scenario of E-waste – E-waste in India- case studies.
DEEP LEARNING FOR SMART GRID INTRUSION DETECTION: A HYBRID CNN-LSTM-BASED MODELgerogepatton
As digital technology becomes more deeply embedded in power systems, protecting the communication
networks of Smart Grids (SG) has emerged as a critical concern. Distributed Network Protocol 3 (DNP3)
represents a multi-tiered application layer protocol extensively utilized in Supervisory Control and Data
Acquisition (SCADA)-based smart grids to facilitate real-time data gathering and control functionalities.
Robust Intrusion Detection Systems (IDS) are necessary for early threat detection and mitigation because
of the interconnection of these networks, which makes them vulnerable to a variety of cyberattacks. To
solve this issue, this paper develops a hybrid Deep Learning (DL) model specifically designed for intrusion
detection in smart grids. The proposed approach is a combination of the Convolutional Neural Network
(CNN) and the Long-Short-Term Memory algorithms (LSTM). We employed a recent intrusion detection
dataset (DNP3), which focuses on unauthorized commands and Denial of Service (DoS) cyberattacks, to
train and test our model. The results of our experiments show that our CNN-LSTM method is much better
at finding smart grid intrusions than other deep learning algorithms used for classification. In addition,
our proposed approach improves accuracy, precision, recall, and F1 score, achieving a high detection
accuracy rate of 99.50%.
KuberTENes Birthday Bash Guadalajara - K8sGPT first impressionsVictor Morales
K8sGPT is a tool that analyzes and diagnoses Kubernetes clusters. This presentation was used to share the requirements and dependencies to deploy K8sGPT in a local environment.
Using recycled concrete aggregates (RCA) for pavements is crucial to achieving sustainability. Implementing RCA for new pavement can minimize carbon footprint, conserve natural resources, reduce harmful emissions, and lower life cycle costs. Compared to natural aggregate (NA), RCA pavement has fewer comprehensive studies and sustainability assessments.
2. Agenda
GIS for Retail Business
What is location intelligence?
How important is location in business?
Retail industry strategies
3. Agenda
GIS for Retail Business
What is location intelligence?
How important is location in business?
Retail industry strategies
4. GIS for Retail Business
Using Location Analytics for Strategic Decision Making
Market Planning
Site Selection
Merchandising
Store Operations
5. What is location intelligence?
.
Location Intelligence is the methodology of deriving insights from location data to answer spatial
questions.
6. How location intelligence works for our retailers
• Making a difference by solving
people's problems with Real Care
• Grow Sales with Precision
• Use ArcGIS technology to understand
why transactions happen where they
do
Using Smart Mapping
Location intelligence
7. Create beautiful and compelling infographics and
reports to present across your organization, to
customers and to external stakeholders
Present your Findings as Professional
Infographics & Reports
Location intelligence
8. How important is location in business?
Improve ROI
Increase Sales
Control Costs
Build Customer Loyalty
10. Customer Engagement
Build relationships with your customers and know
your best customers by Unlocking insights from
your CRM with GIS
CRM Analysis
Segmentation data
Data Enrichment
11. Site Suitability
Maximize your store investments and Make better
decisions about stores and facilities
Competitive Analysis
Site Potential Evaluation
Demographics
12. Site Market Research and Planning
See what your competition can’t and use Precise
market intelligence growth drives
Dynamic trade area
Market potential
Business data
13. Manage and optimize assets and See where
logistics assets are in real time
Supply Chain and Logistics
Quickly assess your network
Situational awareness
Smart region development
In my presentation today I will talk and present to you how and why using GIS science with retail
making decisions based on geographic loation is basic to human thinking.
Like where shall we go ? Or what will it be like ?, and what shall we do when we get there
And the same roles are applied to the simple event like going to the store or not.
And because of that by understanding geographic and people's relationship to location, we can make informed decisions about the way we live on our planet.
A geographic information system (GIS) is a technological tool for making intelligent decisions.
By Esri, the world-leader in Geographic Information Systems (GIS) software, it provides the best in-class mapping platform with location based data to help retailers make the most strategic business decisions.
In our session today we will talking about 4 subjects
GIS enables retailers to understand and visualize geographic relationships and improve productivity and efficiency in these processes Retail Business.
For retailers, the most important thing is demographic data
When retailers don’t understand the demographic of the markets they serve, they miss out on both 1. profits and 2. customer satisfaction.
The beauty and the power of GIS is that it allows companies to consider
Many possibilities, and
Understand new potentials, and
Review the impact of different products, different store and analyze changing trends in the retail market.
No other software technology has such a far-reaching potential. Find out what ESRI customers have known for years—that GIS grows their business success.
GIS provide solutions for retailers of all sizes, from one small shop to locations across the globe. retailers are using Esri ArcGIS platform to improve efficiencies and decision-making in many points such as :
Market Planning: by quickly identify ideal new store locations and see
which current stores are performing well and why.
Also for Site Selection: Take a data-driven approach to validate your assumptions about location. Combine locations and costs data with potential customers, clients and your competitors data
Merchandising: ميرشن دايزنجby Ensureing product variety meet customer expectations in every location by using GIS we can learn what makes each store successful and personalize based on regional preferences. •
And we can monitor our Store Operations: by Mapping the real-time status of customers, products, events and assets to precisely manage facilities and use dashboards and analysis to get the full operational picture at one or many stores.
The next point in our agenda today is on how we can gain the benefits from Location intelligence
Location Intelligence is the methodology of deriving insights from location data to answer spatial questions.
We can use the GIS intelligence tools to identify where an event has taken place and understand why it is happening,
Ex -- by the data that available to us for specific location or area, we can find the optimal locations in retail site selection,
From GIS Maps we can show the current store performance or customer base in related of location and market opportunity. And by using spatial analysis it enable us to select the most profitable sites based on demographics data.
For example, let’s say you’re a womens wear retailer and you are looking for the best new spot to open a new shop.
We can start by check total female population,
Then how much total spend on clothing to know what is the purchasing power in this area . بيرشنج
by Putting all of these data together on the map we can use filters upon our criteria's to select the best locations for the new shop.
To continue and emphasizing on the important of the new location selection and because the main objective is to locate stores close to population centers,
You will perform the location-allocation analysis using three different problem types:
maximize attendance,
maximize market share,
and target market share.
Smart Map Search on Arcgis bossiness analysis allows you to view geography areas that match your criteria. You can select up to five variables, set your ranges, and view the results on the map. You can export the results to Excel or click any geography on the map for more options.
GIS platform also provide different Infographics charts that can be created from a set of ready-to-use templates, or we can build our own templates to create graphical data visualization.
data visualization infographics can contain charts, graphics, tables, images, and text that can be styled to make them more engaging.
Build Reports allows us to create custom report templates that we can use it, run it, and share it with others in our organization
Net we will talk about How important is location in business?
With GIS Retailers , Retailers can know who their best customers are and be ready to engage them with relevant products and services.
By using GIS with Retailers we can gain a lot of benefits such as
Improving the ROI : by knowing which areas of business might benefit from increased investment in stores and markets through calculation of the monetary value of an investment versus its cost.
---
Also we can Increase our Sales by Make decisions about where to update the producs and renew stores or open new ones
---
Add to this we can Control Costs : with business intelligence and location-based data you can drill down into supplier information, chain data, and customer services.
Then Overlaying many different information sources allows you to discover the hidden sources and triggers of cost.
And we can maintain and Build Customer Loyalty : لوياليتي by create customer profiles to expand the loyalty-building activities
. يعد فهم سلوك العملاء أمرًا أساسيًا لفعالية البيع بالتجزئة والمرونة والنمو المستدام.
استراتيجية إشراك العملاء
فهم التجارب الشخصية و
العروض التي يتوقعها العملاء.
يعد فهم سلوك العملاء أمرًا أساسيًا لفعالية البيع بالتجزئة والمرونة والنمو المستدام. باستخدام يمكن لقادة بائعي التجزئة إشراك العملاء أينما كانوا - على وسائل التواصل الاجتماعي أو في تطبيق أو في متجر.
أدوات إدارة علاقات العملاء (CRM) هي المصدر الموثوق للحصول على رؤى حول عملائك. إلى جانب نظام المعلومات الجغرافية ، فإن CRM هو الأداة التي يمكن أن تستخدمها الشركات التي تواجه المستهلك للمشاركة وبناء علاقات ذات صلة مع أهم أصولها: العملاء.
Segmentation
افهم خيارات أسلوب حياة عملائك - ما الذي يهتمون به ، وأين يتسوقون ، وكيف يقضون وقتهم. تستخدم البيانات شرائح سلوكية وديموغرافية منفصلة ، مع أوصاف سهلة الفهم ، لإضفاء الطابع الشخصي على قطاعات السوق في الأحياء الأمريكية.
يشير إثراء البيانات إلى عملية تحسين البيانات المجمعة
فهم من هم عملاؤهم وكيفية الوصول إليهم. يمكنهم استيراد بياناتهم الخاصة والعثور على رؤى فريدة لسلوكيات العملاء. Enrichment
personalized experiences and offerings customers expect. Understanding customer behavior is key to retail effectiveness, resilience, and sustainable growth.
customer engagement strategy to deliver the personalized experiences and
offerings customers expect.
Understanding customer behavior is key to retail effectiveness, resilience, and sustainable growth. With tools like GIS, machine learning, and business intelligence, retailer leaders can engage customers where they are—on social media, on an app, or in a store.
Customer relationship management (CRM) tools are the authoritative source for insights about your customers. Combined with GIS, a CRM is the tool consumer-facing businesses can use to engage and build relevant relationships with their most important asset: their customers.
Understand your customers' lifestyle choices—what they care about, where they shop, and how they spend their time. Tapestry Segmentation data uses 67 discrete behavioral and demographic segments, with easy-to-understand descriptions, to personalize market segments in US neighborhoods.
Data enrichment refers to the process of enhancing collected data
,وتحليل البيانات حول حركة مرور العملاء ، والإقبال ، والتركيبة السكانية ، ودخل الأسرة لتقييم المواقع المحتملة وتحديد نقاطها بسرعة وبدقة يتخذ مديرو العقارات بالتجزئة قرارات حاسمة عند تقييم مواقع المتاجر أو المرافق الجديدة.
Competitive Analysis
إن فهم المشهد التنافسي المتغير في السوق هو قدرة أساسية لتجار التجزئة. باستخدام بيانات الموقع من تقنية GIS جنبًا إلى جنب مع التحليلات المكانية ، يمكن لتجار التجزئة الاستفادة من هذه البيانات لتصور وفهم التواجد التنافسي في أسواقهم
Site Potential Evaluationالقدرة على اتخاذ قرارات بشأن المواقع بسرعة وبثقة تجلب ميزة تنافسية.
Demographics تساعدك الديموغرافيات على فهم الناس والسكان. بالنسبة لتجار التجزئة ، هذا هو المفتاح للحصول على رؤى حول الأسواق والأحياء التي يمارسون فيها أعمالهم. يحتوي ArcGIS على أكثر من 10000 متغير ديموغرافي متاح يصف السكان والإسكان والتوظيف والدخل.
Site Suitability سوتابيلتي
أختيار موقع مناسب
Maximize your store investments
Retail real estate managers make critical decisions when evaluating sites for new stores or facilities. Analysts can support these decisions using geoprocessing tools to analyze data about customer traffic, demographics, and household income to evaluate and score potential sites quickly and accurately.
Make real estate decisions with confidence
Choosing where to invest in new properties and where to close existing ones are some of the most important and expensive decisions business leaders make. Location intelligence provides precise local insights that allow businesses to make these decisions confidently.
Market intelligence is critical to retail. Every location, from small to big market centers, requires precise insights about local markets. ArcGIS gives retailers access to data and spatial analytics that can inform strategies in marketing, pricing, and customer engagement.
Every business benefits from local market intelligence. The larger your enterprise, the more important it is to understand the markets and neighborhoods where your customers shop and interact with your brand.
Quickly assess your networkحقق توقعات عملائك
توصيل الطلبات للمنازل هو قدرة ناشئة لتجار التجزئة. يتوقع العملاء بشكل متزايد أنه يمكنهم الحصول على المنتجات في أي مكان وفي أي وقت. للاستجابة ، يتعين على تجار التجزئة والمصنعين إدارة الطلبات والتسليم بدقة وكفاءة. استخدم ArcGIS لدعم التوصيل للمنازل مع خدمات الموقع.
ستيوواشل اويرنيس
Situational awareness بإنشاء لوحات معلومات وتطبيقات ورسوم بيانية لتوصيل الصحة التشغيلية لسلسلة التوريد الخاصة بك بسرعة إلى المؤسسة بأكملها - من القيادة الرئيسية إلى ممارسي سلسلة التوريد.
Smart territory developmentيعد التخطيط الفعال للمنطقة وتحسينها أمرًا بالغ الأهمية للعديد من الشركات. تعمل المناطق المحددة جيدًا على زيادة الكفاءة ورضا العملاء مع تقليل
التكاليف ووقت الاستجابة. يمكن للمؤسسات التي تستخدم أطقمًا متنقلة للمبيعات أو الخدمات أو عمليات التسليم استخدام نظم المعلومات الجغرافية لتنظيم الموظفين المتنقلين في مناطق أو مناطق.
See where logistics assets are in real time
Logistics is the lifeblood of every business, especially retail. ArcGIS enables retailers to visualize all parts of their supply chain—inventory, transportation assets, warehouses, and stores—with easy-to-understand maps. Create apps that inform stakeholders of where products are, where they are going, and when they will arrive.
Deliver on your customers' expectations
Home delivery is an emerging capability for retailers. Customers have a growing expectation that they can receive products anywhere and at any time.
Organizations that use mobile crews for sales, services, or deliveries can use GIS to organize mobile staff into areas or regions.