Today, consumers expect retailers to engage and interact with them in the ways that best cater to their habits. Guy Courtin, Vice President and Principal Analyst at Constellation Research, has made his career defining a holistic view of B2B and B2C supply chain of goods and services. This session focuses on the touchpoints between the consumer, whether it's the individual at the B2C level or entities at the B2B level, and the commerce supply chain. As shoppers become more accustomed to multi-channel delivery, he predicts that the distinction between ”omnichannel commerce” and just plain ”commerce” will slowly erode. Hear Guy speak about the future of supply chain plannning in B2B and B2C companies, and how technology can assist in making this digital distruption a reality.