5 Mistakes you're Making with your Digital Marketing - Loren Tomlinson, The Social Collective
•
1 like•122 views
Loren Tomlinson presented on the top 5 mistakes businesses make with their digital marketing. The mistakes are: 1) Lacking goals and strategy which provides no direction or way to measure progress. 2) Having no social media presence despite most of the world's population using social media. 3) Neglecting to build and nurture audience relationships through email communication. 4) Taking too broad of an approach to advertising without targeting the right audience. 5) Not using an omni-channel approach across multiple platforms to maximize reach. The key takeaways are to strategize for success, embrace social media, nurture relationships, advertise precisely, and use an omni-channel strategy.
Recommended
Recommended
More Related Content
Similar to 5 Mistakes you're Making with your Digital Marketing - Loren Tomlinson, The Social Collective
Similar to 5 Mistakes you're Making with your Digital Marketing - Loren Tomlinson, The Social Collective (20)
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Recently uploaded
Recently uploaded (20)
5 Mistakes you're Making with your Digital Marketing - Loren Tomlinson, The Social Collective
- 1. 5 Mistakes your Making with Your Digital Marketing KEYNOTE AUCKLAND, NEW ZEALAND ~ AUGUST 21 - 22, 2023 DIGIMARCONNEWZEALAND.CO.NZ | #DigiMarConNZ Loren Tomlinson DIRECTOR AND LEAD DIGITAL MARKETING STRATEGIST + COACH THE SOCIAL COLLECTIVE
- 2. 5 MISTAKES YOU'RE MAKING WITH YOUR DIGITAL MARKETING and how to avoid making them Presented by Loren Tomlinson
- 3. HI, I'M LOREN Founder and Lead Digital Marketing Strategist + Coach at The Social Collective - Holistic Digital Marketing Agency Background: • 8+ years digital marketing experience • The Social Collective - New agency on the scene ⚬ Auckland-based team of 4 ⚬ Supported 100+ businesses in the last 6-months - locally and internationally ⚬ Strategic, Coaching and Done-For-You Services ⚬ Focus: Brand Awareness and Confidence in Marketing
- 4. LET'S GET INTO THE PRESENTATION
- 5. MISTAKE #1 LACK OF GOALS AND STRATEGY
- 6. No clear view of what you're working towards 01 Unclear how to measure the milestones 02 Throwing content at the wall and seeing what sticks 03 WHY IT DOESN'T WORK WITHOUT A PLAN
- 7. THE POWER OF A STRATEGY Understanding your business's current positioning through SWOT 01 Can create a roadmap for achieving your desired goals + KPIs 02 Provides a tool for measuring progress 03
- 8. MISTAKE #2 NO SOCIAL MEDIA PRESENCE
- 9. WORLD'S POPULATION ON SOCIAL MEDIA
- 10. WHAT YOU'RE MISSING OUT ON Building connections and developing your visual portfolio 01 Competitors have the advantage 02 Keeping up with the latest developments 03
- 11. IT'S TIME TO EMBRACE SOCIAL MEDIA
- 12. MISTAKE #3 NEGLECTING YOUR AUDIENCE & RELATIONSHIP BUILDING
- 15. THE EMAIL ADVANTAGE Continuing communication with your current audience and bringing them into your business
- 16. MISTAKE #4 TAKING A BROAD APPROACH TO YOUR ADVERTISING
- 18. Who are your audience? 01 What are their interests? 02 Where are they located? 03 WHAT THE ALGORYTHMS NEED
- 20. PATIENCE
- 21. MISTAKE #5 NOT USING AN OMNI-CHANNEL APPROACH
- 23. Limiting your potential reach 01 Crossing your fingers and hoping your audience see your content 02 Making your customer journey harder than it needs to be 03 WHY IT DOESN'T WORK
- 24. THE MAGIC OF THE OMNI-CHANNEL Showing up on a variety of platforms 01 Adapting your content for different platforms 02 Analysing frequently - Edit and Refine! 03
- 25. KEY TAKEAWAYS Strategise for Success Embrace Social Media's Power Nurture your Relationships 01 02 03 Advertise with Precision 04 Embrace the Omni-Channel Strategy 05