1) The document discusses IBM's Smarter Commerce solutions for optimizing the commerce cycle in publishing through the use of business insights. 2) Smarter Commerce uses insights into customers and partners to drive smarter actions, decisions, and processes across customer engagement, partner/supplier management, and sales channel enablement. 3) The key takeaway is that gathering insights and applying them to commerce dynamically increases revenue and profitability.

1. Making Information Pay 2011 Experience smarter media
Smarter Commerce for Publishing
Using Business Insight to Drive Greater Revenue and Profitability
John Konczal
Industry Executive, Communications, Media, & Entertainment
Commerce Solutions, IBM Software Group

2. Introducing: Smarter Commerce for Publishing
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3. Smarter Commerce works to transform and optimize
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4. Smarter Commerce uses business insight to drive
smarter actions, decisions, and processes Experience smarter media
Customer Engagement
…increasing the value companies generate
for their customers and shareholders in a
rapidly changing digital world To compete, you need
dynamically re-think how
you define value for your
Business Insight customers across all
interactions - profitably
In today’s world of instant
business, you need deep
consumer and partner insights
Partner /Supplier Management
that can be turned into
intelliigent business actions You need an approach that
allows you to to collaborate
profitably with sales and
distribution channels to create
optimal market presence
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5. IBM Smarter Commerce
Sales Channel Enablement Experience smarter media
CHANNEL ENABLEMENT PLATFORM
Core business processes
Connectivity Transformation Routing Visibility
Supports any connection type, Provides any-to-any data Routes data/files to appropriate Offers aggregated views of
method, and protocol to transformation for integration systems including split file business data by partner, time
between eRetailers and your processing. Integrates directy
integrate and communicate financial systems, including data period and product . Real time
with partners prevalidation and exception with internal systems. tracking of transactions by
processing business and IT.
Example Business Flow
Digital Sales File Processing
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11. Key Takeaways & Next Steps
Next steps Experience smarter media
Gathering partner & consumer insight and applying it dynamically to commerce
processes enables intelligent actions & decisions that increase revenue and profitability
Learn how other IBM clients are benefiting from Smarter Commerce
http://www.ibm.com/smarterplanet/commerce
Engage with us for an overview and assessment of digital sales channel e nablement
Russell Longo, Publishing Specialist, longor@us.ibm.com
© 2011 IBM Corporation
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