1. Salesforce on Salesforce
Optimising Your High Performance Team

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of
our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.

3. Agenda
Day in the life of a Salesforce User in Salesforce.com
 On my way to work
 In my team meeting
 Preparing for customer meeting
 Heading to customer
Sales Productivity
 Social transformation
 Certification
 Tools

4. Salesforce Accelerates Productivity & Revenues
Global Sales Success
Productivity improved by 34%
Win rates are up 25 to 50%
New hire ramp time decreases by 50%
Planning tools drives sales alignment
Global Account Collaboration across geographies
& groups
We’ve never seen better tools and programs designed
and delivered for sales in my career.
Top Performing Account Executive

5. We’re continually transforming
Social Business
iPad
Powered Sales Force
Social Collaboration
Sales Process
2008 2009 2010 2011

6. Running my team meeting

7. In the office and its time for my team meeting
Top sales manager reports
Sales Manager Guide Book
1. “Clean your room”
2. Territory leader boards
3. Forecasting
4. Deal reviews
5. Customers for Life

8. How are my guys performing?
Activities Pipeline Revenue
Emails Pipe Created Win rates
Meetings Pipe By Product Closed business
App logins Industry sales
Customer Outreach Cloud sales

9. I need to get across all my team’s top deals

10. Preparing for customer meeting

11. Before my customer meeting I get prepped

12. Sales Productivity
at salesforce.com

13. We Drive Revenue & Customer Success
Inside Field
Lead Development Customer Success
Sales Sales
Industry &
SR / EBR VSB/SB Commercial Services & Support
Referral Partners MM/GB Global Accounts Consulting Partners
Technical Sales Engineering
Sales Productivity & Operations

14. A young company goes through many transformations
Future of Fan the Manage, Real-Time Cloud 2 Social
Software Block Share, Build Cloud Business

15. Certification drives this transformation
All sales trained and certified
on Social Business Selling

16. Sales leadership are empowered act on these results
1. Certification App for scores
2. Report & Dashboard kit
3. Community to share best practices
4. Coaching guide

17. All Sales & Training assets in one mobile place

18. Lessons learned throughout the journey
 Develop programs with sales leaders
 Give reps tools to prepare
 Teach them something new
 Use our own technology
 Go mobile
 Empower sales leaders to certify
 Drive everything to the app
 Measuring progress gets it done
 Community to share best practices

19. This is a call to action
Start using the Apps
 Chatter for iPad
 Salesforce Viewer
 Mobile Dashboards
Set up Chatter Groups
 With your Teams
 With your Customers