SlideShare a Scribd company logo
twitter @meetsam1 ir 
CASE2014, São Paulo, Brazil
twitter @meetsam2 ir 
Samir Patel 
samir@dorevolution.com 
President & CEO, 
DoRevolution 
Growth Mentor 
@500Startups 
Connect on Linkedin
twitter @meetsam3 ir 
About Samir 
• Founder, CEO of DoRevolution and Growth Mentor at 
500Startups Silicon Valley, Optimized $1B+ in Ads. 
Founder of SearchForce and pioneer to apply Wall Street Analytics 
and Quantitative Trading Techniques to Advertising for Portfolio 
Optimization. He raised $10M+ in financing, developed a 
Cross-Channel Optimization SaaS Platform Based and took the 
company to profitability. 
• Patel has managed clients with some of the world largest ad 
budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T 
YellowPages, Progressive and Scottrade. 
• Growth seminars at 500Startups, General Assembly, UC Berkeley, 
TERA and at several top-tier VC firms around the world. Upcoming 
book on Growth Hacking. 
• MBA in Brand Marketing from Cornell's Johnson School of 
Business.
twitter @meetsam4 ir 
DoRevolution ~ McKinsey For 
Growth 
• We provide Channel Management 
– Google Adwords 
– Facebook Ads 
– Mobile Advertising 
– Retargeting 
– SEO : On-page & Off-page 
– Analytics: Google Analytics, Mixpanel, Kissmetrics 
• Growth Training for CEO’s, CMO’s and Staff 
– Training Bootcamps for Startups & Growth 
companies 
– Moneyball for VC’s : Creating Analytics platform to 
invest to get higher returns
twitter @meetsam5 ir 
A Zillion Ways to Acquire Users
twitter @meetsam6 ir 
Let’s GO. 25 Hacks in 25 Minutes!! 
Whoever gets 20+ photos 
of slides and tweets it out 
in next 2 hours WILL will 
WIN two hours of my time 
over skype which is = 
Wi$n1 $0100000+ in o3f0 vMainluutees. !
twitter @meetsam7 ir 
Hack#1 : BOTS Take Over Social 
Selling
twitter @meetsam8 ir 
Automate Visits to Profiles
twitter @meetsam9 ir 
Profile Current & Clear Action
twitter @meetsa1m0 ir 
Report from 3AM this morning
twitter @meetsa1m1 ir
twitter @meetsa1m2 ir
twitter @meetsa1m3 ir 
8 Qualities of World Class Growth 
Teams 
• Possess Data-Driven Thinking 
• Rapid Learners of Dynamically Changing 
Marketing Channels and Growth Platforms 
• Understand Growth Process 
• Are Highly Product-Savvy 
• Have a Hustle Mindset 
• Possess a Cross-Disciplinary Skillset 
• Connect Marketing to Product Development 
• Possess Technical Acumen 
• Hiring connections
twitter @meetsa1m4 ir
twitter @meetsa1m5 ir
twitter @meetsa1m6 ir
twitter @meetsa1m7 ir 
Traffic Acquisition 
Lead & Customer Acquisition 
Market Research & User Feedback 
Email Marketing 
AB / Multivariate Testing 
Competitive Research Tools Sales Intelligence
twitter @meetsa1m8 ir 
Hack#3 : Marketing Strategy
twitter @meetsa1m9 ir 
Hack#4 : Brand Experience
twitter @meetsa2m0 ir 
Hack #5 : Lean Canvas Hack
twitter @meetsa2m1 ir 
Hack#6 : Themeforest + Fiverr + 
Wordpress
twitter @meetsa2m2 ir 
Hack#7 : Six Killers of Mobile 
Sites 
1. Unplayable videos 
2. Faulty redirects 
3. Smartphone-only 404s 
4. App download interstitials 
5. Irrelevant cross-linking 
6. Page speed
twitter @meetsa2m3 ir 
Hack#8 : Wordpress + 
Yoast
twitter @meetsa2m4 ir 
Hack#9 : Buzzsumo for Content 
Strategy
twitter @meetsa2m5 ir 
Hack#10 : Outsource Content 
Writing
twitter @meetsa2m6 ir 
Hack# 11 : Link Twitter Bio
twitter @meetsa2m7 ir 
Hack#12 : Pay Using a Tweet 
Provides users access to your content, 
product, or service once they’ve tweeted or 
posted about it 
Impact on Growth: 
• Invite people to pay with a post across 
major social media channels 
• Measure traffic, conversions, click and 
geo data
twitter @meetsa2m8 ir 
Hack# 13 : Nimble, Social Signals 
Hack 
Consolidates your contacts, email, social signals, 
activities and follow-ups from everywhere, allowing 
you to manage your relationships more effectively. 
Impact on Growth: 
• Easily manage contacts across multiple channels 
• Tracks the complete history you and your contact 
share—on every channel
twitter @meetsa2m9 ir 
Hack# 14 : Moat
twitter @meetsa3m0 ir 
Hack#15: Moz Links Explorer
twitter @meetsa3m1 ir 
Hack#16: SpyFu
twitter @meetsa3m2 ir 
Hack#17: BuiltWith 
DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc
twitter @meetsa3m3 ir 
Hack#18: KeywordTool.io
twitter @meetsa3m4 ir 
Hack#19: QuickSprout
twitter @meetsa3m5 ir 
Hack#20: ListBuilder 
A free way to collect the email addresses of 
users who visited your site. 
Impact on Growth: 
• Build your subscriber list and easily 
download it as a CSV 
• Integrates with other email services and 
allows you to use your own custom email 
form
twitter @meetsa3m6 ir 
Hack#21: Long Copy Hack
twitter @meetsa3m7 ir 
Hack #22: SellHack
twitter @meetsa3m8 ir 
Hack #23 : Mobile Site Killer 
Hacks 
• Unplayable videos 
• Faulty redirects 
• Smartphone-only 404s 
• App download interstitials 
• Irrelevant cross-linking 
• Page speed
twitter @meetsa3m9 ir 
Hack #24 : Mobile SEM Hacks 
1. Mobile Bid Adjustments : Need to get on top 
positions because of form factor, bid higher for 
location based targeting. 
2. Mobile Preferred Ads : Separate mobile/desktop, 
Call directly or provide a promotion based on time. 
Different URL for mobile. 
3. Call Extensions: Ad scheduling based on call 
center, Your own number or Google’s forwarding 
number 
4. On Site Call Conversions: Track calls from phone 
number embedded on website when users need to 
reach more before they buy
twitter @meetsa4m0 ir 
Hack #25 : Exit Intent Hack
twitter @meetsa4m1 ir 
Hack #26 (Bonus Hack) : Deploy 
Inbound Software
twitter @meetsa4m2 ir 
Samir Patel 
samir@dorevolution.com 
President & CEO, 
DoRevolution 
Growth Mentor 
@500Startups 
Connect on Linkedin

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Samir's 25 Actionable Growth Hacks in 25 Minutes @Case2014 Brazil

  • 1. twitter @meetsam1 ir CASE2014, São Paulo, Brazil
  • 2. twitter @meetsam2 ir Samir Patel samir@dorevolution.com President & CEO, DoRevolution Growth Mentor @500Startups Connect on Linkedin
  • 3. twitter @meetsam3 ir About Samir • Founder, CEO of DoRevolution and Growth Mentor at 500Startups Silicon Valley, Optimized $1B+ in Ads. Founder of SearchForce and pioneer to apply Wall Street Analytics and Quantitative Trading Techniques to Advertising for Portfolio Optimization. He raised $10M+ in financing, developed a Cross-Channel Optimization SaaS Platform Based and took the company to profitability. • Patel has managed clients with some of the world largest ad budgets such as Salesforce.com, Priceline, Experian, Oracle, AT&T YellowPages, Progressive and Scottrade. • Growth seminars at 500Startups, General Assembly, UC Berkeley, TERA and at several top-tier VC firms around the world. Upcoming book on Growth Hacking. • MBA in Brand Marketing from Cornell's Johnson School of Business.
  • 4. twitter @meetsam4 ir DoRevolution ~ McKinsey For Growth • We provide Channel Management – Google Adwords – Facebook Ads – Mobile Advertising – Retargeting – SEO : On-page & Off-page – Analytics: Google Analytics, Mixpanel, Kissmetrics • Growth Training for CEO’s, CMO’s and Staff – Training Bootcamps for Startups & Growth companies – Moneyball for VC’s : Creating Analytics platform to invest to get higher returns
  • 5. twitter @meetsam5 ir A Zillion Ways to Acquire Users
  • 6. twitter @meetsam6 ir Let’s GO. 25 Hacks in 25 Minutes!! Whoever gets 20+ photos of slides and tweets it out in next 2 hours WILL will WIN two hours of my time over skype which is = Wi$n1 $0100000+ in o3f0 vMainluutees. !
  • 7. twitter @meetsam7 ir Hack#1 : BOTS Take Over Social Selling
  • 8. twitter @meetsam8 ir Automate Visits to Profiles
  • 9. twitter @meetsam9 ir Profile Current & Clear Action
  • 10. twitter @meetsa1m0 ir Report from 3AM this morning
  • 13. twitter @meetsa1m3 ir 8 Qualities of World Class Growth Teams • Possess Data-Driven Thinking • Rapid Learners of Dynamically Changing Marketing Channels and Growth Platforms • Understand Growth Process • Are Highly Product-Savvy • Have a Hustle Mindset • Possess a Cross-Disciplinary Skillset • Connect Marketing to Product Development • Possess Technical Acumen • Hiring connections
  • 17. twitter @meetsa1m7 ir Traffic Acquisition Lead & Customer Acquisition Market Research & User Feedback Email Marketing AB / Multivariate Testing Competitive Research Tools Sales Intelligence
  • 18. twitter @meetsa1m8 ir Hack#3 : Marketing Strategy
  • 19. twitter @meetsa1m9 ir Hack#4 : Brand Experience
  • 20. twitter @meetsa2m0 ir Hack #5 : Lean Canvas Hack
  • 21. twitter @meetsa2m1 ir Hack#6 : Themeforest + Fiverr + Wordpress
  • 22. twitter @meetsa2m2 ir Hack#7 : Six Killers of Mobile Sites 1. Unplayable videos 2. Faulty redirects 3. Smartphone-only 404s 4. App download interstitials 5. Irrelevant cross-linking 6. Page speed
  • 23. twitter @meetsa2m3 ir Hack#8 : Wordpress + Yoast
  • 24. twitter @meetsa2m4 ir Hack#9 : Buzzsumo for Content Strategy
  • 25. twitter @meetsa2m5 ir Hack#10 : Outsource Content Writing
  • 26. twitter @meetsa2m6 ir Hack# 11 : Link Twitter Bio
  • 27. twitter @meetsa2m7 ir Hack#12 : Pay Using a Tweet Provides users access to your content, product, or service once they’ve tweeted or posted about it Impact on Growth: • Invite people to pay with a post across major social media channels • Measure traffic, conversions, click and geo data
  • 28. twitter @meetsa2m8 ir Hack# 13 : Nimble, Social Signals Hack Consolidates your contacts, email, social signals, activities and follow-ups from everywhere, allowing you to manage your relationships more effectively. Impact on Growth: • Easily manage contacts across multiple channels • Tracks the complete history you and your contact share—on every channel
  • 29. twitter @meetsa2m9 ir Hack# 14 : Moat
  • 30. twitter @meetsa3m0 ir Hack#15: Moz Links Explorer
  • 31. twitter @meetsa3m1 ir Hack#16: SpyFu
  • 32. twitter @meetsa3m2 ir Hack#17: BuiltWith DoubleClick, Twitter Ads, AdRoll, RocketFuel, MailChimp, AppNexus, GA, CloudFront etc
  • 33. twitter @meetsa3m3 ir Hack#18: KeywordTool.io
  • 34. twitter @meetsa3m4 ir Hack#19: QuickSprout
  • 35. twitter @meetsa3m5 ir Hack#20: ListBuilder A free way to collect the email addresses of users who visited your site. Impact on Growth: • Build your subscriber list and easily download it as a CSV • Integrates with other email services and allows you to use your own custom email form
  • 36. twitter @meetsa3m6 ir Hack#21: Long Copy Hack
  • 37. twitter @meetsa3m7 ir Hack #22: SellHack
  • 38. twitter @meetsa3m8 ir Hack #23 : Mobile Site Killer Hacks • Unplayable videos • Faulty redirects • Smartphone-only 404s • App download interstitials • Irrelevant cross-linking • Page speed
  • 39. twitter @meetsa3m9 ir Hack #24 : Mobile SEM Hacks 1. Mobile Bid Adjustments : Need to get on top positions because of form factor, bid higher for location based targeting. 2. Mobile Preferred Ads : Separate mobile/desktop, Call directly or provide a promotion based on time. Different URL for mobile. 3. Call Extensions: Ad scheduling based on call center, Your own number or Google’s forwarding number 4. On Site Call Conversions: Track calls from phone number embedded on website when users need to reach more before they buy
  • 40. twitter @meetsa4m0 ir Hack #25 : Exit Intent Hack
  • 41. twitter @meetsa4m1 ir Hack #26 (Bonus Hack) : Deploy Inbound Software
  • 42. twitter @meetsa4m2 ir Samir Patel samir@dorevolution.com President & CEO, DoRevolution Growth Mentor @500Startups Connect on Linkedin

Editor's Notes

  1. After managing Growth for the world’s largest companies (many producing hundreds of millions of dollars of revenue each year), building automated trading systems like SearchForce, and managing over $1B+ in online advertising spend, I’ve consolidated my experience into a single, strategic framework called GrowthStack: A comprehensive guide to building high performance Growth organizations.
  2. BuiltWith , Zapier,
  3. BuiltWith , Zapier,