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4 Steps to Making Your Blog Content Work Better For You


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Interactivity Digital presentation by Victoria Edwards

Published in: Technology, Business
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4 Steps to Making Your Blog Content Work Better For You

  1. 1. 1Victoria EdwardsMarketing Manager4 Steps to MakingYour Blog Content WorkBetter For You@TallChickVic
  2. 2. 2Who am I?@TallChickVic
  3. 3. 3Overview1. Don’t Isolate Your Content2. Optimize Your Blog3. Focus Efforts Internally4. Promote, Promote, Promote5. Repurpose ContentThis is a random picture of my dog, Ozzie@TallChickVic
  4. 4. 41. Don’t Isolate Your Blog Content@TallChickVic
  5. 5. 5Don’t Isolate Your Content@TallChickVic
  6. 6. 62. Optimize Your Blog!Optimize Your SidebarUse Call to ActionsUse the Right PluginsPut Effort into Your ImagesHave an Author PageDo Research on Categories@TallChickVicThis is a random picture of my dog, Louie
  7. 7. 7Have a Sidebar!@TallChickVic
  8. 8. 8Optimize Sidebar@TallChickVic
  9. 9. 9Things to Have in Your Sidebar@TallChickVicSocial Media ButtonsCategoriesAbout the Authors PageCalls To Action
  10. 10. 10Types of Call to ActionsEmail SignupFeedback BoxesDownloadable Forms/eBooksPromote Campaigns@TallChickVic
  11. 11. 11Use the Right PluginsScribeYoastWP Touch@TallChickVic
  12. 12. 12Put Effort into Your ImagesTake the time to create, find, and optimize yourimages@TallChickVic
  13. 13. 13Why Optimize Your Images?Americans with Disabilities Act (ADA)Requires that businesses and nonprofit services providers make accessibility accommodations to enable the disabled public to access the same services as clients who are not disabled. This includes electronic media and web sites. @TallChickVic
  14. 14. 14Google ImagepocalypseWhat do I do now?
  15. 15. 15How to Optimize Your ImagesFocus on keywordsMake image filename keyword friendlyUse alt parameters (2 to 4 words)Make sure your image sizes are not too big!@TallChickVic
  16. 16. 16Have an Authors PageGives More Human Connection to Your Content/SiteGives Your Blog AuthorityGoogle News Requires It@TallChickVic
  17. 17. 17Google AuthorRank"Within search results, information tied to verifiedonline profiles will be ranked higher than contentwithout such verification, which will result in mostusers naturally clicking on the top (verified) results.”~Eric Schmidt,Google Executive Chairman@TallChickVic
  18. 18. 18REL=AUTHOR TAGS“HOW TO USE REL=AUTHOR TAGS FOR SEO” byChris PennGets your picture/account under articles you writeStands out & more credible@TallChickVic
  19. 19. 19Do Research on CategoriesWhat keywords am I trying to target?Will it make sense to my customer?How much content will be created around thiscategory?
  20. 20. 20SEO is Part of Everyone’s Job, so Train Everyone!3. Focus Efforts Internally@TallChickVic
  21. 21. 21Focus Efforts InternallyBreak Down the Walls of the Departments@TallChickVic
  22. 22. 22Focus Efforts InternallyTrain Your Editorial TeamTrain Your IT DepartmentTrain Your Social Media Team@TallChickVic
  23. 23. 234. Promote, Promote, PromoteTweet blog throughout the day/week/month, changeup the tweet’s contentGoogle+: Use targeted keywords in status updateLinkedin: Share in Industry Groups or Update Status@TallChickVic
  24. 24. 24Promote in Social - TwitterTitle + Blog image + Link + Hashtag
  25. 25. 25Promote in Social – FacebookText + Link + Upload Image
  26. 26. 26Promote in Social – Google+Use keywords in status updatesGoogle sees it as anchor text@TallChickVic
  27. 27. 27Promote InternallyNetwork Internally - Employees are Your CustomersToo!Email Various Departments of Recent ContentShare on Intranet@TallChickVic
  28. 28. 285. Repurpose ContentUpdate Older Content - Change the Date & Keep theURL the same@TallChickVic
  29. 29. 29Extend Reach of ContentReach out to Reporters@TallChickVic
  30. 30. 30Repurpose ContentNewsletters -----> BlogBlog ------> PPTBlog Series -----> eBookSlideshare -------> Video
  31. 31. 31Thanks!@TallChickVicVictoria Edwards@TallChickVicvictoria.edwards@bcbsfl.comThis is Nemo – Yes, he’s on a diet…