5 Ideas to Boost Event Sponsorships
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This document provides several suggestions for event organizers to boost sponsorships and maximize the value sponsors receive from participating in events. It recommends leveraging existing event elements like breakout sessions, attendee data, and relationships to create additional sponsorship opportunities such as sponsored reports, videos, roundtables, and personalized guides. These additional offerings help extend the impact of sponsorships beyond just the event and provide more visibility and networking opportunities for sponsors. The document advises organizers to focus on existing strengths and tailor opportunities to sponsors' specific goals and requests.
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5 Ideas to Boost Event Sponsorships
- 1. W i t h E a s y Boost Your Sponsorships
- 2. We want something “lasting” beyond the event.
- 3. Monetize content from your event 1
- 4. Conference Summary VIP Mailing • 2-8 page report from exclusive invitation-only event that runs in magazine/online and sent by mail with association CEO letter • Provides sponsor with opportunities for follow-up contact • Most important, extends “shelf life”
- 6. Use your event’s breakout discussions or polling for future— separately sponsored —thought leadership pieces • Ties revenue to white papers you would be doing anyway Mobile Polling Tool: https://www.polleverywhere.com/app
- 8. Not enough people show up to our sponsored sessions with so much else happening at the show.
- 9. Expand visibility of “early riser” or other sponsored sessions 2
- 10. Session E-Blasts Film presentations or Q&A excerpts of presentations and send video to targeted list • Gets sponsor in front of more eyes— and the right eyes • Aligns their brand with thought leadership • Provides lead info
- 12. This event is great, but we want more meaningful networking opportunities.
- 13. Leverage your VIP relationships 3
- 14. Roundtables Host in baseball skybox, meeting room or restaurant (record, transcribe and excerpt)--or do year-round “virtually” (writer knits phone interviews together) • Addresses sponsor desire for meaningful, intimate networking • Aligns their brand with thought leadership • Provides extremely popular resource for your readers • For associations, provides huge high-value member experience
- 16. We want to do something different than everybody else— we want to really get noticed.
- 17. Sell some “wow” on your site 4
- 18. Flex-Tab Gallery • Uses pretty off-the-shelf software with some minor programming • Meets sponsor’s desire to display their expertise • Provides high visibility: Typically sold as 25 to 50% of views, with an average of 8% percent engagement
- 21. There’s 20,000 (or even 50,000) people at the show. How can you make sure the right ones find us?
- 22. Put a premium on cutting through the noise 5
- 23. Game Plan Personal Pre-Show Map Individually printed for registered attendees 3 weeks before the show (12- 24 pages on average) • Only those purchasing their category appear • Drives booth traffic from most interested • Sponsor gets stats on number and demographics
- 25. Second Look Post-Show Guide Product information tailored to the recipient's interests mailed 2 weeks post-show. • Again, ensures advertiser gets in front of eyes that matter most • Features “message area” for advertiser to include sales rep contact info, based on recipient address • All custom to individual reader with digital printing
- 27. • Let your sponsors’ requests guide you • Always look to existing activities to identify new product or upsell potential • Put a premium on your strengths—be it audience access or visibility
- 28. THANK YOU!
- 29. Sarah Loeffler Director, Custom Media PMMI Media Group sarahmarieloeffler@gmail.com